Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil B ...
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Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and ...
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Top 5% digital entrepreneurs tell the behind the scenes stories of how they made their first $1K+/mo. They tell it all! From the struggles to make their first dollar to uncovering the secrets that have landed them in the top 5% of digital entrepreneurs. If you're an aspiring digital entrepreneur, get ready to discover what it takes to make your first $1K+/mo and excel into the top 5%. Hosted by J. Immanuel.
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49: Turn Your Newsletter Into a $1K+/Month Brand Partnership Machine | ft. Dylan Redekop
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37:09J. Immanuel is joined by Dylan Redekop who shares why most entrepreneurs approach brand partnerships completely wrong (and how to fix it), the real reason newsletter subscribers unsubscribe when you promote products (and how to prevent it), and much more! Dylans's Newsletter: growthcurrency.net Dylan's LinkedIn: linkedin.com/in/dylanredekop The Gro…
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51: How to Generate Consistent Monthly Revenue Without Expensive Ads | ft. Ina Coveney
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32:53J. Immanuel is joined by Ina Coveney who shares the shocking reason most entrepreneurs waste 6 months before making their first dollar, how to create predictable income even when your monthly revenue fluctuates dramatically, the exact order you should build your offers in (hint: most people get this completely backwards), and much more! Ina's Insta…
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30 Creators. 30 Days. 3,700+ Subscribers: How She Did It
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42:03"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment. In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly …
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50: How to Create Predictable Monthly Revenue Without Changing Your Introverted Nature | ft. Johnny Jones
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32:44J. Immanuel is joined by Johnny Jones who shares why introverts actually have a hidden advantage in business (and how Johnny leveraged it), the single biggest mistake that costs new entrepreneurs years of progress and thousands in revenue, and much more! Johnny's Website: ourplans.org Johnny's LinkedIn: linkedin.com/in/johnnycjones Johnny's Calendl…
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How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter Subscribers
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50:29Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about…
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48: How Introverts Can Make Networking Feel Natural and Fill Your Calendar With Paying Clients | ft. Bryanna Goode
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28:01J. Immanuel is joined by Bryanna Goode who shares the introvert's approach to networking that feels natural but still fills your calendar with clients, why being "aggressive" with follow-ups might be exactly what your business needs, how building a personal brand as an introvert requires a completely different approach than what most experts teach,…
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47: How to Double Your Sales Without Constantly Hunting for New Clients | ft. Ely Delaney
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31:03J. Immanuel is joined by Ely Delaney who shares the surprising reason why a small list outperforms a massive one (when you know this one trick), how to use "micro-content" that converts better than hour-long webinars, the three-sentence email that booked 30 days of calls and generated $12K in less than a week, and much more! Ely's LinkedIn: linkedi…
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From Confusion to Clarity: How to Fix an Overwhelming Newsletter
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31:12Get 30 proven newsletter strategies to grow and optimize your email list FREE >> "Faceless brands are forgettable. Put your name on it. Make it human." In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter …
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46: Turn Your Personal Expertise Into a Profitable Newsletter Without Being Salesy | ft. Luis Lan
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28:33J. Immanuel is joined by Luis Lan who shares the psychological barrier most entrepreneurs face when asking for money (and how to overcome it), how a personal obsession with a little known travel hack transformed into a consistent income stream for him, the unexpected customer acquisition strategy that doesn't require you to sell anything, and much …
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45: The Niching Strategy That Can Increase Your Recurring Revenue Faster | ft. Donna Nadine Bailey
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31:49J. Immanuel is joined by Donna Nadine Bailey who shares the surprisingly simple community model that generates consistent income without digital products, the untapped resource most new entrepreneurs completely ignore when looking for clients, and much more! Donna's LinkedIn: linkedin.com/in/donnanadinebaileyrn Donna's F.L.Y. (First Love Yourself) …
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Behind the Scenes of a Free 30-Day Newsletter Growth Sprint
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35:15Get 30 proven strategies to grow and optimize your email list FREE >> "This might be the most fun I've had growing my newsletter." — Chenell And here's how Chenell's doing it. We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and …
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44: How to Build Deeper LinkedIn Connections That Convert to Paying Clients | ft. Chrissann Thompson
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32:38J. Immanuel is joined by Chrissann Thompson who shares the LinkedIn growth strategy that works way better than posting content everyday, the research technique that turns casual LinkedIn connections into meaningful relationships (without being creepy), the dangerous timing mistake to avoid when monetizing LinkedIn connections, and much more! Chriss…
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Steal These 5 Newsletter Growth Levers You Can Start Today
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38:44Get 30 proven strategies to grow and optimize your email list FREE >> In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder. Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract tho…
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43: How Real Networking (Not Cold Pitching) Creates Consistent Client Flow | ft. Eilis Olson
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24:05J. Immanuel is joined by Eilis Olson who shares the surprising LinkedIn strategy that's bringing clients to Eilis’s inbox (no cold pitching required), the biggest income blocker for digital entrepreneurs (and how to beat it), the networking approach that feels natural but consistently brings in high-value clients, and much more! Eilis's Website: ei…
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The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)
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48:04Get 30 proven strategies to grow and optimize your email list FREE >> We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down …
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42: How to Transform Your Sales Approach So Clients Start Chasing You | ft. Angie Giltner
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22:53J. Immanuel is joined by Angie Giltner who shares the pricing strategy most coaches resist that instantly attracts better clients, the silent income-draining habit that keeps most female entrepreneurs from hitting consistent $1K months, the quick-cash strategy Angie uses whenever she needs an income boost (without creating complex funnels), and muc…
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The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2
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41:19Get 30 proven strategies to grow and optimize your email list FREE >> Three roasts are better than one! Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one…
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41: Master the Simple System That Turns One-Time Projects Into Monthly Income | ft. Dr. Sherry Perez
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32:05J. Immanuel is joined by Dr. Sherry Perez who shares the unexpected strategy that transformed her coaching business into a passive income machine, the email asset most entrepreneurs build far too late (and why it should be day one priority), the unconventional launch strategy that gets products selling before they're "ready", and much more! Dr. She…
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How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)
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25:43Get 30 proven strategies to grow and optimize your email list FREE >> This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscri…
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40: How to Overcome the Silent Income Killer That's Keeping You From Consistent $1K+ Months | ft. Camille Diaz
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33:22J. Immanuel is joined by Camille Diaz who shares the dangerous money-making skill most entrepreneurs are too afraid to master, why most entrepreneurs take six months too long to make their first $1K, and much more! Camille's Website: camillediaz.com Camille's LinkedIn: linkedin.com/in/camillediaz Camille's Instagram: instagram.com/camunfiltered Cam…
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From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years
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45:33Get 30 proven strategies to grow and optimize your email list FREE >> "Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the…
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39: The Simple Daily Practice That Attracts Your Ideal High-Paying Clients | ft. Lori Pieper
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27:44J. Immanuel is joined by Lori Pieper who shares how a 5-minute daily practice can prevent entrepreneurial burnout while doubling your client attraction rate, the embarrassing mistake most new entrepreneurs make that guarantees no one will buy from them, why the most valuable business skill isn't found in any marketing course or business book you've…
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One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.
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44:15Get 30 proven strategies to grow and optimize your email list FREE >> Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter. Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers). So we thought it would be interesting to see what…
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38: How to Build Client Relationships That Generate Recurring Revenue Without Constant Selling | ft. Noelle Labrie
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26:45J. Immanuel is joined by Noelle Labrie who shares the one skill most entrepreneurs overlook that actually matters more than talent when building consistent income, the massive mistake most new entrepreneurs make after landing their first few clients (and how to avoid it), the untapped goldmine sitting in your existing client list that could double …
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Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix
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34:41Get 30 proven strategies to grow and optimize your email list FREE >> “The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.” (Watch this episode on YouTube -->) We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roastin…
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37: How to Turn Your Expertise Into Products People Actually Want to Buy | ft. Elizabeth Howell
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36:34J. Immanuel is joined by Elizabeth Howell who shares the four crucial skills every digital entrepreneur needs to consistently make $1K+/mo, why choosing the wrong platform could be sabotaging your entire digital business (and how to pick the right one), and much more! Elizabeth's LinkedIn: linkedin.com/in/euh24 If you’re a coach or business owner w…
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The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit
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41:59Get 30 proven strategies to grow and optimize your email list FREE >> "The future of newsletters isn’t just email." — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker…
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36: Why Leading With Your Premium Offer Makes Selling Everything Else Easier | ft. Dana DiTomaso
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23:52J. Immanuel is joined by Dana DiTomaso who shares why launching her most expensive digital product first was secretly the best move for her course business (despite seeming backward), the pricing mistake that kept her broke in the early days (and the exact moment she realized it was sabotaging her business), the stealth networking technique that do…
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From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
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44:55Get 30 proven strategies to grow and optimize your email list FREE >> "I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter jo…
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This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue
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23:52Get 30 proven strategies to grow and optimize your email list FREE >> Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019. Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthr…
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Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
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52:33Get 30 proven strategies to grow and optimize your email list FREE >> "Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn Bourgoin Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter. Chenell researched & wrote a GIR Deep Dive on Katelyn back in …
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The 7-Figure Newsletter Teaching People “Why We Buy”
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32:13Get 30 proven strategies to grow and optimize your email list FREE >> Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology. And in this deep dive walkthrough, I'm giving you a rundown of how she's built and…
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Beyond Sponsorships: The Most Unique Newsletter Revenue Streams
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37:57Get 30 proven strategies to grow and optimize your email list FREE >> What are the most popular revenue streams for newsletters? And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue stre…
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How To Revive a Stalled Newsletter — with Ben Collins
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46:46Get 30 proven strategies to grow and optimize your email list FREE >> What happens when an established newsletter hits a growth plateau? And can anything be done to revive it? Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter. When Chenell researched & wrote her GIR Deep Dive on Ben last year, all ap…
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He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep Dive
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21:43Get 30 proven strategies to grow and optimize your email list FREE >> Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. Get 75+ Gro…
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Small changes that could 10x your newsletter.
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45:21Get 30 proven strategies to grow and optimize your email list FREE >> Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth L…
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Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)
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47:45Get 30 proven strategies to grow and optimize your email list FREE >> "Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he h…
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$624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)
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18:00Get 30 proven strategies to grow and optimize your email list FREE >> In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/ On Wednesday, we're releasing t…
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Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
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51:41Get 30 proven strategies to grow and optimize your email list FREE >> "I made $2,000 with a newsletter list of only 3,000 subscribers." In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn mor…
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7 of the Best Newsletter Growth Strategies of 2024 (#007)
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36:25Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024. → Take your newsletter to the next level with GIR Pro >> → Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYS How Khe Hy use…
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Spicy Newsletter Takes: Should You Really Do This? (#006)
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51:57Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newslett…
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Grow Your Newsletter WITHOUT Social Media (#005)
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44:12Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/ Start colle…
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Get 30 proven strategies to grow and optimize your email list FREE >> In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch. Get f…
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Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)
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54:05Get 30 proven strategies to grow and optimize your email list FREE >> #003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy. Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garneri…
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The Biggest Mistakes We See Newsletters Making (#002)
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31:14Get 30 proven strategies to grow and optimize your email list FREE >> #002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them. Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes…
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The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)
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25:29Get 30 proven strategies to grow and optimize your email list FREE >> #001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators. Get the full list and 75+ newsletter growth tactics here: https://growthi…
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35: How to Make Each Customer Worth 10x More | ft. Ross O'Lochlainn
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33:05J. Immanuel concludes his discussion with Ross O'Lochlainn who shares how to turn one-time clients into long-term revenue, how to get customers and clients to trust you and want to buy from you, and much more! Ross's Website: conversionengineering.co J. Immanuel's Website: jimmanuel.co J. Immanuel's Instagram: instagram.com/jimmanuelco J. Immanuel'…
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34: Your Quickest Route to Consistently Making $1K+/mo | ft. Ross O'Lochlainn
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29:00J. Immanuel is joined by Ross O'Lochlainn who shares your quickest route to consistently making $1K+/mo, the #1 trap that keeps new entrepreneurs from making real progress and consistent money, and much more! Ross's Website: conversionengineering.co J. Immanuel's Website: jimmanuel.co J. Immanuel's Instagram: instagram.com/jimmanuelco J. Immanuel's…
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Coming soon... the Growth In Reverse podcast!
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0:50Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan …
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33: The Easiest Way to Get Customers Coming Back to Buy More From You | ft. Kar Brulhart
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23:47J. Immanuel concludes his discussion with Kar Brulhart who shares the easiest way to get customers coming back to buy more from you, why building relationships with existing clients is more profitable than constantly chasing new leads, and much more! Kar's Website: karbrulhart.com Kar's Instagram: instagram.com/karbrulhart J. Immanuel's Website: ji…
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