Best Ebert Grobler Podcasts (2025)

1
Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective Strategy 27:52

1+ y ago27:52

27:52

Your next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain …

1
Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s Credentials 41:46

1+ y ago41:46

41:46

We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly in…

1
Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency? 36:01

1+ y ago36:01

36:01

Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate…

1
Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need? 39:28

2y ago39:28

39:28

Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with th…

1
Smart Marketing 2.0 Episode 3 – Are you ready for Advertising? 36:36

2y ago36:36

36:36

Welcome to the highly anticipated third episode of Smart Marketing 2.0! In this engaging installment our hosts, Justin Lester and Ebert Grobler, delve into the thought-provoking question: "Are you ready for advertising?" Prepare for an informative exploration as they shed light on the crucial relationship between marketing and advertising, emphasis…

1
Smart Marketing 2.0 Episode 2 – How to Choose the Right Agency for You 33:48

2y ago33:48

33:48

Welcome to the next episode of Smart Marketing 2.0! In this podcast, the dynamic duo of Justin and Ebert delve deep into the timeless battle between traditional powerhouses and cutting-edge digital agencies. Get ready for an exciting journey as they unravel the diverse landscape and delve into the different worlds of digital agencies, including bra…

1
Smart Marketing 2.0 Episode 1 – Welcome to Smart Marketing 2.0 26:22

2y ago26:22

26:22

Welcome to the very first episode of Smart Marketing 2.0! In this podcast, we're here to help you up your digital marketing game. We know that the world of digital marketing is constantly evolving, and it can be tough to keep up with the latest trends and tactics. In this episode, we cover the who, what, where, when, why and how of Smart Marketing …

1
Ep #037 - Marketing in a Recession 12:45

2+ y ago12:45

12:45

In this episode, we look to the year ahead and cover the dos and don'ts of Marketing in a Recession and Marketing Budgets in 2023. It's not about how much to spend or when to spend, but more importantly where to spend. We look at SEO and Paid Media, both Google and Social, and which you should invest in and when. We unpack how to be consistent with…

1
Ep #036 - Paid Ads for Online Casinos 10:43

2+ y ago10:43

10:43

In this episode we unpack the benefits and challenges of Google Ads in the iGaming industry with specific consideration to the restrictions applied by Google in this space. We discuss the different licensing applied to the different types of iGaming as well as the types of casinos; land-based vs. online, free play vs. real play, regional restrictio…

1
Ep #035 - The Best ROI for Online Casinos 13:04

2+ y ago13:04

13:04

This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester. As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each. We specifically add…

1
Favourite Tools For 2021 - #034 14:50

4y ago14:50

14:50

There is no doubt there are some interesting and useful tools out there, but these are our 2021 favourites. The silver bullet. Having said that, it is not about the tools. First up is BombBomb which allows you to send video emails which is preferable in a number of ways. Some being that it creates that personal connection as well as allowing emotio…

1
What Percentage of Traffic should each Marketing Channel Generate? - #033 4:40

4y ago4:40

4:40

This week the team discuss how different media platforms bring in different amounts of traffic. If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able change strategies if and when it is needed. When you find w…

1
The story of how Jason's business, Firing Squad, was acquired. - #032 15:43

4y ago15:43

15:43

Some exciting news which we hadn't shared on the podcast up until now. Jason's business, Firing Squad has been acquired! The acquisition happened fairly quickly after a few conversations to agree on the terms. A Facebook post lead to Jason and Drew meeting, remotely of course, and hit it off straight away. Thanks to Entrepreneurs Organization, with…

1
Are You Reaching Your Customers? Are Your Customers Finding You? - #031 6:26

4y ago6:26

6:26

This week, The Smart Marketing team talks about how to reach your desired target audience. It's all good and well having the perfect content, but if it is not reaching the people it needs to, you are not going to achieve your set goals. How much do you know about the people you are providing to? It needs to be enough to know exactly how to reach th…

1
Content Marketing VS Traditional Marketing - Which Costs Less? - #030 6:11

4+ y ago6:11

6:11

Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing? Spending more doesn't always bring better results. What goals are you wanting to achieve? Which type of marketing will get you the result you are looking for?…

1
The Sixth Pillar of SEO - User Experience - Part 6 - #029 8:26

4+ y ago8:26

8:26

The Smart Marketing Team are discussing the sixth and final pillar of SEO in our 6 part series - User Experience. In the past 5 episodes the team have discussed Readability, Relevancy, Popularity, Authority, and Trust. All of these add up to your sites User Experience rating. User Experience begins on the search engine page, creating strong meta ti…

1
The Fifth Pillar of SEO - Trust - Part 5 - #028 6:54

4+ y ago6:54

6:54

The team are discussing part 5 of our 6 part SEO series - Trustworthiness! The Smart Marketing team are breaking down how to run a successful SEO campaign into 6 simple parts, creating a trustworthy domain is a huge part of your SEO strategy. Justin discusses the meaning of a Trustworthy domain, and how to create one in two parts. First finding sit…

1
The Fourth Pillar of SEO - Authority - Part 4 #027 7:52

4+ y ago7:52

7:52

In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority! Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank. Find out who is…

1
The Third Pillar of SEO - Popularity - Part 3 #026 6:42

4+ y ago6:42

6:42

In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can…

1
The Second Pillar of SEO: Relevancy - Part 2 #025 8:04

4+ y ago8:04

8:04

The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. Justin talks us through keywords, targeted keyword searches and the relevant apps and…

1
Web Accessibility - The First & Most Important Step Of SEO #024 7:36

5y ago7:36

7:36

This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site sear…

1
The Six Pillars of SEO Success #023 7:19

5y ago7:19

7:19

This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into …

1
Is It Easy To Start a Podcast? Part 2 #022 8:29

5y ago8:29

8:29

This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the …

1
Is it Worth Starting a Podcast? Part 1 #021 7:34

5y ago7:34

7:34

This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first pa…

1
The Biggest Mistakes People Make When Cold E-Mailing #020 9:47

5y ago9:47

9:47

This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, …

1
Do's and Don'ts of Marketing During Covid-19 #019 18:36

5y ago18:36

18:36

In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelse…

1
The Best Way To Prospect! #018 8:48

5y ago8:48

8:48

This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the …

1
What To Do If Your Organic Traffic Tanks! #017 7:09

5y ago7:09

7:09

This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common…

1
The Biggest Mistakes People Make When Remarketing! #016 7:06

5y ago7:06

7:06

Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you…

1
What Digital Marketing KPIs are the Most Important? #015 4:46

5y ago4:46

4:46

Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success! Hosts: Justin Lester Instagram///LinkedIn Jas…

1
12 Digital Marketing Trends For 2020 #014 10:22

5+ y ago10:22

10:22

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest in…

1
How To Spy On Your Competitors! #013 7:55

5+ y ago7:55

7:55

Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use…

1
How To Grow Your E-Mail Marketing Database, Fast! #012 9:30

5+ y ago9:30

9:30

This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great info…

1
How To Get The Most Out Of Your CRM #011 10:01

5+ y ago10:01

10:01

In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast informatio…

1
What is a CRM, and how to use it? #010 8:02

5+ y ago8:02

8:02

Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your c…

1
Two Ways to Reduce Your Cost-Per-Click on Google Ads #009 4:57

5+ y ago4:57

4:57

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience. Quality leads that are looking for your product will use search marketing to find the best product or service. By mainta…

1
How Many Blog Articles Should You Write in a Month? #008 5:43

5+ y ago5:43

5:43

In this article, I mean podcast, Jason and Justin discuss blog and content writing, how to keep your audience engaged, and exactly what quality over quantity means. You'll find some neat tips to attract visitors to your blog, and also how to effectively create content that entertains your audience. Hosts: Justin Lester Instagram///LinkedIn Jason Ba…

1
10 Ways To Improve Your Website Conversion Rate #007 6:20

5+ y ago6:20

6:20

In this episode, Justin and Jason discuss 10 simple tactics to improve conversions through your website. Essentially it's about building brand loyalty and trust with your audience. The promotion of case studies, testimonials, call-to-actions, and site loading speeds all combine to help give your audience a great user experience with information tha…

1
Why You Need To Create An Ideal Client Profile, Now! #006 9:15

5+ y ago9:15

9:15

Join us in the latest episode of Smart Marketing as we discuss the benefits and options to creating an ideal client profile for your business. Working with clients who appreciate your process and who trust your implementation will only have great consequences for your business and revenue growth. Sometimes there is just not the right fit for two co…

1
The 5 SEO Laws For Generating Leads Outside Of Your Country #005 6:23

5+ y ago6:23

6:23

In this episode, Justin and Jason take you through the 5 laws that you should follow when wanting to generate organic leads outside of your country. They discuss the power of localization, relevancy and how even user experience even plays a part in the international SEO strategy. Hosts: Justin Lester Instagram///LinkedIn Jason Bagley Instagram///Li…

1
Ok, Cool Ideas. But Why The Hell Should I Listen To You? - Smart Marketing #004 6:23

5+ y ago6:23

6:23

In this episode, Justin and Jason give a bit of background on their journey in digital marketing, why they decided to start this podcast and also what do they today. Hosts: Justin Lester Instagram///LinkedIn Jason Bagley Instagram///LinkedInBy Justin Lester & Jason Bagley

1
How To Consistently Drive Leads No Matter How Competitive The Market Gets #003 6:15

6y ago6:15

6:15

In today's episode of Smart Marketing Justin and Jason reveal the secrets to drive predictable and stable lead generation growth. They explain how to protect yourself against unstable Google algorithm updates and rising paid advertising costs. Hosts: Justin Lester Instagram///LinkedIn Jason Bagley Instagram///LinkedIn…

1
3 Ways To Drive Leads With No Budget in 2019 #002 6:21

6y ago6:21

6:21

On today's episode of Smart Marketing Justin and Jason provide specific tactics on how you are able to drive traffic and leads in 2019 without having to spend money on marketing channels such as paid advertising. Hosts: Justin Lester Instagram///LinkedIn Jason Bagley Instagram///LinkedInBy Justin Lester & Jason Bagley

1
How Your Out Of Office Auto Responder is the Most Underutilized Marketing Tool #001 4:35

6y ago4:35

4:35

In episode #001 we talk about a smart way you can easily use something as simple as an out of office automated reply as a way to build better relationships with clients and even generate more leads. . . Hosts: Justin Lester Instagram///LinkedIn Jason Bagley Instagram///LinkedInBy Justin Lester & Jason Bagley

Podcasts Worth a Listen

Ebert Grobler Podcasts

Podcasts Worth a Listen

Quick Reference Guide