Best EMARKETER Podcasts (2025)

1
What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers 26:23

1d ago26:23

26:23

On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus…

1
The Surprising Growth in Creator Marketing Budgets, feat. EMARKETER VP and Principal Analyst Jasmine Enberg 30:16

9d ago30:16

30:16

We're joined by Jasmine Enberg, the VP and Principal Analyst at EMARKETER covering Social Media and the Creator Economy. We go in depth about the changing trends -- and rising tides -- in creator marketing budgets in 2025 and beyond...and how creators should take advantage. Elsewhere: Zuck on trial, Patreon's video innovation, and MrBeast's Vegas m…

1
A Conversation with Reid AI (Reid Hoffman), and YouTube Turns 20 Years Old 43:44

2d ago43:44

43:44

Today, a world's first: Reid AI, the digital version of LinkedIn co-founder Reid Hoffman, performs its first ever podcast guest appearance right here on Creator Upload. Joining Reid AI is Ben Relles, who manages content strategy for Reid in all forms of existence. Here's more info on what we covered today: Follow Ben Relles on LinkedIn. 20 Years of…

1
Reimagining Retail: Tariffs Are Here: Consumer Shifts, Surprising Outcomes, and Must-Watch Metrics 22:00

4d ago22:00

22:00

On today’s podcast episode, we discuss (now that tariffs are here), how they’re impacting consumer behavior, some unexpected outcomes, and the numbers that will guide retailers in the months ahead. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analyst Rachel Wolff and Senior Analyst Zak Stambor. Follow us on Instagram a…

1
Behind the Numbers: Tik-Tok: The Latest on Trump’s Extension and Deal Talks 24:07

6d ago24:07

24:07

On today’s podcast episode, we discuss why the Trump administration extended TikTok’s sell-by date again, what deals are on the table, and how creators feel about the potential ban at this point. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Analyst Marisa Jones. Listen everywhere…

1
Behind the Numbers: Next-Gen AI: From Assistants, to Autonomous Agents, and Beyond 27:24

9d ago27:24

27:24

On today’s podcast episode, we discuss the many definitions of an “AI agent”, why they’re so hard to build right, and what comes next. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne, and Vice President of GenAI Dan Van Dyke. Listen everywhere and watch on YouTube and Spotify. Follow us on Instagram at: https://www.in…

1
Reimagining Retail: How French Department Store Icon Printemps Is Reinventing US Retail — Inside the New NYC Flagship 22:18

11d ago22:18

22:18

On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins. Follow us on Instagram at…

1
Behind the Numbers: The Explosion of Sports for Brand Engagement with Nielsen’s Vice President of Inclusive Insights 27:02

13d ago27:02

27:02

On today’s podcast episode, we discuss how March Madness viewership stacked up this year, if women’s college basketball was able to sustain the bump from the ‘Caitlin Clark effect’, and how viewers of women’s sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice Presiden…

1
Why Creators Should Go to Cannes, feat. Marian Brannelly, Global Director of Awards at Cannes LIONS 38:37

16d ago38:37

38:37

Today, we interview Marian Brannelly, Global Director of Awards for the Cannes LIONS Festival, to learn more about their Creators programming lineup and why creators should attend. Also: Vimeo helping creators launch their own streaming services, Netflix fires shots at YouTube, and the impact of tariffs on the creator economy. Here's more detail on…

1
Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe 26:44

16d ago26:44

26:44

On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle…

1
Reimagining Retail: Why Consumer Sentiment is Stuck in ‘Worried’ with Joanne Hsu at the University of Michigan. 21:29

18d ago21:29

21:29

On today’s podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Z…

1
The Banking & Payments Show: How Young People Bank, Spend, and Invest Their Money 20:18

19d ago20:18

20:18

In today’s episode, we talk about what young people want most from a bank, their favorite alternative investments, and what their parents have taught them about saving for the future. Join the discussion with host and Head of Business Development Rob Rubin, Analyst Lauren Ashcraft and Senior Analyst Grace Broadbent. Follow us on Instagram at: https…

1
Behind the Numbers: How YouTube Became TV’s Most Watched Platform on Its 20th Birthday – What’s Next for “Planet YouTube”? 27:54

20d ago27:54

27:54

On today’s podcast episode, we discuss the main reasons YouTube is the most watched platform on TVs, how “Planet YouTube’s” gravitational pull is disrupting other media types, and what the biggest threat to its dominance is. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal …

1
The Boy Who Cried TikTok Ban 28:49

23d ago28:49

28:49

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotte…

1
Behind the Numbers: Using AI at Work: Part 2—How companies are using AI and tips for employees on how best to use it 22:32

23d ago22:32

22:32

On today’s podcast episode, we discuss how companies can figure out where AI should go, how to deal with model inaccuracies, and tons of tips on how best to use AI at work. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla for the conversation. Listen everywhere and watc…

1
Reimagining Retail: Building Your Brand While Nurturing a Loyal Following 26:38

25d ago26:38

26:38

On today’s podcast episode, we discuss how to increase basket size, how to break out of category while staying true to brand identity, and how to respond to TikTok trends without seeming like a brand responding to a TikTok trend. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts VP of Content Suzy Davidkhanian and the CMO o…

1
Behind the Numbers: Using AI at Work: Part 1—Employees Anxiety Levels and How the Tech is Impacting Jobs | Mar 31, 2025 22:54

27d ago22:54

22:54

On today’s podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for t…

1
What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter 33:01

1M ago33:01

33:01

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a T…

1
Behind the Numbers: Signal-Based Merchandising and The Impact of the Empty Shelf 27:36

1M ago27:36

27:36

On today’s podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Lis…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (March) 26:45

1M ago26:45

26:45

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's l…

1
Behind the Numbers: Walgreens’ Identity Crisis — What’s Next for the Pharmacy Giant? 26:49

1M ago26:49

26:49

On today’s podcast episode, we discuss how Walgreens went from “pharmacy behemoth to distressed retailer”, the biggest lesson from its downfall, and where the company goes from here. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analysts Rajiv Leventhal and Zak Stambor, for the conversation. Listen everywhere and watch on You…

1
Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early 23:48

1M ago23:48

23:48

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out …

1
Behind the Numbers: Reimagining the Creator Role — Engaging Communities Through Short-Form Video 28:25

1M ago28:25

28:25

On today’s podcast episode, we discuss how virality is being redefined, how the word “Creator” is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywh…

1
Reimagining Retail: Ageism in Beauty and the Shift Away From “Staying Young” 19:25

1M ago19:25

19:25

On today’s podcast episode, we discuss how the beauty industry is venturing into untapped markets, how the conversation of ageism in beauty fits or diverges with the greater trend away from diversity and inclusion, and how brands market to older people while staying relevant with younger audiences. Listen to the conversation with our Senior Analyst…

1
Behind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next? | March 17, 2025 25:59

1M ago25:59

25:59

On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts an…

1
Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes 35:12

1M ago35:12

35:12

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator char…

1
Behind the Numbers: How to Build a Brand From the Ground Up 31:10

1M ago31:10

31:10

On today’s podcast episode, we discuss how Mint Mobile was able to stand out before a celebrity like Ryan Reynolds joined the team, how he helped them break the marketing mold, and lessons learned along the way to becoming a billion-dollar valued company. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Dire…

1
Reimagining Retail: Malls — Why People Visit (or Skip), IKEA & Walmart's Big Moves, and What the Modern Mall Will Look Like 16:12

2M ago16:12

16:12

On today’s podcast episode, we discuss what malls are doing well (and why), the reasons folks have been skipping the mall, and why IKEA and Walmart bought one each. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Analysts Emmy Liederman and Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/emarketer/ For …

1
The Banking & Payments Show: AI as Your Financial Advisor. What Happens When Technology Takes the Lead? 17:34

2M ago17:34

17:34

In today’s episode, we talk about whether regulators will allow, and consumers will adopt, AI over human financial advisors. Will AI close or widen the wealth gap? What happens if an AI financial advisory loses your money? Join the discussion with host and Head of Business Development Rob Rubin, and Analysts Lauren Ashcraft and Jacob Bourne. Follow…

1
Behind the Numbers: Gen Z Teens' Relationship with GenAI, Social Media, and Video Games 23:33

2M ago23:33

23:33

On today’s podcast episode, we discuss how some teachers think young people should be approaching GenAI, the differences between younger and older teenagers’ social media usage, and how engagement with digital gaming is changing. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice …

1
YouTube is Going Premium. Can Creators Adjust? 29:56

2M ago29:56

29:56

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier ar…

1
Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall? 26:25

2M ago26:25

26:25

On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Ma…

1
Reimagining Retail: The Impact of Tariffs on Retailers – What to Expect & How to Prepare 23:21

2M ago23:21

23:21

On today’s podcast episode, we discuss what a tariff even is, what might happen when they’re implemented, and how best to prepare for them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analysts Paul Briggs and Matteo Ceurvels, and Analyst Rachel Wolff. Follow us on Instagram at: https://www.instagram.com/emar…

1
Behind the Numbers: How Amazon Has Made Itself Even More Essential … And How It Hasn’t 21:46

2M ago21:46

21:46

On today’s podcast episode, we discuss how Amazon has made themselves even more essential to customers, why “they can’t make physical stores work”, and how its advertising business is getting on. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Analyst Rachel Wolff, and Senior Director of Briefings Jeremy Goldman. Li…

1
MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In 35:39

2M ago35:39

35:39

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels mig…

1
Behind the Numbers: How the Rise of the AI Shopping Agents Is Impacting the Customer Journey 26:33

2M ago26:33

26:33

On today’s podcast episode, we discuss how GenAI is changing the customer shopping journey the most, the impact of AI agents, and how to maintain brand messaging in a more conversational universe. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, Vice President Suzy Davidkhanian, and Global D…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (February 2025) 25:52

2M ago25:52

25:52

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who'…

1
Behind the Numbers: Meta’s AI Investment Strategy, Snap’s Growth Secrets, and Why Pinterest Deserves More Attention 24:01

2M ago24:01

24:01

On today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify. F…

1
Behind the Numbers Special Edition: Finding Influencers and Measuring Impact in the AI Era 30:39

2M ago30:39

30:39

On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen …

1
True Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow Ventures 35:56

2M ago35:56

35:56

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculia…

1
Behind the Numbers: Welcome to the Third Era of the CMO Role—The Chief Marketing Everything 26:03

2M ago26:03

26:03

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify. F…

1
Reimagining Retail: How Lego Became the World’s Largest Toymaker 17:47

2M ago17:47

17:47

On today’s podcast episode, we discuss the elements of the Lego flywheel, how its remained relevant across demographics, and what other brands and retailers can learn from its success. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Senior Analyst Zak Stambor. Follow us on Instagram at: h…

1
Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025 25:54

2M ago25:54

25:54

On today’s podcast episode, we discuss how DeepSeek has reset Google’s AI strategy, how much other GenAI chatbots can chip away at Google’s search dominance, and why the tech giant was able to double revenue growth last year. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Go…

1
Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next 30:47

2M ago30:47

30:47

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of…

1
YouTube 20 Years Later, feat. Jamie Gutfreund 41:16

2M ago41:16

41:16

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we cover…

1
Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears 29:25

2M ago29:25

29:25

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul V…

1
Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote 24:51

2M ago24:51

24:51

On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vic…

1
Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs 18:21

2M ago18:21

18:21

On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor. Follow us on Instagram at: https://ww…

1
The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land 20:37

3M ago20:37

20:37

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke. Follow us on Instagram at…

1
Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025 25:55

3M ago25:55

25:55

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhe…

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EMARKETER Podcasts

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