Join Michelle Blackwell, for Upwelling, where she interviews authors, poets, playwrights, historians, and songwriters about their recently published works. Get insights into their creative process and writing as well as publishing tips. Upwelling brings the richness of local literature to the airwaves.
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Welcome to The Embodied Poddie, a spiritual wellness podcast hosted by International Yoga and Meditation Teacher, Educator, Mentor, and Breathwork Facilitator, Emily Blackwell. . Learn how to integrate somatic tools, breath awareness, and the wisdom of Yogic and Tantrik philosophies to uncover your truth, embody your power, and live in spiritual alignment with your heart and your own personal divinity. . Yoga | Breathwork | Embodied Healing www.emilyblackwellyoga.com
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Demythifying is two BFF's teaching each other about mythology, history and going off on tangents and DeMyth turns the page where we interview authors about their books.
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Your favorite films improvised by memory.
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Demyth Turns the Page Again with Elizabeth Fremantle
1:27:13
1:27:13
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1:27:13Send us a text Have you ever been obsessed with a book before you've even read it? Thats how Lauren felt about Liz's new book Sinners. Introducing us properly to Beatrice Cenci who you may remember from Disobedient. They go into her story, Liz teaches Lauren about convent dowries and what early Rome was like. In the obligatory spoilers they get int…
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Upwelling : Alyssa Ballard, Frei Barty, Maggie Watson
44:36
44:36
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44:36Michelle Blackwell interviews Alyssa Ballard about her long-running video series on TikTok and YouTube, and her recent feature at the Mendocino Film Festival. Frei Barty, the Mendocino County Youth Poet Laureate, will share some of his recent work. And Maggie Watson will talk about the workbook she published that helps people prepare for the end-of…
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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl
25:29
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25:29What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…
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DeMyth Turns the Page with Shannon Mayer
1:18:21
1:18:21
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1:18:21Send us a text Lauren goes back to school with Shannon Mayer and her FMC Harlow - a more age relatable morally grey heroine. They get into world building, staple fantasy building blocks like chosen family, why we love magic systems and school books and Shannons journey from indie published to traditional publishing. The spoilers are some of the hot…
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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
23:50
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23:50Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer a…
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DeMyth Turns the Page with Kaarina Parker
1:40:23
1:40:23
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1:40:23Send us a text Lauren meets a new Roman woman to the historical fiction space - Fulvia. Author Kaarina Parker teaches Lauren how not to get pregnant the ancient Roman way. They discuss which theory about the Bona Dea festival they want to bring back together and Kaarina makes her views on one Roman orator VERY clear. They discuss the obligatory spo…
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DeMyth Turns the Page with Leigh Radford
1:52:42
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1:52:42Send us a text Lauren plays host to Leigh Radford this episode. They talk about femgore, zombies and which item frightened Leigh that she found in a flat more than a second hand zombie husband. The episode gets very raw as Leigh reveals her lack of science background and the inspiration behind the book leading to a raw and honest heart to heart bet…
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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
19:09
19:09
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19:09This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and commu…
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Demyth Turns the Page with Amelia Blackwell
1:15:40
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1:15:40Send us a text Who would think time travel could mix with crime and Jane Austen... none other than this episodes guest Amelia Blackwell. She and Lauren get into the ridiculousness of weaving these three ideas together. Why Austen is still important today and how hard it actually is to find a guy in finance who's 6' 5" with blue eyes. There's obliga…
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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
24:06
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24:06Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…
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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
28:46
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28:46Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …
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Back to the Future 3 pt. 1 ft. David Flora
44:10
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44:10This episode was recorded on April 22, 2025. Cohost: David Flora Host: Mark Soloff This is part 1 of a multi-part episode. ________________________________________________ Bluesky: @muffedmovies.bsky.social YouTube: @muffedmovies Tiktok: @muffedmoviespodcast #RedYoda Support the show: Patreon- Support Muffed Movies on Patreon to gain access to bonu…
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#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
27:04
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27:04Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to wel…
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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
30:18
30:18
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30:18We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – P…
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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
21:35
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21:35How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Direct…
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#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
18:55
18:55
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18:55Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlan…
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#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
29:45
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29:45We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…
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Sprited Away Live! ft. Blake & Kyra Young-Hood
1:23:06
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1:23:06See Muffed Movies Live: The Nightmare Before Christmas on May 28, 2025 Click Here for Tickets ________________________________________________ This episode was recorded on September 26, 2024. Cohosts: Blake Hood & Kyra Young-Hood Host: Mark Soloff ________________________________________________ Bluesky: @muffedmovies.bsky.social Instagram: @muffed…
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#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint
31:22
31:22
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31:22When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…
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#43: Localizing video using AI with Guy Piekarz from Panjaya
22:08
22:08
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22:08Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…
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Send us a text This episode Lauren delves into all things dragon with L R Lam. Building of magic systems, gender fluidity and making dragons sexy. This episode rather than a spoiler section the episode splits to delve into book one and book two
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Nightmare on Elm Street pt. 2 ft. Dave Stecco
43:20
43:20
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43:20See Muffed Movies Live! May 28, 2025: Tickets ________________________________________________ This episode was recorded on November 23, 2024. Cohost: Dave Stecco Host: Mark Soloff This is part 2 of a two-part episode. ________________________________________________ Bluesky: @muffedmovies.bsky.social YouTube: @muffedmovies Tiktok: @muffedmoviespod…
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Upwelling: David Holper and Maureen Eppstein
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50:00Two local authors David Holper and Maureen Eppstein tackle difficult subjects. David Holper’s Church of the Very Last Chance combines political satire and magical realism. It follows the rise of a middle-class Russian student from lost soul to international religious leader. Maureen Eppstein’s most recent poetry collection, Daughter is memoir throu…
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Demyth Turns the Page with Emily Hauser - Women of the Odyssey
1:05:39
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1:05:39Send us a text Lauren welcomes back Emily for the second part of deep diving into Mythica and this episode Lauren cherry picks women from The Odyssey. They talk about the importance of new translations. More on what the Linear B tablets can tell us and go into Lauren's favourite topic weaving. They agree on coming back as a sexually charged magic f…
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Demyth Turns the Page with Emily Hauser - Women of the Illiad
1:07:06
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1:07:06Send us a text This episode is the first of a two-parter with Emily Hauser. Today we look into some of the women in the Illiad and dive into chapters in Emily's new book Mythica
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Demyth Turns the Page with J Susanne Wilson
58:50
58:50
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58:50Send us a text Way back last year Lauren caught wind that an author was finally doing a retelling about Ipheginia. Fastforward to now.... Lauren gets into sources, character choices and things that seem totally implausible with Jenny around this pivotal moment that leads up to the Trojan War. The Death and Life of Ipheginia also turns her story fro…
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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro
22:41
22:41
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22:41How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…
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Demyth Turns the Page with Natasha Pulley
1:04:22
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1:04:22Send us a text Todays book is written for all the people who need Dionysus in their life. Lauren gets full on bacchic frenzy with Natasha Pulley as they explore The Hymn to Dionysus. Natasha hops into the Greek Myth space for the first time to share a sort of retelling of The Bacchae. She shares her views on why the legacy of Dionysus is so widespr…
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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto
29:57
29:57
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29:57Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…
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Nightmare on Elm Street pt. 1 ft. Dave Stecco
54:22
54:22
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54:22This episode was recorded on November 23, 2024. Cohost: Dave Stecco Host: Mark Soloff This is part 1 of a multi-part episode. ________________________________________________ Bluesky: @muffedmovies.bsky.social YouTube: @muffedmovies Tiktok: @muffedmoviespodcast #RedYoda Support the show: Patreon- Support Muffed Movies on Patreon to gain access to b…
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DeMyth Turns the Page with Maithree Wijesekara
1:06:32
1:06:32
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1:06:32Send us a text Happy Fantasy Friday. What happens if you take inspiration from a historical prince with an evil to good arc and flip it on it's head? Enter The Prince Without Sorrow. Lauren was so thilled to talk to Maithree about her debut novel which could be Lauren's book of the year. They delve in deep to the infusion of Buddist philosophy into…
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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
27:29
27:29
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27:29Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…
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DeMyth Turns the Page With Kim Curran
1:20:49
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1:20:49Send us a text This conversation is what happens when 1000 years of mythology is condensed down into just over an hour. Kim Curran introduces Lauren to the Morrigan as she brings Irish Mythology mainstream. They get distracted talking about Saint Patrick getting rid of the snakes from Ireland as well as discussing translations, feminism and various…
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DeMyth turns the page again with Grace Curtis
1:22:13
1:22:13
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1:22:13Send us a text Lauren NEEDED to talk to Grace Curtis again as she does a genre shift from Sci-Fi to full on fantasy. Find out which historical periods influenced the novel and what Grace and Lauren both find sexy about the Roman Empire. Listen to them not get too political as they break down power and nostalgia in Idolfire and in our own reality an…
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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments
28:20
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28:20As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…
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Demythifying The Other Ancient Civilisations with @digitwithraven
1:08:09
1:08:09
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1:08:09Send us a text We all know the Greeks and Romans... but how many other Ancient Cultures and Civilisations are you unaware even existed? This episode Lauren is joined by Raven Todd DaSilva aka @digitwithraven to scrape the surface of a few of the ones in her amazing book "The Other Ancient Civilisations - Decoding Archaeology's less celebrated cultu…
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Barbie Live! ft. Kelsey Blackwell & Matt Kawa
1:19:47
1:19:47
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1:19:47This episode was recorded on December 12, 2024. Cohosts: Kelsey Blackwell & Matt Kawa Host: Mark Soloff ________________________________________________ Mark's Live Comedy Shows (Muffed Movies Live & Other Shows) Bluesky: @muffedmovies.bsky.social YouTube: @muffedmovies Tiktok: @muffedmoviespodcast #RedYoda Support the show: Patreon- Support Muffed…
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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck
24:19
24:19
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24:19In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful…
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EP. 49 | The End of an Era: Costa Rica + The Evolution of my Retreats
21:40
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21:40If you have been curious about coming on a retreat with me, definitely listen to this episode. In this episode, I briefly reflect on the journey that led me to the decision of closing my era of hosting retreats in Costa Rica. Over the last year, the calling for a shift has become undeniable, and I'm excited to share more of that with you. Tune in f…
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DeMyth Turns the Page again with Lauren J A Bear
56:24
56:24
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56:24Send us a text Lauren is rejoined by Lauren J A Bear to talk about her ressurection of Rhea Silva. This a new character to welcome into the incredible world of the feminist retelling and Lauren was so here for her. They discuss how Lauren used artistic license in her story and about her sources
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DeMyth Turns The Page with A S Webb
1:11:48
1:11:48
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1:11:48Send us a text No Zeus Boys! Lauren is joined by Alex aka A S Webb to talk about Daughter of Chaos - the first in a Greek Myth inspired fantasy trilogy. They deep dive into the plot, talk about positive benefits to modern retellings and which item in Greek mythology is a fashion accessory they would both like to have. Alex gets super juicy in the s…
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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com
31:35
31:35
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31:35Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…
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This episode was recorded on September 14, 2024 Cohost: Grant Howitt Host: Mark Soloff ________________________________________________ Mark's Live Comedy Shows (Muffed Movies Live & Other Shows) Instagram: @Mark_tries YouTube: @muffedmovies Tiktok: @muffedmoviespodcast #RedYoda Support the show: Patreon- Support Muffed Movies on Patreon to gain ac…
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Upwelling: Philip Zwerling and Devreaux Baker
47:08
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47:08Phillip Zwerling’s Hollywood tell-all, In Search of the Thin Man, explores the lives and work of William Powell, Myrna Loy, and Dashiell Hammett as well as the censorship and politics of old Hollywood. Zwerling writes about how fascism in Germany infiltrated Hollywood in the 1930s. Mendocino County’s first poet laureate Devereaux Baker. Reads three…
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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo
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27:30
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27:30In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…
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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign
31:33
31:33
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31:33How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…
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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze
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26:55Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…
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This episode was recorded on September 14, 2024 Cohost: Grant Howitt Host: Mark Soloff #RedYoda ________________________________________________ For the latest Muffed Movies news, follow us on Instagram: @Mark_tries Support the show: Patreon- Support Muffed Movies on Patreon to gain access to bonus content including longer, weirder episodes of the …
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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company
12:29
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12:29Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimiz…
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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran
27:26
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27:26Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting …
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