No one decides to wake up one day, walk across Antarctica, or leave their bohemian parents and join the Navy Seals. Or any number of crazy, amazing things that people do. These aren’t the dreams most kids have. And yet, fascinating people have done them. How? Why? HawkeTalk is a podcast all about the origin stories of the most interesting people in the world. Today, you know our guests are famous athletes, authors, and entrepreneurs, but there’s so much more to the story. How did they naviga ...
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Welcome to The Watson Weekend – a rollicking weekly live conversation (and dance party) about all things retail, tech, and ecommerce! Hosts Rick Watson and Jess Lesesky and guests from all around the ecommerce world cut through the BS and bring you no-nonsense conversation, deep insights, and opinions that aren’t afraid to be contrarian. Join us for the livestream every Friday at noon on LinkedIn at https://www.linkedin.com/in/ecommercestrategyconsulting/ and YouTube at https://www.youtube.c ...
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Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, no-fluff strategies designed to help you: Attract more local clients who are ready to buy Boost your online visibility without confusing jargon Build a website and marketi ...
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Insights from great people. Inspiring the world one person at a time.
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Whether you're just starting out with an idea for a product, or you are years into your business and looking to take it to the next level, we are here to help you get to the next level. From marketing to operations and product design to management, we'll cover it all! We interview founders and operators of successful brands, giving you actionable, up-to-date information that you can quickly apply into your business. Now, let's powerup!
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On Cult of Startup, Luke Bayard, invites special guests to recall the early days of starting there business before reaching their success. Listen as they share stories and advice based on there horrible, embarrassing or awesome experiences. In each episode Luke takes a nothing-off-limits approach to discovering why entrepreneurs found success. This hour will feel like you're hanging with your startup buddies. The format is informative, loose and most of all entertaining.
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Welcome to the Kurty D Show, where stories inspire and wisdom flows. I’m your host, Kurt Daradics. I’m sharing real stories, with real people, and real wisdom from the business world and beyond. Get moved with honesty, laughter, and wisdom as we unpack how to live a rewarding life. So tune in and let’s learn out loud, together! Join us on this journey, spread the word, and subscribe today!
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Learn in the shadows of great entrepreneurs and business leaders. Glean from their knowledge and life. Get first hand experience from experts that will save you money, time and energy in your business and life. Support this podcast: https://podcasters.spotify.com/pod/show/theartofsuccess/support
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The Tech Cat show will give you the vital information that you need to stay ahead of the curve in technology as it relates to consumers and trends in marketing, entertainment and ‘business to consumer’ opportunities. You’ll hear from leading experts in the media and content business as they talk with Lori and share meaningful advice on how to navigate. Every show delivers insights and “nuggets” of information that you can take off line and activate on. Whether it’s a piece of business advice ...
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Smarter Marketing, Faster Growth: Lessons from 5,000+ Brands ...with Erik Huberman
26:28
26:28
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26:28Summary In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik shares insights on common marketing mistakes, the significance of tracking performance, and introduces…
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145. Kaisa Levine: The Mom Who Built FridaBaby Into a Household Name
29:49
29:49
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29:49In this episode, I sit down with Kaisa Levine, founder of NoseFrida and the woman behind one of the most recognizable baby products on the market. We talk about how she went from working on ambulances in New York City to launching a startup out of her garage, without any background in manufacturing, retail, or e-commerce. Kaisa opens up about how d…
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Scooping up Millions: What Every Service Business Can Learn from a Dog Poop Empire ...with William Milliken
20:53
20:53
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20:53Summary In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses th…
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[Trailer] Kaisa Levine: The Mom Who Built FridaBaby Into a Household Name
1:02
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1:02In this episode, I sit down with Kaisa Levine, founder of NoseFrida and the woman behind one of the most recognizable baby products on the market. We talk about how she went from working on ambulances in New York City to launching a startup out of her garage, without any background in manufacturing, retail, or e-commerce. Kaisa opens up about how d…
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Lowe's VP Reveals How They Built a $XXX Million Marketplace in 4 Months (Amazon Should Be Worried)
1:05:10
1:05:10
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1:05:10Michael McCluskey, VP of Marketplace at Lowe's, drops bombshells about how they launched their marketplace faster than anyone expected and why traditional retail is dead. From competing with Amazon's drone delivery to the shocking truth about why most marketplace projects fail, this conversation reveals the inside strategy of America's second-large…
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Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill Beutler
27:32
27:32
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27:32Summary In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on…
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144. Peter Doherty: Nobel Prize Winner & the Mind Behind Modern Immunology
45:29
45:29
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45:29Did you know the only veterinarian to ever win a Nobel Prize wasn’t exactly an animal lover? In this episode I sit down with Professor Peter Doherty—a Nobel Prize-winning immunologist and veterinarian. We dive into Peter’s early career, where he aimed to improve animal health and food production—a goal many of us can relate to when thinking about m…
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Is Open Source The Answer To Data Privacy And Flexibility? ...with David Young
22:48
22:48
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22:48Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empow…
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[Trailer] Peter Doherty: Nobel Prize Winner & the Mind Behind Modern Immunology
0:41
0:41
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0:41Did you know the only veterinarian to ever win a Nobel Prize wasn’t exactly an animal lover? In this episode I sit down with Professor Peter Doherty—a Nobel Prize-winning immunologist and veterinarian. We dive into Peter’s early career, where he aimed to improve animal health and food production—a goal many of us can relate to when thinking about m…
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TikTok Shop SECRETS: $0 to #5 US Retailer - Former Political Operative Reveals All
1:09:44
1:09:44
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1:09:44David Baker, CDO at Beekman 1802, spills the secrets behind TikTok Shop's explosive growth from political campaign tactics to beauty brand domination. From Obama's digital team strategies to becoming the #5 retailer in America, this deep dive reveals what actually works. 🔥 Key Takeaways: Why TikTok Shop beats Instagram/Facebook 10:1 in social comme…
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Why Your Website Isn’t Converting (And What to Do About It) ...with Cody Jensen
24:21
24:21
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24:21Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhanc…
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Prompting Your Way To Success: AI Strategies For Service Business Growth ...with Jonathan Mast
23:49
23:49
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23:49Summary In this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encour…
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143. Joey Gonzalez: CEO of Barry’s & Architect of a Global Fitness Phenomenon
36:04
36:04
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36:04What happens when a theater-loving kid from suburban Chicago finds his true calling not on stage, but on a treadmill? In this episode, I sat down with Joey Gonzalez, Global CEO of Barry’s and one of the boldest voices in boutique fitness. His journey is wild—in the best way possible. From being the least athletic kid in a super-fit immigrant family…
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[Trailer] Joey Gonzalez: CEO of Barry’s & Architect of a Global Fitness Phenomenon
1:40
1:40
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1:40What happens when a theater-loving kid from suburban Chicago finds his true calling not on stage, but on a treadmill? In this episode, I sat down with Joey Gonzalez, Global CEO of Barry’s and one of the boldest voices in boutique fitness. His journey is wild—in the best way possible. From being the least athletic kid in a super-fit immigrant family…
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GM Executive Reveals: Why 'Execution Drives Morale, Not Vision' - Enterprise Leadership Secrets
1:07:41
1:07:41
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1:07:41In this eye-opening full interview, Sid Jatia, GM's Global VP of Digital Commerce & Service, drops truth bombs about what really works in large enterprise organizations. From Microsoft to Under Armour to General Motors, Sid shares battle-tested strategies that challenge conventional leadership wisdom. 🔥 Key Takeaways: Why execution beats vision for…
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How to Navigate the Transition to Paid Advertising ...with Kym Insana
20:40
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20:40Summary In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spendin…
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142: Dr. David Fajgenbaum: Turning His Near-Death Diagnosis Into a Global Mission
40:36
40:36
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40:36What if the cure for a deadly disease is already sitting on a pharmacy shelf—but no one knows it? In this episode, I sat down with Dr. David Fajgenbaum, a former D1 college football player turned physician-scientist who is transforming the way we treat disease. You’ll hear how David went from chasing touchdowns to chasing cures—first for his mom, w…
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Why Native AI Is Better Than AI Add-ons And How To Make The Most Of It ...with Mohan Rao
20:43
20:43
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20:43Summary In this episode, Jeffro and Mohan Rao discuss the transformative impact of AI on service-based businesses, focusing on the distinction between AI native and traditional SaaS products. They explore strategies for scaling businesses using AI, the importance of productizing services, and how KnownWell can enhance client management. The convers…
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[Trailer] Dr. David Fajgenbaum: Turning His Near-Death Diagnosis Into a Global Mission
1:14
1:14
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1:14What if the cure for a deadly disease is already sitting on a pharmacy shelf—but no one knows it? In this episode, I sat down with Dr. David Fajgenbaum, a former D1 college football player turned physician-scientist who is transforming the way we treat disease. You’ll hear how David went from chasing touchdowns to chasing cures—first for his mom, w…
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Shopify Editions Recap Conversation With Shopify Agencies
1:03:02
1:03:02
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1:03:02Nick Kaplan steps in as guest co-host with Rick Watson —and yes, we doubled up on Nicks because mediocrity requires one, but excellence needs two. Nick and Rick, who are in the same studio, talk about Peleton’s P2P play, Temu’s struggle, and they recap The Lead Summit. They are then joined by Shopify Agency operators to talk about their trip to Tor…
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Your Story Isn't Fluff, It's A Proven Way To Connect With Your Audience ...with Edgar Li
21:01
21:01
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21:01Summary In this episode of Digital Dominance, Jeffro and Edgar Li discuss the critical role of storytelling in building a brand's credibility and authority. Edgar shares insights on how to craft compelling narratives that resonate with audiences, the importance of understanding your audience, and the balance between storytelling and practical audie…
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141: Jeff Krasno: Commune Founder & Wellness Industry Trailblazer
59:49
59:49
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59:49Sometimes it takes losing everything to realize what you truly need to heal. In this episode, I sit down with Jeff Krasno—a man whose life reads like a masterclass in reinvention. From playing bluegrass festivals to founding Wanderlust, one of the world’s biggest wellness movements, Jeff’s journey is proof that sometimes, the biggest breakthroughs …
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Note-Taking is the Most "Up-the-Fairway" use of AI ...with Richard White
22:17
22:17
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22:17Summary In this episode of Digital Dominance, Jeffro interviews Richard White, founder of Fathom Video, a tool designed to enhance productivity by automating note-taking during virtual meetings. They discuss the inspiration behind Fathom, the transformative impact of AI on virtual collaboration, and the benefits and trade-offs of using AI for note-…
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[Trailer] Jeff Krasno: Commune Founder & Wellness Industry Trailblazer
3:16
3:16
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3:16Sometimes it takes losing everything to realize what you truly need to heal. In this episode, I sit down with Jeff Krasno—a man whose life reads like a masterclass in reinvention. From playing bluegrass festivals to founding Wanderlust, one of the world’s biggest wellness movements, Jeff’s journey is proof that sometimes, the biggest breakthroughs …
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1
VTEX & Mach Alliance Leaders Debate the Future of Enterprise Architecture
1:06:09
1:06:09
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1:06:09INDUSTRY DEBATE: VTEX co-founder Mariano Gomide de Faria sits down with Mach Alliance President Casper Rasmussen after his viral LinkedIn post that sparked major discussion in the e-commerce world! The Discussion: Mariano's post about the Mach Alliance's evolution generated hundreds of comments and industry-wide conversation about the future of ent…
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This is why you sound the same as everyone else (and how to fix it) ...with Chantal Cornelius
26:31
26:31
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26:31Summary In this episode of Digital Dominance, Jeffro and Chantal Cornelius discuss the outdated concept of Unique Selling Propositions (USPs) and explore more effective strategies for coaches, consultants, and speakers to stand out in a crowded marketplace. Chantal emphasizes the importance of understanding client emotions and how they want to feel…
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140. Andrew Lacy: Founder & CEO of Prenuvo, Pioneering Preventative Healthcare
44:29
44:29
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44:29What if the next big breakthrough in healthcare wasn’t a new drug but a simple scan that could save your life before symptoms even show? Today’s guest, Andrew Lacy, saw this potential long before anyone else. Andrew’s journey started in Melbourne, where his endless curiosity pushed him to ask big questions. After studying law and working at McKinse…
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How To Do AI Outreach On LinkedIn Without Being Spammy ...with Casey OToole
21:23
21:23
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21:23Summary In this episode, Jeffro and Casey O'Toole discuss the integration of AI in lead generation, particularly through LinkedIn. They explore how automation can enhance human connections rather than detract from them, emphasizing the importance of personalization in outreach. Casey shares insights on how to effectively use LinkedIn for local serv…
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[Trailer] Andrew Lacy: Founder & CEO of Prenuvo, Pioneering Preventative Healthcare
0:54
0:54
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0:54What if the next big breakthrough in healthcare wasn’t a new drug but a simple scan that could save your life before symptoms even show? Today’s guest, Andrew Lacy, saw this potential long before anyone else. Andrew’s journey started in Melbourne, where his endless curiosity pushed him to ask big questions. After studying law and working at McKinse…
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BigCommerce Marketing is 'Pretty Crap' Says Industry Insider | Adobe vs Shopify Platform Wars
53:06
53:06
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53:06In this no-holds-barred conversation, Rick Watson sits down with Jo Baker, CEO of ShipperHQ, for a brutally honest discussion about the current state of e-commerce platforms. From Adobe's struggles with Magento to Shopify's enterprise ambitions and BigCommerce's missed opportunities, nothing is off limits. 🔥 KEY TOPICS COVERED: Why Adobe needs to "…
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How to use human-powered website chat for 50% more conversions ...with Ted DeBettencourt
19:46
19:46
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19:46Summary In this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick resp…
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139. Jordyn Wieber: Olympic Gold Medalist & Arkansas Razorback Gymnastics Head Coach
31:27
31:27
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31:27Did you know the Olympic trials can be more daunting than the Games themselves? In this episode, I am delighted to sit down with Jordyn Wieber—Olympic gold medalist, world champion, and now a game-changing gymnastics coach. Jordyn takes us through her incredible journey from a determined young gymnast in Michigan to standing atop the Olympic podium…
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Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow
21:56
21:56
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21:56Summary In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on cr…
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[Trailer] Jordyn Wieber: Olympic Gold Medalist & Arkansas Razorback Gymnastics Head Coach
1:07
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1:07Did you know the Olympic trials can be more daunting than the Games themselves? In this episode, I am delighted to sit down with Jordyn Wieber—Olympic gold medalist, world champion, and now a game-changing gymnastics coach. Jordyn takes us through her incredible journey from a determined young gymnast in Michigan to standing atop the Olympic podium…
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Destination Unknown With The Lead Summit's Sonal Gandhi and Noah Gellman | Watson Weekend Ep. 64
42:55
42:55
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42:55It is a reunion show. Hosts Jessica Lesesky and Nick Kaplan run the Watson Weekend while Rick Watson is away. A longer headline hangover, as there is a lot to talk about: Klarna is walking back its initial bullishness on artificial intelligence. There are certain situations where humans need to defuse a situation (think CRM and a customer having a …
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Leap Into The Future Of Marketing Through Hyper Personalization ...with Scott Cate
28:19
28:19
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28:19Summary In this episode of Digital Dominance, Jeffro and Scott Cate discuss the future of personalized marketing, emphasizing the shift from static content to hyper-personalized engagement. Scott shares insights on real-time marketing strategies, the power of QR codes, and the advantages of first-party tracking for better data analytics. He also pr…
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How To Dramatically Boost Customer Loyalty With Automated Handwritten Notes ...with Arian Radmand
25:58
25:58
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25:58Summary In this conversation, Jeffro and Arian Radmand discuss the impact of handwritten notes on customer engagement and retention in a digital marketing landscape. Arian explains the evolution of marketing from product-centric to relationship-centric approaches, emphasizing the importance of quality touchpoints over quantity. They explore the sig…
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138. Dr. Lori Glaze: Leading NASA's Planetary Science & Space Exploration
42:42
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42:42What does it take to lead NASA’s groundbreaking planetary missions? Lori Glaze, the powerhouse behind NASA's Planetary Science Division, has been instrumental in pushing the boundaries of space exploration. From Earth to Mars, her leadership is shaping the future of space science. In this episode, I’m thrilled to speak with Dr. Lori Glaze, a renown…
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[Trailer] Dr. Lori Glaze: Leading NASA's Planetary Science & Space Exploration.
0:46
0:46
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0:46What does it take to lead NASA’s groundbreaking planetary missions? Lori Glaze, the powerhouse behind NASA's Planetary Science Division, has been instrumental in pushing the boundaries of space exploration. From Earth to Mars, her leadership is shaping the future of space science. In this episode, I’m thrilled to speak with Dr. Lori Glaze, a renown…
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The $36 Trillion B2B Commerce Revolution: Insider Insights from VC Jack Freeman | Watson Weekend Ep. 63
55:49
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55:49Join hosts Rick Watson and Jessica Leseski as they dive deep into the massive potential of B2B e-commerce with Jack Freeman, Partner at PeakSpan Capital. With B2B commerce now reaching $36 trillion in sales, this episode explores why this market is finally gaining momentum after years of slow adoption. Jack shares valuable insights on the challenge…
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SEO Hack: Authenticate Your Content With Blockchain Timestamping ...with Michael Sumner
19:23
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19:23Summary In this episode of Digital Dominance, Jeffro and Michael Sumner discuss the critical issue of content authenticity in the age of AI-generated content. Michael, the founder of ScoreDetect, explains how blockchain timestamping can help businesses verify their content's trustworthiness and improve SEO. They explore the challenges of misinforma…
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137. Kristen Ulmer: From Hall of Fame Extreme Skier to Fear & Anxiety Expert
50:31
50:31
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50:31What if fear wasn’t your enemy but your secret weapon? In this episode, I sit down with Kristen Ulmer, a former professional skier turned fear and anxiety specialist. Kristen takes you through her journey, from being a shy, legally blind child to becoming a world-class skier. She shares how her unique relationship with fear shaped her life, includi…
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How To Use Website Data To Convert More Customers ...with Matthew Stafford
22:50
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22:50Summary In this episode, Matthew Stafford shares his extensive experience in helping e-commerce brands scale to seven and eight figures. He discusses the importance of mindset, the role of website usability in customer experience, and how data-driven decision-making can transform business strategies. Matthew emphasizes that marketing should be prof…
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[Trailer] Kristen Ulmer: From Hall of Fame Extreme Skier to Fear & Anxiety Expert
2:04
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2:04What if fear wasn’t your enemy but your secret weapon? In this episode, I sit down with Kristen Ulmer, a former professional skier turned fear and anxiety specialist. Kristen takes you through her journey, from being a shy, legally blind child to becoming a world-class skier. She shares how her unique relationship with fear shaped her life, includi…
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Marketing in Uncertain Times: Erik Huberman of Hawk Media on Why Cutting Ad Spend is Always a Mistake | The Watson Weekend Ep. 62
55:25
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55:25In this episode of The Watson Weekend, hosts Rick Watson and Jess Lesetsky welcome Hawk Media founder & CEO Erik Huberman to discuss digital marketing strategies during economic uncertainty. Erik shares why cutting your marketing budget during challenging times is almost always a mistake, why a good product remains marketing's foundation, and how b…
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How To Tap Into The Power Of Podcast Guesting ...with Jessica Rhodes
23:29
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23:29Summary In this episode of Digital Dominance, Jeffro interviews Jessica Rhodes, founder of Interview Connections, who shares her expertise on podcast guesting as a marketing strategy. They discuss the importance of having a clear goal for podcast appearances, the strategies for monetizing these appearances, and the significance of post-interview ne…
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How To Take Control Of Your Facebook Ads In Only 4 Hours Per Month ...with Eric Saar
28:39
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28:39Summary In this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how b…
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Inside Vivrelle: How This Luxury Membership Club is Disrupting Designer Fashion | The Watson Weekend Ep. 61
50:55
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50:55In this episode of The Watson Weekend, Rick and Jess welcome Donna Felix, VP of Product & E-commerce at Vivrelle, the innovative luxury fashion membership club that's changing how we access designer handbags and accessories. Donna shares Vivrelle's origin story (written on a napkin during the founders' honeymoon!), explains how they track thousands…
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How To Let SEO Determine Your Content Strategy ...with John McDougall
24:40
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24:40Summary In this episode, Jeffro interviews John McDougall, a seasoned SEO and content marketing expert, discussing the evolution of SEO, the importance of consistency in content creation, and how businesses can leverage podcasting and YouTube for SEO and lead generation. John emphasizes the need for strategic content planning, the role of AI in the…
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How to Create Unforgettable Customer Experiences the Disney Way ...with John Formica
29:19
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29:19Summary In this conversation, John Formica, America's customer experience coach, shares insights on transforming customer service into unforgettable experiences. He emphasizes the importance of emotional connections, imagination, and curiosity in building customer loyalty. John discusses how businesses can create meaningful touchpoints, even in a d…
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