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Welcome to the Insights Achieved Podcast, where we explore cutting-edge strategies and technologies driving business performance and growth. Join industry leaders and experts as they share actionable insights on leveraging AI, data analytics, and innovative methodologies to solve complex challenges. Whether you're a business executive, data professional, or curious learner, this podcast delivers the knowledge you need to achieve impactful results. For more info visit https://g2m.ai
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AI's Impact on Business Performance Measurement
7:02
7:02
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7:02
In this podcast episode, we dive into the transformative power of Artificial Intelligence (AI) in reshaping how businesses measure performance. Discover how traditional approaches, often leaving companies “flying blind” despite vast data collection, are being revolutionized by real-time interpretation and predictive analytics powered by AI. Learn a…
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The Business Analytics Maturity Model: A Roadmap for Sales and Marketing Executives
14:48
14:48
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14:48
In this episode, we break down the Business Analytics Maturity Model and what it means for sales and marketing executives looking to elevate their data strategy. From organizations relying on spreadsheets and siloed reporting to those leveraging AI-driven decision-making, we explore the five stages of analytics maturity and how businesses can progr…
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Game Plans: Lessons in Machine Learning from the NFL
14:04
14:04
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14:04
In this episode, we explore the fascinating intersection of sports and data analytics, uncovering how the NFL’s adoption of data-driven strategies can inform business decision-making. From fostering a culture of actionable insights to building machine learning models, we dive deep into G2M Insights’ use of their G2M platform to predict Super Bowl w…
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The Big Idea: How AI is Disrupting Business, Strategies to Survive and Thrive
24:23
24:23
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24:23
In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this dis…
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Ensuring AI Models Deliver Consistent Marketing Insights
11:31
11:31
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11:31
In this episode of the Insights Achieved Podcast, we explore how sales and marketing leaders can ensure their machine learning models continue to deliver valuable and accurate insights over time. Based on our G2M blog, we unpack the concept of model drift, its potential to disrupt campaigns, and actionable strategies to monitor and maintain model p…
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Modern Marketing Mix Modeling: A Data-Driven Approach
10:26
10:26
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10:26
In this episode of the Insights Achieved Podcast, we take a deep dive into marketing mix modeling (MMM) and its resurgence as a powerful tool for data-driven marketers. Drawing on insights from our G2M blog, we discuss how MMM helps businesses allocate budgets, measure ROI, and make informed decisions across diverse media channels. Learn how modern…
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Mastering A/B Testing to Boost Marketing Effectiveness
13:48
13:48
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13:48
In this episode of the Insights Achieved Podcast, we explore the art and science of A/B testing and how it can supercharge your marketing effectiveness. Inspired by insights from our G2M blog, we discuss how A/B testing empowers marketers to make data-driven decisions, optimize campaigns, and achieve better results with fewer resources. Discover pr…
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Unlocking the Power of Propensity Scoring for Marketers
9:11
9:11
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9:11
In this episode of the Insights Achieved Podcast, we explore the world of propensity scoring and its transformative potential for marketers. Drawing from insights in our G2M blog, we explain how propensity models predict customer behavior, enabling smarter decision-making and targeted marketing strategies. Learn how to use these models to identify …
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Demystifying Segmentation and Clustering for Marketers
12:29
12:29
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12:29
In this episode of the Insights Achieved Podcast, we explore the concepts of segmentation and clustering, breaking down why they are essential tools for marketers. Inspired by insights from our G2M blog, we discuss how these techniques help businesses identify patterns in customer behavior, uncover hidden opportunities, and optimize marketing strat…
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In this inaugural episode of the Insights Achieved Podcast, we dive into the core ideas driving the G2M platform, inspired by thought-provoking content from the G2M blog. Discover how data, AI, and actionable insights are transforming businesses today. We introduce key themes like business performance analysis, marketing optimization, and leveragin…
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