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Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered. Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes ...
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We all love our customers. OK most customers. And we definitely all want more customers. We all understand that keeping and growing current customers is far more cost effective than acquiring new ones. So why oh why do most B2B tech companies invest so little in customer marketing? Billy Cina and Gaby Young banter this out and also cover what effec…
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What do data scientists actually do... and how is AI already reshaping their role? In this episode of Banter with Billy, we sit down with Rotem Pinchover, Senior Data Scientist at Intuit, to pull back the curtain on what data scientists really do, why it’s different from analysts, and how their work is transforming marketing, product, and personali…
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There's A LOT of talk around brand right now, but it's for good reason, because... No one will click on your demo ads if they don’t know your brand. No one will give you their email address just to view an ebook. And no one will remember your brand without strong brand awareness. 👉 This means that all campaigns, leadgen or not, will need to include…
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Nowadays, everyone talks about ABM as a methodology that solves all your problems. We get it. We recommend ABM ourselves – but ABM motions aren't anything new, and they're not one solution to all your marketing problems. Tune in to hear from Billy Cina, Managing Partner of Envy, and Pe'era Feldman, Startegic Startup Advisor, on what you should do i…
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Think creativity is just a talent you’re born with? Think again. Building a creative team isn’t just about hiring “naturally creative” people—it’s about fostering a culture that sparks new ideas across the board. In this episode of candid chats with other B2B marketers, Dani Peterman from Appsflyer joins Billy Cina to explore how to unlock creativi…
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Is AI stepping up to take over the art of public speaking? The "traditional" coaching world is facing a new challenger: AI tools that promise to improve your speaking skills from your laptop. With apps like Yoodli, Pronounce or Orai gaining traction, more people are turning to AI for feedback and practice. But here’s the big question: Can these too…
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Billy Cina has been talking about Wynter for ages. And now she gets to talk to the brains behind the platform. Why aren't all marketers testing their messaging? Are we saving time & money, or on the contrary? How do we introduce message testing as unnegotiable part when releasing new products or building new campaings? Billy discussed these and man…
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Can’t you just WhatsApp TechCrunch??? Well... No, you cannot. In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025. Here’s what they covered: Why getting into TechCrunch is harder t…
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Yoel Knoll from Cybord join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper? We dive into: ✅ How over-reliance on AI risks diluting marketing skills. ✅ The long-standing issue of generic, uni…
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Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔 For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams. Spoiler: complete harmony might not be the goal, and tha…
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Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business. In this talk, you’ll learn: 1️⃣ How Meital introduced CRM (hello, HubSpot and S…
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Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits. Here’s the deal: 🔸 AI-fueled content is everywhere (and mostly forgettable). 🔸 Creative, messaging, and brand are now mission-critical—n…
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🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention. Good thing Maya Melamed is here! She's the go-to fractional CMO for startups, and she joins Envy's Billy Cina to break down how to cut through the noise and buil…
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Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?! Well, with AI avatars, you don't need that much time. That's why Billy Cina invited D-ID's Tomer Zuker to discuss all things AI: How AI avatars are transforming video content creation, Real-world examples, including PepsiCo’s interactive booth a…
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In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover: Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it) Whether peer review sites and influencers have replaced th…
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Intent data. Love it or hate it, if you’re in B2B tech marketing, you can’t escape it. In this episode of Banter with Billy, Billy sits down with Reuben Braham, GM of Israel at TechTarget, for a no-fluff, all-facts conversation about the murky world of intent data in B2B. They discuss: The real definition of intent data (cause it's not just someone…
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In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this conversation tackles the messy middle most content teams are stuck in and how the best brands are standing out. T…
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What actually makes a tech community work? In this candid and lively conversation, Billy sits down with renowned community strategist Jono Bacon—founder of the Community Leadership Core and former community lead at Canonical (Ubuntu), GitHub, and XPRIZE. They discuss the real meaning of “community” in the tech world—beyond the Slack channels and ha…
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Join Billy Cina of Envy and Yoel Israel of Wadi Digital as they banter on what's happening with digital marketing in 2025. Where are budgets being spent? We've hit the spot where Google and LinkedIn are outpricing themselves. From being a 'must have' in the marketing budget, B2B marketers are turning elsewhere to get an ROI. We're not bidding farew…
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Martech FOMO vs. Martech Fatigue, where do you stand? For this conversation, Envy's Billy Cina invited Shahar Heimann, Sr Director of Demand Gen at BridgeWise to deep into the marketing tech stack—what’s essential, what’s overrated, and how to avoid tech overload. Here's what's been discussed: ✅ Must-have tools for post-Series A startups & scaling …
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With over 3,000 cybersecurity companies vying for the same budget, how do you stand out in an industry drowning in blue screens and generic messaging? In this episode of Banter with Billy, Maayan Sella, VP of Demand Gen at Pentera, joins Billy for a candid conversation about the challenges (and opportunities) of marketing in cybersecurity. 🔥 Topics…
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Today, Billy chats with Eden Bidani, Head of Copy at Cape Agency, about why so many B2B ads just don’t convert—and what you can do about it. Together, they dig into the most common pitfalls in B2B ad campaigns, from generic creative and uninspired landing pages to the classic mistake of ignoring what your customers actually care about. They cover: …
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Join us as we record an episode during the Witching hour for the first time in a long time! Consider it a midnight date! Catch up with us as Gaby celebrates her 26th birthday and Danie quits the podcasting game. Maybe for good??? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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Gaby and Danie read Thunderhead for the first time. We split it into two parts in an attempt to make an easier-to-digest episode but our episode still ended up being over two hours so there's that :) Join us as we venture back to MidMerica and follow our favorite Honorable Scyth Anastasia and slightly less Honorable but just as iconic Scyth Lucifer…
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Danie and Gaby read Scythe for the first time! A book we have seen everywhere and were super excited to finally jump into and boy were we not disappointed! A book full of humor, joy, and moralistic questions. We follow our two heroes as they embark on their journey to become Scyths, the grim reapers of the modern world. A journey neither of them wa…
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Gabs and Dan jump into the world of A Court of Thorns and Roses by Sarah J. Moss. A fantasy retelling of the classic story of Beauty and the Beast, with high Faye and magic coursing through its veins. We follow the story of Ferya, a girl whisked away to the magical land of Prythian, who falls in love with the High Lord of the Spring Court. Join us …
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Dan and Gab kick off February and the season of Love, with a deep dive into a new classic: Red, White, and Royal Blue! This book is a cult favorite with good reason it has heart, soul, and a pinch of spice! Join us on our rollercoaster of emotions as we follow the star-crossed lovers; Henry the Prince of England, and Alex the first son of America, …
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Hummd joins us this month as we wrap up our trip from space in the book Cress from the Lunar Chronicles! We meander around from topic to topic ranging from Epilogs and children in books to the show Loki but eventually find our way back to our ragtag group of heroes as they start their revolution. Find out our ratings of the book and get to know our…
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Gab and Danie discuss book 3 of Cress ( 3 of 4 of the Lunar Chronicles). We go through the emotional roller coasters that are: watching our gang be separated and brought back together ,Gaby drinking half of a bottle of wine, and Danie solving the mystery of her tummy pains! You know the usual Thursday for our girls! We are happily joined by Gaby's …
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Dan and Gab talk about what's been going on the past two weeks the good the bad and everything in between like always! Friend of the Podcast Tru published a book so we gush about that too!! We eventually talk about finishing Cress book 2!! join us as we venture on! Link to Tru's book: https://www.amazon.com/gp/product/B096ZHQV3X/ref=ppx_yo_dt_b_asi…
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Gabs and Dan are BACK! This time with one of Danie's favorite books! CRESS! Buckle in and grab some snacks this is a long one! Join us as we quarantine in a satellite with one of the sweetest girls we know and as we follow some of the most inexperienced heroes we know! Send us your opinions at [email protected]! --- Send in a voice message: https:…
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Come hang out with us while we tell you where we've been how we've been and what's going on. Our schedule got a little messed up so we decided to take this time just to chill with you guys! Grab a water, tea, or diet coke and come hang out with us :) --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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Gaby and Danie recount their most recent sexcapades and discuss how they should be qualified as Pokemon Trainers. We discuss our opinions on FanFiction and why it's important. We need to know what do you guys think? Is Thorne a Top or a Bottom? and finally which Sonic Character is the sexiest? Send your thoughts to [email protected] or tweet us at…
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Dan and Gab explore book 4 in Scarlet! Our heroes all come together for the first time to face the Big bad wolf! Since we missed an episode last week you guys get an extra-large on this week. Send us all your thoughts @ETTWHPOD on Instagram and Twitter and email at [email protected] :) --- Send in a voice message: https://podcasters.spotify.com/po…
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Gaby and Dan are back in France in an overly opulent Opera House! Scarlet gets betrayed, Cinder gets a look into her past, and Thorne is craving a woman touch. We have discussions around sex, love, and intimacy! Join us as we continue our Journey through Scarlet by Merissa Meyer. --- Send in a voice message: https://podcasters.spotify.com/pod/show/…
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The title really says it all, we catch up with our Heros on all of their sexy separate adventures. Gaby has to face her trauma in the face causing her to flip-flop between loving and hating wolf simultaneously. Danie got the second Vaccine so she's a pretty sleepy bean. Escape with us on a silly wild train ride of the week. --- Send in a voice mess…
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Gab and Dan venture off to France for the first time to visit Miss Scarlet Benoit!! Today we start Scarlet! Danie realizes how Bisexual™ she really is and Gaby confesses she has a lot of anger around the Bad Boy With a Soft Side™ trope. Join us as we Escape into the Void of the Lunar Chronicles! --- Send in a voice message: https://podcasters.spoti…
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Power moves by The Badger: telling the Eporer to get FUCKED!! This week we have our special guest, we call by many names, William, Will, Brother, but you guys know him as THE BADGER!!! Danie and Gaby take edibles and not only try to answer the end of book Discussion Questions but ALSO try to explain the plot of Cinder to The Badger, who has never r…
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This week we are back in The Common Wealth but Danie and Gaby didn't want Cinder to end so bad they spend 2 hours talking about literally anything else so they don't have to talk about things that make them sad. We also start a new podcast drinking game, take a drink every time Danie burst into song, then let us know how drunk you get per episode. …
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Gab and Dan continue their adventures in New Bejing! We discover part of Cinders origin story, we see Queen Lavana for the first time, and we squeal over Kai and Cinder! Join us as we discuss chapters 10-20 of Cinder from The Lunar Chronicals. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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Gab and Dan start the Lunar Chronicles with a futuristic retelling of the classic fairytale Cinderella: CINDER!! A book we haven't read in years, so we are so excited to dive back into the world of cyborgs and a plague that's not our own. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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Gaby finished Tuesday Mooney talks to Ghost and Danie doesn't so this week you get to hear Gaby catch up Dan on all the hot goss as we finish up the last chapters. Grab a blanket, grab a beverage, and go pee because this one is a long one. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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D and G head to Boston Mass. this week! We dive into the world of Tuesday Mooney as an eccentric Billionaire drops dead and sends the entire city on a treasure hunt to claim his fortune. Did he die of old age? was he murdered? and what's with all the missing people? Come along with us as we review chapters 1-10 of Tuesday Mooney Talks to Ghost! ema…
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Danie and Gaby make their way to Henriette one last time to say goodbye to our heroes and foes. Tune in for the heart-wrenching finale as we finally lay to rest our Raven King.....(except it's not all that heart-wrenching considering D and G are determined to make each other laugh. ) --- Send in a voice message: https://podcasters.spotify.com/pod/s…
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We read chapters 28-44 this week. Grab a blanket, a snack, and maybe a furry friend because this week it's a long one. There's a lot to talk about and even more to squeal over. These chapters are full of moments that had us screaming "FINALLY" and in the same breath "OH NO" so buckle in and get ready for a whirlwind of emotions ladies, gents, and e…
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Danie and Gaby talk about their cats, their New Year's goals, and the size of character's penis for about 2 hours. It's a fun time! Come join us as we dive back into Henriette Virginia and get back on track with the Ley Line and our favorite quadruple. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ettwhpod/message…
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