Best Globant Podcasts (2025)

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Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More 9:40

12d ago9:40

9:40

On this week's M&W Podcast review the latest retail sales data and its read-throughs for the economy, Walmart’s advertising business, our take on the Upfronts, Netflix’s latest data point on ad-supported subscribers, the latest results from Dentsu and Globant and more.By Madison and Wall

1
Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More 10:13

4d ago10:13

10:13

On this week's M&W Podcast we review our take on the potential consequences for foreign capital investment that may follow from tax policy changes in the US, go over new TV data we published on pay TV subscriptions, video ad loads and video spending and assess the news of Publicis' acquisition of a new influencer agency.…

1
Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby 23:18

19d ago23:18

23:18

On this week's M&W Podcast, we provide our regular take on new economic data, advertising industry earnings results and more. We also summarize our original research of the week. Plus, our Advertising 101 series continues with a focus on digital advertising – and programmatic advertising in particular – with Dentsu Media’s global addressable lead, …

1
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign 23:28

26d ago23:28

23:28

On this week’s M&W Podcast we summarize our take on the latest GDP data, a critique of Mark Zuckerberg’s take on how AI-driven advertising will impact GDP, second quarter ad results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on digital advertising with Scott Ensign, chief strategy officer of indep…

1
Ep. 32: Large Marketer Ad Market Commentary, Global Agency Growth Trends for 1Q25 + Comcast and Google Results, Too 9:00

1M ago9:00

9:00

On this week’s M&W Podcast, no Ads 101 - back soon! - we review the meaning of the latest consumer sentiment data for the advertising industry and summarize the work we did this week which included the following pieces: Large Marketer CEO and CFO Commentary for Week Ending April 25, 2025: Capital One, Colgate, Keurig Dr. Pepper, P&G + Unilever IPG'…

1
Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin 25:39

1M ago25:39

25:39

On this week’s M&W Podcast we summarize our take on what happens if Meta and Alphabet are forced by courts to sell parts of their businesses, the latest earnings results from Publicis and Omnicom and hear from Greg McLelland, Madison and Wall's new General Manager of Canada / CRO Advisory Practice Lead. Plus, on this week's podcast, our Advertising…

1
Ep. 30: Scenario Planning, New Digital Taxes, Pharma Tariffs and Havas' Results. + Ads101 with Keith "Kappy" Kaplan on Outdoor Advertising 25:41

2M ago25:41

25:41

On this week’s M&W Podcast we summarize our analysis of near-term scenarios for the economy and advertising industry, explore what an EU tax on digital advertising would do, what a tarrif on pharmaceutical advertising would do, Havas' latest results and much more. Plus, on this week's podcast, our Advertising 101 series continues with a focus on ou…

1
Episode 29: “Liberation Day” For Some, Advertising Tax Day For Others Supports Stagflationary Ad Forecast. Plus Stagwell's Investor Day, Independent Agencies + Ads101 on Local TV/Radio Advertising With ... 29:32

2M ago29:32

29:32

On this week’s M&W Podcast we summarize our analysis of high ad-intensity categories of imports, the specific impact of announced tariff policies on Amazon, Meta and the broader industry, review Stagwell’s investor day and look at new data we published around independent agencies. Plus, on this week's podcast, our Advertising 101 series continues w…

1
Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon 33:59

2M ago33:59

33:59

Each week on the M&W Podcast, we discuss new risks and opportunities for global agencies that follow from US government policies – especially in a world where tariffs on services may become more commonplace – as well as the latest results from S4, M&C Saatchi and more. Plus, on this week's podcast, our Advertising 101 series continues with a focus …

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

2M ago27:33

27:33

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we review our newest advertising forecast, our recent research on the recent history of automotive advertising and provide read-throughs for the agency and advertising industries from …

1
Episode 27: New Ad Forecast! Auto Ad Spend Trends, Accenture Read-Throughs on Agencies + Ads 101 on Media Research With Stacey Schulman 27:33

2M ago27:33

27:33

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we review our newest advertising forecast, our recent research on the recent history of automotive advertising and provide read-throughs for the agency and advertising industries from …

1
Episode 26: Consumer Sentiment Down, Muted Political Ad Spend and New Video Services Trends + Ads 101 on Planning With Scott Wensman 24:11

2M ago24:11

24:11

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. On this week's podcast we look at the latest data on consumer sentiment, 2024's muted political advertising spending, our latest analysis on video services spending and cord cutting as well as Kantar's pendi…

1
Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg 26:47

3M ago26:47

26:47

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of the impact of tariffs (whether fully enacted or not) on auto industry advertising, the new IPO filing from MNTN and what is says about the opportunity (or lack th…

1
Episode 24: WPP, Stagwell and Paramount Results + Ads 101 on Agency Account Leaders 29:21

3M ago29:21

29:21

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Paramount, WPP, Stagwell and the broader agency industry (including our calculation of the industry's record levels of profitability!) In ad…

1
Episode 23: Globant, Packaged Goods Ad Trends + Ads101 on Agencies 37:13

3M ago37:13

37:13

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes analyses of earnings results from Globant and of important trends in marketing and media spending from many of the world's largest packaged goods companies, largely tied to p…

1
Episode 22: The Trade Desk, Roku, IPG and Dentsu + Ads 101 on Performance Marketing 36:59

3M ago36:59

36:59

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including The Trade Desk, Roku, Interpublic, Dentsu and marketers including Coca-Cola, Ford and many more. In add…

1
Episode 21: Google, Amazon, Publicis, Omnicom, Bell Media Results and More. Plus, Advertising 101 on B2B Marketing With Ari Osur 30:29

4M ago30:29

30:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. This week that new work includes new analyses of earnings results from ad-supported companies including Google and Amazon, Publicis and Omnicom, Canada's Bell Media and many, many more. In addition, our Adve…

1
Episode 20: Meta's $20bn Advantage(+), Comcast's Declines, Marketer CEO Comments and More. Plus: Ads 101 With Gordon Ho on Large, Medium and Small Marketer Differences 26:46

4M ago26:46

26:46

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes new analyses of earnings results from Meta and Comcast as well as the latest comments from marketer CEO…

1
Episode 19: Ads 101 With Deborah Wahl on Large Marketer Budgeting. PLUS Our Weekly Work on Netflix Ad Trends, P&G's Ad Spend, WPP's "Rebellion," and More. 29:29

4M ago29:29

29:29

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy. Each week we review new economic data and our work from the past week. This week that new work includes a review of The FTC's action on PepsiCo (and implications for retail media), growth expectations for Om…

1
Episode 18: A Critique of Mark Zuckerberg Comments To Joe Rogan and The Financial Analysis-Based Case For Diversity in Corporate Environments. Plus, Advertising 101: Marketing Procurement with Francisco ... 37:34

4M ago37:34

37:34

Each week on the M&W Podcast, we discuss Madison & Wall’s latest research. This week we review new economic data and our work from the past week. This week that includes a critique of comments made by Meta CEO Mark Zuckerberg on the topic of diversity in corporate environments along with a financial analysis-driven view in support of it. In additio…

1
Episode 17: Meta "Censors" 3P Fact-Checks, Hulu-Fubo Implications, Indie Agency Trends PLUS: new Advertising 101 Series With Gerry D'Angelo 24:38

5M ago24:38

24:38

As always, we review new economic data and our work from the past week. This week that includes our research on Meta's elimination of third-party fact-checking, growth rates for independent agencies, the impact on advertising from Disney's combination of Hulu Live with Fubo and our expectations for what advertisers will do if a "ban" on TikTok take…

1
Episode 16: TikTok Ban, Omnicom-IPG, Marketer CEO/CFO Comments and More From 2024's Most Popular Posts 12:29

5M ago12:29

12:29

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. This week we review Madison and Wall's most popular…

1
Episode 15: The Certainty of More Uncertainty, Plus Sports Rights Up, Other Content Spend Down And More 10:41

5M ago10:41

10:41

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. This week we review news from the Federal Reserve (…

1
Episode 14: New Streaming Video Strategies, IPG-Omnicom and More! 21:10

6M ago21:10

21:10

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at a flurry of news re…

1
Episode 13: New Ad Forecast! 2025's Advertising Economy Previewed. Plus, a Review of P&G, Nestle and Unilever Investor Days 20:33

6M ago20:33

20:33

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at Madison & Wall's la…

1
Episode 12: News on News After a Pharma TV Ad Ban, E-Commerce and More 17:00

6M ago17:00

17:00

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the latest e-commer…

1
Episode 11: Corporate Parking Tickets, Condiment Inflation, Healthcare Advertising And More 15:06

6M ago15:06

15:06

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. We explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at new economics data …

1
Episode 10: TikTok Banned, Eh? Plus, A Deluge of 3Q24 Advertising Data 14:58

7M ago14:58

14:58

Each week on the M&W Podcast, we review Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Brian looks at the read-throughs…

1
Episode 9: The Politics of Advertising (And the Espresso Machine Wars) 24:53

7M ago24:53

24:53

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s research and analysis to help listeners understand how the advertising business works. They explore how the economy and major trends impact the ad industry, delve into relevant accounting and finance concepts, and touch on advertising history. In this episode, Bri…

1
Episode 8: How Pumpkin Patches Grow 30:16

7M ago30:16

30:16

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's latest research and insights to uncover how the advertising industry really works. From economic indicators to ad history, we explore what’s moving the needle for agencies, marketers, and media companies. In episode 8, Olivia and Brian dive into the latest agency …

1
Episode 7: Apple-Picking Advertising 19:18

7M ago19:18

19:18

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In …

1
Episode 6: From Michigan to Madison 27:31

8M ago27:31

27:31

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall’s weekly research and analyses to help listeners understand how the advertising business works. We explore how the economy and its major indicators could impact the advertising industry; dig into relevant accounting and finance concepts; and overview ad history. In …

1
Episode 5: 'Classifying' The Top 50 Ad Sellers 29:23

8M ago29:23

29:23

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industr…

1
Episode 4: Running on Short-Term Marketing 28:08

8M ago28:08

28:08

Each week on the M&W Podcast, Olivia Morley and Brian Wieser discuss Madison & Wall's weekly research and analyses to help listeners understand how the advertising business really works. We talk through how the economy and its major indicators could impact the advertising industry; dig into accounting and finance concepts relevant to the ad industr…

1
Episode 3: Substitutes 34:39

8M ago34:39

34:39

Each week on the M&W podcast provides a review of economic data relevant to the advertising industry, Madison & Wall’s work-of-the-week, the work-we-didn’t get to, advertising accounting & finance and history. On our new episode, Olivia and Brian look at parallels between Tik Tok and Google’s current court cases, explore the costs of agencies retur…

1
Episode 2: Google's Ad Server Market Share, Agency M&A and More 33:56

9M ago33:56

33:56

Listen to this episode and future M&W Podcast episodes at https://feeds.captivate.fm/madison-and-wall/. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Olivia and Brian at ol…

1
Episode 1: Introducing the M&W Podcast 34:52

9M ago34:52

34:52

Introducing the M&W Podcast from Madison and Wall, hosted by Olivia Morley and Brian Wieser. In episode one, Olivia summarizes investor conference commentary from General Mills, Mondelez, Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations. The Amazon accou…

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AI in everything, everywhere, all at once 51:20

1+ y ago51:20

51:20

This season is entirely focused on artificial intelligence and the way it will revolutionize our everyday lives. In conclusion, Agustín Huerta and JJ López Murphy discuss the recent innovations in AI, what changes we should expect soon, and the way we should deal with emerging technologies. They also address the concerns about how machines might re…

1
The AI revolution in marketing 44:18

1+ y ago44:18

44:18

Utilizing AI to its fullest potential, marketers are amplifying customer interaction, tailoring content, and foreseeing consumer actions. This AI integration is reshaping marketing approaches and methodologies, embraced by the industry for its immense benefits. By crafting AI-powered insights, marketing is propelled by heightened engagement and an …

1
AI speeds up the automotive industry 46:19

1+ y ago46:19

46:19

The features artificial intelligence brings to the automotive industry go far beyond the idea of a self-driving car. In this episode, Alvaro Pujals, Ezequiel Balduchi, and Martín Espina drive us through how AI impacts this industry, expanding our knowledge of how we can build vehicles and design cities. Unscripted Tech is a Globant original podcast…

1
AI, the new story in the media and entertainment industry 41:16

1+ y ago41:16

41:16

Artificial intelligence has transformed the media and entertainment sector. It has revolutionized how content is generated, disseminated, and enjoyed. AI offers limitless potential for creativity but also brings fresh obstacles to the industry as it navigates uncharted territories. The extent of AI's ongoing effects on narrative crafting remains to…

1
AI in the world of finance 43:22

1+ y ago43:22

43:22

Artificial intelligence is shifting the financial industry in every area, from customer experience to risk assessment. In this episode, Globant subject matter experts Lander Gamboa, Rachel Armstrong, and Carlos Gonzalez discuss practical applications of AI in banking, the readiness of companies to implement AI, and the ethical implications of these…

1
AI and sports, a "match" made in heaven 43:45

1+ y ago43:45

43:45

Some teams and coaches use artificial intelligence to improve performances and broadcast sporting events. The technology and the data are already there, but the AI game is just beginning. Tania Salarvand,Senior EVP, Strategy & Growth at Globant, and Gonzalo Zarza, Chief Data Officer at La Liga Tech Globant discuss how AI impacts our sports experien…

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Women are redefining their role in the tech world 38:13

2+ y ago38:13

38:13

For many years, technology has been an industry that has been difficult for women to break into, with significantly fewer women in leadership positions. Even if the scenario has changed during the last few decades, statistics show that only one person out of five in technology are women. Sabina Schneider, a Chief Solutions Officer at Globant for th…

1
The future of software development has arrived 40:10

2+ y ago40:10

40:10

Software development is no longer just a matter of programmers, even though they remain at the core of it. Innovation requires different visions to satisfy higher consumer expectations from companies. And many of the tools to make businesses successful are already in use. Daniel Muhlrad, a VP of Technology at Globant, and Gastón Milano, the CTO of …

1
How blockchain is transforming industries 40:04

2+ y ago40:04

40:04

In our first season, we said there was a bigger and better future for blockchain beyond cryptocurrencies. Since then, that affirmation was proved correct. Decentralization and security are two features that make the blockchain increasingly attractive to many different kinds of companies. Businesses are changing quickly, and fresh possibilities show…

1
Cybersecurity, beyond digital defenses 38:28

2+ y ago38:28

38:28

Nowadays, there are more digital devices than people. That means hackers have more targets available to try to access or destroy information, get money through extortion, or interrupt business processes. That’s why cybersecurity is so critical to companies. Carolina Dolan Chandler, Chief Digital Officer at Globant, and Sebastián Arriada, Chief Info…

1
Step into a new reality with the metaverse 42:43

2+ y ago42:43

42:43

The idea of metaverses can be challenging to grasp, mainly because they still don’t exist per se. But the concept of converging our physical and digital plus virtual worlds presents challenges and offers numerous opportunities. Fabian Rossini, a Metaverse Advisor at Globant and co-leader of the Metaverse Studio in EMEA, discusses with Verónica Futa…

1
How smart venues are reinventing brand experiences 42:39

2+ y ago42:39

42:39

Smart venues are becoming a way to provide unique experiences to customers, bringing the major improvements and developments of digital experiences into the physical spaces where we gather. Nelly Ortiz, who leads Globant’s business hacking team in the United States, and Martin Nanni, SVP of Technology for Globant’s hospitality portfolio, discuss if…

1
Tech advances and sustainability 22:14

3+ y ago22:14

22:14

As tech moves forward, the capital needed to satisfy the industry gets bigger, leaving a footprint on both our planet and our people. Although a great number of companies have taken measures, there are many aspects of the IT and communication industry we may have never thought about. Since we have limited resources, each physical process, including…

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