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Mortgage industry veteran and master conversationalist Greg Sher brings you The One on One Show—a raw, insightful, and entertaining podcast where top industry leaders, innovators, and game-changers share their stories. From mortgage moguls to market disruptors, Greg dives deep with unfiltered conversations that reveal the real people behind the success. Whether you're in the industry or just love a good story, expect powerful insights, humor, and unexpected moments that keep you coming back ...
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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Career Lab Podcast

Julie LaCroix, M.A. Ed.

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Are you stuck in a career you don't like, or confused about how to even get one started? Welcome to the Career Lab, a podcast featuring the real life clients of America's Career Counselor, Julie LaCroix and her co-host Joel Siegel PhD. Julie is an expert career counselor dedicated to launching the lives of young professionals by bringing their skills into alignment with today's job market. Don't settle for underemployment, dissatisfaction, or lack of direction. Join in the fun and real life ...
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We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operati…
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When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recent…
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Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization r…
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Rates, trends, tariffs, and the affordability gap, possible recession looming---or should we be more concerned with stagflation? Get the up to the minute latest tomorrow at 1PM live as I go One on One with Ryan McKeveny, CFA, Managing Director, Equity Research at Zelman & Associates - A Walker & Dunlop Company.…
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How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…
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Judy Ortega, a returning guest, has previously appeared on the podcast to discuss whether she should leave her company or stay. In this episode, she shares her experience of quitting her job to join Microsoft as a Team Director for Global Events. She now serves as the Director of Planning for C-Suite events at Microsoft.…
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Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…
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Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…
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As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…
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BREAKING NEWS: Rocket Companies to acquire Redfin. What could this mean for mortgage and real estate industries? Join me at 1PM EST today LIVE as Taylor Stork, President of CHLA and James Kleimann, Managing Editor of HousingWire huddle up with me to discuss this massive -- cage rattling development.By Greg Sher
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Zillow Economist Orphe Divounguy is the modern-day version of E.F. Hutton when it comes to the health of the housing market and trends...”when Orphe talks, people listen” (dating myself –great slogan from the 70’s!). You want the absolute up to the minute diagnosis on housing, rates and the trajectory of inflation? Then join us live this coming Mon…
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We are thrilled to welcome Greg Ward to the Career Lab Podcast. He specializes in fostering respect in the workplace and promoting Diversity, Equality, and Inclusion. Greg will share insights from his recent TED Talk in San Diego and discuss the importance of Diversity, Equity, and Inclusion in today’s work environment.…
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In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful…
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Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…
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I’m walking into Episode 25 completely blind… For the past 24 episodes, I’ve been the one asking the questions. But this Monday at 1PM EST, something is different. My producer, Dana Trajcevski, is keeping secrets, and all she’ll say is: “Just show up, Greg.” That’s it. No details. No hints. Nothing. So now I’m asking you—what’s going on?! I guess t…
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In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…
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Very few people bring it like my friend and GO! Coaching Founder Amir Syed--see for yourself up close and LIVE this coming Monday as we go One On One. He's got the hot hand in mortgage coaching. What's he doing to create that magic so many originators are raving about? We'll find out together this coming monday. Please click attend and see you ther…
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How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…
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Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…
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How can we ensure the mortgage business continues to thrive? Bring our children into it. That’s exactly what coaching legend Dale Vermillion has done. Please join Dale and son Jake Vermillion, as they kick off our special “Generations” series this coming Monday at 1PM EST on One on One. Can’t wait to unpack what it was like for Jake to sit at the d…
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Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimiz…
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What does a billion dollar a year mortgage loan originator turn to for motivation? How does he ask realtors for business? Does he ever talk about interest rates? This and so much more gold in this exclusive thirty-minute sit down with Rate's Shant Banosian--and a bonus--the Bostonian answers the question.....was it Brady or Belichick 🙂 who led to a…
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Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting …
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How did housing become such a distant dream for underserved communities across the country and what’s it going to take to turn it around? Join me this Monday on One On One as we drill down on this crisis with Affordable Housing expert Nikki Bialka from 5th Third Bank. Nikki has a clear and powerful vision we can all learn from and apply.…
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To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in…
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Serena and Venus Williams got out of Compton, California in 1991, thanks to the greatest tennis coach of all time, Rick Macci, who moved the then 10 and 11 year old girls to Florida so he could develop them. They went on to win 30 Tennis Grand Slams between them. All told, Macci coached 5 #1 players, including Jennifer Capriatti, Maria Sharapova an…
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Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, mean…
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This Monday at 1PM EST, join the One on One Show with J. Tony Thompson, CMB, founder and CEO of NAMMBA, as he shares his mission to bring more college graduates into mortgage finance. Tony will discuss how NAMMBA is building a career pipeline for young, diverse talent, providing access to mentorship, financial education, and job opportunities. With…
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What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marke…
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Army Staff Sergeant Charles Eggleston served three consecutive tours in Iraq, facing unimaginable challenges during his third tour, which left him critically wounded. After enduring more than 70 surgeries and spending three and a half years at Walter Reed National Military Medical Center, Charles emerged stronger and more determined than ever. A Pu…
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In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joini…
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A Call for Leadership in Housing: Join Us for a Conversation with Mortgage Bankers Association President & CEO Robert Broeksmit! At the #MBAAnnual24, Bob made a call for the new administration to appoint a National Housing Director. This coming Monday, November 4th at 1PM EST, Bob will join us on the One on One Show to discuss this call for leaders…
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Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian…
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“Twice this week I elevated my voice and it was downplayed and dismissed. I literally had to get up from the table. I want to be known & worth knowing.” This was texted to me by yesterday by one of the many female voices in our industry. mPower Founder Marcia Davies’ words from earlier in the week have been echoing in my mind ever since….…
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Eddy G Perez Jr, CMB, CEO of Equity Prime Mortgage and industry disruptor, has never been afraid to challenge the status quo. His approach to leadership, his vision for the mortgage industry, and his advocacy for breaking down barriers have made him one of the most fascinating figures in our business. This coming Monday, I’m going One on One with E…
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In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT …
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Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguish…
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