Best Hcd Research Podcasts (2025)

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Episode #137: Doug Keith - Insights Consultant/Moderator, Bass Player, Former Public Radio Host 54:33

2M ago54:33

54:33

Doug Keith started his career in public broadcasting, both as a producer and an on-air host. A grad program in communications led him to transition his career to insights. Today, Doug is 18 years into his research consultancy, was co-chair for the 2025 QRCA speaker committee and is a co-founder of the Insights Career Network. Doug shares his career…

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Episode #136: Austin Harrison - CEO at Northbeam, Measurement/Attribution Expert, Animator 22:14

2M ago22:14

22:14

Austin Harrison is the CEO of Northbeam, a marketing intelligence platform helping clients maximize the profitability of their marketing spend. Austin knows more about this space than anyone I know, having been involved in digital audience measurement and attribution since he helped build NetRatings’ first audience panel. In parallel, Austin has lo…

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Episode #135: Sabrina Brastad - Insights Pro Turned Brand Marketer, Expert on New-To-The-World Tech 39:13

2M ago39:13

39:13

Sabrina Brastad is one of those audacious insights pros with the conviction and drive to transform consumer insight into successful, award-winning products. After learning the ropes on the agency side with Ipsos, Hall & Partners and Vision Critical, Sabrina was hired by David Yin (episode 67) to help build out the initial insights function at Fitbi…

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Episode #134: Adam Stephenson - Founder/CEO of QuantifyAI, Skate Punk, Videographer 32:24

3M ago32:24

32:24

“If you have too much VC funding and it’s just like ‘Margins! Margins! Margins!,’ you can’t start a revolution. You can’t be a pirate.” Adam Stephenson founded QuantifyAI last year after a successful business development career in the research sample space. He entirely self-funded the launch of his company, a DIY ethic that follows directly from hi…

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Episode #133: Bryson Cwick - Orchard Insights, Tattoo Artist, UC Berkeley Bassoonist 31:10

3M ago31:10

31:10

Start with a UC Berkeley background in the hard sciences and some time working on the Valdez oil spill, take a turn toward data analytics, layer in some orchestral bassoon and tattoo artistry and then you start to understand what makes Bryson Cwick tick. Bryson is currently Business Development Manager at the research consultancy, Orchard, where th…

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Episode #132: Erik Peterson - Director of Podcast Insights at Spotify, Gutsy Experimenter, Killer Golfer 31:12

4M ago31:12

31:12

Today’s episode is self-referential in the best of ways. We talk to Erik Peterson from Spotify who is currently the Director of Podcast Insights. An insights podcast with a podcast insights pro. Ha! Erik is really into his work and even once took a gig economy job to get a better first-hand understanding of consumer supply/demand dynamics. Erik sha…

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Episode #131: Tara Bosenick - UX and HCD Pioneer, Entrepreneur, Former Head of Scouting in Hamburg 31:08

4M ago31:08

31:08

Tara Bosenick is a pioneer in user experience testing and measurement within human-centered design. She is the Managing Director (MD) of a holding company, ReSight Global, and also the MD of UIntent, which she first founded as SirValUse in 2000 and was later purchased by GfK. We discuss Tara’s journey through UX including her take on what the futur…

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Episode #130: Scott Tilford - Former Analytics and Insights Leader at P&G, Founder of the Depot Brewing Company 32:01

4M ago32:01

32:01

Scott Tilford built an excellent career within Procter & Gamble. Over 17 years, he had worked on several categories culminating in his role as Sr. Director Analytics and Insights for North America Grooming. But after so many years in a corporate setting, Scott found another calling. The town of Morrow, Ohio and the city of Cincinnati are anxiously …

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Episode #129: Michael Nevski - Global Insights Director at Visa, Outstanding Table Tennis Player 36:23

5M ago36:23

36:23

Michael Nevski has a really cool job. He is the Director of Global Insights at Visa working with the company’s Chief Economist to add a consumer research and strategy lens to the economic insights and forecasts they provide to their clients. He is also on the TMRE Advisory Board which has long been the biggest annual conference event in the Insight…

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Episode #128: Mary Hunter - Former Museum Manager, Consultant in Insights, DEI and Storytelling 35:52

6M ago35:52

35:52

How does one go from art museum management to market research to DEI and storytelling consulting? Just ask Mary Hunter from Data Larks. Mary has always been one to question the status quo, and one of her core strengths is understanding context – history, society, culture, economy and more. It has helped her at every stage of her career which includ…

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Episode #127: Suann Griffin - Senior Research Pro, UGA MMR Alum, Competitive Rower 30:10

7M ago30:10

30:10

After considering careers in medicine and law, Suann Griffin took a statistics class and decided upon a career in market research. She has built a great career with roles on the client- and supplier-side, most recently as Sr. Director of Insights at Serta Simmons. She is a frequent and highly engaging speaker at industry conferences and is a Univer…

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Episode #126 Open Mic: Julie Leonard and Brennan Held of MarketVision Share the Results of AI vs. Humans 47:44

8M ago47:44

47:44

Experienced human researchers vs. AI. How does AI stand up right now, today? The results may surprise you like they did for me. In this special “Open Mic” episode of the Rock n’ Roll Research Podcast, our guests share the results research-on-research that address that very question. Julie Leonard and Brennan Held (colleagues of mine at MarketVision…

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Episode #125: Graeme Ford - Founder PunkMRX, Former Innovation Head at YouGov, Punk Rock Academic 40:40

8M ago40:40

40:40

Once fairly traditional, the market research industry is now teeming with fresh thinking and ways to discover insight. Someone needs to help make sense of it all. Graeme Ford is leading the charge by bringing a punk rock ethos to the game with his new consultancy, PunkMRX. Prior to PunkMRX, Graeme had a ‘boomerang’ career at YouGov, returning as Gl…

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Episode #124: Joseph Wylie - Precision Sample, Insights Association Chapter President, Singer Songwriter 25:58

8M ago25:58

25:58

Step aside Adam Levine, Joseph Wylie will take the mic now. Joseph is a goal setter and a planner. He knew in undergrad that market research was his ticket, so he got his MSMRA from Michigan State, took a position at Precision Sample and got involved in the Insights Association (smart moves!). Today, he is Precision’s Global Director of Supply and …

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Episode #123: Jim Lake - President of Michael Walters Advertising, Accomplished Songwriter, Drummer 29:37

9M ago29:37

29:37

Jim Lake is President of Michael Walters Advertising where he has been for over 30 years. MWA boasts an impressive client list including Hunter Douglas, Paul Mitchell and the Chicago Cubs. But Jim is also a fellow drummer who discovered his penchant for songwriting in his 50s and in 2023 was named a Songwriter to Watch by the Nashville Songwriters …

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Episode #122: Rachel Baghelai - I/O Psychologist, Dressage Rider, Punk Rock Enthusiast 31:27

9M ago31:27

31:27

Second time’s a charm. After starting out in banking, Dr. Rachel Baghelai pivoted and has thrived in her career as Industrial/Organizational psychologist and business consultant focused on employee research. She is currently VP of Assessment and Analytics and The Kaleidoscope Group, a leading DEI consultancy based in Chicago. We discuss Rachel’s ca…

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Episode #121: Rob Klein - Founder of Klein & Partners, Healthcare Expert, Budding Musician 40:19

10M ago40:19

40:19

Rob and his business partner / wife, Toni, are giving new meaning to the term ‘house band.’ After starting his insights career with classic firms like Market Strategies Int’l and Elrick & Lavidge, Rob has been running his own firm, Klein & Partners, for over 20 years focused exclusively on supporting healthcare clients. Rob and Toni are partners in…

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Episode #120: Victoria Sakal - Head of Growth at Wonder, Family Business Kid, Real Estate Investor 26:43

10M ago26:43

26:43

Victoria Sakal is currently the Head of Growth for the on-demand research platform company called Wonder (askwonder.com), who is applying AI and a whole lot of innovation to secondary research. Really cool stuff! But, if you would have told a young Victoria she would make a career in research, she most certainly would not have believed you. Much of…

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Episode #119: Eddie Accomando - Researcher, Anthropologist, Musician, Radio Show Host 28:05

10M ago28:05

28:05

“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA and deep knowledge of quantitative methodologies, Eddie can cover it all from theory to practice to the political dynami…

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Episode #118: Ian Pierpoint - Founder of Further&Further, Cultural Strategist, Acid House Veteran 31:47

11M ago31:47

31:47

Fail we may, sail we must. Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO. We discuss Ian’s improbable route …

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Episode #117: Jeff Reesing - SVP at Dynata, Former Jamming Partner with Members of Jane's Addiction 29:44

12M ago29:44

29:44

Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights. He has built himself an impressive professional career, but music was his first love and it is easy to understand why. Back in high school, Jeff found hims…

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Savoring Success: From Food Chemist to Sensory Consultant with Victoria Coutiño #97 40:54

1y ago40:54

40:54

In this episode, we spoke with Victoria Coutiño, a renowned expert in the Foods & Beverages industry in Latin America. With over 25 years of experience, Victoria has transitioned from being a food chemist to a sensory consultant, making significant strides in sensory and consumer science research, human-centered innovation, and food design. Join us…

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Episode #116: Kai Fuentes - Multicultural Expert, 2nd Gen Researcher, Amateur Comic 21:24

1y ago21:24

21:24

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes! Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall. Kai followed in her mother’s footsteps by founding Ebony Ma…

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Scent, Memory, and Consumer Behavior: Unraveling the Lobster's Tale with Andrew Livermore #96 31:16

1y ago31:16

31:16

On this episode of HCD's Mindset, we discuss the fascinating world of consumer research with Andrew Livermore. With over 20 years of experience in the FMCG/CPG industry, Andrew has led groundbreaking work in sensory, market, and product research for global giants such as Avon, Kellogg, IFF, and Altria. In our conversation, Andrew shares insights fr…

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Sensory Revelations: Navigating Consumer Experiences with Sensory Journey Mapping #95 31:20

1y ago31:20

31:20

In this episode, we unravel the mysteries behind Sensory Journey Mapping, a cutting-edge methodology that combines Implicit Association Testing with Self-Assessment Manikin scales (SAM). Join us as we explore how this innovative approach unlocks a treasure trove of insights into consumer experiences with products. Sensory Journey Mapping has taken …

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Episode #115: London Brinkman - Qualitative Researcher, Vocalist, Award-Winning Body Builder 32:26

1y ago32:26

32:26

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder! London discusses her decision to shift her career focus…

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Episode #114: Nicholas Jayanty - Award-Winning Film Producer, UX Researcher for IBM Red Hat 32:30

1y ago32:30

32:30

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18! Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winning films to researching and designing digital user experiences. Nicholas contrasts the supply chains of the indep…

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Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer 24:23

1y ago24:23

24:23

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!] Wes started RPV after a successful…

1
Episode 94: Unlocking the Power of 'Phygital': Sensory Connections in Digital Branding 28:08

1y ago28:08

28:08

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consum…

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Episode #112: Sue Collin - SVP at RTi Research, Quant to Qual Switcher, Mixed Media Artist 33:41

1y ago33:41

33:41

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her q…

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Episode #111 Open Mic: Priscilla McKinney Discusses Her Book, "Collaboration is the New Competition" 40:14

1y ago40:14

40:14

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Pris…

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Mindful Bites: Uniting Neuroscience & Food Science for Flavorful Discoveries with Alex Woo #93 31:28

1y ago31:28

31:28

Tune in to the latest episode of HCD's Mindset podcast as we sit down with Alex Woo, the visionary founder and CEO of W2O, a flavor technology firm at the forefront of the food industry. With over fifteen years of experience, Alex specializes in leveraging contemporary taste and smell neuroscience to create Better Food through clean label plant-bas…

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Deciphering Qualitative Research with Tom Rich – From Ulysses to AI #92 31:20

1y ago31:20

31:20

Join us on HCD's Mindset podcast for a captivating conversation with Tom Rich, a distinguished figure in the field of qualitative research. With over two decades of experience and a background in brand management, Tom offers invaluable insights into the intricate world of consumer behavior and market research. Discover how Tom's innovative approach…

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Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman 1:06:32

1y ago1:06:32

1:06:32

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.” We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminolo…

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Episode #109: Jeffrey Porter - UTA MSMR Student, Lockheed Martin Intern, Shredding Guitarist 36:14

1y ago36:14

36:14

Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy with an internship in financial data analysis with Lockheed Martin. But there’s more to Jeffrey than insights. He has maintained a nice side hustle of buying and selling vintage video games, timing the m…

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Designing Minds: Unveiling the Behavioral Science Behind Brand Transformation with Van Rais #91 31:25

1y ago31:25

31:25

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinat…

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Episode #108: Kevin Lang - Sr. Sales Rep at Greenbook, Drummer, MR Jam veteran 26:02

1y ago26:02

26:02

Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch. While he got his start in the insights industry with Civicom, many people know Kevin from his involvement in the “MR Jam,” provi…

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Unraveling the Scented Tapestry: Multi-Sensory Consumer Experiences with Tessa Moxley Episode #90 47:39

1+ y ago47:39

47:39

Join us for an insightful journey into the world of multi-sensory consumer experiences with Tessa Moxley, a distinguished sensory and consumer research scientist who has made significant contributions at Reckitt and Dyson. In this podcast episode, Tessa shares her expertise in innovation and her unique approach to measuring the impact of fragrance …

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Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual 50:54

1+ y ago50:54

50:54

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others. Dave shar…

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Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer 20:43

1+ y ago20:43

20:43

Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever drew was for a role she played in musical theater. Aryn and I discuss her theater days, the value of backro…

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🚀 The future is now with Idlir Proseku Episode #89 38:41

1+ y ago38:41

38:41

Today’s episode features Idlir Proseku, HCD’s newest Research+ consultant. Discover the intersection of artificial intelligence, strategic foresight, and futurism with Idlir Proseku, HCD's newest Research+ consultant. With extensive experience and a Doctoral degree in Strategic Leadership focusing on Strategic Foresight, Idlir unpacks the pivotal r…

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Global Vision – Introducing our New Research Maestro, Sophia Stafford #88 27:26

1+ y ago27:26

27:26

Today’s episode features Sophia Stafford, the newly promoted Manager of Global Research and Consulting at HCD! Join us as we dive into Sophia's wealth of experience in neuroscience, analytics, and cognitive sciences. Learn how she navigates the intricacies of consumer research, leveraging behavioral and neuroscientific experiences. Discover Sophia'…

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Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast 37:35

1+ y ago37:35

37:35

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media. Steve shares his journey from the nascent years of user research…

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Insights Unveiled – A Chat with HCD’s President, Glenn Kessler #87 37:31

1+ y ago37:31

37:31

Glenn is the President & CEO of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In this episode we will kick off the new year with thoughts on where the market and consumer sciences field is going as well as where i…

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Episode #104: Travis Miller - VP at PureSpectrum, Metal/Punk Drummer 25:33

1+ y ago25:33

25:33

It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research. Travis started his career with JD Power and today is VP, North America sales for PureSpectrum, a GRIT Top 50 insigh…

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Episode #103: Brian Zimmerman - Expert Insights Business Developer, Shreddin' Guitar Player 27:15

1+ y ago27:15

27:15

Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap. The music bug bit Brian early when his grandfather introduced him to guitar at age 3. Music has been a constant passio…

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Episode #102: Joe Emery - Comms Research Expert, Lead Vocals/Guitar for The Ugly Beats 32:39

1+ y ago32:39

32:39

Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the greats like Mark McKinnon, host of Showtime’s ‘The Circus,’ and famed political commentator, Paul Begala, before founding his own firm in 2020, Emery Research, where he focuses on insights supporting com…

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🪢Featured Flashback: NeuroPolitics with Glenn Kessler 28:15

1+ y ago28:15

28:15

🎙 🪢 We're back with a Season 2 flashback for The HCD MindSet! In this series, both Michelle and Kathryn will meet with various guests to discuss plenty of interesting info such as personal journeys in consumer research, relevant topics that our hosts and guests specialize in, & more! In today's flashback episode, both Michelle and Kathryn covered H…

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Episode #101: Eric Hall - Insights/Cat Man Expert, Instagram Influencer, Off-Road Motorcycling Enthusiast 25:28

1+ y ago25:28

25:28

You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest privately held pharmaceutical firm, and previously with companies like Allergan, Coors, Kellogg’s and Nestle. But do you know that Eric is an Instagram influencer with corporate sponsorships and a die-h…

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Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics) 58:10

1+ y ago58:10

58:10

For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former professional comedian and current country singer. Leigh and I each perform the classic, “Angel from Montgomery” by John Prine – who did it better? A quantitative gen pop audience of dial-testers renders their ver…

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