"'A podcast about the internet' that is actually an unfailingly original exploration of modern life and how to survive it." - The Guardian. Hosted by Alex Goldman and Emmanuel Dzotsi from Gimlet.
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Everything Hurts is a podcast that is all about how, when you get to a certain age as a woman, things just start to hit a little differently. And sometimes you wanna hit back.
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Get the inside view on what it’s like to start a startup. Brought to you by Mike & Fred, those CONTRAST guys.
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Welcome to My Dental Playbook, the dental podcast where real growth meets real talk. Hosted by Dr. Blake Hamblin, a practicing dentist on the road to $10M, and Gary Bird, founder of SMC National, this show breaks down proven practice growth strategies, real-world dental entrepreneurship, and the dental practice management tactics that actually move the needle. Each episode dives into the playbook behind thriving practices: how to attract better patients, build a high-performing team, and sca ...
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Hosted by Brooke Sellas, CEO of B Squared Media and a leading voice in social care, this podcast explores the untapped power of using social media to create unforgettable customer experiences. Each week, Brooke dives into real-world strategies, industry trends, and actionable insights to help brands level up their CX game on social. You’ll hear candid interviews with top CX and DCX experts, learn from inspiring case studies, and get answers to your burning social care questions in the “Care ...
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Let's talk about anything and everything under the sun, moon, and stars! An improv comedy podcast about astrology, misadventures, and the powers within the universe. Tsaastrology is part of the BUNK Collective. Discover more podcasts at www.thebunkph.com Advertise with us! Hit us up at [email protected] and let's collaborate. Support this podcast through www.ko-fi.com/tsaastrology.
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Are you a t-shirt maker or a seller of handmade products? Are you trying to turn your creative passion into a thriving business while balancing your 9-5 job? You're in the right place! I'm Amy, and I've been where you are. I know what it's like to have a million ideas but limited time in the day. That's why I created the "Turn Down The Hustle" podcast – a weekly show designed to help busy creatives like you. Join me as we dive into practical tips and actionable insights. We'll cover marketin ...
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How to Scale Social Engagement with a Tiny Team and a Big Heart
9:20
9:20
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9:20Let’s bust a myth: You do not need a big team to deliver amazing social care. In this episode, I’m spotlighting how small but mighty teams—like King Arthur Baking Company’s three-person social squad—are showing up more consistently (and with more heart) than brands with twice the headcount. I break down how to scale real, heartfelt digital engageme…
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Can’t find great team members for your dental practice? You’re not alone. Dr. Blake opens up about losing 3 assistants in 2 weeks, and how his office built a hiring pipeline that never runs dry. 🔍 What You’ll Learn: 📌 How to set up a hiring funnel that works like marketing 📌 The #1 mistake dentists make when hiring (and how to fix it) 📌 How to buil…
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Why Relatable, Messy Content Wins the UGC Game
7:22
7:22
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7:22If you’re still chasing perfect social media content, it’s time to rethink your UGC strategy. In this episode, I break down why messy is beautiful—and why your next best-performing content might be lopsided, amateur, and absolutely relatable. I share insights from my chat with Ben Rapson of King Arthur Baking about how their community thrives on im…
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001 Dental Growth Journey: $200K to $500K a Month in One Year
31:20
31:20
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31:20Most dentists want to grow their practice but don't know where to start. In this kickoff episode, Dr. Blake shares the raw journey of going from plateaued and frustrated to hitting $500K months - and how you can do it too. 🔍 What You’ll Learn: 📌 Why your practice is stuck and how to break through 📌 The exact systems Blake built to scale without bur…
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Inside King Arthur Baking’s Customer Experience Playbook
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31:13
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31:13What do a digital engagement pro and a 200-year-old flour company have in common? Turns out, a lot. In this episode of the Social Media CX Podcast, I chat with Ben Rapson, the mastermind behind King Arthur Baking’s award-winning social strategy. We dig into why King Arthur focuses on delivering "knowledge and inspiration" on social, rather than sel…
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Cheryl and Danielle are taking the rest of the summer off! We know your schedules are super wonky with all that's happening during these months, and Cheryl's gonna need a support group once her daughter goes off to college in a few weeks. We will be back mid-September with all-new guests and episodes, and a new timing format. In the meantime, catch…
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Care Chat: The Glow Framework for Surprise & Delight
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9:17
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9:17In this week’s Care Chat, I’m answering a listener question about one of my favorite CX tools—surprise and delight. Specifically, can it actually be measured? Spoiler: YES. And in this episode, I show you exactly how. I walk you through our GLOW framework (Give, Listen, Observe, Win) and how to use it to create moments that actually matter to your …
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No bones about it - musculoskeletal health is important!
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32:32
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32:32In Episode 27, Danielle and Cheryl are joined again by guest Katelin Cashman, a PA who specializes in women’s midlife health, to talk about exercise in midlife. As estrogen packs up its bags and leaves, our bones change and become weaker, muscles get smaller, connective tissue weakens (hello, balance), we start to feel the wear and tear of osteoart…
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When Your DMs Become a Disaster: How to Prevent a Social Media Meltdown
5:52
5:52
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5:52What do your DMs look like when your team is offline? In this week’s CX Hot Take, I’m breaking down what I call the fireworks moment: When your inbox explodes, your mentions go wild, and you’re left scrambling during a holiday or weekend. Sound familiar? I’m sharing a real story from Jill Sammons at BCU and unpacking the most common social care gap…
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In Episode 26, Danielle and Cheryl talk about the importance of planning the party you *won’t* be around to see. Of course no one wants to think about their demise, but there are a lot of things you should be making decisions about now, so that your crazy Aunt Patty isn’t making decisions about whether to bury you in the local cemetery or scatter y…
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The Playbook Starts Here: What to Expect from the Show
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0:41
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0:41If you're a dentist looking to grow but not sure where to start, this podcast is for you. Dr. Blake Hamblin and Gary Bird introduce My Dental Playbook - your new favorite dental podcast packed with real-world practice growth strategies, dental entrepreneurship insights, and step-by-step practice management tactics. Dr. Blake is building a $10M prac…
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Why Every Brand Needs a “Nick” (and How to Find Yours)
3:56
3:56
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3:56Who’s your brand’s “Nick”? In this quick mini drop, I’m revisiting a powerful moment from my convo with Jill Sammons, VP of Brand at BCU. She shared how one unexpected advocate kept showing up—and how BCU turned that moment into a movement. This story will shift how you think about loyalty, advocacy, and social listening. If you're not identifying …
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Episode 25 - Katelin Cashman returns to talk bone health!
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33:45
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33:45Danielle and Cheryl have been talking for 25 episodes. To celebrate, they decided you should hear someone else talk for a change – so they invited Menopause Specialist Katelin Cashman, PA, back to talk about bone health in middle age women. While 50% to 85% of variation in bone mineral density is due to genetics (thanks mom), you can also make chan…
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Where Empathy Meets Process: Turning Social Care into a Competitive Advantage
5:39
5:39
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5:39In this episode, I’m unpacking a big CX truth: empathy without process is chaos. But process without empathy? That’s just cruelty. I share how empathy and structure together unlock scalable social care—including a story from my twenties (yes, there’s beer involved) and how we helped Brother International cut response time by 3,791%. You’ll also hea…
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With Danielle’s birthday coming up, Episode 24 is full of chatter about gifts and regifting. There are studies that show that regifting is actually completely OK with the gift giver, but the gift receivers need to chill out and stop feeling so guilty (there’s even National Regifting Day on December 27 this year). They also laugh about themed gifts …
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Social Media Care as a Retention Engine (Feat. Jill Sammons)
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32:30
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32:30We’re pulling back the curtain on what real social care looks like in action. My guest is the brilliant Jill Sammons, SVP of Marketing, Well-being & Wealth Advisory at BCU, and yes—a longtime client of ours. This conversation is packed with truth bombs about empathy, internal alignment, and how one fireworks-worthy moment completely shifted the way…
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It's summertime, so Cheryl and Danielle are taking a well-deserved day off for the July 4th holiday! We want to hear from you! Because it takes a village to raise…well…ourselves, we’re ready to share a laugh, a cry and even an F-bomb with you. Reach out to us on Instagram, Facebook, email, carrier pigeon, smoke signals, whatevs. Instagram: Everythi…
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How to Turn Social Replies Into Emotional Loyalty Drivers
8:06
8:06
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8:06Most brands chase customer loyalty with clever copy, fast replies, or AI shortcuts. But let’s be real, if your customers don’t feel anything when they engage with you, you’re 100% replaceable. In this Care Chat, I’m answering 5 of the most common questions I get about how to build emotional payoff into your social care strategy. We’re talking perso…
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In Episode 23, Danielle and Cheryl are joined once again by Boston-based photographer Melissa Ostrow and they’re talking about photos – and how everyone looks the same in them these days. Going far beyond following trends, the trio has decided that platforms like TikTok and Instagram (influencers, they’re looking straight at you) are taking creativ…
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Beyond the Like: Building Brand Affinity on Social Media
8:52
8:52
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8:52If your social post gets a like, cool. But if it makes someone think, “This brand gets me,” now we’re talking emotional loyalty. In this episode, I walk through Christina Garnett’s Brand Affinity Ladder and how to actually use it to write better social content. We’re moving beyond vanity metrics and into identity alignment—because that’s what keeps…
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Taking your best photos with Photographer Melissa Ostrow
25:46
25:46
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25:46In Episode 22, Danielle and Cheryl have an amazing guest who wants to help you put your best face forward – literally. Melissa Ostrow is a well-known photographer in the Boston area who has been making people look amazing in front of the camera for two decades in her professional career of portraits, party pics, corporate events, and more. She take…
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Stop Sounding Like a Bot: Use Your DMs to Build Emotional Loyalty
8:31
8:31
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8:31Your customer doesn’t need a faster reply, they need a real one. In this episode, I’m breaking down exactly how to use your brand's social media replies to build trust, not just close tickets. You’ll learn the A Cubed method—Acknowledge, Align, Assure—which we use at B Squared Media to turn basic replies into emotional loyalty builders. I’ll walk y…
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Episode 21 begins with Cheryl’s admission that she’s weak – she colored her hair after six months of grey root grow out. Then she and Danielle discuss how we’re becoming new people in a sense as we age and it’s hard - saying goodbye to who we were, and embracing (although sometimes not too eagerly) who we are now. For example, they remember when go…
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Connection Over Convenience: The New Loyalty Playbook
35:39
35:39
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35:39What if your brand stopped chasing loyalty through clever copy and convenience—and started creating identity-aligned experiences instead? In this episode, I sit down with my brilliant friend Christina Garnett—Fractional Chief Customer Officer, CX strategist, and author of the upcoming book Transforming Customer-Brand Relationships. Together, we unp…
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Why’d you have to go and make things so complicated
21:31
21:31
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21:31Was Avril Lavigne right - is life just too complicated? In Episode 20, Danielle and Cheryl realize that in their 30s, they were just training to be an adult. Now, it’s go time. At this age, we have mortgages, kids, aging parents, career changes, ever-changing bodies, and the constant challenge of making everyone happy. A wise friend once explained …
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Stiff, Silent & Scared: How to Nudge B2B Teams Toward More Human Social Content
6:13
6:13
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6:13This one’s for every marketer stuck between corporate red tape and social content that’s, well… silent. In this episode, I respond to a note from Marion — a B2B pro caught in a swirl of approval layers and stiff content rules. We break down how to: Deal with leadership fear of "being human" on social Turn internal wins into conversation starters Pr…
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Mementos or mess – spring cleaning our childhood
19:59
19:59
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19:59Spring cleaning has Cheryl and Danielle harkening back to the days of Atari, Mousetrap, even…gasp…rabbit foot keychains, as they get sentimental during Episode 19 of Everything Hurts. Cleaning out the garage or basement can dig up a bunch of emotions, especially when it involves sifting through boxes of childhood items. What gets kept and what gets…
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How Your Brand Can Be Culture-Driven Content Without the Cringe
8:07
8:07
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8:07Stop Chasing Trends. Start Leading Culture. You’ve seen the ick. Brands trying too hard to be cool — hopping on memes, dropping TikTok audio, and leaving their audience wincing. But here's the thing: 93% of consumers want you to participate in the cultural conversation. The catch? Only 27% believe trend-hopping works beyond 48 hours. In this solo e…
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Cell Phones: Devil’s Work, Godsend, or Both
21:48
21:48
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21:48In the U.S., nearly all adults (clocking in at about 98%) own a cell phone. That’s roughly 331 million people. The vast majority, about 91%, of those cell phone owners have a smartphone. In Episode 18, Danielle and Cheryl explore their love/hate with their phones. Yes, they’re obviously helpful but do we really need to be able to text, track, talk,…
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White-Glove Social Care Without Burnout: What It Really Takes
11:20
11:20
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11:20“White-glove care doesn’t require a massive team. It requires the right team, the right tools, and a commitment to connection.” Is your team running on fumes while trying to deliver top-tier social care? In this episode, I’m breaking down what “white-glove” really means in 2025 — and why it doesn’t have to mean over-the-top or over-budget. You’ll l…
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Gym self-care: Cold plunges and hot saunas
19:29
19:29
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19:29In this Episode 17, Cheryl and Danielle discuss how their tolerance and patience have changed as they age, and one place the difference is very evident is at gym. Is no place sacred? When they aren’t yelling at people to shut up in the sauna, they’re giving the side eye to those who don’t wipe down their machines after use. However, the meat of thi…
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What Social Media Customers Really Want in 2025 (According to the Data)
30:09
30:09
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30:09Is your social media team focused on vanity metrics and viral trends — or building real customer loyalty? In this episode, I sat down with Steph Hermanson from Sprout Social to unpack what was reported in the 2025 Sprout Social Index — and spoiler alert: it’s not more content. We dug into fresh insights from the latest Sprout Social Index, revealin…
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Today’s info overload – is ignorance actually bliss?
21:28
21:28
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21:28Between Dr. Google, the internet as a whole, and tracking apps like Life360, we have access to too much info. Full stop. To begin Episode 16, Danielle drops one bit of info that we all should know – she recently took a job as the co-host of a new morning show on WZLX FM radio in Boston. Then she and Cheryl chat about how, overall, it’s exhausting h…
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Care Chats IRL: What People Really Ask About Social Media Strategy
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12:37
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12:37After her talk at Social Media Marketing World, Brooke Sellas stayed behind to do what she does best: connect. In this special “hallway” edition of the show, you’ll hear real questions from real people—nonprofits, restaurants, educators—seeking better ways to engage, grow, and lead their communities online. Brooke answers in real time with sharp, s…
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Your Body and Alcohol – a Talk With PA-C and Meno Expert Katelin Cashman
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38:03
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38:03In Episode 15, Cheryl and Danielle raise a glass to how our middle-aged bodies handle alcohol. Spoiler alert – not well (Episode 1 started the conversation of When Happy Hour Turns Sad). Chiming in with plenty of knowledge is their guest, Katelin Cashman, PA-C, Menopause Society Certified Practitioner, certified functional nutrition informed profes…
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12.06 Tsaa: Walang Retrogrades - Kondo, Kulto, at... Kidnapping???
1:16:40
1:16:40
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1:16:40Yes, laya na tayo sa major transits (for now). So ano nga ba eksena nating lahat during this period? Sino ang sinasamba sa Yakult? At bakit sasama sa puting van ang Cancers? - For inquiries and partnerships, e-mail us at [email protected] Connect with Tsaastrology : Facebo…
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Know Your Audience, THEN Engage: A Social CX Reality Check with Kayla Perlstein
21:20
21:20
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21:20 Wanna turn casual connections into raving fans? My Lost to Loyal newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategy, and the latest trends straight to your inbox. Don't just guess. Know what works. Sign up now! ---- Engagement wi…
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F*** Cancer (and screenings you should schedule right now)
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20:00
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20:00In Episode 14, Danielle and Cheryl once again bring Kennedy Elsey, from Mix 104.1’s Karson & Kennedy AM show to share her diagnosis and subsequent ass kicking of breast cancer. They talk about how she worked with her caregivers through surgery and radiation, as well as a surprising (and documented) sadness you feel when you leave your fellow warrio…
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Solo But Mighty: How Small Teams Can Act Like a Social Media SWAT Team
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7:50
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7:50 If you're loving these conversations and thinking, wait, my team needs this energy and this strategy, then you need our Care Squared training program. It's our signature social media customer care training built to help brands turn comments and complaints into conversations that retain customers, boost loyalty, and prove a return on investment wit…
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Music as a Life’s Soundtrack (and the ‘80s were the best)
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24:23
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24:23Music is an integral part of most of our lives, as you can tell by the fact that you don’t care who sees you dancing when the grocery store jams hit hard. To hit all the right notes on this topic, Danielle and Cheryl sit down with guest Kennedy Elsey (of Boston's Mix 104.1 Karson & Kennedy morning show fame). When the three women were younger, read…
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Negative Comments ≠ Bad CX (If You Know What to Do With Them)
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10:10
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10:10Negative comments on social media aren’t a CX crisis—they’re a CX opportunity. In this episode of The Social Media CX Podcast, I share exactly how smart brands like ZoomInfo are turning complaints into trust, revenue, and long-term loyalty by building structured, thoughtful response systems. If you’re still deleting comments, ghosting unhappy custo…
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Cheryl and Danielle begin Episode 12 by discussing what some people choose to share on social media. Coming from a time where kids were trucks without governors and there wasn’t a threat of actions being blasted into the ether, it’s amazing what people will post these days. Parents will post kids throwing up; teens will post themselves doing stupid…
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Inside ZoomInfo’s CX SWAT Team with Justin Levy
32:03
32:03
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32:03👉 Want to turn social comments into customer wins? Check out our Care Squared training—the signature program that teaches your team how to deliver standout social media CX in real time. Learn more at Bsquared.Media/care. ------ What if your brand had a team trained to respond on social media in real time—with legal, sales, and privacy experts jump…
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In Episode 11, Danielle and Cheryl dive into the days of old school movies (Bueller…Bueller) and TV, as they reminisce about the ones they loved in their childhood (think Love Boat, Fantasy Island, Silver Spoons, Mash, Different Strokes, Cheers). And of course, there are shows they loved that wouldn’t exactly play today (looking squarely at you, Ar…
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How to Nail Personalization & Authentic Engagement on Social Media
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25:41
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25:41Ever wonder how some brands feel so human on social media? The secret isn’t a giant team or expensive tools—it’s intentional personalization and authentic engagement. In this Care Chat episode of The Social Media CX Podcast, I’m joined by social media pro Haley Greene to break down exactly how brands (big or small) can build trust and connection on…
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In this episode of Everything Hurts, Danielle and Cheryl break down what friendships are and how they seem to change as we age. When we’re younger, our friends are our entire world. Then we move to college and things become a bit more spaced, but you’re still thrown together into classes, dorms, etc. In our 20s, people scatter and friendships ebb a…
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Why SMS is the CX Superpower Brands Aren’t Using (Yet!)
7:22
7:22
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7:22 Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go to guide for mastering social media care and creating unforgettable customer experiences. Every month, I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. --- Your customers are drowning in emails and scrolling past …
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Women don’t talk about perimenopause. And, sadly, their doctors don’t either (research states it’s due to lack of preparedness). So, in this episode, Danielle and Cheryl do just that. They commiserate about dry skin and frizzy hair, insomnia and lack of sex drive, heart palpitations and hot flashes. Pick your poison. They offer advice to their youn…
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Small Team, Big CX: How to Automate Without Losing the Human Touch
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10:02Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month, I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. -- Small teams can deliver exceptional customer experience (CX…
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Gen X kids: a tale of pegged jeans and feathered hair
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21:02
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21:02Consider this episode of Everything Hurts a palate cleanser, as Cheryl and Danielle ask you to throw it back (but not too hard - you’ll throw out your back) with a bit of nostalgia. They start the show by returning to early Gen X days of drinking from hoses, walking uphill both ways to school, and sitting on plastic couches at your grandma’s house …
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