Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Host, Doug Longenecker as he talks with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave businesses will triumph.
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Brave Business Triumphs S5:E9 with Priyank Kapadia, SVP Data + AI, Bounteous
46:30
46:30
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46:30Join the conversation with special guest Priyank Kapadia, SVP Data + AI at Bounteous. This episode if the first of a three part series where host, Doug Longenecker explores what's new, what's now and what's next when it comes to artificial intelligence. There's hype vs reality, fear vs adoption and efficiency vs effectiveness…
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Brave Business Triumphs S5:E8 with Craig Santucci, Director of Streaming TV and OTT, Team Velocity
42:41
42:41
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42:41What do you want to know about Streaming TV and OTT? Join the conversation with special guest Craig Santucci, Team Velocity and hosts, Doug Longenecker and Tara Baumgarten. From current trends with AI (spoiler alert: it's all about the data), to attributions, to the differences between B2B/B2C utilization and just about everything in between. Bonus…
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Brave Business Triumphs S5E7: //NKST Consult Team - Super Bowl Edition
40:05
40:05
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40:05Join our Super Bowl conversation with the //NKST Consult Team as our guest. as we take on topics focused on one of the biggest championship sporting events in the world. And no, it's not the World Cup. The team shares their expertise and experience as it relates to marketing and buying TVs, favorite commercials from the big event, how to leverage d…
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Brave Business Triumphs S5:E6 CMO Outlook 2025 with Marten van Pelt, CMO, Plante Moran
40:58
40:58
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40:58Join our CMO Outlook 2025 conversation with the CMO of Plante Moran, Marten van Pelt. We cover a range of things to look forward to as well as watchout for, like: the evolution and impact of artificial intelligence, personalization, automation, the development of strong, focused teams and the need for ongoing training to upskill and grow.…
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Brave Business Triumphs S5:E5 CMO Outlook 2025 with Don Meyer, CMO of NJCPA
57:55
57:55
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57:55Join our CMO Outlook 2025 conversation with the Chief Marketing Officer of the New Jersey Society of CPAs, Don Meyer. As a membership organization, it's interesting to discover similar marketing challenges as B2B and B2C companies, as well as, understand the different dynamics and expectations between customers and members of an organization.…
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Brave Business Triumphs S5:E4 Brian Zaslow and Gary Kurtis, co-owners of Seal the Deal Sales Coaching
51:09
51:09
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51:09Join our conversation with Gary Kurtis and Brian Zaslow, the co-owners of Seal the Deal Sales Coaching as we get into proven sales techniques and approaches. From how to properly prep for a sales call with a new prospect, to learning processes that can save you time and be more effective. Spoiler Alert: finding ways to build trust and develop stron…
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Brave Business Triumphs S5E3: //NKST Consultant Team: Fear Less and Do More.
52:10
52:10
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52:10Here we go, with a special panel discussion with a team of experts about the many challenges that business and brands face. Our conversation covers CEX, AI, Data Strategy and Analytics, PR/Thought Leadership, 360Marketing, Business/Brand Strategy and Creative Content.
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Brave Business Triumphs S5:E2 Gail Towns, Director PR and Community Affairs
51:20
51:20
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51:20Here we go, with guest Gail Towns and host Douglas Longenecker as they focus their conversation on the many challenges of higher education in relation to attracting and retaining students as well as faculty and professors. Over the years a lot of things have changed, but differentiating your trade school, college or university is still vitally impo…
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Brave Business Triumphs S5:E1Alarice Lonergan, IBM: Successful CX /EX Programs Know the Specific Problem that Needs to be Solved.
33:55
33:55
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33:55Here we go, with special guest Alarice Lonergan of IBM and co-hosts, Doug Longenecker and Tara Baumgarten as they talk about the finer points of scaling CX/EX programs, the long-term valuation of CX needed for organizations to make it a strategic and competitive advantage. They also discuss the important work of the Woman's Bond Club, of which Alar…
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Brave Business Triumphs S4:E6 Max Zug MAKE/FILMS: Brand Video Content in the Era of Conversion Funnels and Artificial Intelligence
38:32
38:32
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38:32Here we go, with guest Max Zug of MAKE/FILMS and host Doug Longenecker as they get into the finer points of creating, managing and deploying branded video content. A completely candid conversation about the marketing conversion funnel and how AI is forcing change as well as introducing new opportunities.…
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Brave Business Triumphs S4E5 Marcus Rosenau SSP Architects A Collaborative Design Process Built with Integrity
41:11
41:11
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41:11Here we go with guest Marcus Rosenau and host, Doug Longenecker as they explore how the term "architectural integrity" goes beyond the actual structure to include the consistency of the design idea itself and how that should hold up over time too. To reach that level of integrity, the team at SSP Architects help their clients get there with continu…
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Brave Business Triumphs S4:E4 Christian Heckman A Customer Service Mindset is the Cornerstone for Your CX Strategy
38:29
38:29
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38:29Here we go with Christian Heckman of ENB and host Doug Longenecker as they discuss the finer points of great Customer Service and how that mindset cant translate to a broader, company-wide Customer Experience Strategy
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Brave Business Triumphs S4:E3 Jamie Jurgaitis Data Is Just Data Unless You Have A Strategy
27:26
27:26
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27:26Here we go with Jamie Jurgaitis and host, Doug Longenecker as they talk about making better informed decisions that are based on facts as well as your gut. Plus, the importance of making sure your organization has a well-defined and well-structured strategy in place, to collect, protect and utilize data in ways that make your customers feel safe an…
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Brave Business Triumphs S4:E2 Ash Ahmad All Content is Not Created Equal
36:58
36:58
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36:58Here we go with Ash Ahmad and Host, Doug Longenecker engaging in a thoughtful conversation about all things content. How much content is too much content? How do you define quality content? What's the impact of new technology like AI on content creation and distribution? What's the best way to implement an integrated content strategy? What's it tak…
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Brave Business Triumphs S4:E1 Jeff Kurek "A Creative's Take on Tech"
24:30
24:30
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24:30Here we go with Jeff Kurek and Host, Doug Longenecker talking about how creatives and creativity need to engage, experience and experiment with emerging technologies as part of the creative process. Platforms and apps like AR/VR, the Metaverse and Artificial Intelligence are all out in the open an on the table for this conversation.…
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Brave Business Triumphs S3:E7 Tara Baumgarten Leveraging PR/Media Exposure for Growth
39:31
39:31
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39:31The one where Doug and Tara get real about the power of PR, Public Relations and Strategic Communications to help organizations and thought leaders leverage media for business and professional growth.
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Brave Business Triumphs S3:E6 Brian Zaslow Career Change Triumphs
36:52
36:52
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36:52The one where Brian and Doug focus their conversations on the importance of being able to transform from various stages of one's career. Brian successfully navigated changes from advertising agency executive, to marketing executive, to multi-store franchisee entrepreneur, to strategic consultant and adjunct professor at Temple University. Nowadays,…
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Brave Business Triumphs S3:E5 Lindsay Johnston, The POWER of Professional Women
47:04
47:04
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47:04The one where Lindsay and Doug have a real conversation about the continuous struggle for gender equality in the workplace, and how the investors (members) of The Power of Professional Women advance their mission to develop the next generation of women leaders through education, mentorship and purposeful connections.…
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Brave Business Triumphs S3:E4 CX Strategy Team - Tom Stewart, Patricia O'Connell and Tara Baumgarten
52:10
52:10
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52:10The one where Tom, Patricia, Tara and Doug continue their conversation about the importance of an organization's Customer Experience strategy in a Customer-in-Control world. What smart, growth-minded leaders know is that memorable CX is not an accident or an afterthought. To delight customers - to woo, wow and win them over - you must purposefully …
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Brave Business Triumphs S3:E3 Don Christensen, //NKST
39:48
39:48
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39:48The one where Don and Doug talk about the challenges many financial institutions and community banks face as they try and move beyond Covid-19. Not too surprisingly, those challenges are still focused on transformation: Upgrading technology, upskilling talent, customer experience strategy, data strategy, as well as the impacts of cryptocurrency and…
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Brave Business Triumphs S3:E2 Judy Arnold //NKST
34:58
34:58
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34:58The one where Judy and Doug kick-off a 4-part series starting with Marketing Planning for 2022. Your planning process for marketing and sales should be a proactive model that ensures discipline, flexibility and growth. You can continue to wing it, or you can take the time and really bring it.
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Brave Business Triumphs S3:E1 Joe Sullivan CEO Market Insights Inc.
52:23
52:23
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52:23The one where Joe and Doug begin to scratch the surface of the many challenges that the banking industry now faces. Regardless of the Covid-19 pandemic crisis, financial institutions were looking uphill at issues of finding tech-savvy talent, data strategies, branch strategies, evolving customer preferences and new digital/online competitors that a…
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BBT Podcast S2:E7 Conversation with Alex Costas NYC Econ Dev Corp (now at Bloomberg Connect)
1:02:31
1:02:31
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1:02:31The one where Alex and Doug take time to reminisce about life in advertising agencies, but more importantly, they share new professional challenges and experiences that can be more rewarding when the work directly impacts peoples' lives.
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BBT Podcast S2:E6 Conversation with Everett and Candace Kenyatta - Co-Founders of Grovider
1:06:51
1:06:51
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1:06:51The one where Everett and Candace demonstrate humble excellence while sharing a wealth of expertise on topics like #KnowledgeManagement, #DiversityEquityAndInclusion, and what it's like to be an #entrepreneur with your spouse. #Grovider #GroviderOnline.com
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BBT Podcast S2:E5 Conversation with Marten van Pelt CMO Plante Moran
57:15
57:15
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57:15The one where Marten and Doug check-in after 20 years to catch up on changes in advertising, marketing as well as the impact of technology and data to deliver meaningful, customer-centric experiences in a customer-in-control world.
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BBT Podcast S2:E4 Conversation with Ryan Pereus CEO Superhuman Prospecting
1:03:59
1:03:59
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1:03:59The one where Ryan and Doug talk about the "salesperson" stigma, how new technologies can help improve sales conversions and the importance of human connections in an ever-increasing digital world.
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BBT Podcast S2:E3 Conversation with Michelle Snyder VP Marketing Comcast
43:09
43:09
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43:09The one where Michelle and Doug reconnect after their time starting out at LevLane Advertising and talk about 1.) how versatility of experience is an asset in today's rapidly changing business environment, 2.) the changing expectations of consumers through the Covid-19 crisis, 3.) evolving technologies and 4.) how to maintain a human touch in today…
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BBT Podcast S2:E2 Conversation with Diane Walsh Office Manager Weichert Realtors
46:02
46:02
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46:02The one where Diane and Doug chat it up about the dynamic changes within the Real Estate buyer and seller journeys, the impact of technology to adapt to the Covid-19 pandemic and how Weichert is poised to adapt to the coming changes.
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BBT Podcast S2:E1 Conversation with Matt O'Neill CXO Beyond Insurance
47:18
47:18
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47:18The one where Matt stops by to chat with Doug about the importance of creating both meaningful experiences for customers and engaging environments for employees.
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BBT Podcast S1:E7 Conversation with Liz Bagot and Ed Farris on the Benefits of a Customer-in-Control Strategy
47:20
47:20
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47:20The one where Liz, Ed and Doug have an informal chat about a range of topics including what Customer-in-Control means to them, how to keep your data strategy balanced with a human nature and why sometimes your biggest competitor can be you - and your internal status quo mindset.
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BBT Podcast S1:E6 Conversation with Jennifer Jakubowski - Creating the Officially Bionic Community
54:46
54:46
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54:46The one where Doug and Jennifer talk about Officially Bionic as a purpose-driven organization and the importance of creating digital communities to share and celebrate unique experiences and perspectives.
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BBT Podcast S1:E5 Conversation with Hugh Seaton - Virtual Reality's Evolution
46:36
46:36
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46:36The one where Hugh drops some knowledge on Doug about how Virtual Reality and other emerging technologies can give businesses and brands a competitive advantage while providing more control for customers.
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BBT Podcast S1:E4 Conversation with Craig Rodenberger ENB 09122019
51:22
51:22
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51:22The one where Craig speaks with Doug about the value of Ephrata National Bank's long-term view of developing customer and business relationships, how to integrate emerging technology that is meaningful and the constant issue of data security.
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BBT Podcast S1:E3 Rafael Miranda Interview - Building and Transforming New Business Models
37:51
37:51
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37:51The one where Rafael and Doug discuss building and transforming new business models by applying lean and agile methodologies adapted to each type of business model and team’s maturity levels.
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BBT Podcast S1:E2 Liz Bagot Interview - Customer-in-Control 03252019
51:45
51:45
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51:45The one where Liz and Doug talk about the direction of our Customer-In-Control world and the implications for businesses and brands.
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BBBT Podcast S1:E1 Ed Farris Interview - Customer-In-Control 03182019
38:04
38:04
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38:04The one where Doug connects with Ed to discuss the impact of a Customer-In-Control world on B2B businesses and brands.
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