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We Earn Media

Britt Klontz & Jackie Lambert

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How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!
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This is a love letter to women defining their womanhood and the never-ending process of 'figuring it out.' Whether you plan on finding "true love" and building the next Skims or marrying filthy rich like a Real Housewife—we’re not here to judge. In this podcast, Kim figures it out with special guests and talks to women on their path to the top, down the aisle, or through tough times. Tune in every Wednesday for unfiltered advice, unbelievable stories, and certified tips for the girls.
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Kim is back in New York and moving differently — slower, softer, more intentional. In this episode, she’s trading burnout for balance and learning that power isn’t about how fast you go, it’s about how precise you move. She’s filling her weekends with art, culture, and connection, and being more discerning about the people she lets into her world. …
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Scarcity mindsets don’t build abundant lives. In this episode, Kim sits down with Kailani Raye, a clinical hypnotherapist, life coach, and sound healer, to unpack how the stories we tell ourselves—consciously and subconsciously—shape the lives we live. Together, they explore how women internalize scarcity without even realizing it: through the medi…
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In this special Science of Reading Essentials episode, Susan Lambert pulls from past episodes of the podcast to give you everything you need to know about science-based writing instruction. Experts include Steve Graham, Ed.D.; Young-Suk Grace Kim, Ed.D.; Natalie Wexler; and Judith Hochman, Ed.D. Listeners will walk away from this episode with a sol…
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Meet Jackie Aina Asamoah, entrepreneur, creator, and cultural icon. She’s spent over a decade breaking beauty standards and building a brand that doesn’t just sell — it speaks. But before the campaigns, candles, and viral truth-telling, there was the climb. The unseen sacrifices and quiet moments of choosing herself. A lot of us know Jackie as the …
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In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Jackie Relyea, Ph.D., Assistant Professor of Literacy Education at North Carolina State University, who’ll give you a comprehensive guide to integrating background knowledge into your teaching as, you create a content-rich classroom. Jackie offers insights on why…
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In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Assistant Professor of Literacy and Coordinator of Reading Science Programs at Marian University Karen Betz, Ed.D., to discuss a key topic in the Science of Reading movement: higher education. Betz describes how we can better prepare new teachers to provide evide…
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We all know people can get weird about their “single” status — so in this episode, Kim is redefining what it means to be single and setting the tone for a “Taste the Rainbow (while you still can)” summer, because this may very well be your Last Single Summer. She’s soft-launching her bi-coastal era, and for serial monogamists like herself, being si…
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In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Claude Goldenberg, Ph.D., professor of education at Stanford University, to answer questions from our listener mailbag. Together they address a wide range of topics facing today’s educators, such as what to do when your school implements conflicting materials, ho…
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Welcome to Rich Little Reads, a series for readers and wannabe readers. This week, Kim sits down with Hollywood legend and powerhouse film producer Will Packer to unpack his new book, Who Better Than You?—a mindset manual meets memoir that reads like a masterclass in confidence, risk, and long-term success. Will shares how he went from delivering n…
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He’s not your twin flame — you’re just addicted to chaos. In this episode, Kim sits down with Kris, The Woman Whisperer, to unpack the signs that you're not in love — you're bored, unhealed, and chasing chaos. Together, they break down why women confuse intensity with intimacy, and how the fairytale of being “chosen” has you looking for “The One” i…
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In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Young-Suk Grace Kim, a professor at University of California at Irvine's School of Education. Dr. Kim begins by defining a theoretical model, outlining its value to teachers as it pertains to literacy instruction. She describes her own interactive dynamic literacy (IDL) …
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Welcome to Rich Little Reads, a new series for readers and wannabe readers. Have you read New Methods for Women? This week, Kim sits down with author and serial entrepreneur Sharmadean Reid to unpack her bold manifesto on independence, money, and power. Because power isn’t given, it’s taken—and it starts with rewriting your playbook. Shar breaks do…
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In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Adrea Truckenmiller, Ph.D., associate professor of special education and school psychology at Michigan State University. Their conversation starts with defining academic language and breaking it down on the level of the word, the sentence, and full text. Adrea then touch…
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In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Judith Hochman, Ed.D., co-author of “The Writing Revolution.” Their conversation begins as Dr. Hochman recalls the early days of writing instruction and research, then delves into the connection between better writing and better reading. Dr. Hochman touches upon topics s…
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Stop prioritizing invisible m*n. In this episode, Kim shares how she’s dating like a dude and compartmentalizing work and play. She’s loosened up on the idea of motherhood—not because she doesn’t want minions, but because it’s OK if she changes her mind. Kim’s in her “witchy era” and, thanks to a care package from Maude, she’s taking manifestation …
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2 assassination attempts, 12 tech billionaires, 34 felonies, and 60 (illegal) executive orders later, Republicans are beating us over the head with the Constitution. In this episode, Kim sits down with comedian Sumner Sykes to unpack the Democratic Party’s unfathomable demise—and why we should take a few notes from the right-wing victory lap. From …
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In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Jane Ashby, professor in the Reading Science doctoral program at Mount St. Joseph University. They define the concept of “settled science” as a jumping-off point before digging into phonology and the argument for not always basing your teaching practice on the newest res…
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In this episode, Kim sits down with Suzanne Lambert, the self-proclaimed Liberal Regina George, for a reminder in these unserious times: don’t get mad—get mean. Once a conservative princess and President of the Young Republicans, Suzanne has since traded pearl-clutching for b*tch-slapping. Now, she’s here to spill the tea on America’s latest identi…
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Meet Danielle Robay—Founder & Host of PRETTYSMART and Question Everything. She’s built a career on curiosity, deep conversations, and daring to ask the questions most people avoid. But before the polished interviews and viral soundbites, there was the leap—the uneasy, what-if moment we all face before betting on ourselves. A lot of us know Danielle…
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In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, …
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In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Tiffany Hogan, a professor at MGH Institute of Health Professions in Boston, who studies the connections among speech and language and literacy across time in children. Together, Susan and Dr. Hogan explore the complexities of language, the components that form language,…
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In this episode, Kim sits down with Horace Gold, a multi-hyphenate artist and actor, for a long-overdue reminder: you don’t need therapy; you need to stop lying. As a social experiment, Horace would like everyone to take a deep breath, tone down the “main character” theatrics, and recognize that you’re not a victim—it’s not about you. Kim and Horac…
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In this episode, Susan Lambert rejoins podcast alum Natalie Wexler to discuss Natalie’s new book Beyond the Science of Reading: Connecting Literacy Instruction to the Science of Learning. Listeners will gain insights into why this topic is important, what this book offers educators, why Natalie was so drawn to writing this book, and what cognitive …
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Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and growing with us. Thank you for your support over the years—we can’t wait to see you on the new feed!…
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HAPPY… Nevermind. New Year, Same B*tch. Scratch that: New Year, Better B*tch. For her first episode of 2025, Kim unpacks her tried-and-true “10 Things Every Girl Needs” list—from the basics, like a brain, to the more esoteric, like a vision for your life that’s independent of anyone and everyone. Something about 2024 brought out the jealousy in a l…
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Amplify’s 2024 Science of Reading Star Award winners share insights from their daily work. They reflect on why it’s so critical to stay grounded in evidence-based literacy practices and how they bring those practices into their schools and classrooms. Listeners will be inspired by the creative ideas of educators who are making a difference in the l…
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Welcome back to “BJs Are for BFs,” the final episode of our special series for women who know their worth and do less to prove it. Kim is joined once again by Dini, New York’s favorite matchmaker and founder of Sitch, and today they're talking all about what happens after the first date. How do you maintain your power, avoid the “cool girl” trap, a…
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This week, we’re highlighting an episode of Beyond My Years, our sibling podcast that gives you exclusive access to all the wisdom of veteran educators. Beyond My Years host, Ana Torres, learns from the best as she sits down with 2024 National Teacher of the Year Missy Testerman. Missy teaches Ana about being open to new ideas and perspectives, off…
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Welcome to BJs Are for BFs, a special series for women who know their worth and do less to prove it. In this 3-part series, Kim is joined by Dini, New York's fav matchmaker and founder of Sitch, a new dating platform, for a conversation on letting him come to you. Ask yourself… Are you giving too much for too little? Offering "girlfriend" perks bef…
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Susan is joined by Ioulia Kovelman, Ph.D., professor in the Department of Psychology at the University of Michigan, to give educators the perspective of a developmental cognitive neuroscientist on literacy development. Starting with the basics of cognitive science versus brain science, Ioulia gives a comprehensive overview into how the brain change…
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In this episode, Kim sits down with Maryjane Fahey, the founder of Glorious Broads, for a masterclass on becoming the "man" you think you need. At 74, with one marriage and a long-term partnership behind her, Maryjane makes no apologies: she doesn’t want a man living with her—because, truth be told, the sex is better when he has to go home eventual…
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Welcome to The First Wives Club! In this episode, Kim is joined by commercial real estate powerhouse and star of the Netflix original Owning Manhattan, Jade Shenker. From divorce to “F*ck You,” Jade is a no-nonsense kind of woman. Like a true Upper East Sider, she learned the art of business from her father, who owns much of the East Village, and t…
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In this episode, Susan Lambert chats with ReadWorks Chief Academic Officer Susanne Nobles, Ph.D., to explore her organization’s mission of making high-quality texts free and accessible to all. Together, they discuss ReadWorks’ Article-A-Day program, which offers articles to build students’ knowledge and vocabulary while supporting teachers with res…
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White women have been incredible allies to the progressive movement, but for the next four years, White women need to focus on White women. It’s time for our White sisters to find one band, one sound, because 45% isn’t cutting it. In sharp contrast, Black women understood the assignment this election and delivered it flawlessly, and Jewish women we…
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Hail Martha, full of grace, the game is with thee. In this episode, Kim dives into the world of Martha Stewart, America’s first self-made female billionaire and self-proclaimed “intolerable perfectionist & absolute control freak”—a woman after her own heart. From prison to PJs (meaning: private jets), Martha is the blueprint for all things money, p…
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On this episode of the podcast, Lori Josephson joins Susan to talk about her new book Calling All Neurons! How Reading and Spelling Happen. Lori discusses her journey into literacy and how she saw the need for an accessible, digestible book about the brain science behind learning to read — one that would be enjoyable for adults and students alike. …
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In this episode, Kim is joined by Romantha Botha, the fearless producer and host of the South African docuseries Sex & Pleasure. Romantha doesn’t shy away from anything, and this is the kind of conversation that will make you question everything. Romantha explains that love has been sold to women as a fantasy and to men as a responsibility, challen…
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In this episode Susan Lambert is joined by Hugh Catts, Ph.D., professor at Florida State University, to break down what comprehension is and bust some myths around what it isn’t. With a family history of dyslexia, he has a personal connection to the topic that led him into research in language sciences and language disorders. He discusses how his f…
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On this episode, Kari Kurto, National Science of Reading Project Director at The Reading League, discusses The Reading League’s curriculum evaluation tool, which assesses a curriculum’s research-based practices. Kurto's conversation with Susan Lambert touches on her background teaching students with dyslexia, the non-negotiables in curriculum align…
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From “Horse Teeth” to Hate Trains, the world has tried to humble Kim, but this b*tch won’t die. She wasn’t born with a silver spoon in her mouth, but she was born with a gold bar up her ass and came into the world screaming, “I’M THAT GIRL.” In this episode, Kim outlines her formula for building and rebuilding confidence and defines confidence as b…
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In this episode, Susan Lambert welcomes back Sue Pimentel to discuss the history and impact of the Common Core State Standards on English Language Arts and Literacy (ELA) education in the United States. Susan and Sue revisit what the standards were designed to focus on: knowledge building, college and career readiness, and fluency in both literary …
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In this episode, Kim is joined by the force that is Stefanie Sword-Williams, Founder and Author of F*ck Being Humble “Why Self-Promotion Isn't a Dirty Word,” for a conversation that is bound to get you to get your sh*t together. Stef is a no-excuses type of girl and Kim’s parasocial shaman for all things speaking up, standing out, and demanding wha…
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In the Season 9 premiere of Science of Reading: The Podcast, Susan Lambert speaks with Ray James, Head of School at The Ansley School, about the transformative impact of literacy instruction. The Ansley School, which serves children experiencing homelessness, has made evidence-based literacy instruction a key piece of its efforts to foster profound…
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Fall is coming, and young women everywhere will flock to dating apps in search of “Prince Charming.” In this episode, Kim urges the girls to slow down... Before meeting a complete stranger you have absolutely no connection to, please, GOOGLE HIM. She could write a book titled “How to Catch a Criminal,” but instead, Kim is sharing the dating horror …
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In this Science of Reading: The Podcast episode, Susan Lambert speaks with Rebecca Tolson and Lisa Lenhart about their roles at the University of Akron's newly established Center for Structured Literacy. They discuss their personal journeys in literacy education, the large grant received from the Ohio Department of Higher Education, and how the Cen…
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Come one, come all—welcome to Therapy for Control Freaks. Kim wants to be crystal f*cking clear: being in control is a superpower. In fact, the sooner you recognize that you are in control of the direction of your life and solely responsible for your trajectory, the sooner you’ll see that control isn't about being an inconsiderate b*tch—it’s about …
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Down on your luck? Get it together and get outside! In this episode, Kim dives into how her cat-like curiosity has always led to serious strikes of luck and shares how she maximizes her opportunities to get lucky. As a chronically online twenty-something, Kim can’t wrap her head around the internet’s beef with moms. The “don’t worry, at least you’r…
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Check out Amplify’s new podcast, Beyond My Years— host and educator Ana Torres seeks out educational insights and hard-won lessons directly from people who have thrived for decades in the classroom: seasoned educators. On this premiere episode, Ana soaks up wisdom from Joyce Abbott, an educator so passionate about her students that she inspired one…
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In this episode, Jamie Clark and Susan Lambert delve into Jamie's new educational resource called: one-pagers, designed to distill complex educational literacy research into accessible, practical one-page summaries for teachers. Jamie, originally from the United Kingdom and now based in Australia, also shares his one-pager journey from ideation, to…
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