How does one “earn” media coverage? What makes a story “compelling enough" for a reporter to cover it? Through thoughtful conversations with the journalists themselves, Britt and Jackie leave no stone unturned in their humble quest to make pitching less daunting and more….human!
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Science of Reading: The Podcast will deliver the latest insights from researchers and practitioners in early reading. Via a conversational approach, each episode explores a timely topic related to the science of reading.
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Summer ‘25 Rewind: The missing link in reading comprehension, with Anne Lucas
33:30
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33:30In this rewind episode of Science of Reading: The Podcast, we revisit a Season 1 conversation between host Susan Lambert and Anne Lucas, former curriculum director and current Associate Vice President of Product, Literacy Suite Initiatives & Supplementals at Amplify on the complexities of reading comprehension.Together they dive into the complex na…
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Unlocking reading: Comprehension strategies vs. knowledge building, with Daniel Willingham, Ph.D.
42:46
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42:46In this episode of Science of Reading: The Podcast, Susan Lambert welcomes back researcher and author Daniel Willingham, Ph.D., to discuss reading comprehension. With only so much instruction time in the day and research supporting both comprehension strategies and knowledge building, it can be tough to know what to prioritize in the classroom. Dan…
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The truth behind learning, with Nathaniel Swain, Ph.D.
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48:40In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Nathaniel Swain, Ph.D. He’s a teacher, instructional coach, and author of the recent book Harnessing the Science of Learning: Success Stories to Help Kickstart Your School Improvement. Emphasizing the science of learning as an ever-growing resource for updating instructi…
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In this special Science of Reading Essentials episode, Susan Lambert pulls from past episodes of the podcast to give you everything you need to know about science-based writing instruction. Experts include Steve Graham, Ed.D.; Young-Suk Grace Kim, Ed.D.; Natalie Wexler; and Judith Hochman, Ed.D. Listeners will walk away from this episode with a sol…
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A guide to integrating knowledge building into your classroom, with Jackie Relyea, Ph.D.
43:31
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43:31In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Jackie Relyea, Ph.D., Assistant Professor of Literacy Education at North Carolina State University, who’ll give you a comprehensive guide to integrating background knowledge into your teaching as, you create a content-rich classroom. Jackie offers insights on why…
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A better way to teach our teachers, with Dr. Karen Betz
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38:30In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Assistant Professor of Literacy and Coordinator of Reading Science Programs at Marian University Karen Betz, Ed.D., to discuss a key topic in the Science of Reading movement: higher education. Betz describes how we can better prepare new teachers to provide evide…
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S9 E14: Your questions answered, with Claude Goldenberg, Ph.D., and Susan Lambert
58:31
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58:31In this special episode of Science of Reading: The Podcast, Susan Lambert is joined by Claude Goldenberg, Ph.D., professor of education at Stanford University, to answer questions from our listener mailbag. Together they address a wide range of topics facing today’s educators, such as what to do when your school implements conflicting materials, ho…
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S9 E13: Empowering instruction through mental models, with Young-Suk Grace Kim, Ed.D.
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49:02In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Young-Suk Grace Kim, a professor at University of California at Irvine's School of Education. Dr. Kim begins by defining a theoretical model, outlining its value to teachers as it pertains to literacy instruction. She describes her own interactive dynamic literacy (IDL) …
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S9 E12: Explicit instruction of academic language, with Adrea Truckenmiller, Ph.D.
43:02
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43:02In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Adrea Truckenmiller, Ph.D., associate professor of special education and school psychology at Michigan State University. Their conversation starts with defining academic language and breaking it down on the level of the word, the sentence, and full text. Adrea then touch…
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S9 E11: Writing the way to better reading, with Judith Hochman, Ed.D.
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39:02In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Judith Hochman, Ed.D., co-author of “The Writing Revolution.” Their conversation begins as Dr. Hochman recalls the early days of writing instruction and research, then delves into the connection between better writing and better reading. Dr. Hochman touches upon topics s…
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S9 E10: Phonology as a settled science, with Jane Ashby, Ph.D.
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44:54In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Jane Ashby, professor in the Reading Science doctoral program at Mount St. Joseph University. They define the concept of “settled science” as a jumping-off point before digging into phonology and the argument for not always basing your teaching practice on the newest res…
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Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson
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15:49In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, …
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S9 E9: Identify Developmental Language Disorder in your classroom, with Tiffany Hogan, Ph.D.
40:11
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40:11In this episode of Science of Reading: The Podcast, Susan Lambert is joined by Tiffany Hogan, a professor at MGH Institute of Health Professions in Boston, who studies the connections among speech and language and literacy across time in children. Together, Susan and Dr. Hogan explore the complexities of language, the components that form language,…
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Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As
18:33
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18:33In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine your strategy.
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S9 E8: Cognitive science-informed teaching, with Natalie Wexler
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39:34In this episode, Susan Lambert rejoins podcast alum Natalie Wexler to discuss Natalie’s new book Beyond the Science of Reading: Connecting Literacy Instruction to the Science of Learning. Listeners will gain insights into why this topic is important, what this book offers educators, why Natalie was so drawn to writing this book, and what cognitive …
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How Cassandra Brooklyn Picks Products to Feature in Top Publications
22:21
22:21
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22:21Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and growing with us. Thank you for your support over the years—we can’t wait to see you on the new feed!…
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Special Episode: Award-winning ways to put science into practice
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25:42Amplify’s 2024 Science of Reading Star Award winners share insights from their daily work. They reflect on why it’s so critical to stay grounded in evidence-based literacy practices and how they bring those practices into their schools and classrooms. Listeners will be inspired by the creative ideas of educators who are making a difference in the l…
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Special: Lessons from the 2024 National Teacher of the Year, with Missy Testerman
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51:27This week, we’re highlighting an episode of Beyond My Years, our sibling podcast that gives you exclusive access to all the wisdom of veteran educators. Beyond My Years host, Ana Torres, learns from the best as she sits down with 2024 National Teacher of the Year Missy Testerman. Missy teaches Ana about being open to new ideas and perspectives, off…
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S9 E7: Neurodiversity and the reading brain, with Ioulia Kovelman, Ph.D.
44:07
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44:07Susan is joined by Ioulia Kovelman, Ph.D., professor in the Department of Psychology at the University of Michigan, to give educators the perspective of a developmental cognitive neuroscientist on literacy development. Starting with the basics of cognitive science versus brain science, Ioulia gives a comprehensive overview into how the brain change…
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S9 E6: Making high-quality text free and accessible, with Susanne Nobles
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36:29In this episode, Susan Lambert chats with ReadWorks Chief Academic Officer Susanne Nobles, Ph.D., to explore her organization’s mission of making high-quality texts free and accessible to all. Together, they discuss ReadWorks’ Article-A-Day program, which offers articles to build students’ knowledge and vocabulary while supporting teachers with res…
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S9 E5: What makes a literate brain, with Lori Josephson
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36:43
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36:43On this episode of the podcast, Lori Josephson joins Susan to talk about her new book Calling All Neurons! How Reading and Spelling Happen. Lori discusses her journey into literacy and how she saw the need for an accessible, digestible book about the brain science behind learning to read — one that would be enjoyable for adults and students alike. …
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S9 E4: Comprehension is not a skill, with Hugh Catts, Ph.D.
52:51
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52:51In this episode Susan Lambert is joined by Hugh Catts, Ph.D., professor at Florida State University, to break down what comprehension is and bust some myths around what it isn’t. With a family history of dyslexia, he has a personal connection to the topic that led him into research in language sciences and language disorders. He discusses how his f…
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S9 E3: Know the non-negotiables in a program aligned to the Science of Reading, with Kari Kurto
43:33
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43:33On this episode, Kari Kurto, National Science of Reading Project Director at The Reading League, discusses The Reading League’s curriculum evaluation tool, which assesses a curriculum’s research-based practices. Kurto's conversation with Susan Lambert touches on her background teaching students with dyslexia, the non-negotiables in curriculum align…
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S9 E2: Standards are the 'what' and curriculum is the 'how,' with Sue Pimentel
55:15
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55:15In this episode, Susan Lambert welcomes back Sue Pimentel to discuss the history and impact of the Common Core State Standards on English Language Arts and Literacy (ELA) education in the United States. Susan and Sue revisit what the standards were designed to focus on: knowledge building, college and career readiness, and fluency in both literary …
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S9 E1: Literacy as a catalyst for change, with Ray James
41:27
41:27
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41:27In the Season 9 premiere of Science of Reading: The Podcast, Susan Lambert speaks with Ray James, Head of School at The Ansley School, about the transformative impact of literacy instruction. The Ansley School, which serves children experiencing homelessness, has made evidence-based literacy instruction a key piece of its efforts to foster profound…
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Summer '24 Interlude E3: Training teachers well from the start, with Lisa Lenhart and Rebecca Tolson
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51:12In this Science of Reading: The Podcast episode, Susan Lambert speaks with Rebecca Tolson and Lisa Lenhart about their roles at the University of Akron's newly established Center for Structured Literacy. They discuss their personal journeys in literacy education, the large grant received from the Ohio Department of Higher Education, and how the Cen…
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Beyond My Years: Teaching with heart, starring Joyce Abbott
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54:13Check out Amplify’s new podcast, Beyond My Years— host and educator Ana Torres seeks out educational insights and hard-won lessons directly from people who have thrived for decades in the classroom: seasoned educators. On this premiere episode, Ana soaks up wisdom from Joyce Abbott, an educator so passionate about her students that she inspired one…
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Summer '24 Interlude E2: One-pagers make literacy research more accessible, with Jamie Clark
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43:58In this episode, Jamie Clark and Susan Lambert delve into Jamie's new educational resource called: one-pagers, designed to distill complex educational literacy research into accessible, practical one-page summaries for teachers. Jamie, originally from the United Kingdom and now based in Australia, also shares his one-pager journey from ideation, to…
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Summer '24 Interlude E1: How effective coaching transformed Mississippi, with Margaret Goldberg and Kelly Butler
1:05:13
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1:05:13In this episode, Susan Lambert talks with Kelly Butler and Margaret Goldberg about their experiences and insights into improving reading instruction, particularly in Mississippi and California. Kelly discusses her work with the Barksdale Reading Institute, its impact on reading education, and the importance of coaching and structured literacy. Marg…
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ML/EL E6: Curating a confident classroom for multilingual learners, with Arturo Valadez Sáenz
52:39
52:39
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52:39In this episode, Susan Lambert is joined by Arturo Valadez Sáenz, a demonstration teacher from Dallas, Texas, who delves into his journey from his childhood in Mexico to becoming an educator in the United States. He describes his current role, teaching both English and Spanish language arts, and emphasizes the importance of bilingual education. He …
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Listen to this trailer for our new podcast, Beyond My Years, launching August 14th. Every day headlines tout something “new” in education—the latest research, the hottest tech, the trendiest new hacks for organizing your classroom. However, beyond all the hype there’s one underestimated resource that’s truly deserving of our attention: educators wh…
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ML/EL E5: Serving every student, in every seat, speaking any language, with Genie Baca
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46:40This episode features an in-depth conversation with Genie Baca, a 33-year education veteran who has spent the last 18 years as a principal in Texas. Baca discusses her career progression from a balanced literacy classroom teacher to various educational roles along her journey to the Science of Reading—and how it all led her to a unique school predo…
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ML/EL E4: Practical strategies for multilingual learning, with Diane August, Ph.D.
55:40
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55:40In this episode, Diane August, Ph.D. shares her journey and expertise supporting multilingual learners, focusing on her transition from a Spanish language teacher to a widely recognized expert in literacy and language acquisition for multilingual students. August recounts her initial teaching experiences, her realization of the need for better supp…
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ML/EL E3: Diagnosing dyslexia in multilingual learners, with Francisco Usero-González
59:28
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59:28As we continue our miniseries on English learners and multilingual learners, Francisco Usero-González, Ph.D., guest, a renowned expert in bilingual education and dyslexia intervention, joins Susan Lambert to discuss diagnosing dyslexia in multilingual learners and the deep understanding it requires. To accurately approach observation and assessment…
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79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates)
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42:34
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42:34Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analy…
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ML/EL E2: Nurturing multilingualism, with Jim Cummins, Ph.D.
56:00
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56:00Professor Emeritus Jim Cummins, Ph.D., joins Susan Lambert from the University of Toronto’s Ontario Institute for Studies in Education for an engaging conversation that explores the dynamics of language development and bilingual education, as well as the importance of a supportive learning environment for multilingual/English learners (ML/ELs). Cum…
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78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY)
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49:32Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the …
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77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist)
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49:32Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and ce…
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76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman
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49:32Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this la…
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ML/EL E1: Language is always an asset, with Kajal Patel Below
51:03
51:03
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51:03To kick off our miniseries focused on how the Science of Reading serves multilingual/English learners (ML/ELs), Amplify Vice President of Biliteracy Kajal Patel Below joins Susan Lambert for a retrospective discussion of the history of literacy education through a biliteracy lens. Together, they discuss the significance of a recent joint statement …
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75: Pitch A Contributed Article with Luz Corona (ADWEEK)
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49:32Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert. In this episode, yo…
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Sneak peek: A miniseries on multilingual and English learners
2:54
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2:54Science of Reading: The Podcast is launching a special miniseries dedicated to multilingual/English learners (ML/ELs)! Host Susan Lambert will chat with leading researchers and practitioners about how the Science of Reading supports ML/ELs and why this is so important. Through exploration of the key research and enlightening discussions, Susan and …
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Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to t…
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Spring Rewind '24: Biliteracy and assessment, with Lillian Durán, Ph.D.
34:42
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34:42Susan Lambert joins biliteracy expert and professor Lillian Durán, who holds a doctorate in educational psychology from the University of Minnesota and researches the improvement of instructional and assessment practices with preschool-aged multilingual/English learners. Durán begins by pointing out the difference between being bilingual and bilite…
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73: How Publicists Can Become Indispensable with Tamara Sykes
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42:34Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and d…
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72: What Publicists Can Learn From SEO's with Vince Nero
1:00:26
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1:00:26Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale. In this epis…
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Spring Rewind '24: Deconstructing the Rope: Background knowledge, with Susan B. Neuman
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40:42Join Susan B. Neuman, professor of early childhood and literacy education at the Steinhardt School at New York University, in our Deconstructing the Rope series. She explains the important link between background knowledge and reading comprehension in the Science of Reading, and shares her five research-based principles to build knowledge networks …
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71: Build a Moat Using Content-Led PR with Hannah Smith
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38:35We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argum…
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70: Explore Your Mental Health with Dr. Anne Welsh
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41:51In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox yo…
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S8 E12: Language and literacy, with Catherine Snow
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44:06Catherine Snow, Ph.D., Professor of Cognition and Education at the Harvard Graduate School of Education, joins Susan Lambert on this episode to reflect on the state of language and literacy instruction in the U.S. They begin their conversation by discussing linguistics in young children and the relationship between language and literacy, before div…
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