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Reinforce the Horse

Alyssa Reiman & Jason Reiman

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Dad and Daughter, (Jason and Alyssa), discuss their love and passion for horses. Sessions will include talks together and with special guests about horses, life, spirituality, and self-development. Whether you're an experienced equestrian or not, we're confident you'll find meaningful, positive, and life-changing discussion here on Reinforce the Horse.
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The Real Build

Bill Reiman | @ImBillReiman

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The Real Build is about building a better culture, leaders, visionaries, and community to better serve the client. I am your host Bill Reiman, Your Broker Builder. I'm here to showcase real business owners who build companies with integrity, trust, and a commitment to making a positive impact. Join us as we explore their stories, insights, and strategies for success. As always, we are here to show the client exactly what to look for before hiring a business or service. Welcome to The Real Build
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For the first time on The Real Build, we’re heading to the water. I sat down with Kienan Streed, owner of KC Marine, to break down the world of marine construction, a space that most homeowners know little about but need to understand if they’re planning to build or maintain a dock, seawall, or waterfront structure. In this episode, we cover: What …
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In this episode of The Real Build, I sat down with Derek Morton, founder of Netgain Property Management, to talk about what it really means to manage properties with both heart and strategy. Derek’s approach is simple but powerful: take care of the property, serve the owner, and respect the tenant. We discussed how his team: Streamlines maintenance…
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In this episode of The Real Build, I sat down with Dan Pascone, founder of Tailored Wealth, a wealth management firm that’s changing the game when it comes to client-focused financial planning. Dan’s approach is all about coaching over selling, helping people live better lives by aligning their money with their values and long-term goals. Tailored …
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In this episode of The Real Build, I sat down with Stone Shew, owner of Gutters OK, to talk about how he’s reshaping what it means to run a top-tier service business in the trades. Stone built his company by refusing to play the volume game instead, he focused on high-quality jobs, tight systems, and customer satisfaction that actually means someth…
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Building a custom home should be one of the most exciting things you ever do, but for a lot of people, it turns into stress, unexpected costs, and major headaches. In this solo episode, I’m breaking down the hidden costs that most builders don’t tell you about… and how you can avoid getting burned. From vague contracts and unrealistic allowances to…
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In this episode of The Real Build, I sat down with Tyler Dunagin, the founder and CEO of Turnserv, a company that’s changing the game when it comes to apartment turnovers. Under his leadership, Turnserv ranked #459 on the Inc. 5000 list of the fastest-growing companies in America. Tyler’s also been nominated for Entrepreneur of the Year and has bui…
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Kim McElroy is back with us to share more specifically about the amazing Council of Horses Oracle Deck. Kim has been drawn to horses since childhood, and as soon as she could hold a crayon, this manifested as her art. For more than thirty years, she has been known for her intuitive understanding of the sentient nature of horses and her ability to i…
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Tariffs. Rising costs. Supply chain pressure. The headlines in 2025 are loud — but what’s really going on in the homebuilding industry? In this episode of The Real Build, I break down how the latest round of tariffs is impacting construction across the country, and more importantly, how experienced builders are stepping up and adapting. From rising…
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In this episode of The Real Build, I sat down with Jason Waugh, President of Caldwell Banker Affiliates. With a distinguished career spanning over two decades in real estate, he has demonstrated exceptional leadership and strategic vision. In his current role, Jason oversees the brand’s marketing, franchise sales, and operations teams, supporting a…
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In this episode of The Real Build, I sat down with my good friend and returning guest, Nate Swink. Nate is the owner of Swink's Welding out in California and last came on the show back in February of 2023. Anytime Nate and I talk, it's always a real and honest conversation about what it takes to build a business the right way, and this one was no d…
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In this powerful episode of The Real Build, I sit down with the incredible Shivani Peterson—award-winning mortgage advisor, content creator, and mom of three. Shivani is more than just a top producer at All Western Mortgage; she’s a true leader in helping people build wealth through homeownership and financial literacy. Licensed in Nevada and Calif…
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In this episode of The Real Build, I sat down with Cole Davis, the founder and visionary behind Stone Peak Landscape & Design, a company known for crafting personalized and functional outdoor living spaces throughout Colorado. With a strong reputation for professionalism and attention to detail, Cole ensures that every project aligns perfectly with…
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Not all contractors are built the same, and hiring the wrong one can lead to budget blowouts, poor craftsmanship, and broken promises. In this episode of The Real Build, I sit down with Quaid Houskeeper, owner of Q&R Construction Services Inc., a trusted Salem, Oregon-based company specializing in residential and commercial remodeling projects. Fro…
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In this episode of The Real Build, I sat down with Kyle Stevens. He is the visionary founder of Stonewood and Waters Craftsmen, a premier landscape design firm based in Honeoye Falls, New York. Since 1992, his company has been renowned for creating unique and distinctive designs for luxury residential properties throughout the greater Rochester and…
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Sarah Louise Lilley is a clinical Emotional Freedom Technique (EFT or “Tapping”) practitioner. A sought after coach and speaker, she helps equestrians overcome fears, blocks and trauma. Known for her holistic and heart-centered approach, Sarah equips riders with tools that cultivate ease, trust, and clarity by releasing the root causes of anxious t…
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In this episode of The Real Build, I dive into one of the most critical factors when hiring a contractor: trust. Trust is the foundation of every great client relationship. When clients trust you, they become lifelong advocates. But if that trust is broken, the experience can quickly turn into a nightmare. I break down how to earn and maintain a cl…
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In this episode of The Real Build, I sit down with Ken Rusk, an entrepreneur, mentor, and advocate for blue-collar success. Ken isn't just someone who talks about the potential of the trades; he's lived it. Starting at just 15 years old as a ditch digger, Ken worked his way up to become a highly successful business owner, proving that hard work, de…
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In this episode of The Real Build, I sat down with Sam Zale, the owner of Zale's Lawn and Landscaping. Sam's company offers full-design landscaping, retaining walls, fencing, patios, mulching, outdoor kitchens, fire pits, ponds, garden bed installations, and tree removal. Sam started in landscape at the age of 16. His dad started the company in 198…
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In this episode of The Real Build, I sat down with Michael Hartel, the founder and CEO of Hartel Homes and Cabinet IQ. With a Ph.D. in engineering from the University of Florida, he transitioned from the semiconductor industry to real estate, where he discovered his passion for remodeling and flipping houses. His commitment to quality craftsmanship…
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In this episode of The Real Build, I sat down with Amber Boskers. Amber is the co-owner of KohlerHaus Remodeling. With over a decade of experience in real estate investment, portfolio management, and residential remodeling project coordination, She is passionate about empowering others to live intentionally and build a family legacy of abundance. A…
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In this episode of The Real Build, I sat down with Lior Arussy. Lior is one of the world’s leading authorities on customer experience, business strategy, and organizational transformation. Lior is a sought-after speaker, consultant, and the founder of Strativity Group, where he’s helped Fortune 500 companies shift their mindset and strategy to achi…
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In this episode of The Real Build, I recap the Top Contractor School Inner Circle Retreat in Tampa, Florida. This was another amazing event, and the overall focus was on "Relentless Vision." There were some amazing keynote speakers, including myself, and some of the topics we covered included the following: Starting your year strong with Austin Duc…
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In this episode of The Real Build, I sat down with Jonathan Fedora, the owner of Integrated Business Financing. Jonathan is an experienced Consultant with a demonstrated history of working in the financial services industry. Skilled in Banking, Sales, Business Development, Entrepreneurship, and Strategic Planning. He is a Strong consulting professi…
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In this special year-end episode of The Real Build, we’re celebrating the best moments from an incredible year. Join us as we revisit some of the most inspiring, insightful, and impactful clips from all our amazing guests in 2024. These highlights are packed with valuable takeaways to help you kick off 2025 with focus, determination, and clarity. W…
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In this episode of The Real Build, I sat down with Jason Lemay, owner of CITE Solutions. Jason has 25+ years of experience in custom home lighting control, home automation, and residential electrical systems. Jason Specializes in Lutron and Crestron systems. He is experienced with all home automation and lighting platforms. Jason and I touched on a…
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In this episode of The Real Build (Real Talk), I sat down with Chris Arzberger, an Air Force veteran and owner of IB Logistics. Chris emphasizes the importance of integrating faith into business practices, creating lifelong employees and customers, and addressing various forms of poverty, including faith, relationships, and financial health. He sha…
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Being raised just a few miles from Long Island’s Belmont Park racetrack, Victor fell in love with horse racing during his high school years. Upon winning a few dollars his first day at the races, he was instantly hooked on the excitement, adrenaline and beauty of the sport. A few decades later, after relocating to Seattle, Victor ventured into the …
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In this episode of The Real Build, I sat down with TJ Vitense. With decades of experience in real estate, TJ launched Sanctified Homes & Construction with a mission to raise industry standards. Sanctified Homes as a featured Parade of Homes Builder. He is also an Amazon Best Selling Author about real estate and how to position homes to sell in any …
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In this episode of The Real Build, I sat down with Chris Tatge, owner of Dynamic Construction and DC Materials. Dynamic Construction is a turnkey framer/lumberyard focused on providing labor and materials for large wood framed buildings. They are one of the Inc. 5000, fastest-growing private companies. Chris and I talked about: How to stand out as …
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In this episode of The Real Build, I wanted to discuss what you will see from a Value builder. I'm always searching for ways to add more value than the competition. Value is what you get for the overall price you pay. How can I give my clients the most value as a custom builder? Beginning stages - What do you offer? It isn't always just what it is …
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In this episode of The Real Build, I sat down with Mark Ferrelli. Mark is a fitness coach, leader of Top Contractor School Fit, host of The This New Day Podcast, and husband and father. Mark has also competed in many bodybuilding competitions over the years and is a leader in the fitness industry. Mark and I talked about many great topics like bein…
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Camron Adibi is a horseman, equine relationship coach and a PATH Therapeutic Horse Riding Instructor who holds graduate degrees in education and architecture. He offers equine assisted learning for children and adults of all backgrounds and ages, who are facing challenges such as anxiety, trauma, or social difficulties. He also offers Sound Healing…
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In this episode of The Real Build, I sit down with Roy Edwards, the Chief Operations Officer at Capital Presence, where he's leading the charge in automation, CRM solutions, and the world of AI. Roy brings a ton of IT expertise and deep insights into how technology can empower businesses. We dive into the evolving landscape of remote work versus tr…
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In this episode of The Real Build, I sat down with returning guest and friend Jay Doran, CEO of Culture Matters, where he helps businesses build better cultures. He also hosts The Culture Matters Podcast. Jay and I discussed culture and leadership in more detail. We also talked more about Jay's life and how Jay was adopted and did not grow up with …
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In this inspiring episode of The Real Build, I had the pleasure of sitting down with Josh Kosnick, the owner of Kairos Coaching and Consulting. A seasoned entrepreneur and leadership coach, Josh has carved out a remarkable journey of success, and now he’s on a mission to empower others to reach their full potential and build a brighter future. Join…
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Belle Shook, MC, NCC, LPC, SEP, NARM, BCC, founded Equine Guidance®, a world-renowned equine experiential learning and therapy program, established in Sedona, Arizona in 2004. Belle's impressive credentials as a licensed professional counselor in Arizona and Connecticut, as well as a National Board-Certified Coach, Somatic Experiencing® Practitione…
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"'For I know the plans I have for you,' declares the Lord, 'plans to prosper you and not to harm you, plans to give you a hope and a future." Jeremiah 29:11 In this episode of The Real Build, I had the privilege of sitting down with Pastor Anthony Hart, the Lead Pastor at Greenbrier Community Church in Virginia. Over the past couple of years, Antho…
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In this episode of The Real Build, I sat down with Jamie Berger. Jamie Berger is a seasoned Financial Advisor with nearly two decades of experience, specializing in providing tailored financial solutions to clients. Originally from New York, Jamie relocated to Marco Island with her family in 1997, where she has since become an integral part of the …
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Jason reads a recent poem he wrote over some chill guitar playing in the background ~ Eluded by time swept away as the hound tracks the scent of a raccoon through the trees be easy on yourself for the unraveling is taking place Thousands of years to this moment Conditioned to believe What is belief but confidence in unknowing Know yourself not what…
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In this episode of The Real Build, I sat down with Vinnie Candelore, the creative director at 1 Team Media and owner of VC2 Art. Vinnie specializes in a wide range of artistic mediums, including paintings, custom shoes, art prints, and murals. He also hosts The Athletic Aesthetic Podcast, where art and sports connect through engaging conversations.…
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In this episode of The Real Build, I sat down with my former high school football coach, friend, and mentor Coach Chris Metzger. Coach Metzger made a huge impact on my life growing up. He not only coached me in football but also instilled in me the values of hard work, discipline, and perseverance that have carried me throughout my life and career.…
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In this episode of The Real Build, I sat down with Daniel Wright, the owner of Proline Parking Lot Maintenance. Daniel and I have been friends for a couple of years now, having met through Top Contractor School. Daniel has experienced significant short-term growth and success with his business, and I was excited to have him on. We discussed topics …
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Linda is an author, speaker, riding instructor and horse trainer who has become an internationally recognized innovator in the field of Equine Experiential Learning and a respected writer on the subject of Equine Facilitated Psychotherapy. Her book The Tao of Equus: A Woman’s Journey of Healing and Transformation through the Way of the Horse was se…
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In this episode of The Real Build, I sat down with returning guest Ryan Austin to talk about how to overcome tough moments in life. As entrepreneurs, we experience a lot of ups and downs, balancing business, employees, family, and friends. The stress can be overwhelming, but there’s always a way to get back up when you're feeling down. Ryan and I t…
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In this episode of The Real Build, I sat down with Andrew Finnefrock, a performance coach who shows YOU how to transform from surviving to thriving in your life & business. After spending the majority of his life extremely insecure, full of self-doubt, and eventually almost dying from drug and alcohol withdrawals. Andrew has transformed his life in…
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Peggy Okelly began her career in San Francisco as a CPA with KPMG Peat Marwick. In 1990 with two young girls in tow she moved back to her hometown in the Napa Valley and founded St. Helena Olive Oil Co. After 25 years of growing the business, Peggy suffered a Traumatic Brain Injury rendering her a stranger to herself. Having little access to her ex…
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In this episode of The Real Build, I sat down with Jonathon Hagarbome, the owner of Innovative Energy Inc., a company specializing in high-performance insulation products featuring energy-efficient radiant thermal technology. Jonathon began his career with Bentley and Rolls-Royce at the age of 20, working as a Master Bentley and Rolls-Royce technic…
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Kathy Moffatt is an Equine Experiential Learning Facilitator, Transformational Life Coach, Reiki Practitioner, and writer. Although loving horses all her life, her real involvement began in the mid 90's when she and her husband bought a farm. Embodied horses then appeared. Her love of learning brought her down a path of becoming a student of riding…
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In this episode of The Real Build, I had the pleasure of sitting down with my friend Tre Tipton. Tre is an inspiring individual who serves as the Director of Business Development at 1Team Media, Co-Host of the Athletic Aesthetic Podcast, Host of Tred Talk, and Founder of LOVE (Living Out Victoriously Everyday). Tre shares his powerful story of over…
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