Live In The Feast is a seasonal podcast for developers and designers looking to discover their niche to build recurring revenue. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. Each season will be a theme specific to your business. And each episode features a guest who's been there before and achieved success. You'll get actionable takeaways for you to implement in your business immediately after each sho ...
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911 - Differentiation, Reputation, and Pivoting From the Top-Down with Peep Laja
37:42
37:42
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37:42Today’s co-host is Peep Laja, founder of Wynter, CXL, and Speero. Peep is a believer in differentiation and disrupting yourself before the competition does it for you. Sometimes all it takes is stumbling upon a simple market problem without a solution. For Peep, discovering an industry gap led him to launch Wynter. Backed by a true entrepreneurial …
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910 - How Specialties Lead to Priceless Referrable Moments with Chase Dimond
36:32
36:32
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36:32Today’s co-host is Chase Dimond, an expert e-commerce email marketer who’s sent more than one billion emails resulting in more than $50 million in email attributable revenue. As a hustle culture entrepreneur turned efficiency-obsessed first-time dad, Chase chats about his philosophies for success in business and life. One of his earliest success me…
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909 - Launching a Business, Finding Balance, and Staying Valuable
1:00:59
1:00:59
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1:00:59Today’s co-host is Matt Medeiros, host of the Matt Report podcast and the Director of Podcast Success at Castos. To mark episode 100 of Life in the Feast, Matt will be taking the reins and interviewing Jason about his 10-year “overnight” success story. Back in 2012, Jason was forced to choose between paying rent and his cable bill. His bed or his b…
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908 - Understanding Emotional Data and Listening to Your Audience with Adrienne Barnes
37:09
37:09
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37:09Today’s co-host is Adrienne Barnes, a content strategist and audience researcher specializing in the B2B SaaS industry. Most clients Adrienne works with are terrified of bothering their customers. They hate to be calling and asking and bugging, but the reality is, people want to share their experience with a product. In fact, as we speak, Adrienne’…
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907 - Stacking Power-Ups, Maintaining Focus, and the Art of the Steal with Eric Siu
33:27
33:27
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33:27Today’s co-host is Eric Siu, CEO of Clickflow and digital advertising agency Single Grain. Eric’s recent book, Leveling Up: How to Master the Game of Life, is all about stacking your “power-ups” to achieve something greater. Eric learned many life lessons from poker – how to guard your emotions when the waves get rocky, understanding where to pick …
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906 - How To Pivot, The Secret to Great SEO, and Why Business Is More Important Than Craft with Tom Hirst
34:09
34:09
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34:09Today’s co-host is Tom Hirst, a longtime freelancer, WordPress developer, mentor, author, and creator. Tom breaks down his outlook on SEO and why landing pages are your best weapon for lead generation. Like most entrepreneurs, Tom realized at a young age that working for someone else would never fulfill him. Luckily he’s found success as a full-tim…
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905 - Doing Your Research, Communicating ROI, and Innovating Outside Your Niche with Eman Zabi
36:47
36:47
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36:47Today’s co-host is Eman Zabi, launch strategist and conversion copywriter. Eman is the founder of copywriting agency Scribesmith and, more recently, the creator of Terrain, a new course platform that’s shaking up the way people sell and market courses. In simple terms, Eman describes copywriting as writing words that get people to do stuff. Eman ha…
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904 - Finding Your Niche, Building an Audience, and the Art of Podcasting with Joe Casabona
42:56
42:56
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42:56Today’s co-host is Joe Casabona, podcaster, web developer, and course creator. Joe helps creators launch their own podcasts while also hosting and producing the product development podcast How I Built It. Joe began as a web developer specializing in WordPress, but he felt it necessary to transition his audience from DIYers to those looking for full…
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903 - Intentional Parenting, Handling Social Media, and Scheduling Me-Time with Rob Roseman
42:14
42:14
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42:14Today’s co-host is Rob Roseman, podcaster and author specializing in all things fatherhood. Rob explores what it means to be a great dad in an era where social media and hustle culture can seep into our home life and impact the family dynamic. Plenty of podcasts interview CEOs about work ethic, inspiration, creativity, and the secret sauce for succ…
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902 - Staying Curious, Capitalizing on Your Network, and Adding Value with Samar Owais
42:06
42:06
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42:06Today’s co-host is Samar Owais, email conversion strategist and copywriter for SaaS and e-commerce brands. Alongside helping brands increase conversations and boost sales through email marketing, Samar developed a course, eCommerce Email Boostcamp, for aspiring email professionals. When her husband’s office relocated and they made the hard decision…
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901 - Prioritizing Process, Delegating Smart, and Doing What You Love with Austin Church
51:44
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51:44Today’s co-host is Austin Church, brand consultant, writer, and freelance coach. Austin is the founder of brand and marketing studio Balernum. He also runs Freelance Cake, a business growth course for freelancers and consultants. Above all else, Austin believes in the power of process. Austin realized that his perfectionism and intense drive for qu…
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In this post-pandemic time, our world has been flipped on its side, and so we have to adjust our businesses and lives in ways no one had planned on. I'm super excited to bring on the podcast this season Austin Church, Rob Roseman, Joe Casabona, Eman Zabi, Tom Hirst, Eric Siu, Peep Laja, Samar Owais, Adrienne Barnes, and Chase Dimond to share how th…
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811 - SEO, Content Marketing, and Skyscraper Strategies with Alex Panagis
46:36
46:36
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46:36Today’s co host is Alex Panagis. Alex is the founder of Scale Math, an SEO marketing agency with a bit of a twist: they are half agency and half marketing training/community. At just 19, Alex is well ahead of a lot of us in figuring out what he wants out of life. In this episode, we dive into when SEO should be a focus and when you should focus els…
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810 - Putting in the Work and Communicating Your Value with Kim Doyal
46:45
46:45
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46:45Today’s co-host is Kim Doyal. Kim, formerly known as the WordPress Chick, is an entrepreneur, coach, speaker, podcaster, and content strategist. She is the co-founder of The Content Creator’s Planner and has built her lifestyle business using WordPress and podcasting. After spending much of her early career in retail, Kim started her first online b…
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809 - Bringing Service-Based Businesses Online and Dealing With Change with Gina Horkey
53:14
53:14
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53:14Today’s co-host is Gina Horkey. Gina specializes in helping people learn hard digital marketing skills to launch their own online service-based businesses. Gina’s background includes professional writing, online business consulting, and a decade of experience in the financial services industry. After leaving the corporate world in 2014, Gina starte…
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808 - Teaching Online and Embracing Opportunities with Reuven M. Lerner
40:39
40:39
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40:39Today’s co-host is Reuven Lerner. Reuven teaches Python and data science to companies around the world and has been self-employed since 1995. In addition to his corporate training business, he also offers numerous online courses, as well as a free weekly newsletter read by 16,000 Python developers. In 1992, Reuven was an undergrad at MIT working at…
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807 - Streamlining Your Business and Trusting the Journey with Erin Flynn
46:54
46:54
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46:54Today’s co-host is Erin Flynn. Erin currently operates Successfully Simple with Erin Flynn where she helps business owners of all kinds (freelancers, designers, developers, marketers) build and streamline their businesses. In 2012, after leaving her day job, Erin found herself making websites. After discovering that she could be more profitable by …
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806 - Trusting Your Instincts and Launching Products with Ken Westgaard
34:02
34:02
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34:02Today’s co-host is Ken Westgaard. Ken is the self-proclaimed Launch Dude and helps coaches and course creators plan and execute their launches without the headaches. Ken has a ton of wisdom to share about the economic and societal shifts going on right now and how that impacts putting your work out into the world. Ken started his career as a graphi…
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805 - Affiliate Marketing and Humanizing Relationships with Miles Beckler
1:06:39
1:06:39
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1:06:39Today's co-host is Miles Beckler. Miles is a veteran online entrepreneur with 17 plus years of experience and expertise in digital marketing and affiliate marketing. He started with MySpace back in 2003, then built an agency, and is now working with his wife full-time on their meditation business. Miles is on a mission to help business owners focus…
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804 - Confidence, Solving Problems, and Playing the Long Game with Mark Asquith
49:07
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49:07Today’s co-host is Mark Asquith. Mark is the founder of Rebel Based Media and a suite of other companies focused on podcasters. Mark is also a repeat guest from season five. Self-described as “wandering through life,” Mark found his way to podcasting through many other endeavors. He founded Podcast Websites, which eventually expanded into Rebel Bas…
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803 - Day Rates, Attracting the Right Clients, and Building a Business Around Your Life with Sarah Masci
46:33
46:33
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46:33Today’s co-host is Sarah Masci. Sarah is a designer, entrepreneur, and the founder of Bracken House Branding Co. Sarah has been in the online business game for 15 years now, and she’s the epitome of building a business around the life she wants. In the beginning, she experimented with lots of different channels and products, including Etsy and blog…
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802 - Experimenting, Getting Unstuck, and Why You Should Build a Team (Even If You Don’t Want To) with Matt Giovanisci
53:16
53:16
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53:16Today’s co-host is Matt Giovanisci. Matt is a serial entrepreneur and the founder of Money Lab, a website where he writes, podcasts, and chronicles epic experiments about making money online. Matt is a proud generalist. Over the course of his career, he has worked with clients, created online courses and products, and built multiple businesses. He’…
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801 - Socializing for Introverts and Organizing Events with Emily Leach
44:29
44:29
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44:29Today's co-host is Emily Leach. Emily has been a freelancer for 20 years and organizes many big events, including TEDx Talks and the Freelance Conference. Emily is a hustler. If she puts her mind to something, she goes out and does it. Most recently, she set out to host her first virtual summit. Freelance Conference (or FreeCon), was created out of…
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710 - Improving User Research and Asking the Right Question with Michele Ronsen
44:32
44:32
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44:32Today’s co-host is Michele Ronsen. Michele has been teaching design and user research for more than 20 years, and is the founder of Curiosity Tank, a design and user research firm in San Francisco. Michele partners with companies and individuals to improve and grow businesses using a data-driven, consumer-centric approach. She’s worked with compani…
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709 - Podcasting, Networking, and Relationship Building with Jason Resnick
16:07
16:07
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16:07In this episode, we’re going to do something a little different. Instead of talking to a guest, I want to answer some questions about podcasting and marketing, and share how it’s helped me grow my business. After publishing 358 episodes across three different shows, as well as appearing as a guest on hundreds of other podcasts, I’ve collected a few…
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708 - Empathy, Client Education, and How To Shift Your Ideal Client As You Grow with Kate Gilbert
38:58
38:58
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38:58Today’s co-host is Kate Gilbert. Kate is a WordPress expert, an online marketing coach, and has spent the past decade building and supporting custom WordPress websites. In that time, she’s helped launch more than a hundred websites, and teaches website owners how to launch their own websites and maximize their online reach. Kate’s been a web consul…
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707 - Meaningful Automation, Event Marketing, and Validating the Avatar with Paul Sokol
53:14
53:14
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53:14Today’s cohost is Paul Sokol. Paul is a self-proclaimed mad scientist. He’s worked on humanized automation within Infusionsoft, and is also the co-founder of Be Pro, which markets in-person events for businesses, venues, or entertainers. Paul has spent a lot of time thinking about ideal clients and how to find them with a quick and replicable proce…
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706 - Founder Market Fit, Starting With the Negative, and Figuring Out What You Really Want with Adam Clark
44:48
44:48
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44:48Today’s co-host is Adam Clark. Adam is a fellow podcaster and the founder of Podcast Royale, a company that helps business owners grow their businesses and save time through done-for-you podcast production and marketing. Adam and I have been friends for years, and Podcast Royale produces this very podcast. We were talking recently about ideal clien…
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705 - Exit Interviews, Saying No, and Letting Your Interests Drive Your Business with Kaleigh Moore
35:12
35:12
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35:12Today’s co-host is Kaleigh Moore. Kaleigh is a freelance writer who specializes in blog content for e-commerce platforms, and the software that integrates with them. She’s also written for Forbes, Ad Week, and Glossy. Kaleigh also co-hosts the Creative Class podcast, and helps run the Creative Class online course with Paul Jarvis, a former co-host …
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704 – What To Look For In A Changing Market, and The Difference Between a Niche and an Ideal Client with Jessica Mehring
41:58
41:58
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41:58Today’s co-host is Jessica Mehring. Jessica is a marketing communications expert and the CEO of Horizon Peak Consulting, where she helps IT and software companies increase enterprise sales with targeted conversion content. In this episode, we dive into the difference between an ideal client and a niche. We also talk about the emotions and the fears…
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703 - Positioning Yourself For Your Ideal Client, and Nailing Your Messaging with Krista Rae
36:07
36:07
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36:07Today’s co-host is Krista Rae. Krista is a WordPress developer who helps designers stay designing by turning their designs into fully functional websites. She’s a co-host of the Get Back to Design podcast, and creator of the Simply Profitable Designer Summit. Krista’s defining moment came when she was in her 20’s. She applied for big job opportunit…
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702 - Creating Flywheels, Asking the Right Questions, and Reverse-Engineering Your Ideal Clients with Nathan Barry
35:57
35:57
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35:57Today’s co-host is Nathan Barry. Nathan is the founder of ConvertKit. Many of you know ConvertKit as an e-mail marketing platform, but there’s more to the story. Nathan started his career as a blogger and creator before transitioning into building products. He also wrote several books and built a thriving solo business before launching ConvertKit. …
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701 - How Empathy Maps Can Help You Identify and Understand Your Ideal Clients with Jurgen Strauss
43:28
43:28
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43:28Today’s co-host is Jurgen Strauss. I’ve known Jurgen in several different online communities over the past several years, so it’s an absolute pleasure to finally bring him on the show and have a chat. Jurgen is the founder and chief innovator of InnovaBiz, which helps coaches and consultants build professional credibility and connection with their …
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612 - Undercharging, Targeting the Wrong Audience, and What You Should Do About It with Alex McClafferty
43:21
43:21
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43:21Today’s co-host is Alex McClafferty. Alex is the co-founder of WP Curve and a CEO coach. Since selling WP Curve to GoDaddy a few years ago, he’s spent a lot of time traveling and spending time with friends and family. But like most entrepreneurs, he wasn’t about to sit still for very long. He started coaching CEOs, and runs a Consultant to CEO prog…
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611 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen
49:36
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49:36Today’s co-host is Mor Cohen. Mor is a branding and web designer and teaches people how to build better client relationships. Mor is the founder of FlixFrame, a web design agency for small businesses and entrepreneurs. Mor started out as a graphic designer during the “IPO Golden Era”, so to speak, and did a lot of pitch decks for clients who were t…
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610 - Knowing Your Audience, Making Mistakes, and Pricing Products vs Services with Jack McDade
42:57
42:57
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42:57Today’s co-host is Jack McDade. Jack is the founder and creator of Statamic, a CMS that makes building a website better and easier to manage. Jack created Statamic in 2012, and though it started as a side project, it has grown into a platform, community, and profitable company. He’s currently working on version three of the software. Jack started h…
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609 - Pricing Your Productized Services and Working with Intention with Brian Casel
48:40
48:40
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48:40Today’s co-host is Brian Casel. Brian is a designer and full-stack developer, as well as the founder of ProcessKit and Audience Ops. While Brian started as a freelance designer, he has transitioned into a business owner by productizing his own services. Brian is the founder of multiple productized service businesses, and in recent years has built a…
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608 - Story Lines, Positioning, and How To Differentiate Your Business with April Dunford
43:52
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43:52Today’s co-host is April Dunford, a positioning consultant and entrepreneur who literally wrote the book on positioning. She’s also an in-demand keynote speaker. While her book, Obviously Awesome, refers to products, most of it can be applied to services, as well — something April talks about in today’s show. She also shares how her loose position …
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607 - Case Studies, Client Research, and How To Create Killer Conversion Copywriting with Joel Klettke
42:01
42:01
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42:01Today’s co-host is Joel Klettke. Joel is a conversion copywriter and the co-founder of Case Study Buddy. Joel is a sought-after consultant, having worked with companies like Hubspot and WP Engine, among others. Today, Joel is talking with us about his strategies around conversion copywriting. Joel firmly believes that copywriting is 10 percent writ…
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606 - Consulting, Pricing, and Understanding your Clients with Hillary Weiss
47:44
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47:44Today’s co-host is Hillary Weiss. Hillary is a concept development consultant, speaker, copywriter, and founder of Statement Piece Studio. Hillary is a fellow New Yorker and she’s always had such a big personality that she felt she was born to be an entrepreneur. She’s passionate about consulting because she loves sitting down with other creative e…
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605 - Mindset and How Goals Inform Your Pricing with Vito Peleg
51:51
51:51
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51:51Part of his hands-on training as a business owner was figuring out how to sell something people didn’t want to buy. In this episode, we dive into the mindset of pricing and how powerful that can be, not just for yourself but for your client as well. We also talk about the importance of understanding your clients and the value you provide to them. V…
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604 - LinkedIn, Pricing Strategies, and Why Video is the Medium of the Future with David Kilkelly
47:45
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47:45Today’s guest is David Kilkelly. David is the co-founder of BlinkBack, a creative video production studio that specializes in helping clients create marketing campaigns with video. David started his career as a university video instructor, and he’s made his way back to education by helping entrepreneurs create content that amplifies their business …
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603 - Developing Client Relationships, Leveling Up Your Pricing, and Getting Better at Business with Chris Do
44:11
44:11
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44:11Today’s guest is Chris Do. Chris is a teacher, consultant, designer, and entrepreneur. He’s also the founder of Blind, one of the longest running, single-owner design agencies. Chris also founded The Futur, an education platform with more than 500,000 YouTube subscribers. Chris started out in advertising, but eventually found his way to design. Wit…
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602 - Generosity, Pay What You Want Pricing, and Lowering the Barrier to Entry with Tom Morkes
48:07
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48:07Today’s guest is Tom Morkes. Tom is an author, consultant, coach, and publisher. He’s written several books, including The Complete Guide to Pay What You Want Pricing. He’s worked with successful entrepreneurs, launched authors who have landed on the New York Times, Wall Street Journal, and USA Today Best Seller lists, and has done more than a doze…
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601 - Value-based Pricing, Impactful SEO Techniques, and Creating Great Client Relationships with Brendan Hufford
54:13
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54:13Today’s guest is Brendan Hufford. Brendan is a dad, husband, and entrepreneur, and has spent many years trying different things. With a background in education, he spent a decade as a teacher. On the side, he did product reviews for his website and blogs. Somewhere in there he also started a Brazilian Jiu Jitsu company, called OK! Kimonos, which he…
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511 - Overcoming Fear, Saying No With Confidence, and Finding your Ideal Client with Adam Pierno
34:37
34:37
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34:37Today’s guest is Adam Pierno. Adam is a speaker, author, and marketing strategist who has built a career out of helping people simplify their approach to marketing. He’s most passionate about connecting people to help them accomplish their goals. Born out of an interest in how people think and make decisions, Adam spends a lot of time thinking abou…
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510 - SEO, Networking, and Niching Down with Josh Garofalo
43:48
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43:48Today’s guest is Josh Garofalo. Josh is a SaaS copywriter and the founder of Sway Copy. If you search Google for “SaaS copywriter”, Josh will show up at the top of the list because he’s built a reputation as being the best. He’s worked with companies such as Hubspot, HotJar, and AWeber to get them more leads and sales. Josh focuses on customer rese…
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509 - How To Use Marketing Funnels, Discovery Calls and Automations to Get More Sales with Mike Killen
43:04
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43:04Today’s guest is Mike Killen. Mike helps marketers and service-based businesses build marketing funnels and get better at sales. Mike has also written a book called From Single to Scale. Mike has been in the trenches, successfully building systems and automations and knows what he’s talking about. He’s super passionate about helping people create b…
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508 - Self-Promotion, Social Media, and Content Marketing with Ilise Benun
37:32
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37:32Today’s guest is Ilise Benun. Ilise is the founder of Marketing Mentor, an agency that helps creative solopreneurs, consultants and owners of small creative businesses find the right clients and avoid the feast or famine cycle. Ilise started her career in New York, helping people in her network become more organized. She quickly found that disorgan…
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507 - Niching Down, Podcasting, and Shaping your Career with Matt Johnson
43:41
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43:41Today’s guest is Matt Johnson. Matt is founder of Pursuing Results, a zero-hassle podcast system to break into new markets, build strategic relationships, and create authority. Matt started out in the real estate space and found a great deal of success owning and dominating a specific niche market through podcasting. As a result, he built an agency…
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