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In every community, nonprofits compete within a narrow band of funders. Many struggle to stand out and make their case the most compelling. What difference allows your nonprofit to reach fundraising goals and achieve financial sustainability? In each episode, an expert addresses what makes the difference for major investments, feasibility studies, campaigns, and effective organizations.
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From Corporate to Cause: Pam Reid’s Journey into Nonprofit Fundraising
18:18
18:18
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18:18
Convergent Senior Funding Strategist, Pam Reid, and Host Jay Werth, discuss Pam's transition from her for-profit corporate role to nonprofit fundraising. She emphasizes the importance of transparency in board member expectations, including giving, fundraising, and attendance. Pam also highlights the need for 100% board participation in campaigns an…
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Beyond the Brick and Mortar: Building a Comprehensive Campaign
12:23
12:23
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12:23
In this episode, 'The Difference' Host Jay Werth, sits down with Nat Auten, President & CEO of the YMCA of Catawba Valley in Western North Carolina, to explore what it takes to plan and execute a successful comprehensive fundraising campaign. From capital improvements to endowments and annual funds, Nat shares how his donor-centric approach, focus …
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Convergent's Capital Campaign series features Daniel Hall, Director of Managed Service for Harness Giving, and host Jay Werth, discussing how nonprofit leaders can best communicate a strategic plan that is actionable, transparent, and compelling to internal stakeholders and potential donors. Learn why Comprehensive Campaigns are a game-changer for …
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Funding for the Future: Diversifying Sources & Strategic Planning
17:07
17:07
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17:07
Join Sarah Sprinkle, CEO and Founder of Sarah Sprinkle Philanthropy, and The Difference podcast host, Jay Werth, as they discuss the importance of a comprehensive strategic plan before launching a fundraising campaign. Sprinkle emphasizes aligning the mission with the organization's impact, creating time-sensitive goals, and involving stakeholders.…
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Unlocking Donor Insights: The Power of Market Research in Fundraising
22:14
22:14
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22:14
In the latest episode of Convergent's The Difference podcast, Host Jay Werth discusses comprehensive fundraising campaigns with Li Li from Foursquare Research, Inc. Li Li explains the importance of market analysis as a tool for nonprofits, likening it to a GPS for efficient planning. She emphasizes the need for unbiased research to avoid confirmati…
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In this episode of The Difference, Convergent's Rex Otey and Jay Werth discuss the importance of development audits for nonprofit organizations, emphasizing their role in evaluating fundraising effectiveness and readiness for comprehensive campaigns. Otey highlights that audits are not punitive but aim to improve fundraising efficiency. He shares a…
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How Nonprofits Can Secure Sustainable Funding in an Era of Political Uncertainty
16:34
16:34
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16:34
In an era of economic shifts and political uncertainty, how can nonprofits secure sustainable funding and continue their vital work? In this episode of The Difference, host Jay Werth speaks with Amber Wynn, philanthrepreneur, about the impact of today’s political climate on fundraising. They explore key strategies for financial stability, complianc…
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What is a Comprehensive Fundraising Campaign?
19:30
19:30
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19:30
In this episode of The Difference, host Jay Werth sits down with Brian Abernathy, General Manager of Convergent Nonprofit Solutions. Brian oversees Convergent’s strategic direction, daily operations, and project success, ensuring clients achieve their fundraising goals. Kicking off a new series on Comprehensive Campaigns, Jay and Brian explore the …
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Building Stronger Communities: Doug Croft on the All-America City Awards
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17:06
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In this episode of 'The Difference', join host Jay Werth, and guest, Doug Croft, Senior Project Manager with Convergent Nonprofit Solutions. Croft has 30 years of nonprofit management experience, starting early in his career with the Boy Scouts of America, and eventually leading three chambers of commerce in North Carolina and Texas. In this episod…
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In this episode of 'The Difference', join host Jay Werth, and guest, Tom Ralser, Convergent Nonprofit Solutions' Principal and Director of Asking Rights. Tom Ralser has a three-decade career in fundraising. He’s consulted with and added value to numerous nonprofit organizations, and pioneered applying return on investment principles to nonprofit fu…
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The Power of Community & Compassion Amidst Disaster Response & Relief
18:02
18:02
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18:02
Tune in to hear Jay Werth's latest conversation on 'The Difference' podcast with Convergent's Project Director, Andy Brubaker. Brubaker just finished an incredible two-week volunteer deployment with the American Red Cross in Georgia, where he supported disaster response and relief efforts. He describes what it was like to help Georgia’s communities…
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Mastering Planned Giving for Nonprofit Sustainability
16:15
16:15
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Mike Goorhouse, Founder of Inspiring Impact, explains how planned giving can be transformational for nonprofits. Speaker Bio Mike Goorhouse is Founder and Lead Consultant at Inspiring Impact, LLC, a firm dedicated to helping nonprofit and philanthropic organizations effectively inspire change in their community. He has spent his entire career in ph…
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Responsive Fundraising: Building Investor/Donor Trust and Loyalty Through Personal, Custom Engagement
17:37
17:37
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17:37
In this episode of 'The Difference', Convergent's Jay Werth is joined by Gabe Cooper, Founder and CEO of Virtuous, a Responsive Nonprofit CRM & Marketing Platform. Cooper and Werth discuss the importance of listening and connecting to your donors, and how fundraising automation technology can give your organization valuable insight. Guest Bio Gabe …
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How the Auto Industry is a Metaphor for Declined Giving
8:45
8:45
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8:45
Join Convergent Nonprofit Solutions' Jay Werth and Tom Ralser, as they discuss key takeaways from The Giving Institute's Giving USA: The Annual Report on Philanthropy in the latest episode of 'The Difference'. Convergent Nonprofit Solutions offers fundraising services to nonprofits throughout the country that are looking to increase their funding a…
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The Prospect Evaluation Process, New Ways of Looking at a Fundamental Step in Fundraising
20:01
20:01
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20:01
Larry Raff is President of Copley Raff Inc., a global consultancy to nonprofits in support of fundraising and management, and he's the Principal and creator of Abacus Major Donor Ask Calculator LLC. In his conversation with Convergent Principal Tom Ralser, Raff shares how to leverage objective donor giving, behavioral, and relationship data specifi…
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Introducing Revenue Benchmarking Analysis
20:19
20:19
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20:19
In this latest episode of "The Difference" podcast, Convergent's General Manager, Brian Abernathy discusses how a new analytical tool developed by Convergent for economic development organizations can help uncover revenue potential and effective fundraising strategies. Convergent Nonprofit Solutions is pleased to announce the new EDO Revenue Benchm…
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Value Propositions… Not Just For Fundraising
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24:02
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24:02
Kate DiLeo is the Founder and CEO of Kate DiLeo Branding and its sister company The Brand Trifecta. She and Tom Ralser, Principal, Convergent Nonprofit Solutions, discuss how organizational value propositions help position nonprofit organizations for fundraising campaigns. Kate DiLeo is a dynamic and seasoned speaker whose vibrant personality, robu…
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The Power of How: Proven Performance Improvement for Nonprofits
23:08
23:08
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23:08
Deb Page, CPT, CPIF, HPLJ, co-founded The Institute for Performance Improvement in 2010 to provide training and certification for performance improvement facilitators. In her conversation with Convergent's Jay Werth, Page discusses best practices for facilitating performance improvement for nonprofit organizations. She shares how performance improv…
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Using Behavioral Science Techniques for Fundraising
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24:00
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24:00
Howard Levy holds a 30-year track record of success in revitalizing organizational brands and creating effective campaigns that improve their visibility, increase engagement, and drive revenue. In this conversation with Convergent Principal Jay Werth, Levy discusses foundational concepts for using neuroscience for marketing and fundraising. They di…
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Overcoming Limiting Beliefs with Alyssa Durfey, MPH, MBA, CNP.
24:44
24:44
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24:44
In this episode of The Difference, we're joined by clinical researcher Alyssa Durfey, MPH, MBA, CNP. She and Jay discuss the concept of limiting beliefs and how they can impact your work in the world of nonprofits. They discuss strategies to overcome limiting beliefs, like taking a personal inventory or creating a better map for your life.…
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