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Welcome to Doing the Opposite: Business Disruptors. CEO of Cloudfm Group Jeff Dewing talks to entrepreneurs, business leaders and outliers about times they have "Done the opposite" by rejecting commonly held beliefs in their business or profession. They discuss the birth of the idea, the push back and revolutions that ensued.
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Reinforcer Radio

Jeff Lawhorne

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”Reinforcer Radio” is the ultimate podcast for pro wrestling fans! Hosts Jeff Lawhorne and Andrew “The Reinforcer” Anderson dive into the world of wrestling, where passion and legends meet. Featuring exclusive interviews with current and former wrestlers, the show unveils personal stories, thrilling matches, and behind-the-scenes insights. Discover the triumphs and challenges wrestlers face beyond the spotlight and gain fresh perspectives on the industry. Whether you’re a die-hard fan or new ...
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Welcome to The Story Series Podcast, hosted by screenwriter and storyteller Brandon Violette. Each episode dives deep into the lives of fascinating guests from across industries - including entertainment, business, tech, education, and beyond - uncovering their untold stories of ambition, resilience, creativity, and growth. From Emmy-winning artists to groundbreaking entrepreneurs, Brandon explores the defining moments that shaped their journey - the setbacks, pivots, and personal revelation ...
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Emily Brundige is the creator of GOLDIE on Apple TV+, based on her award-winning short film of the same name, and the mind behind the cult-favorite YouTube series Pubertina. She served as Head Writer on the Emmy- and Annie-winning Hilda (Netflix) and Big Nate (Nickelodeon/Paramount+), and has over a decade of experience crafting original, heartfelt…
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This bonus episode of The Story Series is brought to you in collaboration with The Pitch Docs, an online platform founded by "Shimmer and Shine" Creator Farnaz Esnaashari that pairs first time show creators with seasoned veterans: https://thepitchdocs.com Dimitris Dodoras, born in Cologne, Germany, is an award-winning composer whose musical journey…
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Andy Guerdat is a TV writer/producer whose credits range from “Mork & Mindy” to “Sister, Sister” to “Herman’s Head,” which he created. In addition to half-hour comedies, he has written hour-long dramas and TV movies, as well as animated series, including “George of The Jungle,” “Higglytown Heroes,” “Sheriff Callie’s Wild West,” “Fancy Nancy,” “Paw …
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Scott Gray is an Emmy and Writers Guild Award-winning writer with over two decades of experience in animation. He’s written for Rugrats, Pupstruction, LazyTown, Rusty Rivets, Mecha Builders, and more, with credits across Nickelodeon, Disney, Netflix, and Sesame Workshop. He’s served as a head writer, staff writer, and story editor, and has also con…
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John S. Couch is a visionary writer, designer, and technologist dedicated to unlocking creative potential. He leads Galvanize Studios, which has partnered with Amazon Prime Video and Verses.ai on future-focused design and strategy. Formerly Chief Experience Officer at Blockchain Creative Labs (Fox) and VP of Product Design at Hulu, John has shaped …
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10 guests. 10 answers. 1 powerful question: “What’s a rule in your industry you don't follow or believe in?” In this bonus episode, we revisit the answers from the last 10 guests - a mix of showrunners, startup founders, fitness experts, and creative disruptors - each offering their own raw, unfiltered take on the rules they’ve chosen to break. Fro…
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David Levy is the Head of Studio at Pinkfong USA, where he oversees original IP and creative direction on co-productions for the company behind Baby Shark. With over 20 years in animation, Levy has held roles at Disney, Viacom, and Warner Bros. As Director of Animation at Disney+, he led teams creating content for Pixar, Lucasfilm, and more. He is …
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Jeff Aghassi is a 30-year film and television industry veteran, literary manager, and producer. He began as a location manager on Tank Girl and The Crucible before moving into agenting under renowned agent Lynn Pleshette. Jeff contributed to sales of major works including Cold Mountain, Memoirs of a Geisha, and Brokeback Mountain. Since 2007, he ha…
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Tanya Memme is an Emmy-nominated TV host, award-winning producer, and internationally recognized speaker, best known as the host of A&E’s hit series Sell This House. Over her 20-year career, Tanya has anchored and produced acclaimed programs for networks including A&E, TLC, Hallmark, and CBS, conducted hundreds of celebrity interviews on the world’…
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Daniel Calvisi is a Script Doctor, Writing Coach and the author of Story Maps: How to Write a GREAT Screenplay and Story Maps: TV DRAMA: The Structure of the One-Hour Television Pilot. He was the Script Consultant on the upcoming feature "Devoted" starring Mena Suvari and Skeet Ulrich. Daniel is a former Story Analyst for major studios like Twentie…
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Farnaz Esnaashari rose from Nickelodeon intern to creator and executive producer during her 17-year run at the studio. While running post on Dora the Explorer she developed and sold several shows, ultimately creating Shimmer & Shine, a preschool juggernaut that built a multi-billion-dollar global franchise. Farnaz has steered projects for Disney, N…
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Noël Stark is the author of Love, Camera, Action, a smart, steamy debut novel that pulls back the curtain on life behind the scenes of a TV set. A true industry veteran, Noël has worked in nearly every role in film and television—both in front of and behind the camera. Although she’s Canadian, she lives in L.A. with her young son, desperately missi…
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Mike Reagan is an award-winning composer, songwriter, and producer for film, TV, and games, known for his work on God of War, Wow Wow Wubbzy, Chico Bon Bon, and Rock, Paper, Scissors (Nickelodeon). A Berklee alum and former sound designer on Face/Off, Mike blends orchestral, electronic, and world music with hands-on multi-instrumentalism. His credi…
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Mengting Hou is an entrepreneur and the founder of Mimir, an AI-enhaned language learning platform that transforms language learning by focusing on real-life content and conversation. With a background in law, commerce, finance, and strategy, she brings a multidisciplinary approach to solving challenges in education. Mengting has led business devel…
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Rick Suvalle is a writer, producer and showrunner known for creating and producing DreamWorks’ "Dew Drop Diaries" and Mattel’s "Thomas & Friends: All Engines Go!" and for his work as Head Writer/Story Editor on Amazon’s Emmy-nominated animated series "The Stinky & Dirty Show". Other recent credits include five television movie premieres including t…
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Marlyn Benitez is a women’s fitness and nutrition coach helping busy moms reset their mindset, fuel their bodies, and train with purpose—without restrictive dieting. Based in Santa Clarita, California, Marlyn draws from her experience as a mom of three to support women in building sustainable health habits that fit real life. Raised in a hardworkin…
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10 guests. 10 answers. 1 powerful question: “What’s a rule in your industry you don't follow or believe in?” In this bonus episode, I’ve gathered answers to the question I ask every guest. The responses are surprising, deeply human and reminders that rule breaking isn’t always reckless… sometimes it’s requisite to carving out a path that's uniquely…
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Jeffrey Fleishman is a Pulitzer Prize finalist, novelist, and former senior writer for the Los Angeles Times. He previously served as the paper’s foreign and national editor, and was bureau chief in Cairo and Berlin. A longtime foreign correspondent, Fleishman also reported from Rome for the Philadelphia Inquirer. He is the author of five novels, i…
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This episode of Reinforcer Radio is a heartfelt tribute to Jay Ice, a beloved figure in the wrestling community and Bridgeport, Connecticut. The hosts and guests share personal stories and memories of Jay, highlighting his generosity, community involvement, and the impact he had on many lives. The conversation also touches on the recent WrestleMani…
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Marisa Balkus is a seasoned producer and executive specializing in anime, adult animation, and IP adaptations. She began her career at New Regency Productions, contributing to acclaimed films like The Revenant and Ad Astra. In 2017, she joined Crunchyroll to oversee original series and co-productions across Japan and the U.S. Most recently, she ser…
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Viri Maldonado is a multi-hyphenate creative, luxury gifting expert, and former TV producer based in Los Angeles. Raised in the San Fernando Valley, Viri built a career behind the scenes in television, but after years in entertainment, made a creative pivot into luxury retail, where she found her niche in high-end gifting. Today, Viri runs a blog d…
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In this engaging conversation, Jeff Lawhorne and Andrew Anderson welcome Sam Houston, a legendary figure in professional wrestling. The discussion covers Sam's family legacy, his personal struggles with addiction and health, including a battle with stage three lung cancer, and his spiritual journey towards healing. Sam shares heartfelt stories abou…
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Ron Mita is a veteran screenwriter whose films have earned over $530 million worldwide. His credits include the animated feature Robots (20th Century Fox), S.W.A.T. starring Samuel L. Jackson and Colin Farrell (Columbia Pictures), Sniper II (Tri-Star), and 24 Hours to Live starring Ethan Hawke. Since selling his first screenplay to Columbia Picture…
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Paul Falcone is a bestselling author and workplace leadership expert with decades of HR executive experience at top organizations like Nickelodeon, Paramount, and NBCUniversal. As the principal of Paul Falcone Workplace Leadership Consulting, he helps companies of all sizes strengthen leadership through keynote speaking, executive coaching, and cus…
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In this episode of Reinforcer Radio, hosts Jeff Lawhorne and Andrew Anderson welcome wrestling legend Bob Cook. They discuss Bob's extensive career in professional wrestling, his humorous addiction to Mountain Dew, and his reflections on modern wrestling. The conversation flows through various anecdotes, wrestling stories, and Bob's current project…
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Agnes Lee is a self-published children’s book author from Riverside County, California who turned a dream into a viral reality. While preparing for law school admissions, she took a bold detour in August 2024 to pursue storytelling—something that had always been close to her heart. That leap paid off when a single TikTok video went viral, racking u…
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Mike Ott studied at the California Institute of the Arts where he received his MFA in Film/Video. Mike's films (Littlerock, Kid Icarus, Pearlblossom Hwy) have won numerous awards, including an Audience Award at AFI Fest, Gotham Award and an Independent Spirit Award. His new film McVeigh is available in theaters and on demand. He lives part time bet…
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In this engaging episode of Reinforcer Radio, hosts Jeff Lawhorne and Andrew Anderson welcome the legendary Cuban Assassin, Fidel Sierra. The conversation dives deep into Sierra's journey into professional wrestling, his current endeavors, memorable stories from his career, and the impact of friendships in the wrestling world. The episode also expl…
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Caroline Trujillo is a senior electronics technician driven by a passion for innovation and problem-solving. Based in Los Angeles, she has gained hands-on experience in Aerospace, Military/Defense, and Medical industries, working with organizations like Tesla and NASA’s JPL. Raised between Southern California and Arizona, her curiosity and determin…
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Joey Clift is a Los Angeles-based comedian, TV writer, director, Emmy-nominated producer, and enrolled member of the Cowlitz Indian Tribe. Joey attended college to become a local TV weather person because as a kid he didn’t see any Native American comedians on television, and that made him believe he wasn’t allowed to work in comedy. Since then he …
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In this episode of Reinforcer Radio, hosts Jethro Lawhorn, Karen, and Andrew Anderson discuss their recent wrestling experiences, including performances and personal stories. They reflect on the impact of personal loss and the resilience required to continue in the wrestling business. The conversation transitions to the journey of Matt Jarrett, a p…
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Born in Toronto, Canada, Ryan Pyle spent his early years close to home. After obtaining a degree in International Politics from the University of Toronto in 2001, Ryan realized a life long dream and traveled to China on an exploratory mission. In 2002 Ryan moved to China permanently and in 2004 Ryan became a regular contributor to the New York Time…
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Join screenwriter and storyteller Brandon Violette as he sits down with artists, outsiders, and originals to share the unfiltered stories behind how they work, create, and live. Subscribe to get your fix of big ideas, hard-won lessons, and the rules worth breaking. 👉⚠️ Warning: Listening may increase your risk tolerance. 🎥 Prefer to watch this podc…
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In this episode of Reinforcer Radio, hosts Jeff Lawhorne and Andrew Anderson discuss their experiences in professional wrestling, including insights into their careers, upcoming matches, and the importance of managers and valets. They share personal stories, the impact of wrestling legends like Kevin Sullivan, and the supportive role of Andrew's fi…
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In the inaugural episode of Reinforcer Radio, hosts Jeff Lawhorne and Andrew Anderson introduce themselves and the purpose of the podcast, which is to celebrate the world of professional wrestling, share stories, and honor the legacy of wrestling legends like Kevin Sullivan. They discuss their personal experiences in wrestling, the evolution of wre…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Simon Alexander Ong. Simon is an international Keynote Speaker, Bestselling Author of Energize and Award Winning Life Coach. Through his coaching Simon helps leaders, entrepreneurs, organisations and celebrities to transcend perceived limitations and experience extrao…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Human Values Expert David Allison. David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has tran…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Matt Alder. Matt is a podcaster, author, speaker and consultant focusing on innovation and technology in HR and Talent Acquisition. He is the host of Recruiting Future, one of the world's most popular talent acquisition podcasts, and over the last 20 years has built a…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Richard Medcalf, Founder and CEO of Xquadrant, which works to help elite leaders scale and create exponentially greater impact, enabling them to make a positive dent in the world without anxiety and frustration. Richard has advised business owners and C-level execs fo…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Executive Coach Brendan McGurgan. Brendan spent 16 years as Group MD of CDE where he steered the business through the financial crisis of 2008 and scaled the business at the same time. In 2020, co-founded Simple Scaling with the sole purpose of inspiring and enabling …
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Morra Aarons-Mele, who is a speaker, entrepreneur, author and podcaster who prides herself on helping people to talk about hard things. Morra knows that taking your mental health seriously is a leadership strength. She hosts ‘The Anxious Achiever Podcast’ and founded …
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Ali Khan, Founder & CEO at SHAPE Global. SHAPE is the System for Health, Attendance, Productivity and Engagement. SHAPE help companies improve their productivity through their people by providing the instruments which assesses the need, and the strategies to optimise …
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Doug D Gordon, CEO of D&S Performance Optimisation - a training, consulting and coaching company. He speaks internationally on stage and has a radio show on Dublin City FM called Inspirational People. Doug’s story is one of transformation from a life marred by stress-…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark A. Mears, Chief Growth Officer for LEAF Growth Ventures- a consulting firm inspiring individuals, teams, and organisations to find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is a best-selling a…
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Imagine working in an environment where your neurodiversity is not only recognised, but celebrated. That's the world we're envisioning in this special panel episode of Doing the Opposite: Business Disruptors, where Jeff is joined by three experts in the field of neurodiversity: Dr Jasmine Virhia is a Postdoctoral Researcher in Behavioural Science a…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr. Joan Fallon, Founder and CEO of Curemark, a biopharmaceutical company focused on developing novel therapies for the treatment of neurological and other disorders. Joan is considered a visionary scientist who has dedicated her life’s work to championing the health …
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr Mark Goulston, former UCLA Professor of Psychiatry, a Fellow of the American Psychiatric Association and a former FBI and police hostage negotiation trainer. Mark is the inventor of of ‘Surgical Empathy’, an approach that enabled him during his psychiatric career t…
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Garry Ridge. Garry is a founder, board member, advisor, and professor with over 35 years of experience in leading, growing, and transforming global businesses and brands. Garry is best known as Chairman Emeritus of WD-40 Company, one of the world's most trusted and re…
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SEASON FOUR IS COMING VERY SOON In the mean time, here's a little taster of some of the fabulous guests and insightful discussion with business leaders and game changers from throughout Season 3. Featuring: Sue Fennessey - Founder and CEO of WeAre8 Nazir Afzal - Chancellor of the University of Manchester, and former Chief Crown Prosecutor with the …
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In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Sue Fennessey, founder and CEO of WeAre8 which hopes to change the future of social media by building a platform that is positive and puts people and the planet first. Sue Fennessy is a serial tech entrepreneur who has spent 30 years creating disruptive businesses. Su…
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