Best jeremypenguin@gmail.com (Jeremy Rivera Podcasts (2025)

1
Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World 42:24

3d ago42:24

42:24

A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from con…

1
Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell 35:51

4d ago35:51

35:51

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketi…

1
Lisa Raehsler: Intersection of SEO and PPC 49:31

13d ago49:31

49:31

Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertis…

1
Chris Scott: Identifying and Eliminating Execution Debt 31:50

20d ago31:50

31:50

Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of …

1
From Demolition to Digital: Kent Sheridan 52:28

21d ago52:28

52:28

Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with th…

1
Laura Lee: Building Bridges in Enterprise SEO 37:16

24d ago37:16

37:16

Summary In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura share…

1
Michael Buckbee: The Evolving Landscape of AI Search and its Implications for SEO 56:16

25d ago56:16

56:16

Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a stra…

1
SEO in the Age of AI: Wisdom vs Knowledge with Michael "Buzz" Buzinski 44:29

26d ago44:29

44:29

Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of…

1
SEO Bytes: Google Search Console - Crawled Not Indexed, Discovered Not Indexed 3:40

1M ago3:40

3:40

While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overvie…

1
Jesse Ringer: Recognizing SEOs New Challenges, & Remaining Optimistic 45:41

2M ago45:41

45:41

In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance…

1
Jesse Mcdonald: UX + SEO Sitting In A Tree (and SaaS SEO, Brand building & market trend analysis) 43:23

2M ago43:23

43:23

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate wi…

1
Daniel Molina: Building A Killer Local Service Agency That Connects with Customers & Brand 40:34

2M ago40:34

40:34

In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Dan…

1
Short: SEOs it's time to touch grass 1:51

2M ago1:51

1:51

Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a…

1
Gus Pelogia: Adapting to Search Technology Changes in SEO 55:18

2M ago55:18

55:18

In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance …

1
Conquering Knoweldge Graph With Callie Scott of Blue Orchid Digital 8:45

3M ago8:45

8:45

Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing t…

1
Auditing Link Quality & Building SEO businesses With Bradley Benner 1:01:11

3M ago1:01:11

1:01:11

A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out t…

1
Dominate Local SEO By Actually Using GBP: Marilyn Jenkins 36:59

3M ago36:59

36:59

In this episode of the Unscripted SEO podcast, Jeremy Rivera speaks with Marilyn Jenkins, CEO and founder of Law Marketing Zone, about the evolution of digital marketing, particularly in the legal sector. They discuss the importance of optimizing Google Business Profiles, the role of citations in local SEO, and the impact of AI on search strategies…

1
Local SEO, Building SEO Business, & Topical Link Relevance Insights from Bradley Benner 1:01:11

3M ago1:01:11

1:01:11

My mind was definitely blown away during this conversation with Bradley Benner of Semantic Links & Semantic Mastery. We went through his extensive history in SEO, creating rank and rent sites, developing agencies. teaching courses and ultimately doing white-label agencies for services provided to other agencies. Resources Referenced By Bradley Benn…

1
Mark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization 1:11:32

3M ago1:11:32

1:11:32

Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets a…

1
The Art of High-Intent Keyword Targeting With Scott Gelber 31:56

3M ago31:56

31:56

Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions. The discussion covers essential strategies for marketing…

1
Shannon Lavenia: Transforming SEO By Focusing On The Customer Experience With 39:02

4M ago39:02

39:02

In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI. They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity. Shannon shares insights on the role of customer feedback in shaping…

1
Non-Lugubrious Ai Text Tool Use For SEO With Type.ai Founder Stew Fortier 37:32

4M ago37:32

37:32

Jeremy Rivera and Stew Fortier discuss the evolution and future of AI writing tools, particularly focusing on the product Type. They explore the selection of AI models, diverse use cases, and the integration of SEO strategies. The discussion also touches on enhancing writing styles, the role of images, and advanced writing capabilities that meet sp…

1
Breaking Down The Business Side Of SEO 43:26

4M ago43:26

43:26

This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution c…

1
Creativity in Content Strategy & Musing About Gen Ai with Nick Jain of Ideascale 32:30

4M ago32:30

32:30

Jeremy Rivera recently sat down with Nick Jain, CEO of IdeaScale, for a discussion about the evolution of search, content strategy, and the future of SEO. As the leader of the world's largest innovation software company, Jain shares insights from transforming IdeaScale's digital presence – achieving a 15x growth in organic traffic within just six m…

1
The People First Framework With Keith Breseé 59:24

4M ago59:24

59:24

This is honestly, one of my favorite interviews. I've known Keith Bresee for years, so it was fun to get his background where he was "bitten by a radioactive SEO", and transformed into a beast of an SEO. He's worked with Dr. Axe, Manscaped, and a ton of other big organizations, so we got really into some interesting and deep topical areas around th…

1
iPullRank's Garrett Sussman: SEOs Waxing Poetic & Philosophical About Search 54:57

4M ago54:57

54:57

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Garrett Sussman of iPullRank discuss the evolving landscape of SEO, focusing on Google's algorithm changes and leaked Google data, the role of brand signals, and the impact of AI on search engines. We explore the challenges of content creation in relation to user intent and the ethica…

1
The Intersection of Brand & SEO with Mordy Oberstein 42:54

5M ago42:54

42:54

In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success. They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded si…

1
Lessons From Higher Education SEO With Ray Martinez 39:53

8M ago39:53

39:53

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds…

1
Special Edition: Featured Snippet Optimization SOP 4:57

9M ago4:57

4:57

In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP. Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO ArcadeBy Jeremy Rivera

1
SEO Deep Dive Into GSC & SEO Ethics With Matt Mellinger 50:48

9M ago50:48

50:48

Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry. Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discove…

1
Cannabis SEO With Brady Madden 31:43

9M ago31:43

31:43

Brady Madden, an SEO professional specializing in the cannabis industry, discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update. Brady also shares insights on keywo…

1
Special Edition: SEO Q&A With Jeremy Rivera 10:08

9M ago10:08

10:08

Experimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes! Who is the new host Jeremy Rivera? It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced m…

1
Owned Asset Optimization With Jonas Sickler 33:46

9M ago33:46

33:46

Curious about how a children's book illustrator transitions into a powerhouse in SEO? Jonas Sickler joins us to share his incredible journey in this unscripted interview and we learn about the creative pathways that led him to become an SEO expert at Terakeet. You'll hear all about how he leveraged his artistic skills to understand the digital land…

1
Transitioning From Fulltime SEO To Semi-Retirement With Mark A. Preston 32:52

10M ago32:52

32:52

In this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera, interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income. Want …

1
The Brutal Reality of Generating 6-Figures as an SEO Freelancer with Ryan Darani 50:46

11M ago50:46

50:46

Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful…

1
Mastering the ROI Mindset to Boost SEO Agency Profits with Liam Quirk 55:00

11M ago55:00

55:00

Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budg…

1
Taking the US Legal SEO Marketing Sector by Storm with Doug Bradley 55:31

12M ago55:31

55:31

Join us for an enlightening episode of the 'Unscripted SEO Podcast' where host Mark A. Preston welcomes Doug Bradley, the owner of Everest Legal Marketing, to delve into the nuances of SEO marketing within the US legal sector. In this episode, Doug shares his extensive expertise and personal experiences, providing invaluable insights for SEO profes…

1
Navigating the Complexities of Modern SEO with Gerry White 54:46

12M ago54:46

54:46

Join us for an engaging episode of the 'Unscripted SEO Podcast' hosted by Mark A. Preston, featuring seasoned SEO expert Gerry White. This week's discussion delves deep into the integration of AI technologies like ChatGPT within the realm of SEO, highlighting both opportunities and cautions for professionals in the field. Gerry, with his profound e…

1
Adapting to Industry Changes with Agency Director Gareth Hoyle 57:39

1y ago57:39

57:39

Welcome to this week's episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston. In today's engaging discussion, we're joined by Gareth Hoyle, a luminary in the digital marketing world and Managing Director of Marketing Signals. Gareth brings his wealth of experience to the table, discussing the evolution of SEO, the integration of AI…

1
The Captivating Fortune 500 Growth Advisor Story of Kevin Indig 50:36

1y ago50:36

50:36

Join host Mark A Preston on the 'Unscripted SEO Podcast' as he welcomes Kevin Indig, a revered Growth Advisor who has shaped the SEO strategies of Fortune 500 giants. In this compelling episode, Kevin shares the rich tapestry of his career, from his initial forays into website building for gaming tournaments to advising some of the largest companie…

1
Growing Small Local Businesses Beyond the SEO Norm with Apurva Bose 57:01

1y ago57:01

57:01

Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies…

1
Joe Fisher on Boosting Sales with Ecommerce SEO Grandchild Pages 57:34

1y ago57:34

57:34

Join us on this episode of the 'Unscripted SEO Podcast' as our host, Mark A Preston, dives deep into the intricacies of eCommerce SEO with the renowned expert, Joe Fisher. In a conversation that peels back the layers of SEO strategies, Joe shares his groundbreaking approach to boosting sales through the innovative use of eCommerce SEO grandchild pa…

1
Stories of a Fractional Enterprise SEO with Ash Nallawalla 56:26

1y ago56:26

56:26

Join us on the Unscripted SEO Podcast, hosted by Mark A Preston, for an enlightening conversation with Ash Nallawalla, a renowned Fractional Enterprise SEO Consultant and the author of "Accidental SEO Manager". This episode takes you on a journey through Ash's eclectic career, from his beginnings in accounting to his pivotal role in SEO for some of…

1
From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success 2:58

1y ago2:58

2:58

In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professiona…

1
Julian Goldie on Building Authority via YouTube & Converting Content 45:50

1y ago45:50

45:50

In this captivating episode of the Unscripted SEO Podcast, Mark A Preston sits down with the distinguished Julian Goldie, a trailblazer in the SEO realm and the visionary behind Goldie Agency. Julian peels back the layers of SEO strategies, offering a treasure trove of insights that range from the nuanced art of content creation to the strategic de…

1
Unveiling AI: The Content Creation Revolution and Its Repercussions 4:56

1y ago4:56

4:56

Dive into the enthralling world of artificial intelligence and its profound impact on content creation with "Unveiling AI: The Content Creation Revolution and Its Repercussions". This episode offers a critical exploration into the evolving landscape of AI-generated content, guided by the astute insights of digital strategy veterans, Mark A Preston …

1
Remote Revolution: Navigating the Shift to a Virtual SEO Agency 4:14

1y ago4:14

4:14

In the wake of a global shift towards remote work, "Remote Revolution: Navigating the Shift to a Virtual SEO Agency" stands as a beacon for businesses adapting to this new norm. This episode, featuring insights from Mark A Preston and Kevin Gibbons, delves into the transformative journey from a traditional office setting to a fully remote operation…

1
Founding Footsteps: The Realities of Launching Your SEO Agency 3:30

1y ago3:30

3:30

"Founding Footsteps: The Realities of Launching Your SEO Agency" is an indispensable episode for aspiring entrepreneurs and those in the early stages of establishing an SEO firm. Featuring the seasoned insights of Mark A Preston and Kevin Gibbons, this podcast delves into the nuanced and often challenging journey of setting up and running a success…

1
Zooming In: The Winning Edge of Specialist SEO Agencies 2:39

1y ago2:39

2:39

In the fast-paced and intricate world of SEO, the shift towards hyper-specialisation has become more pronounced than ever. "Zooming In: The Winning Edge of Specialist SEO Agencies" is an episode that delves into the compelling advantages and unique challenges faced by agencies that have chosen to narrow their focus within the vast SEO ecosystem. Ou…

1
Distinctive Marks: Crafting a Standout Identity in the SEO Agency Landscape 3:24

1y ago3:24

3:24

In the crowded and ever-evolving world of SEO, standing out is not just an option, but a necessity. "Distinctive Marks: Crafting a Standout Identity in the SEO Agency Landscape" is a thought-provoking episode that delves into the intricacies of differentiating an SEO agency amidst a sea of competitors. Our discussion brings to light the strategic n…

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