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A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.
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Episode 17 - Diversifying your Floristry Business with Sarah from Leafy Couture
53:23
53:23
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In today's episode I am chatting with the wonderful Sarah from Leafy Couture all about how she has built up and diversified her floristry business over the years. From working on weddings and events, to opening a thriving flower school and working on international projects abroad. I really admire Sarah and all that she has achieved with her busines…
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Episode 16 - My Flower Buying Process over the Years
30:39
30:39
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Hello and welcome to season 3 of The Diary of a Florist! I am so pleased to be back! In today's episode I am chatting all about my flower buying process over the years since I started my business. The pro's and cons to buying flowers in person versus buying flowers online and how my sourcing journey has changed over the years. I really hope you enj…
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Episode 15 - Teamwork, why it means everything when running a floristry business
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14:25
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In today's episode I am chatting all about teamwork and why it is so important when running our own event floristry businesses. This will be the last episode of season two (which I'm a little sad about!). However I shall be back with season 3 early next year and I am so excited to share more interesting topics and conversations with you then. Thank…
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Episode 14 - Disability within the horticultural industry, guest episode with Lexi Floral Fanatic
53:46
53:46
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In today's episode I am chatting with the lovely Lexi from Lexi Floral Fanatic all about disability within the horticultural industry. Lexi is a garden blogger and disability advocate who visits gardens using her mobility scooter. I shared over on my Instagram last year about being born with Spina Bifida which was a huge deal for me as I have spent…
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Episode 13 - How gardening and growing your own flowers has a positive impact on your mental health, with Sophie Valentine from Look Inside my Garden
1:02:13
1:02:13
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I am excited to share with you today's special guest episode with the lovely Sophie Valentine from Look Inside my Garden. I am chatting with Sophie all about how gardening and growing your own flowers has a positive impact on your mental health and well being. I find Sophie's journey into gardening so inspiring. She is a prime example of how garden…
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Episode 12 - Dealing with Creative Blocks
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14:27
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In today's episode I am talking about creative blocks and what I do to help get over them when they arise.... Website: www.joannetruby.co.uk Email: [email protected] Instagram: @joannetrubyfloraldesign Digital Masterclass - How to Start your Own Wedding and Event Floristry Business One to One Floral Workshops Online Business Mentoring…
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Episode 11 - Success, what does it mean for you and your business?
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7:58
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In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so. If you would like to find out more about my course offerings, take a look at the links below and if you have anything you …
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Episode 10 - The Importance of Photographing your Flowers - Guest Episode with Sarah Statham from Simply By Arrangement
47:20
47:20
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In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed yo…
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Episode 9 - The Dreaded Midnight Clear Down!
12:18
12:18
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Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig a…
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In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to d…
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Episode 7 - The Importance of your Wedding Day Checklist
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12:47
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In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below. Contact Joanne: Website: www.j…
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Episode 6 - Running your Floristry Business alongside Motherhood a special guest episode with Rachel from the Rose Shed
27:52
27:52
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In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses. Contact Joanne:…
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Episode 5 - The Importance of Investing in Yourself
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10:35
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In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important. Contact Joanne: Website: www.joannetruby.co.uk Instagrarm: @joannetrubyfloraldesign Email: [email protected] Class Details: One to One Floral Workshops Hourly online Business Men…
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In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise. Contact Joanne: Email: [email protected] Instagram: @joannetrubyfloraldesign Website: www.joannetruby.co.uk…
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Episode 3 - Celebrating British Flowers Week with a special Guest episode where I chat with Graeme from Bloom and Burn
56:22
56:22
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I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New…
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Episode 2 - The importance of Venue Recce's
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10:20
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In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: [email protected]…
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Episode 1 - A little Introduction and my journey into flowers
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13:18
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In today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce about my very first wedding and a valuable lesson I learnt from day one. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: [email protected]…
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