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The Project Endure Podcast is hosted by Joe Rinaldi, founder and CEO of Project Endure. This is a place where we talk about life, endurance, persistence, perspective and so much more. Our mission is to help you develop a positive perspective, build a resilient mindset and find strength in your struggle. Join us as we dive into incredible stories with amazing people.
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FYA / Let's Talk

Joe Rinaldi / Mikey Beats

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Resort Living TV is home to podcasts such as "Not that Chris Martin," featuring Chris Martin (not the one from Coldplay) and Joe Rinaldi, "FYA/Lets Talk" featuring Joe Rinaldi that is produced by Dan Brozo and Andy Boyd for BandB and "SOMA LIVE on Union and Metro" featuring Jerm, Jer and Mikey Beats.
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The award winning Big Web Show features special guests and topics like web publishing, art direction, content strategy, typography, web technology, and more. It's everything web that matters. Hosted by Jeffrey Zeldman.
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Conservatish

Peter Feliciano

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NYC singer/songwriter Peter Feliciano speaks with people from ALL walks of life and political orientation, pushing the boundaries of tribalism, dehumanization, taboo talk, and filthy comedy.
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On this episode of The Project Endure Podcast, Joe Rinaldi breaks down the 2025 Project Endure Event as he processes the whole thing in real time. This episode covers the event recap, struggles that come with building a business, embracing our crazy, finding other people who swim upstream, the power of moments, making deep connections, some lessons…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Lindsey Terronez to talk about an unexpected accident that changed everything, navigating survivors guilt, not wanting to be a victim, learning how short life can be, setting out to prove doctors wrong (beat the odds), realizing that we don’t have to be strong all the time, f…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Matt Choi to talk about passionate storytelling, building soft skills through sport, the truth that it takes hard work to make it look easy, using social media to download new software, the New York City Marathon mishap, getting banned from the world’s biggest marathon, makin…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Dan Mosko to talk about being a big brother, having other people to set an example for, building elevation everest, life our growth resulting from an amalgamation of experiences, building life around core pillars, appreciating the mountain we’re on, navigating Murphy’s Law, s…
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Duolingo announced changing their job titles from UX Design to Product Experience Design and created a 2013-Twitter-era dust up so Richard and Joe chime in with their thoughts. We discuss the purpose of job titles, the way identity effs with you, and to bring it back to sales in a meta way we ask what's more important? That you achieve your objecti…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Kara Marks to talk about meeting people where they are, seeing the hard things as blessings, trusting that everything happens for a reason, being willing to be misunderstood, running her first ultramarathon (rodeos and corndogs), tapping into the thought: how hard could it be…
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This episode has it all!Richard shares how embedding "brown M&M" contract requirements helps you get what you wantHe also discusses how the TNT (takes no talent) parts of a business lead to successJoe provides an example: Respond to new leads shockingly quickly and meet your clients' enthusiasmRichard describes his tantric response to awkward silen…
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Richard and Joe discuss the little cohort/therapy group they're in and how beneficial that relationship has become over the past year. Within that discussion Richard explains how effective it can be to manage communication patterns within a community, for example conducting types of conversations in person while conducting very different conversati…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Matt Vincent to talk about losing his dad to pancreatic cancer, using marbles to reflect on time (6,012 weeks), learning to see the difference between danger and discomfort, recognizing unspoken desperation, lessons from being a two-time world champion in the highland games, …
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There's a few big ideas in this week's episode. Richard makes a strong case that Pipedrive weighted outcome forecasting for open opportunities and leads is steering you wrong. It's 0% forecastable revenue until the check clears.Joe says tracking sales quarterly sets you up to fail. There are two selling seasons and two off-seasons every year, plan …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Shaina Rowley to talk about the challenges that come with entrepreneurship, the passing of her sister, the hardest part is starting, navigating the confusion that comes with loss, finding anchors to hold us through the waves of grief, leaning on others to find strength, takin…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Jeff Depew to talk about lessons from swimming, what it looked like to leave the pool feeling proud, going where the demands are high in search of growth, winners fall in love with the work that needs to be done, being selectively selfish in order to be sustainably selfless, …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down to reflect on 1,000 days of running a minimum of one mile every single day. Give this episode a listen, take some notes and lean into the things you might not want to hear. If you found value in this episode and would like to help us grow, please leave the podcast a review on your…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down to reflect on lessons from this past year in order to add as much value as possible as we enter 2025. This is one of those episodes that you might want to listen to more than once. Consider this a software update for the soul as we pursue growth in the new year. Give this episode …
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This week Joe and Richard discuss some tactical tricks of the trade as well as examples from the industry and from popular culture. What's the value of showing a client a glimpse into a far future state of their project as a concept car? How does casting the vision far ahead dramatically improve the client's ability to be attracted to novel ideas, …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Justin Su'a to talk about winning at home, accelerating excellence, increasing our impact, steps to find our path (running our race, turning off the shot clock and collecting clues), considering what we would do what if failure was inevitable, the challenge of letting go (mon…
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This week Joe unpacks some old Happy Cog notebooks and they spark a conversation about our identity and relationship to our work. How revisiting previous versions of yourself and your experiences can reinvigorate your current status quo. And how to overcome the urge for perfect by embracing small experiments in progress.…
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This week we talk about reinforcing change with repetition. Consistently reinforcing new behaviors and processes to drive lasting change. Investing in talent growth by positioning your agency as a talent incubator. Leveraging alumni networks and expanding your agency's reputation and business opportunities. We also dig into Adapting to AI's impact …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Chynna Rubin to talk about being a team player in the game of life, staying modest in all that we do, helping others heal while healing ourselves, showing up in a world full of abundance, losing her grandmother to murder, learning that numbing pain is not the best path forwar…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Frank Aloise to talk about connecting good people with good people, using a shovel to move dirt (literally and figuratively), navigating seasons of overwhelming transition, the importance of surrounding yourself with people you want to be like, the potential to reinvent ourse…
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In this episode, Joe and Richard explore the idea of blending work and life, highlighting the ability to mix business with pleasure on trips, and emphasize how midlife can be a time of reinvention rather than decline.The episode also touches on the benefits of running life "experiments" to explore new directions after major transitions like career …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Ant DiAndrea to talk about the Roman Empire, losing both parents at the same time, dealing with the aftermath of such big loss, finding good people to lift us up, doing hard things to change our lives, using fitness as a vehicle for growth, nobody cares what you’ve been throu…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Kellen Cannon to talk about the temptation to prove ourselves, being vulnerable to encourage others, learning who we are through persistence, building the skill of DO IT ANYWAY, "the longer you stay the more you’re going to lose," overcoming through accountability, learning t…
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Well it's not the end, but we're talking about ways the podcast's focus will evolve and change. No spoilers yet, but this week we talk more about a "Second Harvest." The opportunity to make the next 50 years of our lives a better 50 years than the first. Look for some updates over the next few weeks as You Can't Lose! evolves. Hell it might even sp…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Tim Doyle to talk about being an old soul in a modern world, being mature enough to be undefined, conforming to the person within us, expressing who we are through what we make, borrowing belief from those around us, the fact that success is subjective, learning to be at peac…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down to discuss the PHL 24 Event (24 hours of stairs) including every high, every low, every lesson and everything in between. Give this episode a listen as we dive deep into Joe's race and learn about what persistence, perspective and endurance mean to him. Project Endure Coaching (he…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Mannie Zubia to talk about thriving as a kidney donor, not blaming others for our problems, living for today because tomorrow isn’t promised, deploying to Afghanistan as a teenager (graphic content warning), the lessons that come with completing Leadville 100, running your ow…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Matt Zelaya to talk about managing multiple pots on the stove, breaking down life lessons from football, outworking those around us, doing the little things right (not cutting corners), approaching everything like it’s your first AND last time, spirit lead me where my trust i…
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In this episode, we talk about finding the right balance between creative side projects and work. Ensuring side hustles don't become hassles. Joe shares the fun of turning art into a successful Etsy shop and the thrill of connecting with a supportive fanbase. They touch on the challenges of staying creatively fulfilled while running a business and …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Ravi Patel to talk about growing up in a motel, asking hard questions to get good answers, managing expectations and making the most of the opportunities we’re given, building the skill of contentment, feeling helpless watching loved ones hurt, leaning on hope when we’re feel…
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Sometimes it feels like the only way to change something is to throw a match at it and burn it all down to start over. In this episode we talk about Gell's Law, how all complex systems are built upon simple systems. Getting the core, foundational systems "right" influences everything. Let's talk about how to manage and navigate this process.Also we…
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n this episode, we explore the intricate balance between math and qualitative insights in business operations, particularly in consulting and lead flow, highlighting the limitations of small sample sizes.We dive into how organizational structure impacts innovation, referencing Safi Bahcall's "Loonshots," and emphasize the importance of qualitative …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Frank Crisci to talk about unlocking limitations, making moves to make a difference, learning to meet people where they are, enduring emergency surgery, remaining calm in times of crisis, figuring out who we are without health, using hard things to empathize with others, lear…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Natasha Van Der Merwe to talk about uncovering our unique light, losing her dad as a teenager, overcoming the anxiousness that comes with people pleasing, being bold in sharing what we believe, representing the people we’ve lost, trusting that God will use our messes for good…
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Aaron is an independent analyst and conservative. We went live to discuss the current conservative cultural shifts, where we need to go, and how we're gonna get there. AARON IG: https://www.instagram.com/aaron_loves_america PETER IG: https://www.instagram.com/peter_feliciano LINKS: https://linktr.ee/PeterFeliciano |…
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Richard has an angle on agency viability and purpose in an age of highly competitive digital products and tools. He's been working this out offline for a while now, but he's sharing with the You Can't Lose! audience to stress test his hypothesis. There's something there and it's a delight to hear him talk about the promise of client services from a…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with his grandpa (Pop Pop) to have a special conversation about life, learning and a whole lot more. We touch on blind squirrels finding nuts, cracking eggs to make omelets, being stupid on purpose, teaching people who don't want to learn, working hard for what we want and everyth…
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Adam is a biz dev pro with decades of experience in client services and after all of those years, and all of those clients, and all of that revenue, sales success comes down to trust. Clients have to trust you. Your team has to trust you. Ownership has to trust you. You can see why Adam has enjoyed such a long track record of success when you hear …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down for a special conversation with Jess Leventry to break down her first 100 mile ultramarathon through the trails of northern PA. The conversation covers the prep, entire race and detailed recap - including every high, every low and everything in between. Give this episode a listen …
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Andrew Linder to talk about allowing rejection to push us forward, tapping into the power of proving people wrong, choosing our enemies with intention, asking questions without attachment to answers, running across the country (with a 15lb weighted vest) for an important caus…
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Wil Reynolds joins You Can't Lose! this week, hold onto your butts. Wil is the shot in the arm you need if you're working in client services trying to figure out how to connect with clients. He's a content marketing machine, founder of SEER interactive, and a great example of how good citizenship of you community = equity in both business and in li…
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On this episode of The Project Endure Podcast, Joe Rinaldi sits down with Kyle Palentino to talk about seeing hard things as opportunities, finding purpose in pain, stepping up to punch above our weight class, putting people first while keeping the mission in mind, asking ourselves: why not do your best, realizing that everything we do matters, hav…
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