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Social Media Decoded

Michelle Thames

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Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. šŸŽ™ļøāœØ
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The Shades of Entrepreneurshipā„¢

The Shades of Entrepreneurshipā„¢

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The Shades of Entrepreneurshipā„¢ is a top-tier entrepreneurial podcast featuring real conversations with entrepreneurs, founders and small business owners. Tune in for startup success stories, actionable business growth strategies, and honest reflections on the entrepreneurial journey. Each episode is packed with entrepreneurship tips and tricks, startup funding tips, and founder insights to help you build, scale, and lead with confidence. Whether you're a seasoned entrepreneur or just gettin ...
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Entrepreneur Wrap

David Brickley

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A podcast where entrepreneurs share what they have learned on their business and entrepreneurship journey. Host David Brickley interviews inspiring entrepreneurs each and every show.
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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show series
 
In this episode of Social Media Decoded, host Michelle Thames sits down with Johnathan Grzybowski, co-founder of Penji, a creative-as-a-service platform that helps businesses access top-tier design talent through a simple subscription model. Johnathan shares how he bootstrapped Penji from the ground up—with no investors and no safety net—scaling it…
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What if your next sold-out offer didn’t require a funnel, ads, or a 37-email sequence? In this episode, I’m sharing the real, behind-the-scenes strategy I used to fill my one-month Marketing Sprint—without a single launch webinar or complicated tech. Real conversations, clear messaging, and intentional connection through voice notes and content tha…
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What if the thing slowing down your marketing success… is you? If you’ve ever felt stuck spinning your wheels—trying to post consistently, show up on all the platforms, and still hearing crickets—this episode is for you. You don’t need to start from scratch or build a complicated funnel. You need clarity, simplicity, and a strategy that fits your l…
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In Episode 207 of The Shades of Entrepreneurship, Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, shares how he transitioned from agency employee to owner—while learning the hard truths about profitability, digital marketing ROI, and building a focused team culture. Corey walks through how he went from managing operat…
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Feeling like you’re showing up online but not seeing results? You’re not alone—and the issue isn’t just ā€œpost more.ā€ In this episode, I’m breaking down the 3 types of content you need to attract visibility and aligned clients consistently. If you’re tired of throwing content at the wall and hoping it sticks, this episode is your blueprint. I’m walk…
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After a short break, the FINITE Podcast is back with a must-listen episode! This week, we hear from Valeria Bouchoueva, a marketer who’s been through an incredible six acquisitions in six years while at Rizing, an SAP partner. Valeria shares practical lessons learned, mistakes to avoid, and the key metrics that drive successful acquisitions. Whethe…
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In Episode 206 of The Shades of Entrepreneurshipā„¢, Jonathan Ronzio, co-founder and CMO of Trainual, shares how systems, structure, and documented processes are the keys to scaling a business—and unlocking creative freedom for founders. From adventure filmmaking to building one of the top business ops platforms, Jonathan opens up about the identity …
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In this episode of Social Media Decoded, Michelle Thames shares her signature content system for growing on Instagram without being glued to your phone. She walks you through how to batch, plan, and repurpose content so you can stay visible and consistent—even with a busy schedule. Learn how to use ChatGPT, automation, and intentional content theme…
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In Episode 205 of The Shades of Entrepreneurshipā„¢, Gabriel Flores interviews John Horn, CEO of StubGroup, a digital marketing agency built around strategy-first advertising. John shares how he helped build the company from the ground up, why understanding a client’s business context is crucial, and how Stub Group helps companies overcome ad account…
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In this powerhouse episode of Social Media Decoded, host Michelle Thames sits down with viral sensation and powerhouse momager Kia J. Brooks—the brilliant strategist behind daughter Flau’jae Johnson’s explosive growth in both sports and entertainment. Kia pulls back the curtain on how she generated 42 million views on Facebook in just one month, tu…
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In this honest and empowering episode, Michelle Thames challenges the idea that multi-passionate entrepreneurs need to "niche down" to succeed. Instead, she explains why clarity—not restriction—is the key to building a powerful brand that converts. Learn how to streamline your message, structure your content, and market your multiple passions witho…
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In Episode 204 of The Shades of Entrepreneurshipā„¢, host Gabriel Flores sits down with Izzy Rosenzweig, founder and CEO of Portless, to discuss how he's rethinking global e-commerce fulfillment. From struggling brand owner to innovator, Izzy shares how the Portless model slashes lead times, improves cash flow, and supports brands manufacturing in As…
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In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. ShadĆ© Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses. Dr. ShadĆ© shares her inspiring journey of starting her busines…
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In this episode of The Shades of Entrepreneurshipā„¢, host Gabriel Flores sits down with James Hilovsky, CEO of The Fran Dream, to explore the world of franchise ownership. James shares his transition from the fast-food industry to franchise consulting, the steps to evaluate a good opportunity, and why networking is crucial to franchise success. Supp…
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In this episode of Social Media Decoded, Michelle Thames breaks down the three visibility shifts she would make if she were starting her business from scratch in 2025. After 15+ years in marketing and building a multiple six-figure personal brand, Michelle shares the key things she’d do differently to build momentum faster, attract aligned clients,…
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In this episode of Social Media Decoded, Michelle Thames sets the record straight—Instagram isn’t dead, but many of the strategies people are still using? Definitely are. From outdated engagement pods to overused hashtags, Michelle breaks down what’s no longer working in 2024 and what you need to do instead to grow organically and turn followers in…
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In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustain…
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In this episode of Social Media Decoded, Michelle Thames reveals her step-by-step method for batching a week’s worth of content in under 90 minutes. If you’re overwhelmed by content creation or constantly feel behind, Michelle shares the exact system she uses—including how she leverages ChatGPT—to save time, reduce stress, and stay visible across p…
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In this powerful episode of Social Media Decoded, host Michelle Thames sits down with Tania Haladner, Chief Marketing Officer of the Chicago Sky (WNBA), to talk all things women’s sports marketing, fan engagement, and brand building. Tania shares what it takes to lead the marketing efforts for one of the WNBA’s top franchises and why now is the tim…
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Wilson Zehr, founder of Zairmail, joins The Shades of Entrepreneurship to share how direct mail is evolving in the digital age. From launching hybrid mail solutions to creating Speedy, a tool for one-to-one mailing, Wilson explains how automation and audience targeting make direct mail more effective than ever. He breaks down the benefits of first-…
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In this episode of Social Media Decoded, Michelle Thames reveals her exact $17 strategy for getting consistent visibility online—without burning out or going viral. If you're tired of posting aimlessly, struggling to grow your audience, or unsure how to show up strategically, this episode breaks it all down. Michelle shares the behind-the-scenes of…
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In this interesting episode, we sit down with Johnathan Grzybowski, the visionary founder of Penji, an on-demand design service. Johnathan shares his journey of growing and leading a dynamic team in a new tech category. We delve into the impact of artificial intelligence on graphic design, exploring both opportunities and challenges it presents. Th…
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In this powerful episode, Michelle Thames unpacks why simply posting content isn’t enough to grow a profitable business online. She explains what personal branding really is, how it builds trust, and why it’s the key to standing out in a crowded online space. Whether you’re tired of chasing trends or unsure how to position yourself as the go-to exp…
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In this powerful live coaching episode of the Social Media Decoded Podcast, host Michelle Thames sits down with Martita, a member of the Elevate & Empower coaching community and an educator-turned-EFT practitioner who is on a mission to help fellow educators heal through Emotional Freedom Techniques (EFT). Tune in for a behind-the-scenes look at a …
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Unlock the secrets to entrepreneurial success with host Gabriel Flores on The Shades of Entrepreneurshipā„¢ by understanding the role of open source software in empowering businesses. Hear how David Young build Federated Computer's suite of tools is transforming the way entrepreneurs build and customize their infrastructure for optimal performance. S…
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In this episode of Social Media Decoded, Michelle Thames shares three actionable visibility goals every entrepreneur should set in April to grow their brand with intention. Whether you're trying to get more eyes on your content, position yourself as an expert, or finally turn visibility into actual income—this episode breaks it down step-by-step. T…
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Join host Gabriel Flores on The Shades of Entrepreneurshipā„¢ in this exclusive interview as Johnathan Grzybowski reveals the key strategies behind Penji's creative subscription service, revolutionizing graphic design, web development, and marketing. Gain invaluable insights into solving real, large problems, fostering clear communication, and naviga…
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In this episode of Social Media Decoded, Michelle Thames is setting the record straight about what it really takes to grow on social media. Spoiler alert: it’s not about going viral, posting every single day, or chasing trends. Michelle debunks common myths that keep entrepreneurs stuck and reveals the strategies that actually move the needle—so yo…
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In this episode of Social Media Decoded, host Michelle Thames discusses the biggest mistake entrepreneurs make: trying to build their business completely alone. From burnout to confusion to missed opportunities, going solo is one of the fastest ways to stay stuck. Michelle shares personal stories, powerful stats, and real strategies to help you fin…
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Discover the key steps entrepreneurs should take to develop a robust intellectual property (IP) strategy on The Shades of Entrepreneurshipā„¢ featuring Jeff Holman, CEO of Intellectual Strategies. Explore the significance of patents, trademarks, copyrights, and trade secrets in protecting your brand assets and innovations. Learn how to avoid common I…
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In this episode of Social Media Decoded, Michelle Thames shares how a casual coffee chat led to a $1,000 opportunity—and how you can start turning simple conversations into real business growth. If you’ve ever felt like networking is a waste of time or you’re not sure how to build genuine relationships online, this episode will give you the mindset…
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In this episode, Jodi talks to Benjamin Bargetzi, a leading expert in AI and brain interaction, about the convergence of neuroscience, artificial intelligence, and product innovation. They explore how these advancements are influencing marketing strategies and the development of SaaS platforms. Benjamin shares his insights on the future of platform…
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In this episode of Social Media Decoded, host Michelle Thames chats with Taylor Smith, 4X founder, community builder, and host of The Power Table Podcast. Known as ā€œThe Queen of Community,ā€ Taylor shares how she went from digital product strategist to hosting a 125-person conference—all through the power of connection, trust, and community. If you’…
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On this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Dario Valenza, founder of Carbonix, to explore his journey from America’s Cup yacht racing to developing cutting-edge long-range drones. Dario shares how he applied his expertise in aerodynamics and composite structures to create fixed-wing VTOL drones designed fo…
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Your job title is NOT your identity, and it definitely doesn’t determine your success. In this episode, Michelle Thames is breaking down the real factors that impact your business growth and why spending time worrying about your title is holding you back. Whether you’re calling yourself a CEO, Founder, or Marketing Guru—it doesn’t mean a thing if y…
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On this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Maxwell Nee, an entrepreneur-turned-investor, to discuss his journey from corporate banking to building and scaling businesses. Maxwell shares insights into the entrepreneurial vs. investor mindset, his experience launching ventures in Singapore’s sustainable indu…
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Are you sleeping on Pinterest? Most entrepreneurs focus on Instagram and TikTok but completely ignore one of the biggest untapped platforms for traffic, leads, and sales. In this episode of Social Media Decoded, I sit down with Pinterest expert & educator Meagan Williamson, who is recognized by Pinterest itself, to break down exactly how to use Pin…
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In this episode, we dive into the remarkable journey of Miruna Dragomir, the pioneering marketing force at Planable. From being the first marketing hire to steering the company through three significant growth stages—and a fourth in progress—Miruna's story is one of resilience and transformation. Miruna candidly shares the challenges she faced at e…
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On this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Molly Rose Speed, Founder of Virtual Assistant Academy, to discuss the power of outsourcing and how virtual assistants can transform the way entrepreneurs run their businesses. Molly Rose shares her journey from corporate life to building a business that trains to…
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Starting a business in 2025? Things have changed, and what worked years ago doesn’t necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today—no audience, no connections, no brand presence. You’ll learn: āœ”ļø The biggest mistakes new entrepreneurs make (and …
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In this episode of The Shades of Entrepreneurship, Gabriel sits down with Kris Jones, author of From Click to Clients and owner of Red Door Designs, to explore the transformative power of storytelling in marketing. Kris shares how a compelling brand story can help businesses connect with their audience and convert visitors into loyal clients, even …
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Struggling to grow your visibility and attract the right audience online? You’re probably focusing on the wrong strategies. In this episode, marketing expert Michelle Thames reveals the ONE small—but powerful—shift that can transform your online visibility and boost engagement instantly. Spoiler alert: It’s not about posting more or going viral! Tu…
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Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highlighting past trends, current strategies, and future predictions for 202…
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Ready to make 2025 your breakthrough year in business? If you’re tired of feeling stuck, overwhelmed, or unsure of what to do next, this episode is for you! In today’s episode, I’m breaking down the first and most important steps to building a thriving, profitable, and aligned business this year. We’ll cover: āœ… How to create offers that actually se…
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In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Don Berger to explore the transformative power of belonging in the workplace. Don shares his personal journey—from being adopted and moving from Israel to the U.S., to founding a successful event planning software company. He discusses how his experiences inspired…
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Want to scale your business and increase revenue, but not sure where to start? In this episode of Social Media Decoded, I’m taking you behind the scenes of a real client success story—how we helped a business triple their revenue using a strategic mix of organic marketing, PR, social media, and paid ads. If you’re struggling with marketing, feeling…
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Stand out in a competitive market with market intelligence insights. On this episode, we're joined by Zach Golden and Steve Stano, the dynamic duo behind Morgan Stanley's market intelligence program, to explore how market intelligence can be the key to your growth strategy. Discover how leveraging market insights can propel your business forward an…
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šŸ’” Are you sitting on a goldmine of knowledge but not sure how to turn it into income? If you’re over 40 and wondering if it’s too late to start monetizing your expertise, let me tell you—the time is NOW! In this episode of Social Media Decoded, I’m breaking down four powerful ways to make money from what you already know: āœ… Coaching & consulting šŸ’¼ …
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In this episode of The Shades of Entrepreneurship, host Gabriel Flores interviews Aaron Rokstad, third-generation entrepreneur in the power industry and founder of Rokstad Power. Aaron shares his journey from growing up in a family-owned utility business to launching Rokstad Power in 2008. He discusses the evolving challenges of the power line indu…
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In this episode, Michelle Thames shares why entrepreneurs and visionary leaders should invest in retreats to gain clarity, build connections, and elevate their businesses. She also shares details about her upcoming Costa Rica retreat in November and her February 27 info session. šŸ’” What You’ll Learn: āœ”ļø Why stepping away from your business helps you…
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