In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s next for the magic community. After a brief hiatus, Jonah shares the lessons, breakthroughs, and future plans that are shaping his approach to magic and business in 2024. The Summi…

In this episode, Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features in The Wall Street Journal. From his early days performing with Paul Cummins to founding Magicorp and representing world-class talent, Bill shares the highs, the hustle, and the hilariou…

In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic, her experiences blending circus arts with illusion, and how she pushes the boundaries of traditional performance. Leah shares insights into how she found her place in the magic world, he…

This week on Discourse in Magic, we’re bringing you a special repost of Jonah Babins’ appearance on the Penguin Magic Podcast, hosted by Erik Tait. Jonah, the long-time host of Discourse in Magic, takes the guest seat and shares insights on the world of magic, business, and podcasting. How Jonah Built Discourse in Magic Jonah shares the journey of …

In this solo episode of Discourse in Magic, Jonah Babins dives into the world of public shows, sharing his insights on why every magician should consider doing them. He also provides a sneak peek into his upcoming shows across North America and highlights a special event happening at the end of April. Why Do Public Shows? Promo Material: Public sho…

In this episode of Discourse in Magic, Jonah Babins sits down with Jonathan Levit to discuss his multifaceted career in the entertainment industry, from acting and hosting to creating innovative magic tricks and apps. Jonathan shares his journey, insights, and the magic behind his successful projects, including his Vegas show and The Stranger app. …

Welcome to another insightful episode of Discourse in Magic with your host, Jonah Babins! This week, Jonah shares his journey and lessons learned from running Google ads in his magic business. Unlike tactical episodes, this one dives deep into the mental game and personal experiences that paved the way for success. Perseverance and Mindset Jonah’s …

In this episode, Jonah sits down with Rachel Wax to discuss her journey from fashion to full-time magic, performing at Speakeasy Magick, and her creative process for developing new routines. Getting Into Magic Rachel’s introduction to magic came from her father, a surgeon with a passion for tricks. At 15, she learned a self-working card trick, spar…

In this episode of Discourse in Magic, Jonah Babins sits down with magician, science communicator, and viral illusion creator Matt Pritchard. Matt’s unique approach blends his background in physics with a passion for magic, leading to mesmerizing optical illusions and science-based performances that captivate audiences worldwide. How Matt Got Into …

In this week’s episode of Discourse in Magic, Jonah Babins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business. …

Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast, Discourse in Magic. This engaging conversation uncovers Jonah’s journey into the world of magic and podcasting, revealing how his love for both has enriched his life. Jonah shares his early experiences with magic, sparked by …

Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey. We unravel Taylor’s innovative blend of storytelling and illusion, a unique approach shaped by early influences like the Magic Castle Junior Society. Taylor opens up about crafting acts that not only mesmerize but also resonate…

In this episode of Discourse in Magic, I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event’s success. We’ll go over the key elements you should include, from sound and lighting to stage setup and seating arrangements, ensuring that ev…

Join us as we sit down with the incredibly talented Dustin Tavella, winner of the 2021 season of America’s Got Talent, who shares his inspiring journey from a young magician dressed as a clown to a celebrated performer captivating audiences worldwide. Dustin recounts how his passion for magic began with a simple magic kit and a special trick gifted…

Today we’re unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there’s so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We’ll discuss how to …

Get ready to be amazed by the world of grand illusions with our extraordinary guest, Reza Borchardt, as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians l…

Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales. Join me as I unravel the myth that appearing on big shows like Fool Us or America’s Got Talent is the golden ticket to success. Instead, discover how the real breakthroughs lie in mastering sales tactics such as SEO, ads, and strategic …

Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip. From his humble beginnings with a simple magic kit in Chicago to captivating audiences in the entertainment capital of the world, Mike’s story is as magical as his performances. With humor and heart, he opens up about the chall…

Unlock the secrets to skyrocketing your holiday bookings this year! Prepare to transform your magic business with our latest episode of Discourse in Magic, where Jonah Babins, guides you through the essential tactics to capitalize on the peak holiday season. Discover why October and early November are the golden months for gig inquiries, and learn …

Join us for an exciting episode of Discourse in Magic as we welcome back Ben Train to discuss the launch of our latest project, the Campers Playing Cards. We explore our motivations behind creating this unique deck, our shared love for playing cards, and our desire to contribute something special to the magic community. We also touch on the practic…

Magician, comedian, and consultant Bruce Gold joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs an…

Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they’re often made out to be. Join host Jonah Babins as he guides you through the captivating world of alternative markets for magicians in this episode of Discourse in Magic. We’ll dissect the allure of corporate events and uncover the real chal…

Unlock the secrets of trade show magic with Danny Orleans, a master magician whose career spans from children’s theater to corporate stages. You’ll gain actionable insights into how Danny transitioned from performing at kids’ birthday parties to captivating professional audiences at trade shows. Listen as he shares his journey, highlighting key str…

What if you could transform your passion for magic into a steady stream of gigs without quitting your day job? On this episode of Discourse in Magic, join me, Jonah Babins, as I reveal the secrets to getting your first paid magic performances. We’ll dissect the three pillars of a successful magician’s business: establishing authority, mastering bas…

Prepare to be amazed as we sit down with the extraordinary magician, Chris Michael! From his early days inspired by a local librarian magician to captivating audiences at high-profile corporate events, Chris’s journey is nothing short of magical. He shares heartfelt stories about the emotional bonds formed through magic, particularly with his mothe…

Unlock the secrets to booking your own magic shows and lectures as you follow my whirlwind journey through August! In this episode of Discourse in Magic I’ll take you on a thrilling tour that begins at the Magic Live convention in Las Vegas, sweeps through a performance in LA, includes a business convention in Fiji, and features lectures in both Sy…

Renowned magic consultant Rory Adams joins us to share his incredible journey from a childhood fascination with magic, sparked by his grandfather’s box of tricks, to a decade-long career in magic TV show writing. Discover how his innovative approach of posting daily magic tricks on Instagram led to a consulting gig with Dynamo and paved the way for…

Unlock the secrets to producing successful public ticketed magic shows with me, Jonah Babins. This episode pulls back the curtain on the often unseen challenges and rewards of organizing these captivating events. From the intensive workload involved in venue selection, marketing, and ticket sales to the financial realities that can make or break yo…

Discover the remarkable journey of Spanish magician Jandro in this captivating episode of Discourse in Magic. Inspired by the legendary Juan Tamariz, Jandro recounts his serendipitous discovery of a local magician’s academy in Valencia and his evolution into a renowned magician and TV personality. With anecdotes from his 15-year tenure on a Spanish…

Unlock the secrets to making your magic performances more natural and convincing. Join Jonah Babins as he reveals his three favorite magic projects that have profoundly influenced his approach to magic and performance. From magic theory to practical techniques, these projects have reshaped his understanding and execution of the craft. Whether you’r…

Legendary magician Gaetan Bloom joins us to share his journey from a curious child to becoming an iconic figure in the world of magic. Throughout our conversation, Gaetan opens up about the pivotal mentors who shaped his path and how these relationships inspired his most famous tricks. He discusses his innovative approach to magic, which involves t…

What if charging $250 per show is the very thing holding you back from building a $100,000 magic business? This episode of Discourse in Magic, hosted by Jonah Babins, dives into the powerful strategy of reverse engineering your way to a six-figure income in the magic industry. Do the math! Drawing from his unique background in pure math and his exp…

Jeki Yoo joins host Jonah Babins to discuss his magic journey, experiences in competitions, and his unique approach to crafting magic for television and social media. They explore the magic scene in South Korea and delve into Jeki’s process of creating engaging pop-up magic videos, which can take weeks to perfect. Jeki shares his organizational met…

In this episode of the “Discourse in Magic” podcast, host Jonah Babins discusses the ten-hour rule for running a magic business. He advises magicians to limit administrative work to ten hours a week to focus on performance and creativity. Three ways to stop wasting time: Ineffective tasks should be stopped Effective tasks should be optimized or sca…

In this episode of “Discourse in Magic,” host Jonah Babins interviews Franz Harary, a renowned magician and illusion designer. Franz shares his magical journey, starting with a childhood magic set that sparked his interest in fooling adults and led to his passion for creating original illusions. A journey into magic and illusion design Franz recoun…

In this episode of “Discourse in Magic,” host Jonah Babins shares the exciting news about the podcast’s return. Listeners can look forward to fresh interviews and episodes covering a wide range of topics within the magic community. Jonah’s “Fool Us” Jonah discusses his recent experiences, including his appearances on the television show “Fool Us.” …

Jonah returns from the wild to let you know that tomorrow, November 9 2023, he and Ben Train will be appearing for the second time on Penn & Teller’s Fool Us! In this special magic appetizer, Jonah offers up the three biggest lessons he learned on his second appearance of Fool Us and why you should apply to appear on this show or any other. Lesson …

Jonah is joined by Juan Esteban Varela, a master at performing without props. Juan is the mind behind Magic in the Dark and in this conversation he talks all about it, about magic without props, and shares his personal story through magic and how wonderful it is. Moving to Madrid Like many others, Juan got bit by the magic bug at a very young age a…

In this magical appetizer, Jonah makes a case for counting tricks. Love them or hate them Jonah is convinced that they should be a staple trick in your roster and lays out his reasons why. Specifically we are discussing one type of card trick, the counting card trick, where you end up counting to a number. It could be any number, a card, a position…

Jonah is joined by Dustin Dean, an incredible mentalist who you may have seen on your TikTok feed. He has over half a million followers and countless videos with millions of views. In this conversation we’ll learn all about his success, how you can get into growing your social media presence, and how to thread the line between fooling your audience…

In this magic appetizer Jonah offers up three ways that you can grow your business to making more than 3k a month in the next six months. In the past Jonah has taught master classes and entry-level classes for magicians looking to increase their business and in this episode he’s going to share his insights on the three biggest mistakes that new mag…

In this magic appetizer Jonah offers up three things that you may want to think about when you are creating magic, making routines, and putting stuff out in the world. #1: Clarity Comes from Action and Not Thought When you are coming up with an idea or when you are working on something, it rarely feels like you’re gaining ground when you are just s…

Jonah is joined by David Gerard, a magician who started later in life after a career working in silicon valley marketing for startups. David’s unique background and experiences blends perfectly with Jonah’s interests and curiosity in this conversation that covers everything from how to face the harsh reality of criticism and examining what it feels…

Today Jonah talks about how to sell tickets to your public magic show by offering up four ways that you can use to sell out your public ticketed magic show. Tip #1: Submit to Listings This is an easy one, an obvious one, and one that you should always be doing. submit to listings all over your city. There are journals, newspapers, online news place…

Jonah is joined by FISM winner Markobi where they talk all about what it takes to win a competition, what it’s like to work with a team, and what it’s like to work alone. Free Videos and Social Media Markobi learned his first magic tricks from those very same free youtube channels that magicians in the industry today can’t stand. From those videos …

Jonah invites you to join in on his mastermind course where you can scale up your magic business. Join The Mastermind Jonah is re-opening up the doors for the Mastermind this month, and he’s looking for five magicians who want to add 3k to 5k per month to their magic business in the next 90 days. All of the tips, all of the magician appetizers that…

Jonah is joined by Jason Suran who shares his advice on how to build lasting relationships to support your magic business. Jason is a mentalist based in New York and has done a ton of work on TV and company gigs and has even performed for four NBA teams. He gives us tips on how to grow a loyal group of clients and shares stories on what has gone gr…

Jonah offers up the world’s shortest but most effective business tip towards booking a client. There is a very famous email in the world of marketing, called Dean Jackson’s 9 Word Email, and Jonah breaks down why it works so well and how you can adapt it to the world of magic. For more help like this be sure to sign up for Jonah’s e-mail at discour…

Laura London is a legend in the magic community. She’s been on Penn & Teller’s Fool Us and The Next Great Magician. She’s had her own show, Cheat, in the Edinburgh Fringe. She’s an Inner Magic Circle member of the Magic Circle and she shares her incredible story and upbringing into the way of magic and how you can build a show too. In this discussi…

Jonah dives into artificial intelligence and how it can potentially help you out with your magic business. In this magician’s appetizer he’ll touch on three ways to use AI in your magic business including how to fix your replies to clients, help drive more traffic to your website, and how maximize the effectiveness of your cold emails. You can chec…