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Think Like Amazon

Jorge Luis Pando

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Learn how to apply Amazon’s core principles and innovation frameworks to elevate your business and career. Join Jorge Luis Pando, an 8-year Amazon veteran who’s helped over 70,000 Amazonians boost productivity, as he dives into real-world insights from leaders who’ve transformed their work using Amazon-inspired methods like customer obsession and systems thinking. With global experience in product, tech, and marketing, Jorge brings a fresh perspective to every conversation. Whether you lead ...
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What if Amazon’s innovation edge came not from big ideas, but from writing them down? In this episode, Jorge sits down with Marcelo Calbucci, former Amazon Director and author of The PRFAQ Framework, to unpack the writing-first approach Amazon uses to launch new products. They explore why the PRFAQ (Press Release + FAQ) is more than a document. It’…
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What does it mean to lead with purpose, without quitting your job? In this episode, Jorge sits down with Luis Caballero, former Amazon leader and current VP of Marketing Strategy & Analytics at HelloFresh. Luis shares how launching an internal podcast helped him grow as a marketer, why he took on the role of President of “Latinos at Amazon,” and ho…
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Jorge is officially taking over as the new host of Think Like Amazon. But before diving into fresh conversations, he went back and studied the top episodes. What he found is timeless leadership lessons from insiders who built and scaled Amazon. In this kickoff episode, he breaks down 7 powerful insights (from earning trust to building real customer…
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Tyler Wallis spent seven years at Amazon, leading teams in Consumer Electronics, Home Improvement, and Marketing for Amazon Canada. In that same time, he scaled from intern to team leader. After Amazon, Tyler founded TripleLine, an agency helping “better-for-you” CPG brands scale profitably on Amazon, and launched this podcast (Think Like Amazon) t…
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Jorge Pando spent eight years at Amazon, holding key leadership roles across retail and advertising, most recently as Head of Product for Amazon Advertising. In addition to his corporate responsibilities, Jorge developed and scaled the "Effective at Amazon" program, which grew from a side project to an initiative impacting over 70,000 Amazonians ac…
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Ronak spent over 9 years at Amazon, where he led large businesses across Fulfillment, Ultra-fast delivery, Real Estate, Process Improvement, and Last Mile Delivery. Ronak was also the youngest Regional Director in Amazon history, with placement into Amazon’s highest volume, most critical region of fulfillment. After nearly a decade with the company…
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Jennifer spent over 16 years at Amazon across various roles that included Financial Analyst, Product Manager, Head of Vendor Management, and Category Leader. During this time, Jennifer’s teams helped create new input metrics and ask questions to evolve Amazon’s use of data in the quest for operational excellence. Jennifer has since taken this abili…
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In part two of this 2-episode special with Steve Frazier, a former 20-year Amazon VP, we pick up in talking about how to use data, focus on inputs, and exercise strong judgement in prioritizing your team’s attention in a scaling business. You’ll hear Steve share: · Why businesses should focus on operational performance reviews, even on day 1 · The …
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Steve spent over 20 years as a VP at Amazon where he launched multiple businesses and led organizations around the globe. During his Amazon career, Steve spent time as the country manager for Amazon UK and Amazon China, in addition to roles leading North American Retail expansion and the rollout of international consumer programs. In this first ins…
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Umer spent nearly 12 years at Amazon as a software development leader across a diverse set of businesses including Amazon’s data warehouse, reverse logistics, Prime Now program, Amazon Fresh, and Whole Foods Market. Umer left Amazon in early 2018 to co-found Veeve, a contact-less shopping checkout solution, and in early 2021, Umer took on the role …
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Mandy spent over 13 years at Amazon across a number of roles including as leader of product management, marketing, and retail buying teams, running Prime Pantry, leading the supply chain function for Amazon Private Label, and leading worldwide employee performance management programs. Since Amazon, Mandy has joined The Bouqs, an innovative e-commer…
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Justin spent 10 years at Amazon where he helped lead Baby Registry to becoming the #1 US registry, reinvented the vendor negotiation process that led to $1B in profitability improvements, and received a "Just Do It" award from Jeff Bezos for inventing a new communication system for vendors and sellers. In 2019, Justin left his role as Director of A…
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Chad spent nearly 16 years at Amazon which included roles as Director of Fulfillment by Amazon and Director of Global Sales. Having joined Amazon in 1999, Chad helped build and develop many teams to lead these and other core Amazon businesses. Chad left Amazon in 2015 to build and co-lead The Goelzer Home Team and improve the customer focus and use…
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Dave spent nearly 12 years at Amazon moving from a Development Manager to a Technology Director. In early 2020, Dave took on the role as Head of Technology for Bezos Academy where he spent over a year building their technology foundation. Since leaving Amazon and Bezos Academy in 2021, Dave has begun publishing regular leadership articles on his ne…
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Melissa spent 19 years at Amazon, progressing through over ten roles that included Technical Advisor to Jeff Wilke, VP of Sports, Outdoors, and Toys, and VP of Sales and Marketing for Amazon Devices. After leaving Amazon, Melissa spent a year as COO of Glossier and recently launched a venture-backed startup, Modern Age, to help people live longer, …
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Kyle spent over 7 years at Amazon where he launched multiple billion-dollar programs, including Amazon Renewed and Amazon Exclusives – now known as Amazon Launchpad. Since leaving Amazon in 2020, Kyle has co-founded two companies, The Lab Consult, which helps e-commerce brands implement systems to scale profitably online, and Foundry Brands, an FBA…
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Faisal spent over 7 years at Amazon as a Director over the early growth of several businesses including Mobile Electronics, Amazon Warehouse, Amazon BuyBack, Amazon TradeIn, and Amazon Basics. Building these programs helped Faisal hone his ability to Dive Deep into business processes and health. Since leaving Amazon in 2011, Faisal held a number of…
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Elizabeth spent 15 years at Amazon where she grew multiple billion-dollar businesses and held several roles including Director of Lawn & Garden and Director and General Manager of Business & Technology for Selling Partner Success prior to joining Kraft Heinz as VP of Global eCommerce. In our conversation, Elizabeth shares the people-leadership prac…
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John Rossman joined Amazon in 2002 as Director of Merchant Integration where he led the launch of Amazon’s 3P marketplace business. John also went on to lead the e-commerce solutions business for enterprise clients such as Target.com and Toys R Us before leaving in late 2005 to advise many companies on innovation and digital strategy and write thre…
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Godwin spent 5 years at Amazon as a senior leader of product, retail and program teams. In each role, he led new innovations or launches for Amazon customers. Post Amazon, Godwin spent two years leading a business turnaround and is currently the co-founder at a real-estate tech startup where he continues to leverage the innovation processes he prac…
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Dave spent over 10 years at Amazon where he was a Technology Director prior to being asked to build the technology foundations for Bezos Academy. In Part 2 of our conversation, Dave shares his experience as a bar raiser and member of Amazon’s Bar Raiser Core team, a committee tasked with directing how Amazon’s bar raiser hiring program would operat…
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Dave spent over 10 years at Amazon where he was a Technology Director prior to being asked to build the technology foundations for Bezos Academy. In Part 1 of our conversation, Dave shares his experience and advice on how to develop leaders and accelerate their learning and career development. During his years at Amazon, Dave coached, mentored, and…
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Colin spent 12 years on Amazon’s senior leadership team, including two years as “Chief of Staff” to Jeff Bezos. During this time, Colin had a front-row seat to the development and implementation of Amazon’s core operating principles and mechanisms, such as written memos, single-threaded teams, and the bar raiser program. In early 2021, Colin, along…
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John Olsen spent 7 years at Amazon as VP of Kindle Human Resources and VP of HR for Worldwide Operations. During these years of rapid global expansion for Amazon, John had to rely on proven principles and models to help ensure teams were making strong decisions, avoiding bias, and committed behind key goals. Since leaving Amazon in 2019, John has h…
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Ethan Evans spent over 15 years at Amazon where he held multiple VP roles across Appstore, Twitch, and Amazon Gaming. During this time, Ethan led teams of over 800 people, launched Prime Video and Twitch Prime programs, and has been issued more than 60 patents. During Ethan’s time at Amazon, he helped craft part of the Ownership leadership principl…
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Allon spent nearly 7 years at Amazon, holding senior roles across both Amazon’s e-commerce retail category businesses and as Director of Prime Now. During these roles, Allon refined his ability to dive deep into a business and understand its critical levers, a skill he first acquired as a management consultant and now applies post-Amazon as he lead…
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Kim spent 12 years at Amazon where she managed various retail functions across Books, Grocery, Outdoors, and Tools categories, ultimately serving as director and category leader over a multi-billion-dollar business. Over the years, Kim relied on a customer-first approach to quickly navigate new role transitions and grow successful category business…
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Skyler spent 8 years at Amazon in retail and data engineering leadership roles, including forming a team within Amazon Hardlines to identify and drive process improvements at scale to deliver hundreds of millions of dollars in cost savings. Key to succeeding in these nascent and disruptive projects were the lessons Skyler learned that helped his te…
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Maju spent 8 years as Vice President for Amazon’s global logistics and fulfillment technology organizations. During his Amazon career, the scope of Maju’s role grew to oversee thousands of engineering, operations, and business employees across the globe. Earlier this year, Maju made the transition from Amazon to become CTO at Bolt, a startup that o…
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Nick spent over 5 years at Amazon where he co-founded Amazon Game Studios and led teams to grow Amazon’s partnerships with game developers. During this time, Nick also became an Amazon Bar Raiser, interviewing over 350 Amazon candidates and mentoring multiple bar raisers in training before leaving Amazon to educate job candidates and enterprise cli…
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Andrea spent 10 years at Amazon where she led over 15 product categories, helped launch Amazon’s automated pricing system, and ran Amazon Prime for Amazon Canada. During this time, Andrea made and oversaw many decisions where speed was critical to grow nascent programs and delight customers. Since leaving Amazon in 2015, Andrea has consulted hundre…
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Dave Glick spent 20 years at Amazon as a VP responsible for building much of Amazon’s pricing, warehouse management systems, and fulfillment technology. As an early executive at Amazon, Dave played a major role in Amazon’s adoption of tenets and in how the Are Right, A Lot principle is practices at the company. In this episode, Dave shares the stor…
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Stefan Haney is a 15-year Amazon veteran, where he led multiple product, data, and technical teams during formative years of the Amazon marketplace. In addition to participating in countless narrative document reviews with Amazon’s senior leadership team, Stefan brings experience as a former instructor of Amazon’s internal writing class. In this ep…
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Alejandro Bethlen spent 8 years at Amazon, first as a general manager for multiple Amazon US Retail teams and then in key executive and program roles in Amazon EU. In our interview, Alejandro expounds on Amazon’s approach to separable, single-threaded leadership and shares examples of how it sped up decision making for organizations. Alejandro pull…
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Justin Maner spent 10 years at Amazon where he was involved in quickly scaling several category teams before leading the turnaround of Amazon’s Baby Registry and managing innovation-centered teams as a director for Amazon Devices. In this interview, Justin dives into the Think Big principle and illustrates how he applied it to accelerate building f…
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Eugene Choi spent 7 years at Amazon as Finance Director for Retail Softlines and AWS Infrastructure prior to joining the executive teams of Oberto Snacks and Viacom CBS. In this episode, Eugene breaks down how he learned Amazon's input-focused process to uncover business opportunities and deliver results. Eugene shares how leaders can help both fre…
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Welcome to the podcast where you'll get special access to learn from Amazon executives as they share how to apply Amazon's best principles and processes to grow your own business. Listen as Amazon's strategies, frameworks, and mechanisms are broken down through the personal experiences of senior Amazon leaders so that they can be replicated and app…
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