The show for creators, by creators. Helping inspire today's entrepreneurs to earn money from their own lemonade stand.
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Welcome to "The Veronica Edwards Show". On this podcast, we navigate general financial topics useful for your personal and business growth through unapologetic, honest, fun conversations with local for-profit and non-profit business owners and community leaders. Be sure to subscribe to this podcast so you never miss a single fun and informative conversation.
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Veronica’s Top 5 Small Biz Accounting Trends
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10:04Send us a text Join me in this solo episode of The Veronica Edwards Show as I kick off Season 5 with vital financial insights for small business owners. Discover the five crucial accounting trends shaping 2025, from the necessity of real-time bookkeeping and the smart use of AI to the rise of subscription models and the benefits of fractional CFO s…
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Send us a text In this episode of The Veronica Edwards Show, host Veronica Edwards interviews Brenda Mills, a seasoned public professional with over 33 years of experience in public service and community engagement. They discuss Brenda's journey from her roots in North Carolina to her impactful work in inclusive economic development and community e…
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VES TEAM: The Power of Digital Presence in Entrepreneurship w/ Jhylin Farr
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23:52Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes Jhylin Farr, the brand ambassador of the show, to discuss her journey into motherhood and entrepreneurship. They explore the challenges and joys of being a working mom, the importance of flexibility and grace, and the growth of Jhylin's business. The convers…
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FAMILY EDITION: Navigating Career Paths Through Goodwill Programs w/ Carlos Edwards Jr.
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26:09Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes her husband, Carlos Edwards Jr., to discuss his journey since December 2023, his role at Goodwill, and the impact of community programs like Career Quest and the Business Advisory Council. They explore the importance of networking, career development, and th…
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Empowering Firearm Ownership: (Part 3 of 3) with Aaron Mittan
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37:31Send us a text In this episode of The Veronica Edwards Show, host Veronica Edwards welcomes Aaron Mittan, an expert in firearm training and home security. They discuss the importance of responsible firearm ownership, obtaining a concealed carry permit in North Carolina, and the essential safety training required. Aaron emphasizes the significance o…
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Importance of Mentorship & Essential Bookkeeping Tips w/ Lashaun Scott
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25:38Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes back Lashaun Scott, a bookkeeping expert with over 15 years of experience. They discuss Lashaun's journey in the bookkeeping industry, the importance of mentorship, and essential bookkeeping tips for small business owners. Lashaun shares her insights on bala…
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Empowering Financial Conversations w/ Taylor Tipton
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21:29Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes Taylor Tipton, a dedicated accounting professional. They discuss Taylor's journey into accounting, her aspirations to become a CPA, and the importance of continuous learning. The conversation also covers practical advice on navigating education, finding scho…
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Creating Unforgettable Experiences: The Art of Event Planning with Sheronne Byrd-Milton
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20:43Send us a text In this episode, Veronica Edwards welcomes her cousin, Sheronne Byrd-Milton, the owner of Atmosphere Collective, to discuss the world of event planning. They explore Sheronne's journey into entrepreneurship, the misconceptions surrounding event planning, current trends in the industry, and essential etiquette for hosting events. Sher…
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The Impact of Stress on Women of Color w/ Ishia Sellers
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26:39Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards engages in a heartfelt conversation with Isha Sellers, a licensed nutritionist, about the unique stressors women of color face. They discuss Isha's journey from South Carolina to Charlotte, her public health experiences, and motherhood's challenges, particularly duri…
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Empowering Women Entrepreneurs: Small Biz Chat w/ Ebony Sullivan
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20:11Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes Ebony Sullivan, COO of Cassy Electric, to discuss the challenges and triumphs faced by women entrepreneurs. They explore topics such as access to funding, gender bias, work-life balance, the importance of networking, and understanding finances. The conversat…
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Navigating Tax Season: CPA Tax Chat with Alanna Anthony, CPA
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24:51Send us a text In this episode of the Veronica Edwards show, host Veronica Edwards welcomes CPA Alanna Anthony to discuss essential tax strategies for small businesses during tax season. They celebrate reaching 5,000 downloads and introduce a new segment called CPA Tax Chat. The conversation covers tax deadlines, common deductions that are often ov…
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Pediatric Medical Cannabis Conversation with LaKeysha Moton
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20:25Send us a text Summary In this episode of the Veronica Edwards Show, host Veronica Edwards welcomes back LaKeysha Moton, a master's candidate in medical cannabis science and therapeutics. They discuss the use of medical cannabis for children, focusing on various conditions it can treat, such as epilepsy, autism, and cancer. LaKeysha shares evidence…
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Veronica Edwards Show: New Beginnings: Season 5!
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12:26Send us a text In this episode of the Veronica Edwards Show, host Veronica Edwards shares her journey back to podcasting after a significant hiatus due to Hurricane Helene. She discusses the impact of the hurricane on her community, the resilience shown by locals, and her transition to an independent podcasting platform. Veronica also outlines exci…
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Small Biz Chat with Ebony Sullivan - Celebrating Women's Small Biz Month
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22:23Send us a text Ever wondered how women-owned businesses have surged from 400,000 in 1972 to an astounding 14 million in 2023? Join us as we celebrate National Women's Small Business Month with Ebony Sullivan, COO of Cassie Electric, uncovering compelling statistics and historical insights into this remarkable growth. Ebony shares the foundational p…
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Eat Sleep Move Your Feet : Health & Wellness Goals
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21:22Send us a text Get ready to be inspired by our wellness guru, Jade Williams, as she returns to BizRadious to share her incredible journey between the US and Costa Rica. Join us as we celebrate almost 5,000 downloads and dive into the importance of setting smart health and wellness goals. Jade uncovers her travel adventures and gives us practical in…
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The Sweet Success of Pies by Di and Social Media Tips
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22:20Send us a text What if social media could transform your business overnight? Join us as we welcome back the inspiring Diana Casteel, a serial entrepreneur with roots in Ohio and Alabama, who has diversified her career across insurance, travel, and construction. Diana shares the heartfelt journey behind her latest entrepreneurial venture, Pies by Di…
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Monologue: S4 Kickoff - Finding Your Ideal Clients & Celebrating New Talent
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12:38Send us a text Ever wondered how to navigate the choppy waters of client selection for your business? On the season four opener of the Veronica Edwards Show, I share the highs and lows of my journey with Balance Virtually over the past year. This episode is packed with insights into why it's crucial to align clients with our virtual model and the t…
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Season 3 Wrap Up: TVES Brand Ambassador Jhylin Farr
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19:56Send us a text What if you could unravel the secrets behind a show's phenomenal growth and the transformative journeys of its key players? This season finale of The Veronica Edwards Show does just that and more! We're celebrating the end of an extraordinary season three with a heartfelt conversation featuring our brand ambassador and social media m…
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Transforming Mental Health: Nicole Johnson’s Story
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20:26Send us a text Have you ever wondered how a winding career path can lead to true passion? Join us as we sit down with Nicole Johnson, a licensed clinical social worker whose inspiring journey took her from a first-generation college student at East Carolina University to founding her online-based private practice, Beginner's Mind. Nicole's story is…
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Exploring the Science and Impact of Medical Cannabis with LaKeysha Moton
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22:04Send us a text Can medical cannabis be the key to treating chronic ailments and mental health disorders? Join us for an illuminating conversation with LaKeysha Moton, my old friend from UNC Charlotte, as she shares her extraordinary journey from political science and economics to becoming an expert in medical cannabis science. We'll uncover the piv…
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Elevate Your Business with Actionable KPI Strategies
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21:54Send us a text Ever wondered how to elevate your business performance using Key Performance Indicators (KPIs)? In this episode of the Veronica Edwards Show, we promise you will uncover the secrets to setting and measuring KPIs effectively across various business areas, from finance and HR to marketing and sales. Joined by Ms. Sullivan, COO of Cassi…
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Send us a text Discover the inspiring journey of Brandy Mills, a dynamic entrepreneur, dedicated nursing professional, and fervent advocate for women’s empowerment. Hear how Brandy transitioned from her humble beginnings in Asheville to becoming a registered nurse, only to later embrace her entrepreneurial spirit by launching a cupcake shop, Small …
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Indie acquisitions, platform risk and life after selling Tweet Hunter for 8-figures
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41:56Today we’re joined by Tibo Louis-Lucas, who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform. Timestamps 00:00 Intro 01:17 Leaving Lempire…
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Balancing Accessibility & Safety in Firearm Ownership - Part 2
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24:42Send us a text "It is better to be a warrior in a garden than to be a gardener in a war" - Sun Tzu, Art of War Balancing accessibility with safety is a crucial aspect of responsible firearm ownership, especially when there are children in the household. Join our conversation with firearm safety expert Aaron Mittan, as we unravel the practical aspec…
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Lemon Squeezy CEO mid-year reflection: funding, features and football
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42:57Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode: https://youtu.be/L11ii1qKD5o Rob Walling episode: https://you…
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Send us a text Ever wondered what it takes to successfully steer a business through significant milestones? Join me, Veronica Edwards, as I navigate the exhilarating landscape of 2024, marking my first full year dedicated entirely to my six-year-old business. Listen as I share the thrill of onboarding new clients like Pana Columbus from Thrive Appa…
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Celebrating Life's Vibrancy: Dorothy Vaughan on Family, Passion, and Wellness
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23:07Send us a text What if staying youthful and energetic after 60 wasn't just about exercise and diet, but also about passion and community? On this special family edition of the Veronica Edwards Show, we welcome back my incredible mom, Dorothy Vaughan, as we celebrate nearly 4,000 downloads! Dorothy shares the exciting adventures she’s been up to sin…
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Taking on Adobe with his bootstrapped tool, Screen Studio - Adam Pietrasiak
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45:01Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak. Adam is the founder of Screen Studio, a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to c…
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Building Community and Real Estate Insights with LaMar Joyner
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23:10Send us a text Have you ever wondered if now is the right time to buy a house amid soaring prices and rising interest rates? Join us for a compelling conversation with LaMar Joyner, a seasoned real estate professional from Somerville, South Carolina, as he shares his journey from a small-town upbringing to becoming a multifaceted entrepreneur. With…
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Responsible & Ethical Considerations for Firearm Ownership - Part 1
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24:00Send us a text Unlock the secrets to responsible gun ownership as we join forces with Aaron Mittan, BizRadio's programming virtuoso and a seasoned military veteran with a treasure trove of firearms wisdom. Celebrating a podcasting milestone that's just shy of 4,000 downloads, Aaron guides us through his evolution from a gun hobbyist to a staunch ad…
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Building a $7m non-profit tech company - John O'Nolan
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48:06John O’Nolan is the founder of Ghost, an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future developmen…
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The Sweet Taste of Youth Empowerment with Pana Columbus
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22:15Send us a text Have you ever witnessed the birth of a revolution? This week, Pana Columbus, the visionary behind Thrive Appalachia, chronicles her unexpected journey from the world of performing arts to igniting a youth empowerment movement in Western North Carolina. Our conversation weaves through the transformative programs at Thrive Appalachia, …
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Building a calm company with a strong financial engine - Justin Jackson
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47:14Justin is the co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s t…
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Navigating Second Chances A Candid Conversation with Jennifer Aviles
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23:34Send us a text Embark on an emotional voyage with Veronica Edwards as she sits down with the remarkable Jennifer Aviles, whose life narrative defies all expectations. From the dynamic corridors of the New York City mayor's office to a period Jennifer whimsically calls "the spa"—her metaphor for prison—her tale is one of fierce resilience and the po…
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Navigating the Economic Storm: Small Biz Chat w/ Ebony Sullivan
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23:52Send us a text Discover the resilience and strategies of small businesses amid economic hurdles with our conversation featuring the insightful Ebony Sulivan, where we celebrate the tenacious spirit of entrepreneurs like those at Cassie Electric during Small Business Month. As we traverse the challenging terrain of 2024's economic landscape, we put …
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The Art and Heart of Inclusive Gatherings with Miranda Michaels
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22:13Send us a text The curtain is drawing to a close on our third season, and what better way to celebrate than with a heartwarming reflection on the power of community? My new best friend, the incomparable Miranda Michaels from Devil's Foot Beverage, joins me to weave through her inspiring journey from the urban pulse of Chicago to the tranquil embrac…
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Empowerment in Education A Candid Talk with Dr. Sophia Mitchell
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21:06Send us a text When Dr. Sophia Mitchell decided to hang up her teaching hat in favor of a counselor's cap, little did she know she was embarking on a journey of profound transformation. Join us as Sophia, a seasoned school counselor with a freshly minted doctorate, sits down with me, Veronica Edwards, to recount the pivotal moments that carved her …
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How Better Creating built a 6-figure Notion template business
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59:56Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, bu…
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Iindia Pearson's Recipe for Success in Business and Community
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22:19Send us a text Imagine transforming from a number-crunching accountant to a culinary entrepreneur and mother of five, all while keeping community activism close to your heart. That's exactly the journey Iindia Pearson, the Asheville native, has navigated with grace and gusto. In our dialogue, she shares her compelling story of growth, her dedicatio…
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Steps to Empowerment: Holly Rivers' Entrepreneurial Waltz
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22:41Send us a text Embark on an unforgettable odyssey with Holly Rivers, whose tale of transformation from dance teacher to entrepreneurial powerhouse unfolds in our latest episode. As your host, Veronica Edwards, I guide the conversation through the steps of Holly's life dance, where each pivot and twirl has led her to empower over 250 small businesse…
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Building side projects as layoff insurance - Aaron Francis
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41:29On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale, where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his though…
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Crafting Life's Narrative Through Music and Mountains with Ben Phan
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20:49Send us a text Embark on an auditory expedition that charts the unconventional route of Ben Phan, a virtuoso whose life tapestry is woven with the threads of music, filmmaking, and the wild trails of the Continental Divide. As we share stories that resonate with the soul, Ben unravels the complexities of a life led by passion and purpose. From his …
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How Statamic founder Jack McDade stands out with radical design
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49:11Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing pa…
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Eat, Sleep, Move Your Feet Spring Edition with Health and Wellness Coach Jade Williams
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21:03Send us a text Spring into action with us as we usher in a season of renewal and well-being! Join your host, Veronica Edwards, and returning wellness expert, Jade Williams, for an invigorating discussion on crafting sustainable health habits. Our "Eat, Sleep, Move Your Feet" segment promises to equip you with transformative tips that intertwine reg…
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Send us a text Imagine growing up in a neighborhood where every day was a lesson in resilience and community. That was the reality for our season three opener guest, Niconda Garcia, a social justice advocate whose story of transformation from the Hillcrest neighborhood of Asheville to a champion for financial and social justice is nothing short of …
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How to build a business on top of Notion - Sara Loretta
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42:46Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™, an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development. Follow Sara: Website YouTube Twitter …
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Crafting a Legacy of Growth and Community with Dr. Sarah Nuñez
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19:04Send us a text Have you ever woven art into your entrepreneurial tapestry? Dr. Sarah Nuñez joins us to share her vibrant journey from jewelry maker to transformative leader, illustrating the rich blend of culture, creativity, and commerce that defines her life. Born from Colombian heritage and raised in North Carolina, Sarah's narrative is a fascin…
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Project $100k Ep. 2 - Domains, positioning and course delivery
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42:11Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update…
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CPA Chat: Extinguish Burnout & Spark Success with Michelle Tracz, CPA
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22:28Send us a text Are you feeling the heat of small business burnout? Fear not, because Michelle Tracz, our go-to CPA, joins me to reveal tips that are nothing short of a springtime revival for your entrepreneurial spirit. We're blowing out the candles on burnout by celebrating our CPA Chat success and sharing ways to keep your business passion burnin…
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Artistic Alchemy: Julieta Fumberg on Weaving Creativity into Entrepreneurship
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23:17Send us a text When resilience meets creativity, extraordinary things can happen. Just ask Julieta Fumberg, the multi-disciplinary visual artist who turned her passion into a thriving business at the spry age of 21. Join us as I, Veronica Edwards, sit down with the Asheville River Art District's shining star to unravel the threads of her artistic j…
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