Marketing today is louder and messier than ever. On visual noise, Kody Fitzjerrells from Omni Digital Group shares honest insights and real-world strategies to help your business stand out and grow.
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In this podcast, Kody Fitzjerrells documents his journey of Disrupting himself. Disrupting or to disrupt has one definition as: to interrupt the normal course. Who wants normal? We need to do as it says, interrupt the normal course. Join me, let’s disrupt ourselves and realize our full potential. One final note, I was intentional with choosing Disrupting vs Disrupt. This is a lifelong journey. It never ends for those willing to chase it over a lifetime. Lets begin!
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Running a footwear store isn’t easy—you’re juggling inventory, managing staff, keeping customers happy, and trying to stay profitable. The Footwear Retailer Podcast is here to help you simplify the chaos, grow a business you love, and step confidently into your role as a leader. Hosted by Pete Mohr—a seasoned footwear retailer, business coach, and proud owner of two Shoetopia stores in Canada—this biweekly podcast delivers actionable strategies and inspiring stories from industry experts, su ...
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Turning Excess Inventory into Cash Flow: Smart Strategies for Footwear Retailers with Melodie van der Baan
28:21
28:21
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28:21In this episode, Melodie van der Baan, co-founder of MaxRetail, dives deep into one of retail’s most persistent challenges: excess inventory. Rather than starting with her background, Pete will immediately lead with a thought-provoking question to set the stage for a conversation packed with actionable insights. Listeners will walk away with: ✅ A b…
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Mastering Inventory & Cash Flow: Retail Success Strategies with Dane Cohen
38:38
38:38
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38:38Pete Mohr welcomes Dane from Management One for a no-nonsense conversation about one of the most critical and misunderstood aspects of retail: inventory. They explore the difference between inventory management and inventory planning, why open-to-buy isn’t outdated, and how retailers can use data to stop guessing and start profiting—even in uncerta…
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How Footwear Stores Can Become Five-Mile Famous with Kody Fitzjerrells
40:58
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40:58Want more customers walking through your door? This episode is a masterclass in marketing for independent shoe store owners. Pete is joined by Kody Fitzjerrells, founder of Omni Digital Group, to unpack the biggest marketing mistakes retailers make—and how to fix them. 💬 You’ll hear about: → The "Five-Mile Famous" strategy that puts your store in f…
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What Makes a Shoe Store Sellable? The Metrics That Matter with Alan Miklofsky
45:41
45:41
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45:41In this powerful conversation, Pete Mohr sits down with industry legend Alan Miklofsky to unpack the real reasons some footwear retailers thrive—and others close their doors too soon. From building a business that's not dependent on you, to understanding KPIs, valuation, and exit readiness, this episode offers essential strategies for every indepen…
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Forging Bonds and Fueling Progress: Leadership Insights from Josh Habre
43:22
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43:22Struggling to grow your footwear retail business without getting overwhelmed? Josh Habre shares how he expanded from 6 to 15 stores, mastered acquisitions over openings, and built a leadership structure that fuels success. Learn how to apply EOS systems, decision-making frameworks, and succession planning to your business—whether you're a single-st…
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Growing Your Retail Roots: Social Media Strategies with Crystal Vilkaitis
44:58
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44:58Independent retailers struggle with declining foot traffic, social media overwhelm, and marketing fatigue. But what if there was a way to turn things around? In this episode, Pete Mohr sits down with social media expert Crystal Vilkaitis to uncover strategies that help retailers grow their business, connect with customers, and increase sales. What …
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Crafting Your Competitive Edge: The NSRA Blueprint for Footwear Retailers
42:30
42:30
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42:30Are you a footwear retailer looking for expert mentorship, networking opportunities, and business growth strategies? In this episode, Pete Mohr sits down with Mark Denkler, President of the National Shoe Retailers Association (NSRA), to discuss how independent retailers can access exclusive industry resources to grow and future-proof their business…
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Crafting Your Perfect Workday: The Best Job Blueprint for Footwear Retailers
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19:20Do you ever feel drained at work or stuck in a routine that doesn’t align with your strengths? It doesn’t have to be this way. In this episode of The Footwear Retailer Podcast, Pete Mohr introduces the Best Job Blueprint, a strategic tool designed to help you align your work with your strengths, passions, and goals. Learn how to: → Define your drea…
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Delivering the Perfect Purchase: Sales Success with Bob Negen
46:04
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46:04In this episode of The Footwear Retailer Podcast, Pete Mohr welcomes retail expert Bob Negen of WhizBang! Retail Training. They discuss how independent retailers can thrive by creating a customer-first culture, mastering sales techniques, and providing exceptional experiences that keep customers coming back. Bob shares his “Perfect Purchase” framew…
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Leadership and Onboarding for Retail Success with Mark Wagner
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41:37In this episode, Pete Mohr speaks with Mark Wagner, a sixth-generation retailer and HR Director at Shoe Fly, about how to lead and scale a successful retail business. Learn how Mark integrates legacy with innovation, creates impactful onboarding processes, and aligns his team for sustainable growth. Key Takeaways: • How multi-generational leadershi…
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The Business Value Blueprint: Mastering the 6 Ps of Retail Success
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20:23What is your business worth? For many footwear retailers, the answer isn’t clear. In this episode of The Footwear Retailer Podcast, Pete Mohr introduces the Business Value Blueprint, a practical framework to align your operations, grow profitably, and build a legacy. Discover the 6 Ps of Retail Success—Promise, Product, Process, People, Promotion, …
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Introduction - How to Simplify Retail Chaos and Build a Profitable Shoe Store
5:47
5:47
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5:47In this very first episode of The Footwear Retailer Podcast, host Pete Mohr dives into the challenges of running a shoe store and how you can take back control of your business. Learn how to simplify the chaos, implement proven strategies, and reclaim your time and profits. This episode introduces the Business Value Blueprint, focusing on foundatio…
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In Small Steps, Big Success, host Kody Fitzjerrells explores the powerful impact of daily habits and tiny decisions on our lives and careers. Each episode dives into the idea that true success isn’t about giant leaps but about small, intentional actions we choose every day. Through real-life examples and personal stories, Kody reveals how minor dis…
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Join Kody Fitzjerrells as he simplifies the journey to success with intentionality and vision. In each episode of Disrupting You, Kody shares personal experiences, insights, and actionable steps to help you stay focused on your goals. Whether it's through vision boards, manifestation, or keeping things simple, Kody emphasizes the power of visualizi…
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Listen to this if you lack CONFIDENCE | Ep 39
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6:12In this episode, Kody Fitzjerrells shares strategies for building confidence by keeping promises to yourself. His key practice: plan five critical tasks the night before and consistently accomplish them. Over time, this creates momentum and real confidence. Kody stresses the importance of personal growth and avoiding people who encourage stagnation…
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In the Retail Talks podcast with Mark Denkler, listeners gain valuable insights into the pivotal role of video services for businesses. Denkler emphasizes how leveraging video content not only enhances brand visibility but also fosters deeper engagement with customers, ultimately driving sales and bolstering overall brand reputation in today's digi…
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In this episode, Kody highlights that whenever you are on the path of doing something incredibly challenging it’s OK to tell yourself that it’s hard. Truly, there is no failure unless you give up.By Kody Fitzjerrells
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These 5 tips can serve as a foundation for your success in all of your marketing endeavors for 2024!By Omni Retail Experience
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In this episode Kody, talks about why you need a defining word for your year to make it your best year yet! Hope you enjoy.By Kody Fitzjerrells
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Discover the secrets to crafting the perfect video ad on our podcast. Learn about the importance of good audio quality, a hint of lighting, and more in future episodes. Subscribe now to elevate your video advertising skills!By Omni Retail Experience
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Kody does a deep dive into the Macy's business model and how it affects their marketing and advertising success.By Omni Retail Experience
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In this episode, Kody breaks down stats from Starbucks. How much do they spend on marketing? How many locations? Hint: more than 35,000! Tune in and enjoy!By Omni Retail Experience
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In this episode, Kody touches on the exact way that he sets goals each and every year. Inspired by Grant Cardone, he outlines his five part framework to making each year your best year!By Kody Fitzjerrells
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Deckers Brands, renowned for its portfolio of iconic footwear and lifestyle brands, has built a formidable presence in the global market, and this session provided valuable insights into the key strategies that have driven their success.By Omni Retail Experience
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Listen in and gain valuable insights into the world of marketing and business strategies to broaden our understanding of how successful companies like Lululemon thrive!By Omni Retail Experience
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In this episode, Kody explores a fundamental aspect of retail marketing: the symbiotic relationship between in-store and online advertising. He emphasizes the importance of advertising differently in-store to enhance sales and so much more!By Omni Retail Experience
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Guest Feature: Gingerbread Man Running Company
44:06
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44:06Listen in to our very FIRST podcast guest on Retail Talks!By Omni Retail Experience
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All About the Customer: Why You Need Customer Data
19:27
19:27
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19:27As e-commerce has continued to evolve and reshape the retail landscape, it's crucial for businesses to stay ahead of the curve. Kody will take you on a journey through the evolution of e-commerce and share cutting-edge strategies to help your retail business thrive in the digital age.By Omni Retail Experience
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In this episode Kody discusses his recent learnings on vertical integration, and how you can implement that not only in your career, but if you own a business as well.By Kody Fitzjerrells
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Listen to Kody do a deep dive into data and why you need to utilize it in your business!By Omni Retail Experience
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In this video, we explore the differences between organic and paid advertising in retail marketing. We discuss the advantages and disadvantages of working with agencies versus managing marketing in-house. We also provide practical strategies for effective retail marketing, emphasizing the importance of digital marketing for staying competitive in t…
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In this episode, Kody discusses an early lesson he took away from reading Warren Buffett’s book on a compilation of letters to shareholders! Enjoy!By Kody Fitzjerrells
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In this episode, Kody challenges listeners to enjoy the journey and celebrate those milestones along the way. The key questions is this. How would you enjoy the process and celebrate differently if you knew you were guaranteed to get to where you wanna go? Enjoy!By Kody Fitzjerrells
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Join us on a journey of exploration, where we break down complex data concepts into digestible insights, ensuring you're equipped to make data-driven decisions that can transform your business. Whether you're looking to increase ROI, enhance customer satisfaction, or simply understand the world of data better, this episode does it all.…
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Listen to Kody explain all about social media marketing and finding the best practices for your business.By Omni Retail Experience
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Welcome to another enlightening episode of "Retail Talks." This week, we dive deep into the world of SMS services and unveil why it's a game-changer for small businesses. In an age where smartphones are practically glued to our hands, harnessing the potential of text messaging can catapult a business into the forefront of their market!…
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In this episode, Kody talks about two examples of things that “if you don’t know, can hurt you.” Enjoy!By Kody Fitzjerrells
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Join Kody Fitzjerrells, the Founder of Omni Digital Group, as he dives deep into the heart of our company. Discover the captivating journey of Omni Digital Group's evolution over the past six years, from its inception to the present day. Kody also walks through his top 3 pieces of advice to help retailers grow their stores in today's retail environ…
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Episode 31 | 10 Business Lessons in 10 Years - Part 2
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12:45In this episode, Kody covers the remaining five lessons that he learned over the first 10 years of his business career, his personal favorites, finding the right life partner bring clarity and take risks! Enjoy.By Kody Fitzjerrells
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Episode 30 | 10 Business Lessons in 10 Years - Part 1
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16:03In this episode, Kody breaks down his first five lessons in a two-part series, going over his 10 years in the business world so far! This one is sure to inspire, as well as teach you some of the early lessons he had at the beginning of his career.By Kody Fitzjerrells
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Episode 29 | Good. Featuring James Smithers
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19:27In this episode Kody is joined by James Smithers, friend and world class human. In this episode James and Kody talk about how bad experiences can turn into “good” experiences by one simple tweak in thinking. Enjoy!By Kody Fitzjerrells
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Just start. That’s all. Banger of an episode! QUIT THINKING, JUST GO. Enjoy this episode!By Kody Fitzjerrells
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In this episode Kody talks about why he is hiring a virtual assistant and how delegating is the most impactful thing for your business and helping your team. Enjoy!By Kody Fitzjerrells
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In this episode Kody highlights what he does when he’s going through a tough situation and when things get hard in life. Enjoy!By Kody Fitzjerrells
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In this episode, Cody talks about what his definition of being selfish really is and why he encourages you from time to time to be more selfish. Not a common thing you’re going to hear every day. Enjoy this episode, and I think you’ll take a lot away!By Kody Fitzjerrells
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They say that people don’t care how much you know, until they know how much you care. In today’s episode, Kody highlights how getting out in the marketplace and meeting people is the ultimate way to win business!By Kody Fitzjerrells
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In this podcast, Kody talks about his journey of arriving at a destination that he didn’t necessarily see but at one point wished for. In this podcast, it’s really asking yourself one major question. What did you expect when you really were staring your dream directly in the face? His advice? Keep going.…
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Have you ever had to give a public speaking talk and found yourself nervous? Did you know that nervousness and excitement are the same feeling physiologically inside your body? In today’s episode, Kody highlights these key differences in a strategy that he uses before he gives talks in front of larger groups of people or sales presentations. Enjoy!…
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I think the number one killer of success is distractions. Think about how much time you waste every day just being distracted on useless tasks. In this podcast episode Kody challenges you to analyze all of your distractions and how he thinks about presents and balance around certain topics.By Kody Fitzjerrells
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In this episode, Kody outlines lessons that he’s learned from reading the book Atomic Habits. This is an absolutely terrific book and if you haven’t, definitely pick it up! Well worth the read!By Kody Fitzjerrells
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