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visual noise

Omni Digital Group

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Marketing today is louder and messier than ever. On visual noise, Kody Fitzjerrells from Omni Digital Group shares honest insights and real-world strategies to help your business stand out and grow.
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Disrupting YOU

Kody Fitzjerrells

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In this podcast, Kody Fitzjerrells documents his journey of Disrupting himself. Disrupting or to disrupt has one definition as: to interrupt the normal course. Who wants normal? We need to do as it says, interrupt the normal course. Join me, let’s disrupt ourselves and realize our full potential. One final note, I was intentional with choosing Disrupting vs Disrupt. This is a lifelong journey. It never ends for those willing to chase it over a lifetime. Lets begin!
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Running a footwear store isn’t easy—you’re juggling inventory, managing staff, keeping customers happy, and trying to stay profitable. The Footwear Retailer Podcast is here to help you simplify the chaos, grow a business you love, and step confidently into your role as a leader. Hosted by Pete Mohr—a seasoned footwear retailer, business coach, and proud owner of two Shoetopia stores in Canada—this biweekly podcast delivers actionable strategies and inspiring stories from industry experts, su ...
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show series
 
In this episode, Melodie van der Baan, co-founder of MaxRetail, dives deep into one of retail’s most persistent challenges: excess inventory. Rather than starting with her background, Pete will immediately lead with a thought-provoking question to set the stage for a conversation packed with actionable insights. Listeners will walk away with: ✅ A b…
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Pete Mohr welcomes Dane from Management One for a no-nonsense conversation about one of the most critical and misunderstood aspects of retail: inventory. They explore the difference between inventory management and inventory planning, why open-to-buy isn’t outdated, and how retailers can use data to stop guessing and start profiting—even in uncerta…
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Want more customers walking through your door? This episode is a masterclass in marketing for independent shoe store owners. Pete is joined by Kody Fitzjerrells, founder of Omni Digital Group, to unpack the biggest marketing mistakes retailers make—and how to fix them. 💬 You’ll hear about: → The "Five-Mile Famous" strategy that puts your store in f…
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In this powerful conversation, Pete Mohr sits down with industry legend Alan Miklofsky to unpack the real reasons some footwear retailers thrive—and others close their doors too soon. From building a business that's not dependent on you, to understanding KPIs, valuation, and exit readiness, this episode offers essential strategies for every indepen…
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Struggling to grow your footwear retail business without getting overwhelmed? Josh Habre shares how he expanded from 6 to 15 stores, mastered acquisitions over openings, and built a leadership structure that fuels success. Learn how to apply EOS systems, decision-making frameworks, and succession planning to your business—whether you're a single-st…
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Independent retailers struggle with declining foot traffic, social media overwhelm, and marketing fatigue. But what if there was a way to turn things around? In this episode, Pete Mohr sits down with social media expert Crystal Vilkaitis to uncover strategies that help retailers grow their business, connect with customers, and increase sales. What …
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Are you a footwear retailer looking for expert mentorship, networking opportunities, and business growth strategies? In this episode, Pete Mohr sits down with Mark Denkler, President of the National Shoe Retailers Association (NSRA), to discuss how independent retailers can access exclusive industry resources to grow and future-proof their business…
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Do you ever feel drained at work or stuck in a routine that doesn’t align with your strengths? It doesn’t have to be this way. In this episode of The Footwear Retailer Podcast, Pete Mohr introduces the Best Job Blueprint, a strategic tool designed to help you align your work with your strengths, passions, and goals. Learn how to: → Define your drea…
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In this episode of The Footwear Retailer Podcast, Pete Mohr welcomes retail expert Bob Negen of WhizBang! Retail Training. They discuss how independent retailers can thrive by creating a customer-first culture, mastering sales techniques, and providing exceptional experiences that keep customers coming back. Bob shares his “Perfect Purchase” framew…
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In this episode, Pete Mohr speaks with Mark Wagner, a sixth-generation retailer and HR Director at Shoe Fly, about how to lead and scale a successful retail business. Learn how Mark integrates legacy with innovation, creates impactful onboarding processes, and aligns his team for sustainable growth. Key Takeaways: • How multi-generational leadershi…
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What is your business worth? For many footwear retailers, the answer isn’t clear. In this episode of The Footwear Retailer Podcast, Pete Mohr introduces the Business Value Blueprint, a practical framework to align your operations, grow profitably, and build a legacy. Discover the 6 Ps of Retail Success—Promise, Product, Process, People, Promotion, …
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In this very first episode of The Footwear Retailer Podcast, host Pete Mohr dives into the challenges of running a shoe store and how you can take back control of your business. Learn how to simplify the chaos, implement proven strategies, and reclaim your time and profits. This episode introduces the Business Value Blueprint, focusing on foundatio…
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In Small Steps, Big Success, host Kody Fitzjerrells explores the powerful impact of daily habits and tiny decisions on our lives and careers. Each episode dives into the idea that true success isn’t about giant leaps but about small, intentional actions we choose every day. Through real-life examples and personal stories, Kody reveals how minor dis…
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Join Kody Fitzjerrells as he simplifies the journey to success with intentionality and vision. In each episode of Disrupting You, Kody shares personal experiences, insights, and actionable steps to help you stay focused on your goals. Whether it's through vision boards, manifestation, or keeping things simple, Kody emphasizes the power of visualizi…
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In this episode, Kody Fitzjerrells shares strategies for building confidence by keeping promises to yourself. His key practice: plan five critical tasks the night before and consistently accomplish them. Over time, this creates momentum and real confidence. Kody stresses the importance of personal growth and avoiding people who encourage stagnation…
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In the Retail Talks podcast with Mark Denkler, listeners gain valuable insights into the pivotal role of video services for businesses. Denkler emphasizes how leveraging video content not only enhances brand visibility but also fosters deeper engagement with customers, ultimately driving sales and bolstering overall brand reputation in today's digi…
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In this video, we explore the differences between organic and paid advertising in retail marketing. We discuss the advantages and disadvantages of working with agencies versus managing marketing in-house. We also provide practical strategies for effective retail marketing, emphasizing the importance of digital marketing for staying competitive in t…
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Join us on a journey of exploration, where we break down complex data concepts into digestible insights, ensuring you're equipped to make data-driven decisions that can transform your business. Whether you're looking to increase ROI, enhance customer satisfaction, or simply understand the world of data better, this episode does it all.…
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Welcome to another enlightening episode of "Retail Talks." This week, we dive deep into the world of SMS services and unveil why it's a game-changer for small businesses. In an age where smartphones are practically glued to our hands, harnessing the potential of text messaging can catapult a business into the forefront of their market!…
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Join Kody Fitzjerrells, the Founder of Omni Digital Group, as he dives deep into the heart of our company. Discover the captivating journey of Omni Digital Group's evolution over the past six years, from its inception to the present day. Kody also walks through his top 3 pieces of advice to help retailers grow their stores in today's retail environ…
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Have you ever had to give a public speaking talk and found yourself nervous? Did you know that nervousness and excitement are the same feeling physiologically inside your body? In today’s episode, Kody highlights these key differences in a strategy that he uses before he gives talks in front of larger groups of people or sales presentations. Enjoy!…
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