The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily. Korpo Parks—a University of South Florida student, mic…

Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder of Creative Campfires, David Flynn brings his insight to creativity…

When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in your messaging. Ren Camacho, CEO of the Akron-Canton Airport shares the way he…

The beginning of the year is a chance to examine your marketing strategy and reevaluate if your tools, tactics, messaging and approach are heading in the right direction. Show host Kurt Kleidon provides his predictions on where marketing is going this year and how you can set yourself up for success. Brought to you by www.kleidon.com.…

Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she…

Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with groundbreaking and attention grabbing messaging on digital and social media platform…

In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. Brought to you by www.kleidon.com.By Kleidon & Associates

In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content. Brought to you by www.kleidon.com.By Kleidon & Associates

Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into. Brought to you by www.kleidon.com.…

What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them. Brought to you by www.kleidon.com.By Kleidon & Associates

Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in the future. Guests include graphic designer Taylor Smith, content manager Josh McCutcheon and creative director Tim Klinger. Brought to you by www.kleidon.com.By Kleidon & Associates

Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry.By Kleidon & Associates

How to you effectively market to audiences to whom English is not their native language? Can you rely on Google translate for your efforts? Host Kurt Kleidon talks to Hugo Gomez about how you can--and should--focus your marketing projects when targeting a Spanish-speaking audience.

Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.By Kleidon & Associates

Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.By Kleidon & Associates

Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.By Kleidon & Associates

Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.By Kleidon & Associates

Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.By Kleidon & Associates

Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning.

Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes.

Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.

Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.

Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.

Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring.

Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers.