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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP387: What Artists Need To Know About Branding ANd The Fan Journey
30:04
30:04
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Everyone talks about how important “branding” is for artists… but few explain how it actually fits into how your fans engage with you... In this episode of Creative Juice, Jack and Circa break down what artists really need to know about branding! Learn about how your brand identity directly impacts how your fans engage with you online and why the b…
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EP386: Ready, Fire, Aim For Artists - How To Launch Faster In Your Music Business
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29:32
As an artist, it's easy to feel stuck waiting for the perfect moment to launch something for your fans. There's a better way forward... In this episode of Creative Juice, Jack and Circa explore how to move faster in your music business by adopting a "learning as you go" mindset and using it to validate fan demand! Learn how to test ideas, launch qu…
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EP385: Music Career Profit Maximizers And How To Use Them
29:02
29:02
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29:02
Most artists wait way too long to offer something premium to their fans… In this episode of Creative Juice, Jack and Circa break down profit maximizers that create unforgettable experiences for your fans and unlock serious revenue in your music career! Learn when to start selling high ticket in your online store, what to offer, and how to keep it s…
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EP384: How To Eliminate Your Music Marketing Budget
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31:15
What if your music marketing could pay for itself? For artists with the right offer, it can... In this episode of Creative Juice, Jack and Circa continue our series on offers and dive into a powerful strategy that can eliminate your marketing budget altogether! Learn how the right offer, placed at the right point in your funnel, can fund your growt…
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EP383: Offers We Wish Every Artist Knew About
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29:56
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What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and sub…
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EP382: Make It Count and Load Up Your Next Release
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Should you focus your music marketing before your release or after it drops? We get this question all the time. The real answer? You need both... In this episode of Creative Juice, Jack and Circa break down how to build an effective release plan that actually converts your fans' attention into impact! From stacking bonuses ahead of streaming drops …
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EP381: Newsflash! Direct to Fan is NOT New!
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37:01
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More and more it seems like “Direct to Fan” is having a moment in the music industry...but it’s not a new concept and a lot of what you’re hearing about it misses the point entirely... In this episode of Creative Juice, Jack and Circa set the record straight on what “direct to fan” really means for artists. We unpack the buzz around D2F in the indu…
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EP380: What To Do AFTER You Get Traction Online
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29:45
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29:45
Going viral and building momentum with your fans online is important but what you do after those moments can make your marketing count... In this episode of Creative Juice, Jack and Circa unpack what to do once you've started getting attention online, whether it's from a viral video or slow, steady growth over time! Learn how artists get stuck in t…
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EP379: Jon Bellion, Fan Engagement, and Music Marketing To Pay Attention To
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24:39
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24:39
Want a masterclass in fan engagement? Not everything you see in the music industry is worth copying, but now and then, artists' release strategies really stand out... In this episode of Creative Juice, Jack and Circa break down Jon Bellion’s release strategy for Father Figure and why it’s one of the coolest fan-focused rollouts we’ve seen in a whil…
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As artists grow, it’s easy to let the little things slide. It’s the artists who stay locked in on the details who see long-term success... In this episode of Creative Juice, Jack and Circa dig into the small tweaks that lead to big results as your music career grows. Learn about how email and text personalization, fan recognition, and better messag…
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EP377: What Actually Holds Back Music Careers
36:33
36:33
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36:33
What's up Indies welcome back to Creative Juice, this is the podcast where we cover growing and monetizing your fan base and building your music career with marketing strategies that are working RIGHT NOW based on what we see every day at our music marketing agency and across our community of thousands of artists and bands, I hope you enjoy and sub…
…
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EP376: How We Run TikTok Ads As A Music Marketing Agency
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44:31
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“How about TikTok?” It’s one of the most common questions we get from artists and their teams when talking about running ads... In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don’t use Ti…
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EP375: Marketing Systems To Get You Unstuck
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30:39
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30:39
In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault... In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems th…
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EP374: Will Music Marketing Actually Help You Hit Your Goals?
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26:06
Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry? In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in …
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Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the thr…
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Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with of…
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EP371: Timing Your Calls To Action With Your Fans
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31:54
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Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an…
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EP370: 3 Split Tests To Perform across Your Music Marketing
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Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compar…
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EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
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Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn abo…
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EP368: Features, Benefits, and Storytelling To Your Fans
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What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and …
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EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
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The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journ…
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EP366: Following Up With Your Fans To Move Your Career Forward
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Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you …
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EP365: The Fan Segments You NEED To Pay Attention To
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Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for you…
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EP364: Building a 3 Dimensional Artist Brand
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36:17
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Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional…
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EP363: Studio Pro Marketing 101 With Carl Bahner
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47:17
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Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the worl…
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