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The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive. Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit ...
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HubSpot Reporting Hacks: Here's What Should Be on Your Dashboard
23:32
23:32
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In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the often-overlooked powerhouse of your CRM—reporting and dashboards. From avoiding common mistakes to building dashboards that actually drive action, this episode is packed with practical guidance for sales and marketing leaders.Together, Maryanne and Emily break do…
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In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a “meh” sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there.Here’s wha…
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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle
29:24
29:24
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29:24
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needle—and how to avoid common pitfalls.In thi…
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Becoming a Thought Leader: How to Build Trust in B2B Relationships
31:36
31:36
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In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B relationshipsTogether, they break down:- How to define and differentiate thought leadership from personal branding in the B2B context.- Simple strategies to get started with thought leadership using content you a…
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Emily and Maryanne dive into the essentials of adopting a new CRM, sharing their top do’s and don’ts to help you get the most out of your CRM implementation. Whether you're upgrading or starting fresh, they cover best practices for setting up, training, and optimizing your CRM system.Together, they cover:- Key do’s for CRM setup, including evaluati…
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Mastering Marketing Hub: Key HubSpot Features You Should Be Using
26:45
26:45
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In this episode of the B2B Sales & Marketing Hotline, Emily and Maryanne dive into the latest trends within HubSpot's Marketing Hub, offering insightful strategies to elevate your marketing efforts NOW. Together, they explore:- How HubSpot's marketing automation can save time while delivering highly personalized content based on CRM data.- How effe…
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Beyond the Hype: Making AI Work for Your B2B Strategy
32:45
32:45
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32:45
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down:- The importance of testing different AI tools to see what works best for your business- How AI can enhance sales enablement, streamline email communications, and improve lead …
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In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they bre…
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Crafting a Compelling B2B Podcast: From Concept to Launch
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21:04
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In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch. Together, they explore:- The benefits of this medium, from boosting brand awareness to generating leads- How podcasting offers a unique blend of personality and thought leadership that o…
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Mapping Content to the Buyer's Journey: A Sales-Driven Approach
20:19
20:19
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In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey.They break down: - Each stage of the buyer's journey—awareness, consideration, and decision—offering actionable strategies to map your content effectively.- How dual-purpose content can enhance both marketing outre…
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Unifying Your B2B Strategy Through HubSpot Integrations
20:37
20:37
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In this episode of The B2B Sales & Marketing Hotline, we're exploring the world of HubSpot integrations to help you craft a unified B2B strategy. Here, you'll learn:- How connecting HubSpot with other tools can streamline your operations and make HubSpot your "single source of truth." - How to conduct a tech audit to identify integration opportunit…
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Streamlining Your Sales Funnel with HubSpot Automation
25:35
25:35
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In this episode, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation.In this episode, you'll learn:- How to effectively align sales and marketing efforts by focusing on the buyer's journey from awareness to decision-making- The importance of creating a well-defined sales process before implementing automat…
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Content Repurposing: Getting More Mileage Out of Your Content
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20:13
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In this episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.In this episode, you'll learn:- How to identify repurposable content- Repurposing strategies- How to tailor repurpose…
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