Best Lena Hock And Daniel Thomason Podcasts (2025)

1
Retiring products – Season Finale 27:13

4+ y ago27:13

27:13

How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh.By Lena Höck and Daniel Thomason

1
Mars Colonisation Mini-Series – Part 3: Launch 18:36

4+ y ago18:36

18:36

What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.By Lena Höck and Daniel Thomason

1
Mars Colonisation Mini-series – Part 2: Delivery 26:11

4+ y ago26:11

26:11

Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.By Lena Höck and Daniel Thomason

1
Mars Colonisation Mini-Series – Part 1: Discovery 18:44

4+ y ago18:44

18:44

We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!By Lena Höck and Daniel Thomason

1
Open Borders Mini-Series – Part 3: Launch 24:37

4+ y ago24:37

24:37

We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!By Lena Höck and Daniel Thomason

1
Open Borders Mini-Series – Part 2: Delivery 16:31

4+ y ago16:31

16:31

The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!By Lena Höck and Daniel Thomason

1
Open Borders Mini-Series – Part 1: Discovery 23:16

4+ y ago23:16

23:16

Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.By Lena Höck and Daniel Thomason

1
Dungeons & Dragons Mini-series – Part 3: Launch 23:12

4+ y ago23:12

23:12

In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?By Lena Höck and Daniel Thomason

1
Dungeons & Dragons Mini-series – Part 2: Delivery 20:05

4+ y ago20:05

20:05

We're talking tone and style in this second episode about D&D. What's the current language and how will our new product fit in? We also focus on naming and decide to rename our product – listen in for its new name!By Lena Höck and Daniel Thomason

1
Dungeons & Dragons Mini-series – Part 1: Discovery 20:55

4+ y ago20:55

20:55

What would a new D&D product for seniors look like and what considerations do we need to keep in mind? We talk user and buyer personas and analyse how the new product fits into the existing D&D range.By Lena Höck and Daniel Thomason

1
Season 2: Teaser episode 1:55

5y ago1:55

1:55

We're back with a new format: mini-series! Three episodes on one topic – even more insights. We'll talk you through the product development process, focusing on one aspect for each episode – discovery, delivery and launch. To come soon!By Lena Höck and Daniel Thomason

1
Networked Thoughts – Roam 34:52

5y ago34:52

34:52

Roam is reinventing note-taking: rather than a hierarchical structure, they focus on relationships between ideas – similar to how our brain works. How did they build a product with such strong product market fit? And what's #RoamCult? Find out in this episode!By Lena Höck and Daniel Thomason

1
Own It Now – Zip 33:36

5y ago33:36

33:36

How does Zip, a Buy Now Pay Later option, differ from a credit card? Why is it important for a business to strive for alignment with its users' interest? And why is it important to live by your core values? All this and more, here!By Lena Höck and Daniel Thomason

1
Reinvent Remote – Zoom 35:49

5y ago35:49

35:49

How did Zoom become everyone's favourite video call software even though it was late to the party? And what should it focus on next? We're talking big innovation here – things like re-inventing remote work, improving remote collaboration, etc.By Lena Höck and Daniel Thomason

1
No Hijacking – Airport Security 33:11

5y ago33:11

33:11

What is airport security hired to do? How can airports improve our experience? Could a passenger satisfaction department solve issues with long waits and intrusive checks? All this and more, in our airport security episode!By Lena Höck and Daniel Thomason

1
Pyjama King – Peter Alexander 33:25

5y ago33:25

33:25

From making pyjamas in his mum's kitchen to Australia's fave loungewear designer – today it's all about PJ king Peter Alexander. Who are Peter's competitors (spoiler: it's not other loungewear) and what's up with that vanilla caramel scent?By Lena Höck and Daniel Thomason

1
To Party or Not – Big birthdays 32:14

5y ago32:14

32:14

We expertly apply product management and marketing principles to Daniel's 30th birthday. Teresa Torres' opportunity solution tree helped us figure out how to celebrate, and G2's go-to-market playbook guided us in launching the birthday product.By Lena Höck and Daniel Thomason

1
Tech and Workouts – Beat81 41:18

5y ago41:18

41:18

Berlin startup Beat81 is reinventing exercise by combining efficiency, technology and community. We cover all parts of the product – from heart rate monitors to the social aspect – and explore Beat81’s user personas & messaging.By Lena Höck and Daniel Thomason

1
Introducing Product Management and Product Marketing 35:33

5y ago35:33

35:33

Lena and Daniel explain what it is like to be a product manager or a product marketer. They talk through how the roles are different, what they have in common, and the important skills for each. Visit shipitshoutit.com for more!By Lena Höck and Daniel Thomason

1
Craft Beer and Punks – BrewDog 35:58

5y ago35:58

35:58

How do you turn a love of beer into a multi-million dollar business? We talk through BrewDog's product strategy and leave no barstool unturned – covering drink offerings, pub layout, and even speculating about a beer hotel...By Lena Höck and Daniel Thomason

1
Nutrition First, Taste Second – Huel 37:15

5y ago37:15

37:15

Meal replacements have taken the dieting market by storm. But Huel isn't just a weight loss solution: instead, it’s a time & money saver, a sustainable food source, a way to control nutrition. Join us for powdered product insights.By Lena Höck and Daniel Thomason

Podcasts Worth a Listen

Lena Hock And Daniel Thomason Podcasts

Podcasts Worth a Listen

1
Ship It Shout It

Lena Höck and Daniel Thomason

1
Retiring products – Season Finale 27:13

1
Mars Colonisation Mini-Series – Part 3: Launch 18:36

1
Mars Colonisation Mini-series – Part 2: Delivery 26:11

1
Mars Colonisation Mini-Series – Part 1: Discovery 18:44

1
Open Borders Mini-Series – Part 3: Launch 24:37

1
Open Borders Mini-Series – Part 2: Delivery 16:31

1
Open Borders Mini-Series – Part 1: Discovery 23:16

1
Dungeons & Dragons Mini-series – Part 3: Launch 23:12

1
Dungeons & Dragons Mini-series – Part 2: Delivery 20:05

1
Dungeons & Dragons Mini-series – Part 1: Discovery 20:55

1
Season 2: Teaser episode 1:55

1
Networked Thoughts – Roam 34:52

1
Own It Now – Zip 33:36

1
Reinvent Remote – Zoom 35:49

1
No Hijacking – Airport Security 33:11

1
Pyjama King – Peter Alexander 33:25

1
To Party or Not – Big birthdays 32:14

1
Tech and Workouts – Beat81 41:18

1
Introducing Product Management and Product Marketing 35:33

1
Craft Beer and Punks – BrewDog 35:58

1
Nutrition First, Taste Second – Huel 37:15

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