Welcome to indspark! with Lori Webb. Indspark is a Danish word that comes from European football. However, the word is regularly used to show outside information, inspiration, motivation and the occasional (friendly) kick in the butt. These will also be the focus of this podcast. Won't you join me? After all, everyone can use a little indspark! For more information: https://indspark.com
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Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests. From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that wor ...
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The Empowered Learning Podcast ignites inspiration through insightful dialogues on education and leadership. Host Andy Bennetts engages notable educators, administrators, and thinkers in discussions that illuminate best practices, overcoming adversity, and the transformational power of lifelong learning.
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Daigle Bites season 2 is a special audio journey hosted by Grammy Award-winning artist, Lauren Daigle. The multi-platinum singer is sitting down with some of her all-time heroes in different fields to answer her most asked question: “What would Lauren Daigle be doing if she wasn’t pursuing music?” Each compelling interview will explore the passion and purpose behind the guest’s start in their respective careers. Special guests from this season include psychotherapist and New York Times-bests ...
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From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot
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26:03What do you do when your dream property faces 18 zoning restrictions? You pivot. In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’…
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SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth
31:42
31:42
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31:42Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online. We dive into why search engine optimizat…
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Converting Our Starter Home Into a Successful Airbnb
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22:30What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb. Time-stamps: Our history in the …
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Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley
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37:30Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling. Time-stamps: Meet Gwen Tinsley of Grit and Tenacity (1:36) What holds you back from selling confidently (7:46) Learning to sell based on se…
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Redefining Success After 50 with Jen Hardy
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32:38Jen Hardy In this episode, Andy sits down with Jen Hardy, a vibrant content creator, award-winning podcaster, and fearless advocate for living fully—at any age. Together, they unpack Jen’s journey from podcasting rookie to YouTube star with over 100,000 subscribers, and how she’s helping people over 50 discover their voice in the digital world. The…
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Does My Short-Term Rental Need a Social Media Account?
22:25
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22:25Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work? In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-…
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Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers
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45:26Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. Time-stamps: Lori’…
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Why Morgan Wallen’s Brand Works—and What Small Biz Owners Can Learn
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33:41What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career. Time-stamps: My personal connection to Morgan Wallen’s music (1:10) A little background on Morgan Wallen (10:52) Releasing an immense amount of…
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Business Systems for a Short-Term Rental with Kassie Layne
38:38
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38:38What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly . T…
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From Golden Handcuffs to Digital Freedom with Jean-Marc Herrada
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34:40Jean Marc Herrada Description: In this bold and energizing episode, Andy sits down with Jean-Marc Herrada, a former Fortune 100 engineer turned digital entrepreneur who built a 1.5 million-follower Instagram empire—all while holding down a demanding 12-hour-a-day corporate job. They dive into JM’s leap from a “safe” high-status career into the unce…
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Owning Short-Term Rentals as a Couple: The Airbnb Rental Diaries
37:10
37:10
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37:10Are you curious about what it’s like to own short-term rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans. Time-stamps: Caleb’s favorite birthday memories (1:36) What Caleb says Ali does for work (4:06) What really…
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Ikigai, Bushido, and the Way Forward with Lori Tsugawa Whaley
33:25
33:25
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33:25Lori Tsugawa Whaley Description: In this powerful episode, Andy sits down with Lori Tsugawa Whaley, a speaker, author, and teacher who bridges ancient wisdom with modern challenges. From overcoming a traumatic brain injury to guiding women in prison and young people toward their purpose, Lori’s life is a living testament to the power of ikigai—a Ja…
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Interior Design Solutions for Short-Term Rental Owners with Morgan Wise
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39:55Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamp…
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Faith, Focus & Feeding the Community with Minister Bernard Marrow
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42:52Minister Bernard Marrow Description: In this soul-stirring episode, Andy is joined by Minister Bernard Marrow, a passionate entrepreneur, minister, and community leader on a mission to serve others through faith, creativity, and action. Together, they dive deep into what it means to lead with conviction in uncertain times, build purpose-driven busi…
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Post Malone’s Country Pivot Is a Masterclass in Marketing
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19:01What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps: Background on Post Malone (1:05) Releasing three sin…
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Recurring Revenue & Real Impact: Greg Russell’s Entrepreneurial Playbook
37:47
37:47
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37:47Greg Russell Description: In this episode, Andy sits down with Greg Russell, a digital marketing pioneer and purpose-driven entrepreneur who’s been in the game since the early days of the Internet. Together, they dive deep into how to build a business that brings freedom—not just another stressful job in disguise. Greg shares his journey from progr…
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How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex
45:36
45:36
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45:36How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps: Meet Hannah and hear the story behind Pilates Bar Lex (1:47) Investing in br…
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Redefining Leadership & Learning: A Conversation with Jason Webb
23:14
23:14
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23:14Jason Webb Description: In this episode, Andy Bennetts is joined by Jason Webb, a resilient entrepreneur and the Vice President of Abundant TV, to explore the heart of empowered learning, leadership, and storytelling. Together, they unpack the power of authentic podcasting, the value of AI tools in content creation, and the deeper purpose behind th…
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Defining Your Unique Value Proposition to Stand Out in Your Market
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16:47Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy! Time-stamps: Defining UVP (1:23) UVPs for realtors (2:37) Why I don’t ask my clients for their UVP (3:30) UVP examples from my clients (5:07) Brand Strategy Framework (8:17) Finding your own UVP (11:25) Mentio…
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Unlocking Human Potential with AI — A Chat with Nick Blasi
27:46
27:46
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27:46Nick Blasi Summary: In this empowering episode, Andy Bennetts sits down with Nick Blasi, Co-Founder and COO of Personos, to explore how AI-driven personality psychology can revolutionize workplaces and education. Nick shares his journey from corporate finance to entrepreneurship, highlighting how understanding individual personalities can transform…
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Working With Influencers to Market Your Short-Term Rental with Kelly Cain
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35:13Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engagin…
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Level Up Your Listing: From Setbacks to Success in Real Estate
53:16
53:16
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53:16Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53) Success is a poor teacher (18:37) Power Hour (26:34) It’s not just about…
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Taking the DIY Approach for Your Branding with Kristina Bleiler
34:18
34:18
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34:18Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30) Taking the leap into entrepreneurship (3:04) Finding the hidden gems in your brand (4:53) DIYing your creative direction (7:48) Building a brand as a sh…
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How Real Estate Agents Can Use AI as a Marketing Assistant
22:34
22:34
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22:34How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps: ChatGPT and Gemini (2:34) Using AI as your marketing as…
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Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs
36:03
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36:03Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market. Victoria is …
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Why Your Real Estate Business Needs to Utilize Email Marketing
28:21
28:21
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28:21Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps: Is email marketing dead? (1:30) A personal Flodesk story (3:06) Professional designs and customiza…
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Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan
58:16
58:16
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58:16Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps: Get to know Georgia (1:39) Transitions in brokerage (3:13) Rebranding Brand & Market (4:32) The most common mistakes that realtors make (10:26) Defining your ideal client (16:37)…
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Let's Play The Newlywed Game with Your Brand!
15:40
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15:40What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business! Time-stamps: The newlywed game (1:12) Getting back to the basics (2:13) Brand values and identity (5:14) Examining your client experi…
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Building a Standout Personal Brand with Izzy Waite
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32:05
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32:05Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing fo…
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Crafting a Powerful Client Experience for Your Brand
24:02
24:02
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24:02Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success. Time-stamps: The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentione…
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The Anti-Trends Report to Making Marketing Easier for Your Business
27:40
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27:40What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09) Being on every single platform (8:05) Keep the authenticity…
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Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps: My history in business (3:49) Identifying my new ideal client (8:2…
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ESC Conference 2025: Return to the Bungalou
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43:34Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning…
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Real Life Stories from an Airbnb Superhost
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39:12We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so…
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ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs
17:58
17:58
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17:58**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to dis…
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Leveraging AI for Small Business Success: ChatGPT, Gemini, and More
24:18
24:18
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24:18In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research,…
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Brand Analysis for Created Colorful - Service Providers, This One is for You!
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25:45
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25:45Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience …
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How to Build Your Personal Brand and Become a Thought Leader
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32:47
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32:47Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influe…
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Brand Strategy through the Eyes of a 5-Year-Old
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22:41Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for work A few of Huxley's favorite things (including making her brothers laugh!) Huxley's dream job when she grows up Some of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune …
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From Clickers to AI: Educating the Future with Darren Ward
1:01:22
1:01:22
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1:01:22Darren Ward Summary: In this episode, old friends Darren Ward and Andy Bennetts discuss their history and connections in the education and technology industry. They also talk about the evolution of education technology and the enduring mission to support teachers and students. The critical need for immediate data collection and analysis in educatio…
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Lead with Love: A Conversation with Phil Routly on Life and Leadership
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56:56Phil Routly Summary: In this episode, Andy and Phil discuss the format for their upcoming conversation on leadership and learning, with Phil sharing insights into his upbringing and career path. The conversation then shifts to a discussion about their children's accomplishments and their own diverse career journeys. Phil and Andy then delve into a …
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Beyond the Blockchain: Crypto, Code & Convictions with Ken Brengle
53:02
53:02
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53:02Ken Brengle Summary: This episode between friends Kenneth Brengle and Andy Bennetts covers a wide range of topics. They discuss their experiences navigating the crypto space, emphasizing the lessons learned from losses and the significance of discerning legitimate projects. Kenneth provides insights into his entrepreneurial journey, detailing the c…
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A Lil Sass & Laughter: Building Inclusive Education with Kassy Lopez-Sonchar
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33:22Dr. Kassy Lopez-Sonchar Summary: Long-time friends, Andy and Kassy enjoy their time together discussing early education and their paths since parting ways as third grade teacher partners many years ago! Kassy presents her research findings on the impact of preschool attendance on kindergarten readiness for Indigenous students, emphasizing the role …
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Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"
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26:52In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies: The DRIP Matrix: Delegation, Replacement, Investment, Production Time…
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Join Andy for this brief but exciting announcement about the culmination of Season 1, a boatload of new content, and the introduction of our brand-new newsletter, Empowered Learning Bytes! Sign up now: https://tagdeo.com/6XhTdH And make sure to catch up on all the incredible episodes you missed in Season 1! Apple: https://tinyurl.com/elp-apple Spot…
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Shaping Minds, One Cube at a Time with Isabella Gipson
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35:53Isabella Gipson Summary: In this episode, Isabella Gipson and Andy Bennetts discuss personal anecdotes and professional experiences. Isabella shares her personal and professional journey, from growing up in Germany to her current role as the Director of Channel Sales at Merge EDU. They also engage in a detailed discussion about the Merge Cube and M…
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Creative Content Creation: Social Media Strategies for Content Droughts
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36:10
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36:10In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods. Key Tak…
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Kassie Layne: LIVE Brand Analysis of OBM and Photography Business
1:26:20
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1:26:20Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential …
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The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a so…
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UGC and Influencer Marketing with Chelsea Gilson
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31:04Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integr…
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