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Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods and other manufacturers. We aim to use the podcast to help provide a unique insight in to the retail marketing landscape and how to best to navigate it!
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MPG Path Forward Podcast: Mastering Amazon Managed Services Platform to Grow Your eCommerce Business
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29:13
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The digital marketplace is transforming at an unprecedented rate, especially on platforms like Amazon, where consumer engagement and purchase behaviors are continuously evolving. For marketers looking to fuel online brand growth, our latest podcast offers invaluable insights to help you better master Amazon’s platform and grow your eCommerce busine…
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MPG Path Forward Podcast: Winning in the Complex Grocery Channel
30:07
30:07
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What does it take to drive sales and profitable growth this year in the Grocery channel? Always a complex channel, Grocery is undergoing dramatic changes, given a growing omnicommerce landscape, evolving consumer behaviors, and mounting pressures on both shoppers and retailers. How can emerging and established brands successfully navigate all of th…
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Navigating the Complexities of the Drug Class of Trade
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44:38
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Suppliers are feeling heightened pressure as drug retailers look for ways to drive foot traffic, differentiate, and stay relevant with shoppers. The U.S. retail Drug channel continues to face multiple headwinds that are putting pressure on sales and margins. Highly impacted by post-COVID changing consumer habits and preferences, it’s also experienc…
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What it Takes to Get in the Club Store Basket – and Stay There
56:12
56:12
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Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of more and more members – all thanks to a value proposition that combines bulk value with a “treasure hunt” experience. For national brands and increasingly, DTC brands, the big goal is to get in the Club Store bas…
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With 600+ #Retail Media Networks today, each operating in a #walledgarden, many brands are finding it touch to determine where to put their money for best ROI. How can you evaluate performance across #RMN partners? Which KPIs are most meaningful? What should we use to connect the dots between #ad exposure and #sales? Join IAB‘s Jeff Bustos, Andy Mu…
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Retail Media Networks (RMNs) are receiving enormous attention and energy right now, as literally hundreds of retail and retail-related ecosystems look to monetize their value as advertising platforms. The speed of investment and start-up of so many RMNs have caught many CPGs off balance. While this breathless enthusiasm is yielding great opportunit…
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