“What’s the BUZZ?” is a live format where leaders in the field of artificial intelligence, generative AI, agentic AI, and automation share their insights and experiences on how they have successfully turned technology hype into business outcomes. Each episode features a different guest who shares their journey in implementing AI and automation in business. From overcoming challenges to seeing real results, our guests provide valuable insights and practical advice for those looking to leverag ...
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There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget t ...
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Strategies for Product-Led Growth of AI Agents (Leah Tharin)
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30:08Is your company ready to realize the true potential of AI agents or just riding the hype train? In this episode, host Andreas Welsch sits down with Leah Tharin, an expert in product-led growth, to discuss how businesses can effectively use AI agents to transform their operations and drive success. Leah shares her insights on the complexities of int…
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Greg P. Liccardi - The Holy Grail of Marketing
31:44
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31:44Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Mar…
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Transforming Leadership with an AI Mindset (Matt Lewis)
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29:39How can leaders foster a true AI mindset among their teams? In this episode, host Andreas Welsch illuminates this pressing question with guest Matt Lewis, CEO and Chief Augmented Intelligence Officer of LLMental. Drawing from decades in Data & AI leadership roles in healthcare/ life sciences, Matt shares invaluable insights into how a leadership mi…
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Decoding the Hype with Real Insights on Agentic AI (Peter Gostev)
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26:12What if you could cut through the noise of AI hype and truly understand agentic AI's potential? In this episode, host Andreas Welsch engages with Peter Gostev, Head of AI at MoonPig, to explore the practical implications of AI agents in business. Together, we delve into key distinctions between genuine agentic capabilities and simple workflows, as …
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Navigating AI Governance for Business Success (Maxim Ioffe)
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21:31What if the secret to harnessing AI in your business lies in strong governance and collaboration? In this episode, host Andreas Welsch speaks with Maxim Ioffe, Director Global IA CoE at WESCO, about the critical role of governance in AI adoption. They explore how companies can strategically align technology with business goals while fostering an in…
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Bridging the AI Gap When Transforming Business Culture (Camila Manera)
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24:54It's the age-old problem: business and technology stakeholders don't speak the same language. But why do we need them to come together—and how can that happen? In this episode of "What's the BUZZ?—AI in Business," host Andreas Welsch engages in a compelling conversation with Camila Manera, an AI expert and entrepreneur, as they explore the critical…
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Is Vibecoding the Future of App Development? (Matt van Itallie)
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25:52What if you could create a fully functional app just by expressing your idea in natural language? In this episode, host Andreas Welsch catches up with Matt van Itallie, the founder and CEO of Sema, to explore the exciting world of vibecoding. Discover how vibecoding is democratizing app development, enabling even those without programming skills to…
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Transforming AI Agents into Reliable Enterprise Assistants (Tomas Gogar)
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28:01What if the next member of your team could be an AI agent, designed to think independently, adapt, and collaborate seamlessly with others? In this episode, host Andreas Welsch engages in an enlightening conversation with Tomas Gogar, CEO and co-founder of Rossum, as they explore the potential of AI agents in the modern workplace. Together, they dis…
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Kenny Smithnanic - The Direct Response Marketer
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32:38Kenny Smithnanic is an experienced marketing leader with a strong background in driving growth through digital strategy, content marketing, and customer engagement. Currently serving as a key figure at Mint Mobile, Kenny has led successful initiatives that enhance brand presence and deliver measurable results. With previous roles emphasizing data-d…
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Unlocking Agentic AI's Potential in the Future of Work (Dan Sodergren)
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30:36What if the future of work includes team members who aren't human but highly capable AI agents? In this episode of “What’s the BUZZ?—AI in Business,” host Andreas Welsch engages in a fascinating discussion with Dan Sodergren, a seasoned keynote speaker and tech futurist, on the swiftly changing landscape of AI agents and their implications for the …
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Unlocking the Future of AI Agents (Eduardo Ordax)
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28:44What if your next co-worker was an AI that could think and act like a human? In this episode of “What’s the BUZZ?,” host Andreas Welsch sits down with Eduardo Ordax, Generative AI Lead at AWS, to explore the groundbreaking world of AI agents and their potential to revolutionize business operations. As companies race to adopt AI, Eduardo shares valu…
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Burning for AI Without Burning Out (Joe Reis)
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27:23Can AI truly reshape the future of work, or is it just another passing trend? In this episode of "What's the BUZZ?", host Andreas Welsch sits down with Joe Reis, a seasoned authority in data engineering and a passionately outspoken advocate for mental wellness in tech. Join them as they dive into the real implications of AI in modern business, expl…
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Navigating AI's Impact on Leadership and Human-Centric Innovation (Kate O'Neill)
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27:51What if the next big decision-maker in your business wasn't a human, but an AI system designed to enhance human capabilities and drive strategic results? In this episode of "What’s the BUZZ?—AI in Business," host Andreas Welsch engages in a compelling conversation with Kate O'Neill, the Tech Humanist, who shares her extensive knowledge on the inter…
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How a Trained Workforce Unlocks AI’s Full Potential (Nico Bitzer)
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27:32What if the key to unlocking AI’s potential in your business wasn’t just the technology—but how you prepare your team to use it? In this episode of What’s the BUZZ?, host Andreas Welsch and Nico Bitzer, CEO and Co-Founder of Bots and People, explore how businesses can move beyond the AI hype and start seeing real, measurable outcomes. Together, the…
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Scaling Your AI Program with Citizen Developers (Ian Barkin)
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28:36What if your next big innovation didn’t come from your IT department, but from a non-technical team member empowered to create AI-driven applications? In this episode, host Andreas Welsch and guest Ian Barkin (Entrepreneur, Investor, and Author) explore the transformative potential of citizen development and its role in breaking down barriers to di…
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Which AI Agent Framework Is Right For Your Business? (Guest: Kiumarse Zamanian)
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23:22What if your next team member wasn’t human, but an AI agent capable of planning, self-correcting, and collaborating with other agents to deliver results? In this episode, host Andreas Welsch and guest, Kiumarse Zamanian PhD (Senior Product Executive), dive deep into the rapidly evolving world of AI agent frameworks, revealing how they’re transformi…
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Mastering AI For Marketing (Guest: Leanne Shelton)
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27:59Is AI just another buzzword, or can it truly revolutionize your business? In this episode, host Andreas Welsch and guest Leanne Shelton break down how business leaders can cut through the hype and harness AI to achieve meaningful results. Key takeaways include: - How to integrate AI tools into existing workflows without losing your team’s unique st…
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Automate Your Document Processing With LLMs (Guest: Petr Baudis)
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29:55Is your business ready to harness the full potential of AI? Learn how to move beyond the hype and use AI tools like large language models (LLMs) to drive real outcomes in document processing, enterprise integration, and more. In this episode of What’s the BUZZ?—AI in Business, host Andreas Welsch is joined by guest Petr Baudis, co-founder and CTO o…
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Supercharge Your Business Processes With Collaborative AI Agents (Guest: Bernhard Ritz)
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29:02In this episode, Bernhard Ritz (CEO & Founder, Ainzel) and Andreas Welsch discuss supercharging your business processes with collaborative AI agents. Bernhard shares his insights on introducing AI agents into business functions and provides valuable advice for listeners looking to elevate their business operations with the help of a virtual team of…
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Enable Next-Level Process Automation With Generative AI (Guest: Jeremy Gilliland)
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25:23In this episode, Jeremy Gilliland (Automation & AI Leader) and Andreas Welsch discuss how Generative AI enables next-level process automation. Jeremy shares his learnings on vendors adding agentic AI to their RPA products and provides valuable advice for listeners looking to explore both technologies together.. Key topics: - Describe how Generative…
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Scaling Go-to-Market (GTM) for Entperise Generative AI (Guest: Nicole Wieberneit)
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31:02In this episode, Nicole Wieberneit (Sales & Go-To-Market Leader) and Andreas Welsch discuss scaling go-to-market (GTM) for enterprise Generative AI. Nicole shares her approach to introducing technology innovations such as AI to sales teams, and provides valuable advice for listeners looking to scale their product sales through an enabled and engage…
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Red-Teaming And Safeguards For LLM Apps (Guest: Steve Wilson)
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27:48In this episode, Steve Wilson (Co-Lead OWASP Top 10 for LLM Apps & Author) and Andreas Welsch discuss red-teaming and safeguards for LLM applications. Steve shares his insights how Generative AI vulnerabilities have evolved from embarrassing to financially risky and provides valuable advice for listeners looking to improve the security of their Gen…
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Special: The 9 Aspects of AI Leadership (Launch of AI Leadership Handbook)
1:29:34
1:29:34
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1:29:34In this special episode, Andreas Welsch launches his new AI Leadership Handbook together with fellow AI leaders: - Matt Lewis (Founder & CEO, LLMental) - Brian Evergreen (CEO of The Future Solving Company) - Maya Mikhailov (Founder & CEO, SAVVI.AI - Paul Kurchina (Enterprise Architecture Community Leader) - Harpreet Sahota (Developer Relations Expe…
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The 4 Generative AI Challenges You Can't Ignore (Guest: Quentin Reul)
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28:12In this episode, Quentin Reil (Founder & Chief AI Officer) and Andreas Welsch discuss the four key challenges of Generative AI that you can't ignore. Quentin shares his story about leveraging business data as a differentiator and provides valuable advice for listeners looking to overcome the most common issues surrounding Generative AI applications…
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Leverage The AI Hype And Disillusionment For Business Impact (Guest: Lasse Rindom)
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27:06In this episode, Lasse Rindom (AI Lead, BASICO) and Andreas Welsch discuss leveraging the AI hype and disillusionment to drive business impact. Lasse shares his story from previous hype cycles in Automation and AI to the latest one of Generative AI and provides valuable advice for listeners looking to get actionable insights into driving AI adoptio…
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How AI Agents Will Change The Way We Work (Guest: Marek Kowalkiewicz)
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28:22In this episode, Marek Kowalkiewicz (Professor & Author) and Andreas Welsch discuss how AI agents will change the way we work. Marek shares his insights on the economy of algorithms that guide our everyday lives and provides valuable advice for listeners looking to learn how AI agents will shape our workplace. Key topics: - Describe the evolution f…
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Exploring Generative AI In Procurement (Guest: Pedro Berrocoso)
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28:40In this episode, Pedro Berrocoso (Digital Procurement & Automation Advisor) and Andreas Welsch explore Generative AI in Procurement. Pedro shares example) on leveraging the latest generation of AI in Procurement and provides valuable advice for listeners looking to identify opportunities for leveraging this technology in their own business. Key top…
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Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strateg…
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Cutting Through The Generative AI Hype — An Analyst Perspective (Guest: Marc Beccue)
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28:53In this episode, Mark Beccue (Independent Market Analyst) and Andreas Welsch cut through the Generative AI hype. Mark shares examples of B2B software vendors leading the Generative AI development and adoption based on past learnings, and provides valuable advice for listeners looking to ascertain where the AI market is going. Key topics: - Assess t…
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Adopting Data-Centric Machine Learning For Small Datasets (Guest: Jonas Christensen)
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28:13In this episode, Jonas Christensen (Senior Data & Analytics Leader) and Andreas Welsch discuss adopting a data-centric Machine Learning approach for small datasets. Jonas shares learnings on improving data quality before building models and provides valuable advice for listeners looking to improve their results with small data sets. Key topics: - D…
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Building AI Agents For Business With A Mixture Of Assistants (Guest: Jeremy Ravenel)
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27:58In this episode, Jeremy Ravenel (Founder naas.ai) and Andreas Welsch discuss building AI agents for business with a mixture of assistants. Jeremy shares his journey from corporate finance to building a technology platform for AI agents and provides valuable insight) for listeners looking to increase efficiencies in their business with the help of A…
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Scaling Enterprise AI Products For Business Impact (Guest: Srujana Kaddevarmuth)
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28:14In this episode, Srujana Kaddevarmuth (Senior AI CoE Leader) and Andreas Welsch discuss scaling enterprise AI products across the business. Srujana shares her insights on applying a product mindset to building AI capabilities and provides valuable advice for listeners looking to scale their AI applications across the enterprise. Key topics: - Produ…
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Are Your AI Agents Ready For Enterprise Decision-Making? (Guest: Kence Anderson)
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26:02In this episode, Kence Anderson (Founder & Machine Teaching Expert) and Andreas Welsch discuss how you can determine if your AI agents are ready for enterprise decision-making. Kence shares his learnings on building autonomous AI agents for top Fortune 500 companies and provides valuable advice for listeners looking to get started with agents in th…
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Drive Sustainability And Energy Efficiency With AI Leadership (Guest: Philippe Rambach)
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28:32In this episode, Philippe Rambach (Chief AI Officer, Schneider Electric) and Andreas Welsch discuss driving sustainability and energy efficiency with AI leadership. Philippe shares (their story/journey/insights/perspective/learnings/examples) on (specific aspect of topic) and provides valuable (advice/tips/insights) for listeners looking to (achiev…
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Go Beyond Quick-Win Use Cases For Generative AI (Guest: Randy Bean)
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29:06In this episode, Randy Bean (Founder, Data & AI Leadership Exchange) and Andreas Welsch discuss going beyond quick-win use cases for Generative AI. Randy shares perspective on data and AI leadership, spanning more than 35 years of experience in the industry, and provides valuable advice for listeners looking to move from quick wins to strategic AI …
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Tom Berry is CMO at the CFA Institute where he leads a global team responsible for brand strategy, new learner acquisition, and engagement with over 200,000 members across the world. Prior to CFA Institute, Tom was Global Product Director at the Red Flag Group and previously worked in marketing at Euromoney Institutional Investor. In this episode o…
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Increase Engagement For Responsible AI Programs (Guest: Elizabeth Adams)
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30:04In this episode, Elizabeth M. Adams (Leader of Responsible AI) and Andreas Welsch discuss increasing engagement in Responsible AI programs. Elizabeth shares findings from her doctoral research on responsible AI engagement in Fortune 10 companies and startups. She provides valuable insights for listeners looking to create effective responsible AI pr…
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Prepare For A Future Of Converging Technologies And AI (Guest: Bernard Marr)
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28:38In this episode, Bernard Marr (Futurist & Author) and Andreas Welsch discuss preparing for a future of converging technologies and AI. Bernard shares his insights on the next wave of AI-driven innovation and provides valuable examples for listeners looking to seize opportunities across their business when data, AI, mixed reality, and many more capa…
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Empower Women To Thrive In Data & AI (Guest: Sadie St Lawrence)
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26:47In this episode, Sadie St. Lawrence (Founder of Women in Data & Human-Machine Collaboration Institute) and Andreas Welsch discuss how leaders can empower women to thrive in Data & AI. Sadie shares her story in data and data science and provides valuable tips for listeners looking to increase overall diversity on their teams in an age where AI needs…
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Supercharge Your Retrieval Augmented Generation (RAG) App With A Knowledge Graph (Guest: Anthony Alcaraz)
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25:42In this episode, Anthony Alcaraz (Chief Product Officer) and Andreas Welsch discuss supercharging your Retrieval Augmented Generation (RAG) application with a knowledge graph. Anthony shares his experience expanding Generative AI applications and large language models and provides valuable tips for listeners looking to get even more relevant result…
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Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her role…
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Strengthen Your Cybersecurity Against Generative AI Hackers (Guest: Carly Taylor)
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31:32In this episode, Carly Taylor (Director of Franchise Security Strategy, Activision/ Call of Duty) and Andreas Welsch discuss strengthening your security against Generative AI hackers. Carly shares examples of Generative AI's use to aid black hat and white hackers in their cat-and-mouse game. Carly provides valuable insights for listeners looking to…
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Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative an…
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Improve Your User Experience With Generative AI (Guest: T. Scott Clendaniel)
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26:54In this episode, T. Scott Clendaniel (VP & AI Instructor, Analytics-Edge) and Andreas Welsch discuss improving your user experience with Generative AI. Scott shares his perspective on making business applications more accessible with AI and provides valuable tips for listeners looking to get more business value from AI projects. Key topics: - Democ…
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Prepare Your Business Teams For Generative AI (Guest: Bill Schmarzo)
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27:46In this episode, Bill Schmarzo (Professor & Author, Dean of Big Data) and Andreas Welsch discuss preparing your business team for Generative AI. Bill shares his learnings from teaching business teams about data literacy and provides valuable insight) for listeners looking to help their stakeholders develop a better understanding of Data, Artificial…
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Stay On Top Of Generative AI Industry News (Guest: Conor Grennan)
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27:42In this episode, Conor Grennan (Dean of Students, MBA Program & Head of Generative AI, NYU Stern School of Business) and Andreas Welsch discuss how you can stay on top of Generative AI industry news. Conor shares his insights on learning about Generative AI and provides valuable advice for listeners looking to focus on the key AI news for their job…
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Create A Sustainable Future With Generative AI (Guest: Mark Minevich)
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29:14In this episode, Mark Minevich (Chief Digital AI Strategist & Author) and Andreas Welsch discuss creating a sustainable future with AI. Mark shares his perspective on using artificial intelligence that serves our planet and provides valuable advice for listeners looking to align their AI initiatives with sustainable, ethical AI objectives. Key topi…
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Get Your Business Ready For The E.U. AI Act (Guest: Andrea Isoni)
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22:53In this episode, Andrea Isoni (Chief AI Officer) and Andreas Welsch discuss how you can prepare for the E.U. AI Act. Andrea shares his insights on the upcoming regulation as well as AI-related ISO certifications and provides valuable insights for listeners looking to better understand the impact of regulation on their AI products. Key topics: - Und…
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Generative AI In The Enterprise — Trends & Predictions (Guest: Daniel Faggella)
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26:21In this episode, Daniel Faggella (Founder, Emerj Research) and Andreas Welsch discuss the big trends and predictions for Generative AI in the enterprise. Daniel shares his insights on Generative AI and provides valuable advice for listeners looking to implement AI in business this year Key topics: - Anticipate key trends for Generative AI in 2024 -…
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Designing Human-AI Collaboration For Adaptable Processes (Guest: Enrico Santus)
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25:25In this episode, Enrico Santus (Human-AI Collaboration Leader) and Andreas Welsch discuss designing human-AI collaboration for adaptive processes. Enrico shares his experience in balancing the strengths of humans and AI for optimal results in business processes by gaining trust and sharing a long-term vision. Key topics: - Design processes for huma…
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