Best Matt Everitt Podcasts (2025)

1
Kate Pluth on Scaling Content at Dropbox With AI and Taste 42:24

1d ago42:24

42:24

What does it really take to run a high-output, high-quality content engine inside a global SaaS company? In this episode, Kate Pluth, former head of Dropbox’s Content Strategy team, explains how she built an operation where structure, data, and editorial taste work in sync. She shares how agile, cross-functional pods keep work moving, how a databas…

1
Lauren Everitt on Okta's Newsroom-Driven Content Strategy 41:37

8d ago41:37

41:37

How to turn an enterprise content team into a true newsroom? In this episode, Lauren Everitt explains how she built Okta’s in-house editorial engine on journalism-grade storytelling, data-driven analysis, and hard results. She shares her “story first, channel second” philosophy, the team’s unique “second-day coverage” approach, and the guardrails t…

1
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and Buyers Remember 43:56

15d ago43:56

43:56

Kirti Sharma runs marketing for Adobe Learning Manager and Captivate. She starts every plan with product marketing insights, treating them like a sixth sense. A 2,000-person survey feeds reports, keynotes, and posts that AI tools cannot copy, while channels follow, not lead. Her two-tier workflow lets Copilot and Firefly draft low-risk pieces and k…

1
Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse 38:29

22d ago38:29

38:29

Jennifer Clark turns Zoom content into revenue. She runs a small team that treats every post, video, and webinar like a sales tool. Their pod setup pulls product marketing, lead gen, and writing into one tight team. Jobs land in Zoom Docs, get sorted fast, and appear on dashboards that show actual wins, such as demo bookings and live sales calls. L…

1
Mallory Russell on Earning AI Mentions and Winning Discovery Beyond SEO 44:03

29d ago44:03

44:03

Mallory Russell took Square from one blog to a 40-person content engine that spans editorial, web, social, and organic search. She believes content must be strategic, measured, and linked to every go-to-market move. Big ideas start small, then grow into reports, webinars, and sales assets. She challenges marketers on attribution: "Content is not a …

1
Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations 43:24

1M ago43:24

43:24

Running an enterprise content engine that truly moves revenue demands more than shiny AI tools and blog posts. In this episode, Stephanie Losee details how she built newsroom-style content teams at large companies. She shares hard-won lessons from Autodesk on earning stakeholder trust, pooling budgets for projects, and defending quality even when e…

1
Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones 39:36

1M ago39:36

39:36

What does it take to turn a scrappy content team into a high-output, high-ROI enterprise content engine? In this episode, Lane Scott Jones shares the blueprint behind Zapier’s content machine: how she proved 454% ROI, built a 30-person team from four, and used AI to scale output by 30%, all while keeping a strong human editorial voice. Lane shows h…

1
Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo 31:19

2M ago31:19

31:19

Tracey Wallace, Director of Content Strategy at Klaviyo, explains why her team starts with distribution first. Every piece gets a channel-specific promotion plan before a single word hits the doc. She shows how to manage requests from many squads with a simple Slack intake, keep quarterly roadmaps tight, and protect quality through legal checks and…

1
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach 49:05

2M ago49:05

49:05

Enterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue. He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer …

1
Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel 36:30

2M ago36:30

36:30

Get a front-row seat to a bold, unconventional approach to enterprise content with Matt Hummel, CMO of Pipeline360. In this episode, Matt shares how he personally flew out to hand-deliver a research report to over 700 marketers, shaping a content strategy built on trust. He explains how his team uses research-driven, one-on-one conversations to cre…

1
Rhonda Hughes on Enterprise Content That Creates Value, Not Noise 45:26

2M ago45:26

45:26

What does it really take to build a high-performing enterprise content engine? In this episode, Rhonda Hughes reveals how she transformed scattered content operations into award-winning, data-driven machines. She shares practical frameworks for turning content teams into strategic business partners, building pod-based structures, leveraging imperfe…

1
Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content 46:18

3M ago46:18

46:18

See how Heike Young, Head of Content, Social & Integrated Marketing at Microsoft Advertising nails enterprise content. In this episode, Heike explains why she measures success by shifted perspectives, not just metrics, and how her team prioritizes influence over reach. She breaks down how content, creative, and marketing ops work together at Micros…

1
Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy 39:55

3M ago39:55

39:55

Go behind the scenes of enterprise content marketing with Kay-Kay Clapp, Head of Content & Social at Typeform. In this episode, Kay-Kay reveals how leading B2B SaaS teams build content engines that fuel growth without sacrificing creativity or speed. She shares practical frameworks for managing content debt, running large-scale campaigns, and colla…

1
Breaking Down the Walls of Enterprise Content Marketing (Season Intro) 13:59

3M ago13:59

13:59

“How do the largest, most complex B2B SaaS teams actually get content out the door?” Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing. Ty shares firsthand lessons from leading content at UiPath during hy…

1
Yes, There Is Value in AI & Content: Season Wrap-up 21:38

5M ago21:38

21:38

In this season finale, hosts Ty Magnin and Tim Metz reflect on what they've learned from their conversations with seven AI content pioneers. They distill the key themes that emerged, from AI as a writing partner rather than a replacement to the rise of personality-driven marketing, and consider what the next 12 months might bring for content teams …

1
Alex Halliday (AirOps) on Making AI Content That’s Impossible to Copy 45:35

5M ago45:35

45:35

Alex Halliday takes us from Silicon Valley's coffee shops to the cutting edge of AI content strategy. He reveals how his company AirOps helps brands build sophisticated 50-step AI workflows that transform basic prompts into high-performing content. As founder and CEO, Alex shares his "treasure hunt" approach to uncovering unique organizational data…

1
Ines Lee on Using AI to Grow Ali Abdaal's 6M+ YouTube Empire 38:45

5M ago38:45

38:45

In this episode, Ines Lee shares her journey from teaching economics at Oxford to leading content for Ali Abdaal's 6-million-subscriber YouTube empire. She offers practical insights into how her team balances AI efficiency with human creativity across their content operations. While highlighting various AI-powered workflows — from video editing to …

1
Parthi Longanathan (Letterdrop) on AI-Powered Social Selling for the 99% 43:14

5M ago43:14

43:14

In this episode, Parthi Longanathan explains why his company pivoted from SEO content tools to LinkedIn-focused social selling and how this shift reflects broader changes in the content marketing landscape. After seeing declining demand for SEO services and changing search behaviors due to AI tools, Parthi recognized that AI-assisted, personality-d…

1
Stewart Hillhouse on the AI Playbook for Tomorrow’s Content Teams 43:08

5M ago43:08

43:08

In this episode, Stewart Hillhouse shares a refreshingly practical perspective on how content teams can thrive in an AI-accelerated environment. Fresh from a three-year run as Head of Content at Mutiny and now heading to StoryArb as VP of Content, Stewart offers concrete workflows, AI prompting techniques, and a clear vision for how content teams s…

1
Thenuka Karunaratne (daydream) on Building SEO Moats with AI 34:03

5M ago34:03

34:03

In this episode, Thenuka Karunaratne shares how companies can create sustainable competitive advantages ("moats") in SEO as AI transforms search. With extensive experience in programmatic SEO, Thenuka explains why simply using AI to generate content isn't enough — the real advantage comes from proprietary data and strategic implementation. Despite …

1
Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content 38:02

6M ago38:02

38:02

In this episode, Kyle Coleman, CMO at copy.ai, brings clarity and practical wisdom to the AI content conversation. His perspective is positive, practical, and backed by remarkable results: over $50 million in pipeline generated for copy.ai with just $37,000 spent on demand generation. Kyle introduces the concept of "AI-synthesized content" as disti…

1
AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex 39:00

6M ago39:00

39:00

In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we're still at "the very bottom of the S-curve of adoption" for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the ty…

1
AI & Content: Where’s The Value? 15:45

6M ago15:45

15:45

“Hello... is there anybody out there creating real value with AI?” Welcome to a new season of the Animalz Podcast, where hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) go on a quest to cut through the AI noise and find the real pioneers creating value with AI. In this season introduction, Ty and Tim explain why they've ch…

1
Nigel Clark - Dodgy 32:51

11M ago32:51

32:51

In this episode, we have the pleasure of chatting with Nigel Clark, the talented singer, songwriter, and frontman of the band Dodgy. Nigel takes us behind the scenes of his songwriting the challenges and joys of writing music, and how his approach to songwriting has evolved over the years. We also explore his solo projects and the creative journey …

1
Ulysses Wells 26:57

11M ago26:57

26:57

In this episode, we sit down with the incredibly talented singer-songwriter Ulysses Wells. We dive into his musical journey, creative process, and the inspirations behind his unique sound. Ulysses shares insights into his work so far and his plans for the future! Check out Ulysses work here; links to listen Intagram As always, thank you so much for…

1
Paul Linehan - The Frank and Walters 29:58

12M ago29:58

29:58

On this episode Paul Linehan joins me from The Frank and Walters. Hailing from Cork, Ireland, The Frank and Walters have been a staple in the alternative rock scene since the early '90s Paul shares anecdotes from the band’s early days in Cork, including their first gigs / recordings and the local music scene. as well as news on some upcoming shows …

1
Neil Collins Author of International Velvet 42:21

1y ago42:21

42:21

Welcome Back! In this episode, we chat with Neil Collins, the author of “International Velvet,” a compelling dive into the Welsh indie scene of the 1990s. Neil takes us on a nostalgic journey through the vibrant music culture of the era, sharing insights into the bands, the music, and the cultural impact that defined a generation. Links to buy the …

1
Unbelievable Truth - Andy Yorke and Nigel Powell 48:43

3y ago48:43

48:43

Welcome to another episode! This week Andy Yorke and Nigel Powell of Unbelievable Truth join me to discuss the bands influences, their song writing process, getting signed and loads more. Unbelievable truth were such an influence on my own music so this was an absolute joy. You can follow Andy and Nigel on twitter below (while its still here) Andy …

1
The Montrose Avenue - Paul Williams & Matt Everitt 37:04

3y ago37:04

37:04

This episode Paul Williams and Matt Everitt join me to talk about The Montrose Avenue and the Demon re-issue of their debut album Thirty Days Out. Paul and Matt share anecdotes from the bands time in Japan, the recording and writing of the album and their influences. I had a lot of fun recording this one and both were very generous with their time.…

1
Ryan Kershaw 26:07

3y ago26:07

26:07

In the first of what I hope to be 'showcase' episodes of the podcast. I'm delighted to be joined by Ryan Kershaw. We talk about his musical journey so far and his musical influences. Ryan has his debut single out next month (November 4th) with an album due in January. Make sure you follow Ryan on the socials and you can pre-order his music below! V…

1
BIS - Manda Rin & Sci-Fi Steven 23:35

3y ago23:35

23:35

This episode Amanda and Steven of BIS join me to talk about their 5th studio album 'Systems Music for Home Defense' and the upcoming tour. They shed light on the recording and writing process and loads more! For the tour dates and album details hit the link below! bisnation.com As always, thank you so much for your support! If you would like to con…

1
James Walsh - Starsailor 32:14

3y ago32:14

32:14

On this episode I'm delighted to be joined by James Walsh. James talks about the recent 20 year anniversary tour of their debut album Love is Here, his formative years, song writing process and forthcoming new material. I really enjoyed talking with with james who was very generous with his time. Keep up to date with Starsailor and James's solo new…

1
CUD - Will Potter 32:42

3y ago32:42

32:42

Welcome back! On this episode I was delighted to speak again to Will Potter of CUD. Will talked about the forthcoming 30 year anniversary tour of Asquarius, how the band were formed, musical influences and the writing process of their new material. I had a great time catching up with Will again and it was great to get the low down on whats next for…

1
Alex White - The Electric Soft Parade 34:34

3y ago34:34

34:34

On the episode I'm joined by Alex White one half of Brighton's The Electric Soft Parade. Alex provides an insight into the bands early influences, their rise to fame and their writing and recording process. As always, thank you so much for your support! If you would like to contribute financially to help keep things ticking along, here's a link whe…

1
Mike Heaton - Embrace 24:52

3y ago24:52

24:52

Hey All! On this episode I had a great chat with Mike Heaton of Embrace. Mike talks about the writing and recording of their upcoming new album 'How to be a person like other people' which is released at the end of the month and the upcoming tour. Mike also shares his musical influences and hair metal days! Details of the album and upcoming tour ca…

1
Paul Laird. Author of The Birth and Impact of Britpop 35:59

3y ago35:59

35:59

Welcome back! on this episode I have a fascinating chat with Paul Laird whose new book The Birth and Impact of Britpop explores this musical phenomenon in a refreshing and personal way. Paul marries his encyclopedic knowledge of music with some very frank, introspective observations and anecdotes. If you are a lover of the era and books on the well…

1
David Gedge - The Wedding Present 35:13

3+ y ago35:13

35:13

This episode I'm joined by David Gedge of The Wedding Present. David talks to me about his musical influences, his song writing process, the continuation of the Sea Monsters 30th anniversary tour and lots more. Really enjoyed this one, links to the website are below. scopitones.co.uk As always, thank you so much for your support! If you would like …

1
Michele Stodart 40:47

3+ y ago40:47

40:47

This episode Michele Stodart joins me to talk about her early musical influences, how she approaches song writing, collaborations and lots more. Really enjoyed this one. Please do check out Michele's solo work. Links to her patreon and socials are below! www.patreon.com/michelestodart michele-stodart.bandcamp.com twitter.com/MicheleStodart www.face…

1
Tom McRae 34:39

3+ y ago34:39

34:39

Absolutely delighted to be joined by one of the UK's finest song writers Tom McRae. Tom talks about his writing process, collaborations, how he approaches a new album and loads more. So honored to speak to Tom who was incredibly generous. New material and Tour on the horizon! https://tommcrae.com As always, thank you so much for your support! If yo…

1
Update Episode 1:29

3+ y ago1:29

1:29

Hello! Unfortunately this is not a regular episode but an update to inform you all that its becoming increasingly difficult if not impossible to release episodes on a weekly / regular basis. As you know I’m not part of any network and without sponsorship it’s becoming really hard to secure guests and share their stories with you as regularly as I h…

1
Charlotte Cooper - The Subways 28:05

3+ y ago28:05

28:05

On this episode Charlotte Cooper of The Subways joins me to talk about writing and recording their new album, early influences, the legacy of Rock and Roll Queen and loads more! Keep up to date with the new album release and tour dates here: www.thesubways.net As always, thank you so much for your support! If you would like to contribute financiall…

1
Charley Stone 32:19

3+ y ago32:19

32:19

On this episode I am delighted to be joined by Charley Stone. Charley has worked with many bands over the years and we talk about her time with Salad, Gay Dad and Sleeper. We also talk about Charley's musical influences and solo writing and recording process. Links are below! Charley on Spotify Charley on BandCamp As always, thank you so much for y…

1
Turin Brakes - Gale Paridjanian 31:43

3+ y ago31:43

31:43

This episode I'm delighted to be joined by Gale Paridjanian from Turin Brakes. Gales joins to talk about the writing and recording process of his debut solo album HIFILOFI SCIFIWIFI. We also talk a bit about Turin Brakes and future releases! Make sure to check out Gale's album as its ace... Links below! On Vinyl Amazon Music As always, thank you so…

1
The Cardigans - Magnus Sveningsson 38:50

3+ y ago38:50

38:50

This episode Magnus Sveningsson bass master from The Cardigans joins me talk about the bands beginnings, musical influences, studio time and his solo projects. Great stuff from Magnus here who was very generous with his time! Links to his new solo project Råå are below - check it out! Råå - Spelar Pierce & von Euler Råå - Ljungens Lag Råå - Skånes …

1
Jane Savidge - Author. PR Savidge & Best 33:10

3+ y ago33:10

33:10

This episode I go back to Britpop with Jane Savidge co-founder and head of public relations company Savage & Best. Jane is widely credited as being one of the main instigators of the Britpop movement in the '90s. Jane talks about her first book 'Lunch With The Wild Frontiers: A History Of Britpop And Excess in 13 and a 1/2 Chapters' published in Ma…

1
Ed Harcourt 31:39

3+ y ago31:39

31:39

This episode I'm Joined by Ed Harcourt. Ed talks about his new band Loup Garoux which features Cass Browne and Richard Jones. We also discuss his solo material, his writing process and a lot more. Listen to Loup Garoux here: loupgaroux.com Ed's Music is here: edharcourtmusic.com As always, thank you so much for your support! If you would like to co…

1
Sleeper - Jon Stewart 29:50

3+ y ago29:50

29:50

On this episode Jon Stewart joins me to talk about his new book,"Dylan, Lennon, Marx & God" Sleeper, The Wedding Present and his time in the states. Buy Jon's book here: Dylan, Lennon, Marx & God As always, thank you so much for your support! If you would like to contribute financially to help keep things ticking along, here's a link where you can …

1
Britpop Bands Knockout Tournament Part 2 with James from the Oasis Podcast 1:10:24

3+ y ago1:10:24

1:10:24

Its finally here! part two of my collaboration with the Oasis podcast. If you have not yet heard part one make sure you pop over to the Oasis podcast platform and listen to that first. Links below! podcasts.apple.com spotify.com As always, thank you so much for your support! If you would like to contribute financially to help keep things ticking al…

1
Sea Fever - Iwan Gronow 26:46

3+ y ago26:46

26:46

On this episode I'm joined by Iwan Gronow of Sea Fever. Sea Fever is a five piece collective fronted by Iwan Gronow (Haven, Johnny Marr) on vocals and guitars, alongside singer Beth Cassidy (Section 25), the band also features New Order’s Tom Chapman and Phil Cunningham (Marion) with Elliot Barlow on drums. Iwan talks about how they came to collabo…

1
Kathryn Williams 37:56

3+ y ago37:56

37:56

This episode I'm joined by the amazingly talented Kathryn Williams. Kathryn discusses her early musical influences, the song writing process and her forthcoming album and live dates. Head over to Kathryn's website below for all the details on her anthology box set and other releases. kathrynwilliams.co.uk As always, thank you so much for your suppo…

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