Best Matt Sykes Podcasts (2025)

1
Seventh Heaven 33:13

5d ago33:13

33:13

This week's episode finds Matt and Rich at Woolley Village Hall with Tom Moore and Patrick Hibbin - who will play the role of Geoffrey in the upcoming premiere of 'The Village Hall' in September 2025 at LBT Huddersfield. It's a madcap comedy musical with a big heart. Don't miss it! You can book tickets at www.thelbt.org Find out more at www.richsyk…

1
Six Degrees of Lamination 39:36

12d ago39:36

39:36

Becky Leanne joins the podcast to give us an insight into her backstory for Frances and her development of the character. You can watch the podcast on YouTube at https://youtu.be/quoATdzobnA You can book tickets for the premiere run from 10-13 of September 2025 at LBT Huddersfield at www.thelbt.org.By Richard Sykes

1
Jimmy Armitage - The Sales Recruitment Blueprint 50:03

12d ago50:03

50:03

There’s a reason why some companies consistently hire high-performing salespeople - and it’s not about inflated salaries or over-hyped job ads. It’s about thinking like a recruiter. In this episode, I sit down with Jimmy Armitage, a seasoned recruiter who challenges his clients to build a sound commercial business case before they hire - and then u…

1
S02E05 - Five Star 26:56

19d ago26:56

26:56

Matt and Rich are at Netherton Community Centre with Paige Fletcher this week, to discuss her role as Helen in the new musical: 'The Village Hall' which premieres at LBT Huddersfield in February. You can see more of Paige on this podcast: https://podcasts.apple.com/gb/podcast/stage-struck-the-am-dram-banter-podcast/id1800650898…

1
2-Minute Sales Tip: End every call like this 1:39

24d ago1:39

1:39

2 MIN SALES TIP: End Better Connect with Matt: LinkedIn: https://www.linkedin.com/in/matt-sykes/ Website: http: https://www.salescadence.co.uk/ Sales Professional? Want to benchmark your sales skills against the best in your industry? Take The Salescadence Sales Audit and find out. B2B Sales Leader? Looking for clarity around why your sales process…

1
S02E04 Four Walls 20:36

26d ago20:36

20:36

On this week's podcast, Matt and Rich are joined by James Clare, LBT Huddersfield's Head of Production for The Village Hall premiering in September 2025. The unusual set-up and staging are the primary focus with some hints at the storylines and the development of some of the show's bravest facets.By Richard Sykes

1
S02E03 Three's A Crowd 25:09

1M ago25:09

25:09

The story of one of the songs from The Village Hall - a new chaotic musical comedy being premiered at LBT Huddersfield in September 2025. 'Together' has been through many different iterations and this podcast episode links the strands and presents the finished piece as it's being rehearsed by the company. The charity link is here: http://www.honley…

1
Chris Reeve - Recession-Proof Yourself: 6 LinkedIn Power Plays 38:57

1M ago38:57

38:57

There may be trouble ahead! The UK economy is flat-lining, the word on the streets is there’s more pain to come and none of this is helping salespeople create pipeline. So how can you inject some optimism and engagement into a stagnant marketplace? In this episode, I sit down with Chris Reeve, founder at Reeve Social Media, to hear his advice on ho…

1
Review: I Got A Mule! , Tom Green 41:06

1M ago41:06

41:06

Bill and Mark bounce between 1997 and 2025 with a review of a recent comeback offering by Tom Green. If you haven't already done so please consider watching this special available on Amazon: I Got A Mule! so that you can support the artist and disagree with everything we say. Theme music: El Cha Cha Man by Juanitos. Juanitos, led by Juan Naveira, i…

1
Review: Lucid - A Crowd Work special, Matt Rife 27:21

1M ago27:21

27:21

Bill and Mark finally grab the zeitgeist by the lapels with a review of a recent offering by Matt Rife. If you haven't already done so please consider watching this special available on Netflix: Lucid - A Crowd Work special so that you can support the artist and disagree with everything we say. Theme music: El Cha Cha Man by Juanitos. Juanitos, led…

1
Review: For The Masses, Eddie Pepitone 36:09

1M ago36:09

36:09

Bill and Mark tackle a 2020 offering from The Bitter Buddha himsef, Eddie Pepitone. If you haven't already done so please consider watching this special available for free on Youtube: For The Masses so that you can support the artist and disagree with everything we say. Theme music: El Cha Cha Man by Juanitos. Juanitos, led by Juan Naveira, is the …

1
S02E02 Second Time Is Easier 45:03

1M ago45:03

45:03

Editor, Maria Sykes, joins Matt and Rich to discuss the process from the first ideas to the first rehearsal. You can watch the video version here: https://youtu.be/zCyGvfjS6qM And you can grab tickets at www.thelbt.orgBy Richard Sykes

1
S02E01 First: Principals 58:31

2M ago58:31

58:31

Matt and Rich return for a second series of the podcast and begin after the auditions, with the cast already in place. They look back at the writing process, the launch night and discuss the auditions for the principals. Follow the journey through to the opening night and discover what it takes to make a musical premiere happen.…

1
From 'Uddersfield to Brid' 29:56

2M ago29:56

29:56

The 'possibly' last episode of By George - from Page to Stage, recorded at LBT Huddersfield. Matt discusses the show's transition to Bridlington with Rich and they chat about the show's abridgement from a 2hr+ to a 1hr show. Next week sees the podcast title change as a new show premiere approaches.By Richard Sykes

1
Review: I'm an Entertainer, Wanda Sykes 34:40

2M ago34:40

34:40

Bill and Mark venture into new territory with another veteran comedian whose work is new to them as they review Wanda Sykes' latest special. If you haven't already done so please consider watching her latest Netflix special I'm an Entertainer so that you can support the artist and disagree with everything we say. Theme music: El Cha Cha Man by Juan…

1
Review: Local Act, Maria Bamford 35:45

2M ago35:45

35:45

As our listening figures soar into the thin end of double digits we turn our attention to the acclaimed Minnesota veteran and alt-darling Maria Bamford. If you haven't already done so please consider watching her latest Netflix special Local Act so that you can better follow along with our frankly irrelevant thoughts. Theme music: El Cha Cha Man by…

1
David Revell - Hiring? How to Attract Top Sales Talent 54:09

2M ago54:09

54:09

There’s a reason why most Sales job adverts fail to attract top sales talent and it all lies in the fundamental principles of selling. In this episode, I sit down with David Revell, founder at Charta Recruitment, to talk about why most sales job ads read like ransom notes and what employers can do to become more visible in their hiring process. If …

1
Review: Love you, Adam Sandler 37:53

2M ago37:53

37:53

Hot off a record 17 listens for our groundbreaking new podcast we review Adam Sandler's latest offering: Love You. This could be a make or break moment for Sandler's career so strap in for a 37 minute thrill ride of commentary. Which I think we can all agreee is too long. Theme music: El Cha Cha Man by Juanitos. Juanitos, led by Juan Naveira, is th…

1
The Buyer's Journey; The Facts About the 60% You Never See!" 27:14

3M ago27:14

27:14

It’s a common acceptance that 60% of the sales cycle is over before a buyer talks to a sales person. In this episode, I explore the evidence that supports this belief, share what each of the steps in the Buyers Journey looks like and why salespeople need to know. I also unpack the 6 destinations that Buyers can find themselves in on a 1st time disc…

1
Trade Show Success: The Best Sales Pitch Ever! 43:31

3M ago43:31

43:31

In this episode, I share some insights into the world of Trade Shows and offer some advice around how to get more out of attending – be that as an exhibitor or an attendee. I also unpack a ‘pitch’ framework that I share with my clients to help them deliver a compelling conversation-starter with those potential customers who visit their stand: P – P…

1
Review: Your Friend, Nate Bargatze 40:05

3M ago40:05

40:05

Bill and Mark open the batting for this podcast with a review of the comedy special Your Friend by current giant of the scene Nate Bargatze. Pay no attention to the name of the podcast mentioned as we had to change it when we found out it was already taken. Pay no attention to the opinions expressed either as we are old. Theme music: El Cha Cha Man…

1
Cassandra Andrews - The Silent Struggles of High-Net-Worth Men 40:24

4M ago40:24

40:24

On this episode, I’m joined by therapeutic coach Cassandra Andrews, who works specifically with high-net-worth men in their forties, who despite their success, are searching to find new purpose in their life. We explored how Cassandra makes it easy for her ideal client to self-diagnose and shares how providing complimentary self-help tools can supp…

1
Sales Slump? Here's 9 Ways to Avoid Being Placed on a PIP! 32:37

5M ago32:37

32:37

In this episode, I explore some of the options available to anyone in sales who is struggling and offer advice around how they can take matters into their own hands and start the process of improvement. Sales isn’t easy, I’m not suggesting it is. But I am suggesting that the help needed to fix a failing sales strategy is there – you’ve just got to …

1
Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson 15:49

5M ago15:49

15:49

In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world—and local tourism—can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building, using a standout campaign from Hattiesburg, …

1
Why Sales Training Fails: Eliminate the Risk of Wasting Your Training Budget 28:13

5M ago28:13

28:13

In this episode, I expose some of the risks companies face when they invest in sales training and the reasons why some training fails to deliver – these are: A lack of purpose Who’s in the room A lack of aftercare Zero reinforcement An absence of Sales Management Maintaining regular sales training to deliver long-term sustainable change is essentia…

1
Dan Berthiaume of Chain Store Age Breaks Down How to Pitch Exclusive Q&As 18:33

5M ago18:33

18:33

In this episode of Digital PR Explained, Dan Berthiaume, Senior Editor of Chain Store Age, breaks down how to pitch exclusive Q&A interviews that stand out. Learn what editors are looking for, common mistakes to avoid, and actionable tips to refine your strategy.

1
Stop Chasing New Clients! The untapped goldmine sitting in your existing customer database 38:22

6M ago38:22

38:22

In this episode, I share 8 pieces of advice that will help support a sales strategy based on finding new business within existing customers – these are: Get the basics right - know your numbers Keep what you’ve got - retention strategy Prune your database - search for ICPs Seller beware! Tenders and RFPs suck Account based marketing - hyper-focusse…

1
How Cassandra Brooklyn Picks Products to Feature in Top Publications 22:21

6M ago22:21

22:21

Big news! We Earn Media is wrapping up, but the journey doesn’t end here. Join Britt Klontz on Digital PR Explained for more PR insights and strategies. Follow the new podcast on Apple Podcasts, Spotify, or wherever you listen to keep learning and growing with us. Thank you for your support over the years—we can’t wait to see you on the new feed!…

1
Fred Copestake - Profit with Principles: The Art of Ethical Selling 59:30

7M ago59:30

59:30

In this episode, I sit down and talk all things sales training & coaching with Fred Copestake, founder of Brindis, a specialist Sales Training & Coaching Consultancy. With over 24 years experience in the L&D industry, and author of 3 insightful sales books, there isn’t much that Fred doesn’t know about helping sales professionals up their game and …

1
Stefan Boyle - The LinkedIn Ghostwriter 59:45

10M ago59:45

59:45

On this episode, I sit down for a fireside chat with friend of the podcast, Stefan Boyle. This is our third episode together and I can’t think a better person to sit down and talk about the trials and tribulations of self-employment than this guy. Stefan is one of the best LinkedIn Ghostwriters around and works with busy CEOs to help them unlock th…

1
The Golf Episode: What British Open Qualifying Taught Me About B2B Sales 53:22

10M ago53:22

53:22

If you think sales is difficult, try golf! If you think golf is hard, try being a golf caddie! In this episode, I share 8 pieces of valuable advice gleaned from caddying in the British Seniors Open Qualifiers in Scotland and how each of these pearls of wisdom are totally relevant to the profession of sales: The role is to serve others Preparation i…

1
Konrad Sanders - What it Takes to Write the Words that Sell 48:42

11M ago48:42

48:42

On this episode, we take a look inside the world of creative copywriting with Konrad Sanders, Founder and CEO at The Creative Copywriter, and discuss how he took TCC from being a one-man-blog to a successful creative agency in just 10 years. We unpack his entrepreneurial journey, explore the critical need for both science and art in copywriting and…

1
Introverts, Imposters and Sales Mistakes 55:21

12M ago55:21

55:21

On this episode, I become the guest as I share an interview I did with Rob Lawrence, host of the Start Build & Grow podcast. Together, we unpack the world of sales start-up and share some specific tips, tools and strategies that will help anyone in sales, but especially those beginning their journey as a first-time entrepreneur. We discuss: The dis…

1
8 Ways to Improve Your Proposal Close Rate 30:01

1y ago30:01

30:01

One of the big frustrations many sales people have relates to sending quotations and proposals. After working hard to create the opportunity to send one in the first place, and then spending time crafting a sophisiticated and compelling document, many fail to get a reply from the person who asked for it. In this episode, I share 8 pieces of valuabl…

1
Dominic Waters - The Psychology Behind Hiring Top Sales Talent 51:33

1y ago51:33

51:33

In this episode, we explore the often risky-pastime of recruiting salespeople with Dominic Waters, CEO at Paul Waters Associates, and discuss why using psychometric tests during the process can radically improve the chances of finding and hiring a sales superstar. Dominic has been specialising in helping some of the largest businesses in the world …

1
79: Pitch a Holiday Shopping Roundup with Heather Taylor (GoBankingRates) 42:34

1y ago42:34

42:34

Today’s guest writes for a major finance publication that we see all over Qwoted and HARO, and is heavily syndicated and featured on Apple/Google News, Yahoo, MSN, AOL, and more. Today we’ll learn the kinds of stories a high-volume online publication writes and what exactly they need from publicists to complete their stories. We’ll start with analy…

1
78: Pitch a Captivating Story for a Local Audience with Checkey Beckford (NBC 4 NY) 49:32

1y ago49:32

49:32

Most journalists we talk to tell us they get way too many pitches. When we were told by today’s guest that she’s experiencing the opposite problem, we knew we had to investigate! Today we learn all about local news and how to identify and tell a story that captivates a local audience. Hear about 2 real stories by a local NYC non-profit (and on the …

1
Paul McVeigh - Pitch to Podium: From Premier League to Global Keynote Speaker 52:22

1y ago52:22

52:22

In this episode, Paul McVeigh, ex-Premier League footballer, author, and entrepreneur, returns to the podcast to share his journey from professional footballer to global keynote speaker. Paul was originally a guest on episode 3 (SP103) and this episode covers how he has used his background in football and his Masters in sports psychology to carve o…

1
77: Make Your Expert “Front and Center” with Brittany Sykes (Publicist) 49:32

1y ago49:32

49:32

Do you ever come across an article that features an expert and only that expert throughout the whole piece? With curious envy, do you wonder how that story came to be? Well, today we’ll find out! We talk shop with a fellow publicist and industry friend who owns her own boutique PR firm. We’ll break down a story that features her client front and ce…

1
76: Pitch an Alcohol Brand with Amanda Schuster and Kara Newman 49:32

1y ago49:32

49:32

Today we have a special episode. Instead of one guest, we have two! Catch a glimpse of two industry friends being candid on what it’s like to work in food and wine media. You’ll learn about what works and doesn’t work when promoting a food/beverage brand. Gain insider knowledge to take your food and beverage PR strategy from OK to great, in this la…

1
75: Pitch A Contributed Article with Luz Corona (ADWEEK) 49:32

1y ago49:32

49:32

Ever wonder how some experts get to share their expertise through contributed articles in big, industry outlets? In this episode, we chat with a community editor whose job is to vet these kinds of pitches. Tune in to this episode if you want to understand the ins and outs of pitching contributed content on behalf of your expert. In this episode, yo…

1
Ollie Matthews - 10 Ways to Sleep Better 50:06

1y ago50:06

50:06

In this episode, Ollie Matthews, Founder of functional medicine & heath coaching company Ojay Health, shares his knowledge and advice around what it takes to have great sleep. In a world where everything is instant and abundant, the temptation to ‘be everywhere’ and ‘do everything’ is always a constant. But without underpinning the critical foundat…

1
Colin Campbell - The Playbook for Hosting a Top 1% Global Podcast 1:18:21

1y ago1:18:21

1:18:21

In this episode, Colin Campbell, host of the podcast CamBro Conversations, shares his journey and knowledge around what it takes to build a top 1% global podcast. In a world where very few podcasts make it into double figure episodes, Colin has not only published over 240 episodes, but he can proudly count Chris Williamson of Modern Wisdom fame, Da…

1
74: Media Training 101 with Joni Sweet 36:15

1y ago36:15

36:15

Today’s episode is all about media training. Our guest is a freelance writer (a repeat guest!) who has interviewed all sorts of experts and has a LOT of great insight into how we can all do better during this important part of the media relations process. Listen to this episode and walk away with new-found confidence and actionable tips needed to t…

1
73: How Publicists Can Become Indispensable with Tamara Sykes 42:34

1y ago42:34

42:34

Although the media industry is constantly in flux, we have seen some significant changes over the past year that don’t inspire confidence in the current stability of things. In light of news regarding layoffs across all industries, how can publicists become indefensible and solidify their spot at the table? Our guest today, a fellow publicist and d…

1
72: What Publicists Can Learn From SEO's with Vince Nero 1:00:26

1y ago1:00:26

1:00:26

Today we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale. In this epis…

1
71: Build a Moat Using Content-Led PR with Hannah Smith 38:35

1+ y ago38:35

38:35

We have a repeat guest joining us today. We’ll talk about something that’s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We’ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argum…

1
Jamie Woodbridge - Why Your Cold Email Marketing Fails and 3 Proven Ways to Fix It 1:08:21

1+ y ago1:08:21

1:08:21

In this episode, Jamie Woodbridge, Co-Founder of The Inbox Club, shares his advice and knowledge on how to really stand out and get engagement in the challenging online world of email copywriting. In a world where we have all become experts on spotting a sales email simply by what’s written in the title, Jamie shares 3 pieces of copywriting wisdom …

1
70: Explore Your Mental Health with Dr. Anne Welsh 41:51

1+ y ago41:51

41:51

In this special episode, we explore mental health with executive coach and psychologist, Dr. Anne Welsh. We’ll cover perfectionism, imposter syndrome, and anxiety, along with actionable tips you can take to take control of your mental health through healthy coping mechanisms. From this, you’ll walk away with your very own “mental health” toolbox yo…

1
69: Pitch a Timely AI Story with Ian Krietzberg (The Street) 35:57

1+ y ago35:57

35:57

In this episode, we analyze a real pitch sent under embargo by the CTO of a tech company to a tech reporter at a leading business publication. We’ll learn how and why this pitch worked, and gain some takeaways of how you too might secure a dream, spotlight coverage like this for your own client or employer. In this episode, you'll learn all about p…

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