The Engineering the Future podcast features guests from across McKelvey Engineering who join science writer Shawn Ballard to chat about research, teaching, outreach and more.
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On this season of SUM Disruptors Podcast, we will seek to understand the art and science of disruptive marketing. The good, the bad and the ugly. But at the core, the lessons learned.
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Engineering Musculoskeletal Health with Spencer Lake
35:19
35:19
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35:19On the season finale of Engineering the Future, we conclude our focus on Engineering Human Health with Spencer Lake, associate professor in mechanical engineering & materials science. Lake describes his work on orthopedic soft tissues, including tendons and ligaments that let the body move. Lake’s lab works to advance our fundamental understanding …
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CMO Insights: Effective B2B Marketing with Sabra Jan Willner
49:34
49:34
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49:34In this episode of the SUM Disruptors podcast, host Mack McKelvey speaks with marketing executive Sabra Jan Willner about navigating the rapidly changing world of B2B marketing. With experience spanning from agencies like Ogilvy to tech giants like Lenovo and startups of various stages, Sabra shares practical insights on several key marketing topic…
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Engineering Interdisciplinary Neuroscience with ShiNung Ching
34:37
34:37
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34:37In the latest episode of Engineering the Future, host Shawn Ballard dives into the realm of brain science and the future of mental health with guest ShiNung Ching, associate professor in the Preston M. Green Department of Electrical & Systems Engineering. They explore the intersection of engineering and neuroscience, discussing the complexities of …
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Building a Strategic Go-to-Market Engine with Genean Jones
38:21
38:21
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38:21In this episode of Some Disruptors, hosts Mack McKelvey and Heidi Kiele welcome marketing expert Genean Jones to explore the critical role of strategic go-to-market approaches in driving sustainable business growth. With extensive experience across enterprises like Nextel, Sprint, AOL, and Comcast, as well as startups, Genean shares insights on tra…
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Engineering arrhythmia therapies with Jon Silva
27:36
27:36
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27:36On this episode of Engineering the Future, Jon Silva, professor of biomedical engineering and of computer science & engineering, discusses his work at the intersection of cutting-edge technology and cardiac care. Tune in to learn more about Silva’s interdisciplinary research in treating cardiac arrhythmia using augmented reality and his entrepreneu…
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A Non-Marketer's Journey into B2B Marketing Success
44:38
44:38
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44:38In this enlightening episode of SUM Disruptors, hosts Mack McKelvey and Heidi “HK” Keele sit down with Wade Prince, Chief Market Intelligence Officer at The Gormley Group, to discuss his unexpected journey into marketing within the government contracting space. As a non-marketer by trade who found himself responsible for his company's marketing str…
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Engineering Cardiovascular Health with Jessica Wagenseil
25:13
25:13
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25:13In this episode of Engineering the Future, Jessica Wagenseil, professor of mechanical engineering & materials science and Vice Dean for Faculty Advancement, discusses how her interdisciplinary work combines mechanics and biology to understand cardiovascular health. Wagenseil uses computational models to predict disease progression and collaborates …
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Building Digital Experiences: Strategy, Design, and Client Relationships
1:02:48
1:02:48
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1:02:48In this episode of SUM Disruptors, hosts Mack McKelvey and Heidi "HK" Keele join Michael Verez Mora, founder and CEO of Yellow Lion, for an insightful discussion about modern web development and digital brand experiences. Michael shares candid perspectives on what makes client-agency relationships work, why WordPress still dominates the CMS landsca…
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Engineering Air Quality Management with Jay Turner
27:43
27:43
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27:43In this episode of Engineering the Future, we continue our focus on Engineering Human Health with a look at how air quality impacts health in ways far beyond the respiratory system. Jay Turner, the James McKelvey Professor of Engineering Education, vice dean for education, head of the Division of Engineering Education and professor of energy, envir…
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Engineering AI for Health with Chenyang Lu
26:36
26:36
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26:36This season on Engineering the Future, our theme is Engineering Human Health, and we’re starting with a look at how AI is changing the health landscape from hospitals to public health policy. Chenyang Lu, the Fullgraf Professor in the Department of Computer Science & Engineering, discusses his efforts to bring together collaborators from across Was…
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Building a Marketing Career around Your Strengths with Heidi Keele
58:19
58:19
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58:19SUM Disruptors co-host, Heidi Keele, joined the podcast from the other side of the table this week. She sat down with Mack McKelvey for a candid conversation about how her strengths and passions have shaped her career. By being true to herself she’s been able to navigate challenges throughout her journey while doing incredible, fulfilling work as a…
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Building Brands From Within: The Power of Authentic Storytelling with Brian O'Shaughnessy
1:01:27
1:01:27
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1:01:27This week, Mack and Heidi sit down with Brian O'Shaughnessy, a seasoned storyteller with 20++ years of experience in the tech and media industries, having worked with giants like Google, Skype, and Hims & Hers. Brian shares his approach to branding and why storytelling is just as much as the product itself. For him, the best brands are built from w…
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Engineering communication with Seema Dahlheimer
26:25
26:25
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26:25Seema Dahlheimer, director of the Engineering Communication Center, joins host Shawn Ballard for the final episode of season 1 of Engineering the Future. Dahlheimer describes her mission with the ECC to support all McKelvey people as they work on various writing and communication projects. She also shares her approach to engineering education and h…
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In this episode of the SUM Disruptors Podcast, creative growth strategist Kiana Pirouz shares her journey from established brands like Google to emerging startups like We Are Rosie, and her secret sauce for taking a bootstrapped startup from unknown to industry darling (and acquisition). Kiana opens up about the unique challenges and rewards of sta…
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Engineering brain dynamics with Addison Schwamb and BethAnna Jones
26:37
26:37
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26:37On this episode of Engineering the Future, Addison Schwamb and BethAnna Jones, graduate students in the Preston M. Green Department of Electrical & Systems Engineering, describe their systems-based approaches to brain dynamics and dispel some science-fiction inspired misconceptions. With their adviser ShiNung Ching, associate professor of electrica…
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Did you know Americans spend 90% of their time indoors, primarily in their homes? This week on Engineering the Future, Jenna Ditto, assistant professor of Energy, Environmental & Chemical Engineering, describes her work on indoor environments and offers listeners some research-based advice for improving indoor air quality to reduce their exposure t…
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Engineering Depolarization with Jean Springsteen
25:07
25:07
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25:07On this episode of Engineering the Future, Jean Springsteen, a graduate student in WashU’s Division of Computational and Data Sciences, offers a tantalizing glimpse into a future where social media isn’t so polarized. Tune in to learn how Springsteen and her advisers Will Yeoh, associate professor of computer science & engineering in McKelvey Engin…
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In this episode of the SUM Disruptors Podcast, co-hosts Mack McKelvey and HK explore the ins and outs of event marketing with Beth Pyne, VP of Marketing at SalientMG. With over 15 years of experience working at both growth-stage startups and industry giants like Yahoo!, Beth shares her tips for selecting, planning, and maximizing events for every b…
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From Sprinkle to the Stove: The Art of Campaign Optimization
56:03
56:03
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56:03In this episode of the SUM Disruptors Podcast, hosts Mack and HK chat with Alexander Stonehouse, Marketing Director at Forj and board advisor for StartUp Marketer. As a 3x startup marketer, Alexander highlights the stark contrasts between marketing at large, established institutions like the Washington Post—where approvals can take months—and the f…
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Engineering Curiosity with Anna Goestenkors
28:42
28:42
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28:42On this episode of Engineering the Future, Anna Goestenkors, a graduate student working with Alexandra Rutz, shares an insider’s perspective on what it really means to be a biomedical engineer. Spoiler alert! They aren’t cyborgs; bioengineers are curious people who like solving problems.By McKelvey Engineering
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The Startup CMO Playbook: Making Music Out of the Madness
52:38
52:38
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52:38In this episode of the SUM Disruptors Podcast, hosts Mack and Heidi sit down with 3x startup CMO Miriam Kendall to explore that coveted CMO role and the tough realities of startup life. Discover why Miriam left Under Armour for the startup world and why she hasn’t looked back since. With 20 years under her belt, Miriam shares her strategies for bre…
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Behind the Buzz: From Stealth to Spotlight with Molly O’Connor
56:19
56:19
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56:19In this episode, Mack and Heidi sit down with Molly O’Connor, Director of Communications and Content at Aescape, a groundbreaking robotics massage company. Molly pulls back the curtain on Aescape’s highly successful launch from stealth mode, detailing how she secured high-profile media coverage in Wired, The New York Times, Forbes, Fast Company, Mo…
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On this episode of Engineering the Future, Patty Weisensee, associate professor of mechanical engineering & materials science, discusses her journey from music to mechanical engineering and how she has maintained a healthy work-life balance along the way.By McKelvey Engineering
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The Martial Art of Marketing: Grit, Growth & Strategy with Jessica Baum
46:21
46:21
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46:21In this episode, Mack and Heidi sit down with Jessica Baum, Chief Marketing Officer at BERA (part of The Harris Poll, a Stagwell company) to unpack her 20-year career from secretary to CMO—a rise driven by grit, resilience, and a roll-up-her-sleeves attitude. The trio discuss the critical – and often misaligned – relationship between marketing, pro…
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Bright Lights, Bold Moves: Lessons Learned from the Top
59:20
59:20
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59:20In Episode 2 of the SUM Disruptors Podcast, Mack and Heidi sit down with Peter Sloterdyk, a global marketing leader with a proven track record at Netflix, Grindr, and Koala. Peter pulls back the curtain on startup marketing, sharing candid insights about working with founders, navigating tough conversations, hiring top talent, and learning when to …
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Engineering transformation with Christine Dearmont
18:44
18:44
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18:44On this episode of Engineering the Future, Christine Dearmont, director of WashU's Women & Engineering Center, discusses how her work with the WE Center supports women as they become successful engineers and future changemakers.By McKelvey Engineering
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Setting the Stage – The Vision Behind SUM Disruptors
49:07
49:07
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49:07In the first episode of SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele discuss the inspiration behind the show, exploring the world of startup marketing and the disruptive marketers behind the scenes. This episode sets the tone for the season, offering a glimpse into the unfiltered, real-world conversations you can expect. This seas…
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Engineering the Future: Women in Engineering trailer
1:07
1:07
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1:07It’s been too long! McKelvey’s Engineering the Future podcast is set to return Sept. 4, 2024 with a new season highlighting Women in Engineering. Guests from across McKelvey will join science writer Shawn Ballard to chat about research, teaching, outreach and more. Tune in every other Wednesday wherever you get your podcasts.…
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Engineering the Future: Nanoparticles Part 4 - Nanoparticles as Aerosols
9:03
9:03
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9:03How can nanoparticles be leveraged as aerosols and what applications exist?By McKelvey Engineering
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Engineering the Future: Nanoparticles Part 3 - Good Nanoparticles
21:24
21:24
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21:24Nanoparticles Part 3: What are the benefits of nanoparticles? How do they work? What medical applications exist?By McKelvey Engineering
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Engineering the Future: Nanoparticles Part 2 - Dangerous Nanoparticles
23:37
23:37
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23:37Nanoparticles Part 2: How are dangerous nanoparticles formed, how do they impact our health, and how can we reduce those impacts?By McKelvey Engineering
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Engineering the Future: Nanoparticles Part 1
12:29
12:29
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12:29This episode is all about nanoparticles. What are their properties, how are they formed and why you should care.By McKelvey Engineering
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Engineering the Future: The Future of Energy
34:19
34:19
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34:19This episode discusses the future of energy, and how science and technology are shaping it.By McKelvey Engineering
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