Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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Aerospace Radio
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Pulp Nightmare | Tales of The Unaccountable | Comedy | Weird | Movie Commentaries
Mike Napier & MB
The musings of two dudes who have absorbed too much pop culture for their own good and just don't care anymore. Decency? Not here. Respect? Out the window. Finding out what happens when cereal mascots turn to mass murder? Oh, yes — Let the weird begin.
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Freedom Chriatian Podcast
Dr. Mike Napier PhD, Pastoral Psychology. Has over 15yrs experience in Pastoral Outreach Ministry
Highways & Hedges Ministries Freedom Pastoral Counseling Ministry Dr Mike Napier PhD Pastoral Psychology American Association of Christian Counselors Member 4251159 Freedom Pastoral Christian Counseling Ministry is dedicated to providing compassionate and faith-based support to individuals seeking Biblical counseling and true spiritual healing from Trauma and Grief to Fatherhood and Marriage we are here for you in your darkest hours Visit us at our Website to schedule your counseling session ...
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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Keirra Woodard
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good. The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Propos ...
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Each Week - Pop: The History Makers presents a new one-hour interview with an icon of popular culture. If you prefer watching the interviews - go to my YouTube podcast channel -https://www.youtube.com/@popthehistorymakers Online - Per Martinsen - Norwegian's Electronic Godfather!UPDATE and DEEP DIVE interviews include:Raz Lindvall (formerly Rob 'n' Raz), Louis C. Oberländer (Jeremy Days), Justin Currie (Del Amitri), Fish (Update interview) Phillip Boa, Toyah, Anne Clark (the poet who continu ...
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Ep.220 - Over Cold War Seas with Mike Napier
1:10:44
1:10:44
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1:10:44In this episode we have Mike Napier back to talk about his latest book ‘Over Cold War Seas - NATO and Soviet Naval Aviation, 1949–89’ - a fascinating review of Cold War naval aviation. Mike shares his approach to the topic, explains the evolution of naval technology and how the conflicting cold war scenario’s lead to new evolving aviation developme…
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Sue Clowes; Designer of Boy George/Culture Club's iconic clothes; She help Shape 80's Fashion Legacy Photo; (c) Samuel Guerrier Pioneering British textile and fashion designer, Sue Clowes, is renowned for her influential role in shaping 1980s pop and street fashion. It was her collaboration with Boy George and Culture Club in the early 1980s tha…
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Navigating Social Media Chaos - Emerick Ernoult - Agorapulse
33:17
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33:17Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…
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Martin Green is a pioneering DJ, curator, and cultural archivist, best known as the founder of Smashing, the legendary 1990s Soho club that became a cornerstone of Britpop-era nightlife. He toured with Pulp and has DJ-ed for Blur, Suede, Paul McCartney, The Rolling Stones, and fashion houses like Chanel and Prada. A passionate collector, he compile…
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Ep.221 - Eagle Days with Victoria Taylor
1:20:47
1:20:47
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1:20:47In this episode, Tim talks to Award-winning aviation historian Victoria Taylor about her new book ‘Eagle Days: Life and Death for the Luftwaffe in the Battle of Britain’. Recorded 9th April 2025 For full show notes and imagery please visit https://aviation-xtended.co.uk/
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Limahl; From Kajagoogoo's Too Shy to Giorgio Moroder's Never Ending Story! Limahl (born Christopher Hamill) is a British pop singer best known as the lead vocalist of the 1980s band Kajagoogoo, whose global hit "Too Shy" topped charts in 1983. After going solo, he gained further success with the international hit "The NeverEnding Story", the theme …
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The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
28:15
28:15
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28:15Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…
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Swing Out Sister: From ‘Breakout’ to Timeless – The Evolution of Style and Sound Certain Shades Of Limelight — an 8CD box set celebrating a dazzling decade of Swing Out Sister’s sophisticated pop brilliance is out on June 27th 2025. Spanning 1994 to 2004, this beautifully curated collection captures the creative evolution of one of Britain’s most s…
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Navigating the Evolving Landscape of Marketing Automation Tools
15:57
15:57
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15:57In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including ActiveCampaign's partnership with Wix, and HubSpot's acquisition of Dashworks, an AI company that enhances internal document search capabilities. The conversation further explores HubSpot's commitmen…
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Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B
26:25
26:25
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26:25Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing. Mike and Riaz explore the shift in buyer behaviour, the rise of account-based marketing (ABM), and the importance of intent data in driving effective campaigns. Riaz shares insights on common mistakes in ABM strategies and highligh…
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Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn
21:01
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21:01Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns…
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Empowering Marketers with AI – Sam Mallikarjunan – agent.ai
27:37
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27:37Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share re…
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Director Alan G. Parker on Borrowed Time; The Truth Behind John Lennon's Final Years REVEALED! Alan G. Parker, director of Hello Quo Love Kills: The Story of Sid and the Pistols and It Was Fifty Years Ago Today... Sgt Pepper and Beyond, BORROWED TIME: LENNON'S LAST DECADE explores the final decade of Lennon's life in extraordinary detail. Alan G. P…
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Chris Bostock; JoBoxers, Style Council and Dave Stewart; The life of a Bass Guitar Player Chris Bostock is an English musician, songwriter, and music producer, best known as the bassist for the 1980s new wave band JoBoxers. Born in Bristol in 1962, Bostock began his musical journey with classical piano at age six before transitioning to guitar and …
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Challenging Attribution, Repurposing Content, and Elevating Email
13:29
13:29
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13:29This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI updates. Mike and Hannah also cover Marketo’s improved email designer and share a quick tip on boosting engagement with more creative CTAs. About Napier Napier is a PR-lead, full service marketing agency …
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The Power of Audience Narratives – Francesco D’Orazio – Pulsar
27:45
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27:45Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…
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Lee Swillingham; Inside The FACE Magazine; a style Revolution That Changed British Culture! To watch the interview go here; https://www.youtube.com/watch?v=MmZAmkcJC4k Lee Swillingham, former Art Director of The Face magazine and co-curator of The Face; Culture Shirt Exhibition at the National Portrait Gallery in London, is a distinguished British…
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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
31:37
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31:37In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…
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Dig Wayne (JoBoxers) Interview, Just Got Lucky, Boxer Beat, 80s Icon Status. Best known as the charismatic frontman of JoBoxers, the British new wave and soul-influenced pop band that made a splash in the early 1980s, DIg Wayne was born and raised in the United States, Dig first gained recognition as part of the rockabilly revival scene with his ba…
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Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast
41:21
41:21
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41:21Why Good Marketing Often Falls Flat Have you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message felt off. Maybe no one engaged. You’re not alone. In this episode of the Mindful B2B Marketing podcast, communication c…
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Best known as the drummer and co-founder of the iconic Manchester band Happy Mondays, Gaz Whelan was diagnosed at 11 years of age with a phobia of faults. His distinctive drumming style helped shape the band's signature blend of indie rock and dance music. To watch this interview go here; https://youtu.be/fo-ZxR5R1i8 Today Gaz, as the foundi…
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Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
17:00
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17:00In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing automation platforms and whether they’re truly using them to their full potential. They explore the rise of AI driven sales tools, market growth trends, and how businesses can get more from their exist…
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The Evolution of PR – James McCann – Everhaze
26:31
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26:31James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …
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Author Lucy O'Brien reveals the real story of Karen Carpenter in her book; Lead Sister. All the interviews at http://www.popthehistorymakers.com Karen Carpenter was one half of the sibling duo The Carpenters, who rose to fame in the 1970s with hits like Close to You and We've Only Just Begun. Known for her rich, melancholic voice and exceptional dr…
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In this episode, we look at how aviation and aerospace items are converted to art and furniture pieces, and we welcome Stuart Abbot, the founder of Stu Art Furniture. Stuart trained as an Airframe Engineer in the RAF working on the Tornado F3. After leaving the RAF he continued as an airframe engineer with several international airlines and started…
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Precious Wilson; Eruption's One Way Ticket & I Can't Stand the Rain The Disco & Soul Diva's Journey. Precious Wilson is a British soul and disco singer who gained prominence in the late 1970s as the lead vocalist of the group Eruption. Born in Jamaica, she moved to the United Kingdom, where she joined Eruption and contributed to their international…
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Ep.218 - Scott Bateman: ‘Hercules – First in, Last Out’
1:18:42
1:18:42
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1:18:42First flying in 1954, some 71 years ago, the Lockheed Martin C-130 Hercules has become a iconic aviation legend. Beginning as a military transport, it has evolved into otherroles, including gunship, weather research, special operations, firefighting and more – and it is still in production today. We talk to former RAF C-130 pilot Scott Bateman abou…
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With Peter Duggal & collaborators U96, Boris Blank, Thomas Vangarde, Juan Atkins, Anthony Rother, Emil Schult, Peter Hook! More interviews at http://www.popthehistorymakers.com Wolfgang Flür, former member of Kraftwerk, who has worked with collaborator Peter Duggal since 2015, is set to release his new album, Times, on March 28, 2025, and a new sin…
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The story of an unforgettable techno anthem! U96; the German band that commercialized techno with their anthem Das Boot! To watch on YouTube go here; https://youtu.be/_kXrac0By2w U96 is a German electronic music project best known for their 1991 hit Das Boot, a techno adaptation of the theme from the 1981 war film of the same name. Originally the b…
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Navigating Programmatic Advertising – David Nelson – Limelight Inc
27:08
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27:08Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…
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Award-winning producer Martyn Phillips on his career, technology, and how music has changed. More interviews at http;//www.popthehistorymakers.com Martyn Phillips has collaborated with artists such as Londonbeat, Erasure, The Beloved, Swing Out Sister, and Jesus Jones. His notable production credits include Londonbeat's "I've Been Thinking About Yo…
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Mark Plati; with David Bowie from Earthling to Toy, Musical Director, Guitarist, Producer, Mixer. Mark Plati is a renowned music producer, arranger, and guitarist best known for his extensive collaboration with David Bowie, serving as musical director and guitarist during the Hours... tour and contributing to albums like Earthling and the posthumou…
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Kevin Armstrong is best known for his collaborations with iconic artists such as David Bowie, Iggy Pop, Thomas Dolby, and Morrissey. Born on February 2, 1958, in Farnborough, Kent, England, Kevin Armstrong, is a distinguished English rock guitarist, record producer, and songwriter. Armstrong's musical journey began in the early 1980s when he formed…
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How to Make B2B Marketing Exciting – Dan Ruby – Nobl9
26:49
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26:49Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …
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Born March 15, 1955, in Egham, Surrey, England, Steve Lillywhite, is a distinguished British record producer whose career began in 1972 as a tape operator for PolyGram. Over the decades, he has been credited on over 500 records, collaborating with a diverse range of artists including U2, The Rolling Stones, Peter Gabriel, Talking Heads, and Dave Ma…
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Renowned American songwriter, producer, and DJ, Lem Springsteen releases a new album 'Moods around the Sun' in April, and the first single 'Extension' on the 24th - produced by the UK production team Danism. Full length interview here to watch; https://www.youtube.com/watch?v=B70JaEpDvX0 Lem Springsteen, American songwriter, producer, and DJ best k…
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How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)
42:31
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42:31Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms…
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Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan
33:22
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33:22Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…
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Born January 8th 1947, died January 10th 2016, David Bowie will be most remembered as a fearless innovator who reshaped popular culture, music genres, and the possibilities of artistic identity. His influence resonates in cultural movements, and the work of visual artists and countless musicians today. Watch here; https://www.youtube.com/watch?v=s3…
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Ep.217 - Ops Normal: The Army Air Corps 1957-2017
1:00:58
1:00:58
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1:00:58Since its formation in 1957 the Army Air Corps has played a prominent role in almost every British Army operation. We get to talk to the authors of ‘Ops Normal Volume 1, The Authorised Operational History of the Army Air Corps, 1957-2017’ and they take us through the evolution of the Corps, how it was founded and its theatres of operations during t…
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Sue Tilley was a confidante and collaborator of Leigh Bowery, an avant-garde performance artist, designer, and nightlife icon known for his flamboyant and provocative costumes that challenged traditional notions of art, fashion, and identity. Leigh introduced her to artist Lucian Freud who had painted Leigh. And it was Freud's iconic painting Benef…
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A legendary figure in the world of dance music, and a pioneering DJ, Kenny Carpenter's influence extends far beyond the boundaries of the turntables. Emerging from New York City's vibrant club scene in the late 1970s, Carpenter became synonymous with the iconic Studio 54, where his innovative mixing style and ability to read the energy of the crowd…
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British musician, songwriter, and producer, Steve Nichol is a best known as a founding member of the R&B band Loose Ends. Born in London, Nichol trained as a trumpet player at the Royal College of Music and developed his skills in keyboards, production, and arranging. Join this channel to get access to perks: https://www.youtube.com/channel/UC5S9xw…
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Albert Hammond is a British-Gibraltarian singer, songwriter, and record producer renowned for his extensive contributions to popular music. Born on May 18, 1944, in London and raised in Gibraltar, he has crafted numerous hits both as a solo artist and for other performers. His solo successes include classics like "It Never Rains in Southern Califor…
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Building Relationships in Digital PR - Vince Nero - BuzzStream
31:23
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31:23Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…
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S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo
38:57
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38:57Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and c…
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Madonna’s Songbook, by Giulio Mazzoleni, released this week, is an in-depth look at the evolution of her music, reveals her songwriting development, and exposes her singing influences and the artists she has herself influenced. This is not a kiss and tell book, but a serious examination of the writing and singing processes that Madonna has gone thr…
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Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp
22:56
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22:56Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…
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Lena Philipsson, one of Sweden’s most celebrated pop stars, is set to take on an exciting new role as the lead singer of Roxette for their 2024 tour. Born on January 19, 1966, in Vetlanda, Lena gained fame in the 1980s with her infectious pop hits and electrifying performances. She became internationally recognized after representing Sweden at the …
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From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
17:24
17:24
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17:24Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communications. The discussion also highlights findings from the Liana State of Marketing Automation Report, including the surprising prioritization of newsletters over advanced tools like A/B testing. In additio…
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