Best MuscleTech Podcasts (2025)

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#167: Laura Katz - Helaina Revolutionizes Nutrition with effera™ Human Identical Lactoferrin 1:07:17

5d ago1:07:17

1:07:17

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ„¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermen…

1
#166: Ed Dosz - Going Beyond Taurine with MalTor by NutriScience Innovations 1:04:22

13d ago1:04:22

1:04:22

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to …

1
#165: Cody Flynn - OmniActive Health Technologies' enXtra and Botanical Innovations 45:49

1M ago45:49

45:49

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becom…

1
#164: SupplySide Connect New Jersey - Navigating Uncertainty in Tariffs, FDA Oversight, and Supplement Trends 47:48

2M ago47:48

47:48

For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issu…

1
#163: Katie Emerson & Tony Miano - Kyowa Hakko's Setria Glutathione & Cognizin Research Updates 29:52

2M ago29:52

29:52

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting CognizinÂ® citicoline into so many numerous beverage innovations. R…

1
#162: Andy Holmes - Informed Sport with Olympic-Level Supplement Testing 1:00:04

3M ago1:00:04

1:00:04

In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes a…

1
#161: Revolutionizing RTD Protein Beverages with Arla Foods Ingredients BLG-100 (Sebastian Poulsen & Preston Losee) 56:46

5M ago56:46

56:46

In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered…

1
#160: Jack Sehgal & Chuck Zhang - Nutrablend Foods + Selling Supplements in China 1:04:15

6M ago1:04:15

1:04:15

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market. After our fascinating discussion with Basic Suppl…

1
#159: MuscleTech EuphoriQ V2 Beta-Testing on the PricePlow Discord 46:44

6M ago46:44

46:44

In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ. Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial relea…

1
#158: Jonathan Scheiman - Fitbiomics Decodes Elite Athlete Microbiomes Into VNella 59:13

6M ago59:13

59:13

On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biot…

1
#157: Kyle Thomas - Nutrabolt/C4 Chief Commercial Officer Talks Hershey Partnership 46:23

6M ago46:23

46:23

In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it mean…

1
#156: Marc Curcio & Laura Valley - Basic Supplements Gets Back to the Basics 1:15:59

7M ago1:15:59

1:15:59

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products. In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty…

1
#155: Beverage Innovation with Kyowa at SSW 2024 - Lou Ferrer (MacroCap Labs) & Darin Decker (Applied Nutrition) 33:37

7M ago33:37

33:37

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones respo…

1
#154: Sandy Almendarez - SupplySide West Rebrands to SupplySide Global (Informa Markets) 27:57

7M ago27:57

27:57

For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to…

1
#153: Danielle Citrolo - Cognizin Citicoline GENE Research by Kyowa Hakko 38:39

8M ago38:39

38:39

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus,…

1
#152: Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy 1:44:52

8M ago1:44:52

1:44:52

In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient developmen…

1
#151: Bill Russell - The Magnum Masterplan: Magum Nutraceuticals Goes Global 57:45

8M ago57:45

57:45

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a ba…

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#150: Dr. Garrett Smith - The Vitamin A Toxicity Epidemic 1:59:11

8M ago1:59:11

1:59:11

Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how diffic…

1
#149: Scott Zimmerman & Derek Greer - Flavoring the Future at Sensapure Flavors 1:29:31

9M ago1:29:31

1:29:31

Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavo…

1
#148: Elias Chiatalas - aXivite Burns Fat AND Boosts Performance 1:02:31

9M ago1:02:31

1:02:31

On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion fo…

1
#147: Eric Withee - Support the Gut-Brain Axis (and Stool!) with Digexin 52:52

9M ago52:52

52:52

On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor o…

1
#146: Dr. Jeremy Appleton & Steve Fink - PLT Health's Cognitive Ingredients 1:24:40

9M ago1:24:40

1:24:40

On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-…

1
#145: Arla Foods Ingredients - Protein Bar Science (Christian Jonassen & Preston Losee) 1:01:14

10M ago1:01:14

1:01:14

On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We …

1
#144: Dom Kuza: Formulating by Blood Work at Revive & Raw Nutrition 58:47

10M ago58:47

58:47

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he…

1
#143: Dan Lourenço #6: Ghost Legend V4 and the Ghost 100 Year Plan 1:25:07

11M ago1:25:07

1:25:07

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into…

1
#142: Chad Kerksick - Dileucine, Dihydroberberine, & GLP-1 Research (2 of 2) 1:00:21

11M ago1:00:21

1:00:21

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innov…

1
#141: Chad Kerksick - Elite Performance Research & ISSN 2024 Recap (1 of 2) 1:01:28

11M ago1:01:28

1:01:28

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of expe…

1
#140: Dr. Barrie Tan - How GG-Gold Supports MUSCLE 1:01:29

11M ago1:01:29

1:01:29

In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world’s…

1
#139: NPA Fly-In Day 2024 - Jim Emme, Rick Collins, Mike DiMaggio, Mark LeDoux, Kyle Turk, & Dan Fabricant

12M ago

—

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief Legal Officer at NutraBolt Mark LeDoux, founder and CEO of …

1
Gary Millet of Ketone Labs / goBHB joins the PricePlow Podcast for Episode #138 to talk about the future of BHB research and exciting new applications to come. 1:43:17

1y ago1:43:17

1:43:17

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us thr…

1
#137: Jose Antonio - ISSN 2024 and the Industry Battle for Creatine 1:02:56

1y ago1:02:56

1:02:56

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Crea…

1
#136: Chris Gronkowski - Building the Best Shaker Cup at Ice Shaker 21:58

1y ago21:58

21:58

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Sha…

1
#135: Matt Karich #2 - Milk Proteins, Peptides, and SOUL 1:21:14

1y ago1:21:14

1:21:14

Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two …

1
#134: Tabitha Daley, Brian Tanzer, Dustin Elliott - Inside The Vitamin Shoppe Brands 47:16

1y ago47:16

47:16

Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Se…

1
#133: Lee Wright - The Vitamin Shoppe CEO Thrives in The Shoppe 14:20

1y ago14:20

14:20

Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO …

1
#132: JOCKO WILLINK 23:34

1y ago23:34

23:34

While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in th…

1
#131: Rob Rogers - goBHB is BACK! Business, Baseball, and BHB 1:14:59

1y ago1:14:59

1:14:59

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet …

1
#130: Aaron Heidebreicht - Applied Nutrition to Storm the American Shores 42:23

1y ago42:23

42:23

The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast. Aaron Heidebreicht Joins Applied Nutrition to Take on The Americas This podcast was recorded ear…

1
#129: Joey Savage Launches Savage Nutra Consulting 1:43:29

1y ago1:43:29

1:43:29

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra. Joey Savage Launches Savage Nutra Consulting This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time of recording, Joey h…

1
#128: Animal Brings the CAGE Back - Jason Budsock & Rudy Checo 35:46

1y ago35:46

35:46

Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers. The Cage is Back, Baby! One element that has been sorely mi…

1
#127: Dr. Cameron Sepah - Oral TRT Breakthrough! The Maximus Testosterone Protocol Improved 1:38:43

1+ y ago1:38:43

1:38:43

This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone’s going to get excited about. Previously, we talked about the Maximus Blood Flow Protocol in Episode #124, but for Episode #127, we’re happy to announce a major update to the Maximus Testosterone Protocol: An Oral TRT Breakth…

1
#126: James Boccuzzi is Not a Rat - Time in Prison After the Blackstone Labs Raid 1:55:51

1+ y ago1:55:51

1:55:51

It’s the story everyone’s been waiting for. James Boccuzzi joins The PricePlow Podcast to explain his side of the story in the 2019 Blackstone Labs indictments, where he was found guilty for conspiring to defraud the FDA and spent a bit over a year in prison after a 51-month sentence. James is now out, and came on to PricePlow to tell his side of t…

1
#125: Michael Alfaro - The Master of Functional Foods at Master Foods Lab 2:31:48

1+ y ago2:31:48

2:31:48

In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks. The focus of the podcast is on functional foods, specifically baked goods, which we delve into after a tour of …

1
#124: Dr. Cameron Sepah - A Prescription Pre-Workout?! The Maximus Blood Flow Protocol 1:06:50

1+ y ago1:06:50

1:06:50

After a 50+ episode hiatus, Maximus founder and CEO Dr. Cameron Sepah is back on the PricePlow Podcast for the first of two new episodes to give us the update on what’s going on in the pharmaceutical world of performance enhancement. For Episode #124, we talk about the Maximus Blood Flow Protocol, which is a potent synergistic combination of Tadala…

1
#123: Dileucine in MuscleTech Peptide 185 - Raza Bashir & Shawn Wells #2 1:03:08

1+ y ago1:03:08

1:03:08

For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech’s new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine). Understanding the Dileuci…

1
#122: Jake Powers: Supplements and Hunting with MTN OPS 1:24:00

1+ y ago1:24:00

1:24:00

On Episode #122 of the PricePlow Podcast, Team PricePlow welcomes Jake Powers, the Director of Community at MTN OPS – a brand focused on outdoor performance supplements. MTN OPS, located north of Salt Lake City, Utah, recently celebrated its nine-year anniversary and does phenomenal business on Amazon (see the MTN OPS page on Amazon). As “Director …

1
#121: 2023 Supplement Industry Awards 1:43:27

1+ y ago1:43:27

1:43:27

It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market. PricePlow’s 2023 Supplement Industry Awards This year, we have quite a few awards, similar to prior ye…

1
#120: Doug Kalman: Diet and Nutrition for Fighters 2:11:29

1+ y ago2:11:29

2:11:29

Doug Kalman joins the PricePlow Podcast to talk about his experience co-founding the ISSN and how he helps professional fighters prepare their diets. We run through everything from regulatory, Doug’s appearance on the UFC reality TV show, macro breakdown, hydration and electrolytes, nutrient timing, the ISSN’s position stands, and so much more — mo…

1
#119: Katie Emerson: Nutrition21 Retargets nooLVL, Talks Lustriva at SupplySide West 2023 29:35

1+ y ago29:35

29:35

In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV. This is a major trade show that includes basically every component of the dietary supplement and nutrition industry’s supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. If yo…

1
#118: Kyowa's 2023 SSW Panel - GHOST, Glaxon, & Cellucor on Branded Ingredients 43:20

1+ y ago43:20

43:20

At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates: Dan LourenÃ§o – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler – Scientific Cons…

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