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Wear Who You Are

Natalie Tincher

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Every person has a style, and every style deserves support. Enter your style strategy cheerleader and founder of BU Style, Natalie Tincher. Since 2010 Natalie has worked with hundreds of personal clients as well as large corporations and a major global news network—and she is here to guide you. In this podcast, you will gain clarity and insights on how to connect your style with your authentic self through Natalie's style expertise as well as interviews with other style-supporting guests lik ...
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Personal stylists are more visible than ever—but if you’ve never worked with one, you might be wondering: Is it worth it? Is it only for celebrities or fashion people? Will someone really get my style—or just try to make me over? In this episode, Natalie breaks down what personal styling actually is (and isn’t), how to know if you’re ready, and how…
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This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and h…
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At 89 years old, Marin Foster is proof that style has no age and that life’s next chapter can always be rewritten—one outfit at a time. After losing her beloved husband of 70+ years, Wayne, this lifelong performer didn’t retreat; she reinvented, heading out to refresh her wardrobe and embrace a new way of being. In this episode of Wear Who You Are,…
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In the newest episode of Wear Who You Are, Natalie opens up about her month-long adventure through Asia, sharing some valuable lessons she picked up along the way. With stops in Thailand, Cambodia, and Japan, she reflects on the theme of respect. It can be strange, reconciling life in America with the incredible cleanliness and respect for public s…
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Welcome to our "Party on the Bottom!" In this town-hall format Nat Chat, Natalie tackles the world of denim. (And, yes, she addresses the Gen Z backlash against skinny jeans.) With a focus solely on jeans (no skirts or shorts here!), Natalie aims to demystify denim by discussing everything from raw denim and sizing intricacies to maintenance and cl…
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In a world that often feels chaotic, finding order can be a transformative experience. This episode of the Wear Who You Are podcast is here to help you get your new year off to a good start, with an Industry Adjacent episode with Camilla Frederico of The Personal Helpers. Our guest is a passionate advocate for decluttering and creating spaces that …
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In this solo Nat Chat episode of Wear Who You Are, host Natalie Tincher welcomes listeners to 2025. With many Americans still working remotely, Natalie is all about helping us keep it comfy yet professional. The episode also includes an opening section all about the distinction between "hard" and "soft" pants—what are they and when do you wear them…
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Welcome to the final episode of Wear Who You Are for 2025! We have the honor of speaking with Fiona Dieffenbacher, an Associate Professor of Fashion at Parsons School of Design. Fiona's work expertly intertwines the realms of dress, embodiment, and spirituality, providing valuable insights into how clothing impacts our emotional and social well-bei…
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In this episode of Wear Who You Are, host Natalie Tincher talks to Becky Blank, a CEO and tech leader at Ample, a Cincinnati-based digital marketing agency. Known for her commitment to inclusivity in the tech industry, Becky shares her personal and professional experiences that have shaped her advocacy for women and people of color. Her story isn't…
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Get ready to jingle all the way with Nat on this episode of the "Wear Who You Are" podcast! Nat dives into the holiday shopping season, equipping listeners with practical strategies to navigate the crowded market with style and confidence. She highlights vital sales dates, including Black Friday and Cyber Monday, while cautioning against the traps …
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In this solo episode of "Wear Who You Are," host Natalie Tincher takes listeners on a Nat Chat that blends community interaction with expert advice, all centered around the art of finding and celebrating wardrobe "hero pieces." Inspired by questions submitted via Instagram (proving that many fashion dilemmas are COMPLETELY universal), Natalie invit…
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Welcome back to Where Who You Are, the podcast where everybody has a style, and every style has a seat. In today's guest episode, Natalie chats with Karya Schanilec, a street style photographer based in New York City who has just returned from Paris Fashion Week. Karya has a unique perspective on fashion through the lens of the camera; years of wor…
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Go back to basics with a BU Style foundational methodology episode! This dynamic podcast episode emphasizes the importance of connecting your authenticity to your fashion choices. In this solo Style School episode, Natalie guides listeners through a framework she refers to as the BU Style Six—Relaxed, Classic, Polished, Soft, Magnetic, and Creative…
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Get ready for an exciting and artistic episode of Wear Who You Are! Host Natalie Tincher invites the incredibly talented Miles Aldridge into a vibrant discussion that dives deep into the captivating worlds of art, photography, and storytelling through image. This deeply artistic Industry Insider episode revolves primarily on image making and photog…
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Gina Trimarco is an expert communicator, here to talk with Natalie Tincher of the Wear Who You Are podcast all about Improvised Intelligence™ (improv-based emotional intelligence), how to show up authentically as yourself, and why enclothed cognition is your secret weapon in a sales context. If you're not familiar with the term, it refers to the sy…
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The Wear Who You Are team is back with an Industry Insider episode, featuring Doug Phillips of Conscious Clothing. Host Natalie Tincher is tapping into her Midwest upbringing for this conversation with the co-founder and owner of this sustainably and ethically made company, based out of Michigan. Conscious Clothing is notable for its commitment to …
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The Wear Who You Are team is thrilled to be back with a Town-Hall style episode in which Natalie answers your important style questions. First up: are you on the hunt for stylish yet ethical clothing options that won't break the bank? Look no further! In this informative Nat Chat episode, Natalie delves into the world of ethical fashion and explore…
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How do you stand out in a sea of headshots? Kelly McCready (actor, writer/director, photographer, and creator of good things) explores the importance of bringing your individuality and authenticity into headshots and auditions. In this enlightening and educational conversation, she explores how headshots have changed over the years, sharing tips fo…
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Shoes are often one of our biggest wardrobe investments. They also do the most work for us—literally supporting our bodies throughout the day. So let's show them love by treating them with care to give you a long, prosperous, healthy relationship with them. In today’s “Style School” episode, I discuss the various practical ways you can care for you…
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Who was the first person you learned about style from? It was likely your mother, grandmother, or another mother figure in your life. In today’s special Nat Chat episode, we talk about what we learned and carry with us about fashion and style from the mother figures in our lives, including my amazing mom, Jan. It may surprise you that she wasn’t in…
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About a year ago, my friend Faith and I walked into Nomasei's Paris showroom and met its founders, Marine and Paule. What was supposed to be an hour-long appointment between strangers turned into two hours-plus that felt like old friends catching up—and that’s what my Nomasei experience holistically has been since that day. Marine and Paule left th…
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Do you find yourself putting together a great outfit and don’t have the right shoes? Did you ditch your heels post-Pandemic but don’t have an appropriate replacement? Today’s Nat Chat episode is the first of multiple episodes dedicated to footwear. In it, I walk you through my process of identifying your shoe needs and how to thoughtfully fill in y…
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Today’s guest, Eleanor Turner, knows fashion and production very well. After many years working with the likes of J. Crew, Tory Burch, and Argent (co-founder), she founded her company, The Big Favorite, with a drive to be part of the solution to overconsumption and pollutants. Her designs offer long-lasting foundational pieces, created with simplic…
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Cue the confetti! We’re celebrating one year of Wear Who You Are! In today’s episode, I’ll share what I’ve learned in the last year of creating a podcast and how this community has connected with it. In the spirit of learning and growing, I’ll share one part of my style I’ve avoided figuring out what wearing who I am could look like for years. Now,…
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You may not think that Fashion Week applies to you, but it does. Remember how Miranda Priestley (played by Meryl Streep) curtly schools us on the subject of “cerulean” in The Devil Wears Prada? In today’s episode, my guest, Sadia Seymour, and I more warmly and gently invite you to come with us for a peek behind the fashion world curtain. Sadia is a…
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My high school pre-Calculus teacher used to say, “How do you spell ‘math’? F-U-N!” I always vehemently disagreed until I learned about the ‘cost-per-wear formula’! Cost per wear is a calculation I use before I buy anything and another tool I use with my clients as we consider what investing in their wardrobe should look like. In today’s Style Schoo…
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It’s a special Valentine’s Day episode with a client I love dearly, Mystral Echavarria. I will never forget the day that Mystral called me inquiring about working together. Her energy, curiosity, kindness, and strength radiated through the phone — and then when I got into a room with her . . . woah! She shines bright! I often feel like I leave our …
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Rebecca Robles has been part of my company, BU Style, for a few months now as our beauty specialist. The energy and expertise she has brought to our team has been incredibly invigorating. Our conversation for this episode covered a lot of ground. My favorite aspects were learning about her makeup and beauty ideology, and then how Rebecca’s two prof…
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In this Nat Chat, we delve into the world of styling and self-expression through your wardrobe choices. I believe strongly in buying better and buying less. Each piece in your closet should have multiple ways to wear it—and each way can be a tool in showcasing all the dimensions of your unique style brand. Knowing how to maximize the use of your cl…
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What do a modern minister and a style strategist have in common? Turns out, when it comes to Rev Dev and I—a lot! In today’s conversation, we explore the idea of connection: —how we can connect to our capital “S” Selves and why this is critical to understanding what that authentic expression of us wears —the divine power we can feel by connecting t…
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Founder of the brand GRAMMAR, Althea Simons is about as heart-centric and people-driven as designers come—not to mention she shares my love for editing in all forms, including defending the Oxford comma. Inspired by The Elements of Style by William Strunk, Jr. & E.B. White., GRAMMAR creates foundational elements of a modern minimalist wardrobe. Amo…
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'Tis the season for holiday shopping. In today’s Nat Chat, we’re rounding out our shopping series and discussing box subscriptions and rental services. We’ll talk about how they work, when they are useful, and when they create style discovery roadblocks. -- Links & resources: Follow the podcast on social media: @bustyle @natalie_tincher Check out t…
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Does the thought of walking into a department store make you panic? Are you guilty of making impulse purchases that you never wear? Do boutiques intimidate you? In-person shopping can feel scary for some, but it also comes with opportunities to connect with community, make thoughtful purchase decisions, have a full sensory shopping experience, trea…
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It’s no secret that the state of shopping has vastly changed in the past decade. On top of it, the pandemic accelerated e-commerce growth, with online sales in the United States increasing by 44% in 2020 (census.gov). Whether I like the new direction of shopping, I have to participate in it. I might as well take advantage of the best parts of each …
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Going back to work after maternity leave is a tough transition in and of itself. Add to that the logistical challenges for moms who are pumping. Today’s guest is Molly McKee-Seabrook, who founded Katie Jane Co—a clothing line of workwear for pumping moms—after she found herself with nothing professional to wear when she returned to her government o…
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The weather is changing and a new season is here. Are you ready for it? Have you thought about how your existing wardrobe fits into your seasonal strategic planning? In today’s Nat Chat, we talk through why the first step to creating a smart and sustainable style strategy season after season isn’t shopping — it’s sorting through your own closet. I …
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My client Tara Blackman and I were kindred spirits from the start. Tara has an infectious, “can-do” energy that I love, and she isn’t afraid to dive into doing the internal work she needs to support her present and future self. She’s truly a special human! In today’s episode, we talk about her new transition into motherhood and how she has been pre…
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In this bonus episode, I am the one answering the questions in a fireside chat for Signify Health's Women's Leadership Network event, "BU Style: The Professional and the Personal," on August 8, 2023. In this conversation with WLN Chair Kelly McCready, we discuss personal style, wearing your values, office dress codes then and now, tattoos, explorin…
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In today’s Nat Chat, we talk about why I think body type classifications should be done away with right along with the “how-tos” on dressing them in a “flattering” way. While we’re at it, we touch on why the word “flattering” is subjective and should be used with caution. I also share my ABCs of how to identify your own wardrobe fit goals. This is …
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What have you done recently to truly invest in yourself—your present and your future? Investing in yourself can look different for each person. No matter what it looks like for you, the important part is that you do it. Whenever new clients contact me for style support, it’s because they are seeking some sort of change or clarity—and I have become …
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You know those people that you leave every conversation and meeting with feeling better—better about the world, about yourself, about life? Well, that’s my client, friend, and colleague Sharon Lipovsky. Sharon is an executive coach and vision guide who accelerates people-forward businesses on their path to creating equitable and high-impact culture…
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Seasoned style and image strategist, Marcia Crivorot, has been doing color analysis long before it became a popular TikTok trend. Among many other valuable insights, she shares her tips on modern-day color analysis, how it’s evolved since 1980s color parties, and why black may not always be the best neutral. I also ask you to weigh in on a recent N…
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I lost my dad unexpectedly about two years ago, but I carry his lessons with me every day in everything I do. In a more raw and honest episode, I share stories of my dad, my journey of self-discovery, and why this Podcast is named to honor him and the most valuable piece of advice he gave me every day before he left for work. Sign Up for Nat’s News…
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Brazil-based image consultant Silvia Scigliano is a wealth of knowledge! Since 2008, she has taken great interest in understanding the world of trends in the true definition of the word: “a general direction in which something is developing or changing.” In this conversation, she shares how human behavior and studying history helps us understand wh…
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Is cost always an indicator of quality in clothing? Do you know where your money is going when you purchase from a brand? After understanding more about who owns brands and how the big conglomerates work versus independent brands, I’ve made a shift to prioritize my shopping values to support more small businesses and independent brands. In today’s …
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Mahima Santhanam hired me more than 10 years ago, and since then, it’s been a pleasure to evolve together through careers, big life moments, and, of course, style brands. In today’s episode, we talk about her life in advertising, her commitment to a more sustainable life (and style), and how her upcoming nuptial outfits highlight the joy of the uni…
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Fresh off my recent trip to Paris, I share my observations on the American fascination with French style—and why I don’t believe “French chic” is a defined style—but rather how environment, outlooks, history, and habits are manifested through a collective population’s style and presence. We’re selling ourselves and other populations short by trying…
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Nicci Hicks, owner of Columbus-based boutique Pivot, shares how an actual dream pushed her to leave her illustrious career as an attorney to follow a lifelong dream. With a strong belief in the transformative power of personal style, she explains how she carefully curates her store, the power of accessorizing, and why community is always better tha…
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Nyla Hasan is the founder and creative director of the øther, a clothing brand that honors the complexity of multicultural roots and the stories of where we come from. In today’s episode, we explore what drives her creativity, how she celebrates old and new traditions, and how she used her feelings of being an “other” to find beauty in connecting w…
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In today’s chat with Nat, we dissect the history of clothing sizing, the lack of government standards, how brands today use it as a marketing tool, and all the additional reasons why size labels REALLY are just a number or letter. Take the BU Style Six Assessment -- Links & resources: Follow the podcast on social media: @bustyle @natalie_tincher Ch…
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