Welcome to The Eventacle Podcast, your go-to destination for everything event marketing. This podcast is designed for marketers at every level – whether you're orchestrating hundreds of events a year or just starting out in the industry. Dive into actionable insights, success stories, and expert advice from industry leaders across venues, festivals, concerts, and more. Each episode tackles the challenges and triumphs of event marketing, from building audiences and driving revenue to crafting ...
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Let's Give A Damn is a weekly podcast hosted by Nick Laparra featuring inspiring, entertaining, and deep conversations with activists, nonprofit leaders, authors, entrepreneurs, artists, and many other kinds of damn-givers. You'll hear from exceptional humans like Matthew McConaughey, Rainn Wilson, Priyanka Chopra Jonas, Reshma Saujani, Gabor Maté, Colman Domingo, and hundreds of others.
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🎉 It’s David Gate Day on the podcast! 👉🏽 It is a joy to have David on the show this week. David is from London and now lives in the Blue Ridge Mountains in Asheville, NC. His work centers around care for the individual (heart, mind, body & soul) and the nurture of community (culture, the earth & environment, the dignity of others and spiritual comm…
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🎉 It’s Dr. Ibram X. Kendi day on the podcast! 👉🏽 It is a joy to have Dr. Kendi on the show this week. Read his full bio here: https://www.ibramxkendi.com/bio 👉🏽 In this conversation, we talk about his new book (Malcolm Lives!), collective liberation, the genocide in Gaza, the rise of fascism in the United States, and so much more. ❤️ If you love th…
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278 - Gabor Maté & Chris Hedges - Palestine Is The Moral Issue Of Our Time
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1:31:52On May 5, Let's Give A Damn co-sponsored an event in NYC called Palestine: The Moral Issue Of Our Time with Gabor Maté and Chris Hedges. It was a sold-out event with 800 attending in persons and hundreds more attended online via our livestream. Most importantly we raised tens of thousands of dollars for Middle East Children's Alliance! MECA works t…
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🎉 It’s Taylor Lorenz Day on the podcast! 👉🏽 It is a joy to have Taylor on the show this week. Read Taylor's full bio here: https://www.taylorlorenz.com 👉🏽 In this conversation, we talk about the current state of independent journalism, why she constantly puts herself in the crosshairs of willfully ignorant idiots, the genocide in Gaza, Long Covid, …
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It’s Maggie Smith Day on the podcast! Maggie Smith is the New York Times bestselling author of You Could Make This Place Beautiful; My Thoughts Have Wings, a picture book illustrated by SCBWI Portfolio grand prize winner Leanne Hatch; the national bestsellers Goldenrod and Keep Moving: Notes on Loss, Creativity, and Change; as well as Good Bones, n…
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Ep 24: Eventacle Community Member Spotlight - Zach Duket
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12:51In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped h…
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Ep 23: AI Agents - Supercharging Live Event Outbound Sales
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14:56AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all whil…
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Ep 22: Keeping Your Audience Engaged After the Event
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22:01Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen …
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Ep 21: How Changing Consumer Behaviors Are Reshaping Live Events
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16:37Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune …
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Are your events creating short-term excitement or long-term engagement? Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears. In this episode, we explore a better approach: campfire events—experiences des…
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It’s Ed Begley Jr. Day on the podcast! Ed Begley, Jr. recently starred in Hallmark film, Holiday Touchdown: A Chiefs Love Story, and was a fan favorite on the very popular series Young Sheldon and Better Call Saul and was recently a series regular on Netflix’s Future Man. On the environmental front, he is one of the foremost environmentalists in Ho…
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Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch th…
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Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk. In this episode of Eventacle, we br…
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Ep 17: Speaking Their Love Language: How to Reengage Lapsed Customers
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36:16In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events. Join us as we brea…
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Ep 16: It's EventTech, not MarTech: Why Events Need Their Own Tech Stack
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17:42This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless op…
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Ep 15: Convincing Your Boss to Fund Your Conference
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11:56You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes. In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and con…
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It’s Mara Kronenfeld Day on the podcast! As the Executive Director of UNRWA USA, Mara Kronenfeld leads the strategic vision, operations, and fundraising efforts of the nonprofit organization that supports the humanitarian and human development work of the United Nations Relief and Works Agency for Palestine Refugees (UNRWA) in the Middle East. With…
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Ep 14: Using the #GRWM Trend to Drive Engagement for Live Events
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11:40In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events. Learn how to: ✅ Showcase behind-the-scenes prep to excite fans. ✅ Encourage attendees to share their own #GRWM moments. ✅ Partner with influencers to …
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Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers. Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales…
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Ep 12: 25 Event Marketing Trends for 2025
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26:43In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead. From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-co…
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Ep 11: Beyond Age and Income — The Power of Experience-Based Marketing
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18:36Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transf…
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Ep 10: Cracking the Marketing Code with Smackin' Sunflower Seeds
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8:08In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination. Discover the strategies behind their rise, the lessons every …
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Ep 9: The Ritz-Carlton Approach to Event Excellence
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11:53What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loya…
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We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. From marketing magic to community connections, we’ll explore the …
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Ep 7: Instant Insight – Real-Time Feedback’s Role in Event Success
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11:54Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms.…
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Ep 6: The Phoenix Suns’ Fan-First Formula – Hot Dogs, Hoops and Happy Fans
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10:09
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10:09We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the futur…
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Ep 5: Conquering Imposter Syndrome in Event Marketing
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8:46Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing.By Eventacle
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Ep 4: Turning Attendees into Advocates – The Power of NPS in Event Marketing
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12:12In this episode of The Eventacle Podcast, we unpack how Net Promoter Score (NPS) can revolutionize your event success strategy. From tracking attendee loyalty to identifying actionable improvements, NPS goes beyond traditional event metrics to help you create experiences that turn participants into passionate advocates.…
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It’s Lauren Paul & Molly Thompson Day on the podcast! Lauren Paul is the co-founder of Kind Campaign and Director, Writer and Producer of Kind Campaign's award-winning documentary, Finding Kind. Finding a way to start a conversation about bullying has been on Lauren’s heart ever since her own life-altering experience in middle school. After studyin…
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Ep 3: Personal Branding Hacks for Event Marketers
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15:00Your personal brand is your career's secret weapon in the competitive world of event marketing. In this episode, we explore ten actionable strategies to position yourself as a thought leader, grow your professional network, and unlock new opportunities to elevate your career.By Eventacle
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Ep 2: 'Tis the Season for Holiday Branding
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13:38In today's competitive events landscape, holiday branding presents a compelling way to enhance audience engagement and drive attendance. A seasonal approach to branding leverages the emotional pull of holidays while integrating seamlessly with the annual marketing calendar. However, effective holiday branding requires a balance – too much kitsch ca…
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In the debut episode of The Eventacle Podcast, co-founder Mike Evenson sets the stage for an exciting journey into the world of event marketing. Discover what inspired the creation of Eventacle and what you can expect from this podcast, designed to help event marketers thrive. Whether you're seeking fresh ideas, expert insights, or a sense of commu…
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Munther Isaac is a Palestinian Christian pastor and theologian. He now pastors the Evangelical Lutheran Christmas Church in Bethlehem and the Lutheran Church in Beit Sahour. He is also the academic dean of Bethlehem Bible College, and is the director of the highly acclaimed and influential Christ at the Checkpoint conferences. He speaks locally and…
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Jess Natale is the creator of the Instagram account @so.informed. Her background is in marketing, journalism, political volunteering, and activism. She’s dedicated the So page to educating millions of people around the world on topics ranging from politics and reproductive rights to criminal justice reform and more. She is actively involved in poli…
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It’s Daniel Maté & Aaron Maté day on the podcast! Let’s get this out of the way — yes, they are the sons of Dr. Gabor Maté. Daniel is a composer, lyricist, and playwright for musical theatre. He is also a mental chiropractor. And he is one of the hosts of Bad Hasbara - The World’s Most Moral Podcast. Lastly, he coauthored a book with his dad called…
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It’s Lily Greenberg Call day on the podcast! Remember a couple of months ago when we heard on social media that a Biden appointee had resigned over his atrocious handling of and his complicity in the genocide in Gaza? Lily is *that* staffer! Lily is a former Special Assistant to the Chief of Staff at the Department of Interior. She has nearly a dec…
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Genesis Be, a dynamic artist and activist, harnesses the power of music to amplify marginalized voices and advocate for social change. Born in Biloxi, Mississippi, her music blends elements of hip-hop, soul, and spoken word, creating a powerful platform for storytelling and empowerment. With lyrics that confront systemic oppression and celebrate re…
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