Welcome to The Value Factory Podcast, powered by OneAccord, where we decode the secrets to building substantial, lasting enterprise value for your business. If you’re a business owner, CEO, or leader of a privately held company striving for sustainable growth, navigating complex transitions, or aiming to maximize your company’s worth, this is your essential resource. Hosted by the seasoned operators at OneAccord, The Value Factory delves into the practical strategies and real-world insights ...
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Informative insights and conversations with owners, CEOs, M&A dealmakers, and other professionals on lessons learned, tips, current business conditions, and more.
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Nick Anderson with OneAccord and John on Their Monthly Chat
41:51
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41:51Another in the continuing series of business discussions with John and Nick Anderson, CEO of OneAccord. We discuss: The challenges of making money Revenue generation Margin discipline so revenue makes it to the bottom line John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://noko…
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The Value Factory Podcast | Episode 19 - Dr. Rob McKenna
1:00:13
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1:00:13In this episode of The Value Factory Podcast, Nick Anderson sits down with Dr. Rob McKenna—CEO of WiLD Leaders and one of the world’s top voices in leadership development—to explore what it really takes to lead with courage, vulnerability, and resilience. Rob unpacks why the best leaders are those willing to tell the truth, embrace their own blind …
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The Value Factory Podcast | Episode 18 - Christopher French
53:14
53:14
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53:14In this episode of The Value Factory, Christopher French flips the script—interviewing host Nick in a wide-ranging conversation about leadership, resilience, and the hard lessons earned over decades in business. From the importance of executive presence to the looming impact of AI and robotics, Nick shares candid stories from his early career misst…
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John is a Guest on the B2B Growth Blueprint Podcast
30:45
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30:45As a guest on Mark Osborne's B2B Growth Blueprint podcast John discusses how business owners can: Exit With Style, Grace, and More Money® Avoid value hurting traps The top things owners should do to increase value John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadviso…
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The Value Factory Podcast | Episode 17 - Dr. Gavriel “Gav” Schneider
55:39
55:39
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55:39In this episode of The Value Factory Podcast, host Nick Anderson welcomes Dr. Gavriel “Gav” Schneider—entrepreneur, martial artist, author of Presilience, and CEO of Risk 2 Solution—for a masterclass in navigating risk, seizing opportunity, and building resilient organizations. Drawing on decades of leadership, security, and behavioral science expe…
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The Value Factory Podcast | Episode 16 - Andrew Ballard
34:02
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34:02In this episode of The Value Factory Podcast, Nick Anderson sits down with Andrew Ballard—President of Marketing Solutions and author of Your Opinion Doesn’t Matter—to break down what branding and competitive positioning really mean in today's marketplace. With over 35 years of experience in research-based growth strategy, Andrew explains how busin…
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How AI Can Improve Productivity in Your Small Business with Thynk.ai founder John Long
30:52
30:52
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30:52Most of us have had a (bad) experience with Chatbots used by cable, phone, and other companies. Enter Thynk.ai and their revolutionary use of AI for customer service, ordering, troubleshooting, and more. Founder John Long discusses situations where their service and improve productivity. One example is how AI can handle 80 phone calls at the same t…
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The Value Factory Podcast | Episode 15 - Richard Brune
46:15
46:15
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46:15In this episode of The Value Factory Podcast, host Nick Anderson sits down with seasoned OneAccord partner Richard Brune to unpack what it truly means to lead as a peer, not a vendor. With nearly two decades of experience in interim executive roles, Richard shares hard-earned wisdom on building trust inside leadership teams, delivering truth with c…
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The Value Factory Podcast | Episode 14 - Matt Moore and Paden Hodges
52:39
52:39
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52:39In this episode of The Value Factory Podcast, host Nick Anderson sits down with Matt Moore and Paden Hodges, the founders of Elevate, a Christian men’s community built on faith, fitness, and brotherhood. They share how Elevate has grown from a 20-man group chat into a 200+ member international movement with regional leaders, life-changing events, a…
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Vance Morris, "The Disney Guy" on Creating Systems in a Small Business
26:47
26:47
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26:47Vance Morris goes by the "The Disney Guy" given his years with Disney and brining the customer service and systems he learned there to his three small businesses. He explains Disney has a system and process for everything, allowing them to hire a lot of young, inexperienced people and still "get the jobs done." Among other things, we talk about: Pr…
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The Value Factory Podcast | Episode 13 - Bob Nowak
39:22
39:22
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39:22In this deeply personal and financially strategic episode of The Value Factory Podcast, host Nick Anderson sits down with Bob Nowak of The Partners Group to explore what it really takes for business owners to prepare for life after an exit. From navigating identity loss and legacy planning to the mechanics of wealth diversification, Monte Carlo sim…
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The Value Factory Podcast | Episode 12 - Luke Scorziell
41:29
41:29
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41:29In this episode of The Value Factory Podcast, host Nick Anderson reconnects with Luke Scorzell, brand strategist and founder, to explore how organizations navigate identity during seasons of leadership transition and evolution. They reflect on their past collaboration building a values-based leadership course and dig deep into the work of brand cla…
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The Value Factory Podcast | Episode 11 - Alicia Parr
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34:50In this episode of The Value Factory Podcast, host Nick Anderson sits down with Alicia Parr, founder and CEO of Performentor, to explore how strategic HR unlocks growth in founder-led and scaling businesses. They discuss how operational clarity, cultural alignment, and intentional structure turn “people problems” into powerful sources of trust, acc…
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The Value Factory Podcast | Episode 10 - Mitch Moore
1:45:00
1:45:00
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1:45:00In this episode of The Value Factory Podcast, host Nick Anderson engages in an honest, mentorship-driven conversation with financial advisor Mitch Moore, co-founder of Strong Wealth. They explore what it takes to build trust with ultra-high-net-worth clients, how faith and values shape business relationships, and why character and competence are th…
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Double Your Profits; Create a Well-Oiled Machine with Cary Prejean
23:40
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23:40Sounds great. Sounds hard to achieve. But Cary Prejean offers simple explanations to complex issues every business faces. Cary starts with the numbers and shares how he breaks down all aspects of lower middle market businesses to find those hidden gems to increase profits. On this episode he gives a us a case study, tips, strategies, and insights. …
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The Value Factory Podcast | Episode 9 - Jeff Rogers Part 3
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48:36In Part 3 of this special 3-part series on The Value Factory Podcast, Nick Anderson and Jeff Rogers walk through the most complex and personal era of OneAccord’s history. Jeff shares the bold steps into private equity and M&A advisory—and the painful clarity that followed when growth outpaced alignment. From boardroom tensions and leadership transi…
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The Value Factory Podcast | Episode 9 - Jeff Rogers Part 2
1:06:31
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1:06:31In Part 2 of this special 3-part series on The Value Factory Podcast, host Nick Anderson continues his conversation with OneAccord founder Jeff Rogers, diving into the rapid growth and painful pivot that redefined the company. Jeff unpacks OneAccord’s expansion into 18 U.S. markets, the bold decision to contract back to the Pacific Northwest, and t…
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The Value Factory Podcast | Episode 9 - Jeff Rogers Part 1
1:04:04
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1:04:04In Part 1 of this special 3-part series on The Value Factory Podcast, host Nick Anderson sits down with OneAccord founder Jeff Rogers for a candid, behind-the-scenes look at the birth of the firm—from its roots in a post-dotcom market crash to its redefinition as a values-driven, team-based consulting practice. Jeff unpacks the emotional and strate…
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Myth or Fact on Business Acquisition Loans with Lisa Forrest of Live Oak Bank
32:57
32:57
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32:57Lisa Forrest, a regular guest of ours given how often the SBA changes their rules, joins John for a fun episode. We cover over 30 items on business acquisition loans (emphasis on SBA loans) with Lisa answering "Myth or Fact" for each one When there are nuances, she goes into detail. Some of the 30+ are: All seller notes have a standby period The bu…
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I like to find lessons in the news and this episode has three of them. A major organization beset by financial mismanagement. A government agency that didn't keep up on cap ex and now is in trouble. Attracting and retaining good people (in manufacturing where there's a huge shortage of workers. Please enjoy and pass it on to others. John Martinka J…
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The Value Factory Podcast | Episode 8 - Joshua Conran
1:02:39
1:02:39
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1:02:39In this episode of The Value Factory Podcast, host Nick Anderson is joined by Joshua Conran, partner at Deksia, to explore what it really takes to create marketing that drives long-term value, not just quick wins. Together, they unpack why most marketing fails (hint: it’s not the tactics) and how small and mid-market companies can align strategy, K…
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Monica Duggal and John Discuss how She Scaled and Exited Her Business
24:00
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24:00Monica Duggal is an entrepreneur who learned many lessons when she at first couldn't sell her business. One lesson was, get the business ready to sell from day one. She stepped back and realized she had to: Get out of the day-to-day Put in systems Grow Achieving the above she was able to make a successful and lucrative exit. As part of it, she goes…
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The Value Factory Podcast | Episode 7 - Dave Mantel
38:21
38:21
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38:21In this episode of The Value Factory Podcast, host Nick Anderson welcomes sales strategist Dave Mantel of Acme Sales Development for a deep dive into what makes or breaks a sales hire. They explore the three pillars of sales success—will to sell, tactical skill, and sales DNA—and how most hiring managers unknowingly fall for personality over perfor…
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John Gallagher and The 7 D's of Leadership
27:09
27:09
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27:09I love John's line, "Excellence Only Happens on Purpose." We discuss the above plus: How John coaches execs and owners for better performance via inspiration and encouragement Developing leaders, their team, and their processes Creating sustainable growth His 7-step problem solving process The 7 D's of success So good I sent it to a client (CEO) wi…
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The Value Factory Podcast | Episode 6 - Michael Pleger
42:23
42:23
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42:23In this episode of The Value Factory Podcast, Nick Anderson is joined by project manager Michael Pleger to explore the deeply personal journey of leadership development, identity, and purpose. Through the lens of OneAccord’s Prepare to Lead course, Michael shares how he grew from a high-performing problem-solver into a values-driven, purpose-aligne…
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John Martinka & Nick Anderson Monthly Discussion - June 2025
46:34
46:34
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46:34Nick Anderson is the CEO of OneAccord and Nick and I have started a monthly podcast, alternating the hosting, plus alternating monthly articles for our blogs, websites, newsletters, etc. In this episode we discuss Nick's recent article, From Growth to Scale: Building Enterprise Value Beyond the Founder. We discuss the "common" principles a company …
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The Value Factory Podcast | Episode 5 - Phil Goodman
21:28
21:28
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21:28In this episode of The Value Factory Podcast, host Nick Anderson sits down with Phil Goodman—founder of Talent Realized and Chief People Officer at OneAccord—to explore the power of strategic hope in driving transformational growth. From succession planning to scaling systems, Phil shares his own entrepreneurial journey and how OneAccord’s Client S…
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Doug Gray is a business psychologist who has used AI to springboard what he does to support leaders in family businesses. In this episode he discusses he's adapted the traditional 360 review for family businesses and their leaders plus what he does to aid succession. Fascinating discussion from someone truly devoted to improving leadership. John Ma…
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The Value Factory Podcast | Episode 4 - John Martinka
50:34
50:34
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50:34Host Nick Anderson welcomes M&A advisor John Martinka of NoComas Advisory Services to explore how business owners can “exit with style, grace, and more money” even in turbulent times. Drawing on three decades of experience guiding lower-middle-market deals ($5–15 million enterprise value), John breaks down the real risks—from customer and supply-ch…
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90% of Businesses Don't Sell - Learn About the Ones That Do Sell
4:29
4:29
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4:29Want to Exit with Style, Grace, and More Money®? This podcast discusses some of the features of those that create a good liquidity event compared to all the (advertised junk) companies that don't sell. Combine this short episode with the interview with Jeffrey Feldberg on his Deep Wealth Nine-Step Roadmap and Create a Large Exit for Your Small Busi…
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The Value Factory Podcast | Episode 3 - Mike Kadel
34:09
34:09
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34:09Join host Nick Anderson and special guest Mike Kadel, Managing Principal at One Accord, for a deep dive into the art and science of succession planning on this episode of The Value Factory Podcast. With a combined 60 years in financial services, they unpack why most organizations mistake replacement for true succession, share vivid examples—like Co…
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The Deep Wealth 9-Step Roadmap with Jeffrey Feldberg
48:33
48:33
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48:33Entrepreneur Jeffrey Feldberg turned down a seven-figure offer for his business, created the Deep Wealth Roadmap, implemented it for his company, and two years later got a nine-figure liquidity event. Enough said. In this episode we discuss the basics of the Deep Wealth Roadmap and what it can do for other business owners. To reach Jeffrey, email s…
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The Value Factory Podcast | Episode 2 - Ryan Shope
22:45
22:45
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22:45Host Nick Anderson sits down with Ryan Schope to unpack a practical playbook for go-to-market success in the digital age. They map out how to layer content across awareness, consideration, and decision stages, share tips for leveraging AI to remove production hurdles, and dive into why raw, “in-the-arena” stories build the deepest trust. If you’ve …
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The Value Factory Podcast | Episode 1 - Jeff Rogers
45:55
45:55
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45:55Join host Nick Anderson on the inaugural episode of The Value Factory Podcast as he welcomes OneAccord founder Jeff Rogers into the “upper room” to uncover the firm’s 25-year journey. Jeff recounts how a simple sales-training venture evolved into a full-service consulting practice, the pivotal client-success discoveries that reshaped their approach…
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Since 2005 I (John) have led 19 Rotary projects titled, Improving Education Through Technology. The Bellevue Breakfast Rotary Club along with the Cisco Networking Academy at Newport High School partner to donate computers and setup Wi-fi networks in schools, the last 16 projects in Antigua and Barbuda. So far we've donated over 10,000 computers and…
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Marketing in 2025 with Marketing Guru Todd Schuchart
31:23
31:23
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31:23Todd Schuchart (www.razorridge.com) is an entrepreneur who has figured out marketing to generate leads. He discusses this plus give the following wisdom: Do your homework. Know what you want and with whom. There's tremendous value in your industry knowledge. Establish your voice, regularly. You know your business better than anyone. Don't try to pl…
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Learn large companies have similar succession planning issues as small ones. The owner/CEO has to address the issue. Who, what, when, why, and how are important. Know your options. A company making $1 million a year probably won't sell to a professional buyer (PE or Family Office) and one making $5 million probably has to sell to a professional buy…
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Everything You Want to Know About Franchising (in ~25 minutes) with Adam Goldman
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26:38Adam Goldman is, The Franchise Coach and sees a big part of his mission as de-mystifying franchising. Adam owned a Vanguard Cleaning and Restoration master franchise for 8.5 years and sold it when he received an unsolicited offer. He is now a franchise coach and consultant who places about 30 people per year in over 100 territories. He works with a…
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John is the Special Guest on the BCF ORG Podcast
13:11
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13:11Listen as John discusses key factors to increase value so owners can Exit With Style, Grace, and More Money®. John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.youtube.com/c/JohnAMartinka/videos 425-515-4903…
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Lisa Forrest on SBA Loan Changes and Tips to Buyers and Sellers
28:04
28:04
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28:04Lisa Forrest with Live Oak Bank is a regular guest. Given there were only a few, but extremely important, changes in the latest SOP she shares: Tips to buyers when dealing with a bank (FYI, don't just throw a CIM or financial statements at them and ask how much they'll lend) Buyers need to look at more than the financial statements, i.e., the non-f…
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A Man of Many Talents - Jim Stevenson with Lessons for All Businesses
24:19
24:19
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24:19Jim Stevenson offers a lot and discusses it here. He helps people with: Fundraising M&A - know your objectives and be flexible Strategy Transformation (restructuring, growth, getting ready to exit) We discuss mistakes owners make and how he helps fix them. He's also affiliated with Medimusic, a company using imbedded music to help dementia patients…
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Mitch Francis - Author of Bad-Ass Solutions on Overcoming Roadblocks and Finding Opportunities
24:18
24:18
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24:18Mitch Francis is truly a visionary. He shares how he sees opportunity where others don't. This has allowed him to take companies from startup to going public. He is also an inventor with seven patents. Listen as he discusses overcoming roadblocks and successfully solving problems. He is the author of Bad-Ass Solutions, a non-partisan primer on solv…
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John is a Guest on "The Exit Plan" with Barnaby Cook
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26:55
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26:55On this episode of "The Exit Plan" John discusses the Seven Key Factors to Increase Value and a lot more about Exiting With Style, Grace, and More Money. John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://nokomisadvisory.com/ https://www.martinkaconsulting.com/ https://www.yout…
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La Tonya Roberts - Fractional COO on Using AI to Scale and Easy to Fix Mistakes Owners Make
26:52
26:52
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26:52After a career with Deloitte and Booz Allen La Tanya Roberts went solo as a fractional COO. She not only helps business owners on operational matters she helps them use AI to scale. Listen as she also shares three mistakes many owners make, which keep them from growing. You can reach La Tonya at www.harmonyconsultinggroup.org John Martinka Jessica …
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Adam Koos with Elevate and Exit on Building a Transition Plan (and More)
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29:04Adam Koos is the founder of Libertas Wealth Management Group and Elevate and Exit, which helps owners build a 12-step transition plan. Given studies show: 80% of a majority of business owners wealth is the value of their business and, 80% of businesses don't sell (FYI, this is not true for mature, profitable, and fairly priced businesses). Any incr…
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Listen to John as a guest on The People Dividend Podcast
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20:37
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20:37John discusses increasing value, selling a business, and it's all centered around the importance of the business' people. Why founders need to rely on others, the best use of great employees, why relationships rule, and more. John Martinka Jessica Martinka Contact us via either website or give us a call and be sure to check out our videos https://n…
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Ken Rusk - Entrepreneur and Philanthropist Shares Thoughts on Business and Life
21:16
21:16
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21:16Ken Rusk is the founder and president of Rusk Industries, which owns and runs multiple construction companies with over 200 employees. Ken shares his thoughts on business and leadership including how a true owner needs to be a visionary, working in clouds not the trenches. To build value, and you've surely heard this before, he says to get as unnec…
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Super Entrepreneur Matt Tait Shares Secrets to Scaling a Business
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22:07A fascinating discussion with Matt Tait, who: Is a recovering lawyer Comes from a family of entrepreneurs Is a multiple time entrepreneur Is currently the CEO of Decimal Hosts a podcast titled, "After the First Million," which is for startups, those in the "messy middle" of growth, and people in a large company At Decimal he leads a team of over 10…
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John & Todd Greenbaum Discuss Scaling a Business to over 200 Employees
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25:29
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25:29Todd Greenbaum is the founder of Input 1, goto Premium Finance, and Aja Winery. Todd's advice includes: Never give up; run through the wall Don't keep too much (responsibility) to yourself, i.e., delegate You have to always work on staying ahead of the competition You will face challenges, it's what you do to overcome them Always hire smart(er) peo…
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Listen to Michael McLean with the Bad Ass Brotherhood
30:18
30:18
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30:18Michael McLean has owner numerous businesses and now works with men to help them achieve fulfillment in life. He's a former professional hockey coach turned into an 8 figure entrepreneur. He's also a marketing expert, helping many clients scale their business. Key takeaways include: Many successful people worry more about legacy than money. They do…
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