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Talk Like a Brand

Peachi Williams

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Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding. Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and ...
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Listen—if you’ve ever said, “I wanna build my brand, but I don’t have the money,” this episode is your wake-up call and your wallet’s new best friend. I’m joined by the brilliant Dr. Severine Bryan—aka Dr. Sev—an accredited financial counselor, Fortune 500 vet, and my fellow Nasdaq Milestone Circle sister. We’re breaking down brand budgeting myths,…
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Think you're scared of failure? What if it’s success you're really avoiding? In this episode, we’re breaking down the fear of success, how it sneaks into your brand journey, and how to push past it. I’m sharing my own story, the signs to watch for, and how to stop holding yourself back. It’s time to serve up success—hot and unapologetic. Ready to w…
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Protecting your brand doesn't have to feel like you're prepping for court—it's more like perfecting a recipe! In this juicy episode of Talk Like a Brand, I brought seasoned trademark attorney Ticora Davis, founder of The Creators Law Firm, into the brand-building kitchen. We're mixing up a flavorful conversation about trademarks, business, and more…
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Gratitude isn’t just about saying ‘thank you.’ It’s about finding the flavor in every moment—even when life feels a little undercooked. In this episode, I’m getting real about my own gratitude journey—the highs, the lows, and everything in between. From celebrating the wins to learning from the flops, I’ll show you how gratitude can be the secret i…
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Building a brand isn’t about throwing stuff together and hoping it sticks—it's about mixing the right ingredients, setting the perfect tone, and baking it to golden perfection. In this episode of Talk Like A Brand, we’re going Behind the Oven Mitt to show you how to bake a brand that’s unforgettable. From setting your vision (aka preheating your ov…
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Ready to take your brand from broadcasting to building real connections? In this episode, we're discussing how asking the right questions and sparking meaningful conversations can turn your audience into an engaged community. Tune in for relatable stories, actionable tips, and a reminder that engagement isn’t about perfection—it’s about connection.…
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Trust isn’t built overnight—it’s a slow-cooked process. In this episode, we're discussing why trust is the secret ingredient to a lasting brand and how you can build it with consistency, transparency, and meaningful engagement. Tune in for stories, strategies, and reminders that the best things take time! Ready to whip up something amazing for your…
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Your brand is solid, but does it have the flavor to stand out? In this episode, we're discussing why boldness is the salt that makes everything better. Learn how to stop playing it safe, add authentic flavor to your messaging, and create a brand experience that’s unforgettable. Ready to turn up the flavor? Hit play! Ready to whip up something amazi…
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In this episode of Talk Like a Brand, we're dishing out good ol' Southern wisdom to help you build a brand that stands the test of time—just like cornbread. From the right ingredients to the perfect blend of flavor, we'll break down the core elements that make your brand deliciously successful. Whether you're just starting or looking to spice thing…
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Think you need a huge budget to build a bold brand? Think again! Just like a good plate of dressing, branding success comes from starting with simple ingredients, adding the right touches, and serving it with love. In this episode, Peachi dishes out the ultimate guide to budget-friendly branding—from DIY tools to building community connection—and s…
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Crafting customer loyalty is like baking the perfect cake—it’s all about getting the layers right! In this episode, Peachi walks you through the key ingredients for a loyalty strategy that sticks: a solid base of trust, a filling that delights, and icing that rewards your customers. Whether you’re starting from scratch or tweaking your recipe, this…
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Building a brand is just like baking a pie—every ingredient matters! In this episode, I'm diving into the essentials of a successful brand audit. From the crust (your mission, values, and vision) to the filling (your USP, personality, and messaging) and the top layer (customer experience and visuals), we’re slicing into every detail to ensure your …
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Crafting a cohesive visual identity is just like building the perfect veggie platter—each element should complement the others to create something vibrant, balanced, and uniquely you. In this episode, Peachi shares how to mix colors, fonts, and design elements to create a visual identity that stands out. Plus, don’t forget the foundational ingredie…
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A standout brand strategy isn’t just about following the steps—it’s about adding your unique flavor and wrapping it all together in a way that sticks. In this episode, Peachi shares how to uncover your brand’s competitive edge, craft a cohesive strategy, and serve it up consistently. Ready to spice up your strategy and create a brand experience you…
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Discover the secret ingredients to crafting content that connects, converts, and keeps your audience coming back for more. Join Peachi as she stirs up actionable tips, relatable examples, and a dash of personality to help you whip up a content strategy that’s anything but half-baked. Ready to whip up something amazing for your brand? Follow us for …
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Sometimes the biggest brands make the biggest goofs, and lucky for us, there are lessons in their blunders! Join me as I talk about the most infamous branding fails—think New Coke’s fizz to flop and Pepsi’s tone-deaf ad. It’s not just laughs, though. Each story is packed with insights to help you avoid similar missteps and keep your brand bold and …
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Your brand's visual identity is like your personal wardrobe. Just as the clothes you wear send a message about who you are, your brand’s colors, fonts, and imagery tell a story about your business. In this episode, I'm talking about creating a cohesive identity that resonates with your audience, infusing your branding with personality, and knowing …
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In this episode of Talk Like a Brand, I'm discussing some of the boldest, most unconventional branding campaigns that shook up the industry and made everyone pay attention. From Burger King’s cheeky “Whopper Sacrifice” to Red Bull’s epic “Stratos” jump, we’ll explore how these wild ideas pushed brands into the limelight in unexpected ways. Thinking…
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Do you ever wonder what your brand would be like if it were a person? The life of the party, the rebellious rule-breaker, or maybe the calm and collected friend everyone trusts? In this episode, I'm talking all things brand personality, breaking down the different personality types, showing you why they matter, and helping you find your brand’s uni…
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Ever wonder how a simple doodle can turn into a powerhouse brand symbol? In this episode, we’re tracing the journey of logos from scribbles on napkins to the million-dollar icons we know today. Whether you're just starting your brand or looking to revamp, we’ll break down how the right logo can tell your story, connect with your audience, and even …
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Ready for a branding showdown? This episode is all about the ultimate debate: Logos vs. Taglines! Which one makes a bigger impact on your brand's success? Whether you’re a fan of bold visuals or catchy phrases, we’ve got you covered with insights to help you decide where to focus your energy. Tune in for a fun, insightful breakdown of how each elem…
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In this episode, we're talking about some of the biggest misconceptions about branding! From the belief that a great product sells itself to the idea that only big companies need to worry about branding, we're covering it all with insights that may transform the way you view your brand. Tune in, smash those myths, and take your brand to the next le…
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Have you ever thought about what grocery shopping or a beach day can teach you about branding? In this episode, I'm using everyday moments to reveal game-changing branding lessons. From the best cereal spot on a store shelf to keeping your brand vibes consistent, I'm breaking it all down with real-life examples that'll make you see the world, and y…
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Are you ready to amplify your brand's presence and truly connect with your audience? We're talking about the secrets of great content marketing that stands out in this crowded, digital world. Whether you're an experienced entrepreneur or just starting out, there's something here for you. A few highlights: Understand and cater to your audience's nee…
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If you think rebranding is just swapping out your logo, think again! This episode is all about rebranding, revamping who you are, and reconnecting with your audience. We're covering when to consider rebranding and how to pull it off like a pro. Whether your brand feels a tad outdated or you're ready to wow a new crowd, this episode's got the lowdow…
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Join us as we explore the art of personalization and learn how small gestures can turn one-time buyers into lifelong brand advocates. From memorable thank-you notes to exclusive loyalty perks, we've got the inside scoop on transforming your customer interactions, with personal tips and tricks you can implement in your own brand to wow your customer…
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Looking for the secrets to creating a brand tribe that not only survives but thrives? This episode discusses how to transform your audience into a passionate community that champions your brand. We'll explore practical strategies, from leveraging social media to fostering genuine connections, that will help you cultivate a loyal following. Whether …
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In this episode, we're discussing how partnering with the right social media influencers can elevate your brand. Learn how to identify influencers that align with your brand's vibe, build genuine relationships for long-term collaborations, the importance of creating compelling content, boosting your brand's growth, and understanding why tracking ke…
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Your brand name isn't just a label; it’s the first impression you make on your audience and plays a critical role in your brand's success. We'll explore key strategies for naming your brand, including understanding your brand personality, keeping it simple and relevant, planning for future growth, and more. I also share practical tips and tools to …
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In this episode, we're talking about a transformative aspect of marketing strategy: customer personas. Tune in as I break down what customer personas are, how to create them, and why they're crucial for aligning your marketing efforts with the real needs of your target audience. I also discuss how top brands like Amazon, Coca-Cola, Nike, HubSpot, a…
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In this episode, we're diving deep into the world of sustainable business practices, exploring how to build a thriving business that not only benefits your wallet but also cares for our planet. From using eco-friendly materials to protecting customer information, and from supporting local communities to embracing innovative ideas—we've got actionab…
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This episode explores the ecommerce universe, discussing game-changing trends, how to stand out, and key strategies like SEO, email marketing, and the importance of a seamless customer experience. Tune in for these vital tips to elevate your online store and boost your sales. Ready to whip up something amazing for your brand? Follow us for more ins…
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This episode is all about the lighter side of branding. Discover how fun and creativity can make the process enjoyable and enhance your brand's appeal. Are you ready to infuse more personality into your branding journey? Tune in and get things done with a smile! Ready to whip up something amazing for your brand? Follow us for more inspiration: IG &…
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Social media isn't just about posting stuff; it's a doorway into a brand's soul. By showing off their personality, values, and vibe, brands can make a real connection with their fans and leave a lasting impression. Tune in as we discuss the social media effect and how online presence shapes brand perception. Ready to whip up something amazing for y…
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Tune in to this episode "The Spelling Bee of Branding: Why Every Letter Counts," where I discuss the world of words and branding. Discover how each letter plays a vital role in shaping your brand's identity and connecting with your audience. It's a quick, but engaging talk on the power of precision in language and how it can make or break your bran…
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In this episode, we explore why a brand's voice is so important. Whether you're starting a new brand or working on an existing one, finding the right voice is crucial. Listen in as I discuss how your brand voice is the heartbeat of your brand and how to tap into creating unforgettable experiences. Ready to whip up something amazing for your brand? …
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Want to turn first-timers into forever fans of your brand? Get the inside scoop on how to make your customers fall head over heels for your business. In this episode, I'm spilling the beans on creating that magnetic charm that keeps customers coming back for more. From stellar service tips to personal touches that make a world of difference, you'll…
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Have you ever thought of using that fancy S.W.O.T. analysis for more than just work stuff? I'm breaking down how this cool tool can seriously up your game in life, not just in your job. From spotting your superpowers, finding those sneaky little weaknesses, grabbing opportunities by the horns, and dodging threats like a pro, I'll show you how to ma…
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Find out why it's a game-changer for brands to have an emergency fund. We're talking about how that cash cushion can save you from unexpected messes and keep your biz rolling no matter what. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands. Sign up fo…
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Have you ever encountered potential or current clients that are all about playing games? I'm discussing essential insights on identifying and stopping these disruptive behaviors. From setting boundaries to protecting your brand with contracts, this episode is packed with valuable advice for entrepreneurs and business owners. It's time to put an end…
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Don't miss these nuggets of wisdom! We're discussing the ins and outs of building a personal brand that resonates and stands the test of time, sharing candid insights on how to connect with your audience, craft your story, and make sure your personal brand is as authentic and impactful as you are. Ready to whip up something amazing for your brand? …
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Ready to turn your business dreams into reality? This episode breaks down the essentials of a killer business plan with the must-haves and insider tips on creating a roadmap that not only looks good on paper but also leads to success. Ready to whip up something amazing for your brand? Follow us for more inspiration: IG & Facebook: @cookingupbrands,…
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Ever catch yourself wondering if your business is set up the best way possible? Whether you're sketching plans on a napkin or thinking about giving your current business a makeover, getting your structure right is key. Join me as I quickly break down the ins and outs of picking the perfect setup – one that saves you money, spares you from legal str…
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Setting boundaries is not just about saying no; it's about creating a focused and thriving business that aligns with your values and goals. By saying no to things outside your niche or expertise, you can direct your energy toward what truly matters, allowing your business to grow and prosper. In this episode, we're exploring the importance of setti…
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With a focus on simplicity, memorability, and emotional connection, Peachi explains how storytelling can help capture attention and make a brand memorable in the minds of its audience, gain an advantage, and build trust and credibility in online and traditional spaces. Ready to whip up something amazing for your brand? Follow us for more inspiratio…
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If you're like many entrepreneurs bootstrapping their dreams, you constantly worry about breaking the bank. How are you going to gain traction while wondering about paying for the necessities you need to move the needle? In this episode, I'm talking about a few cost-effective strategies that help you capitalize your resources while creating a stron…
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On this episode of Talk Like a Brand, we dive into the importance of having the right mindset when building a brand. We explore the idea of treating your brand like a friend and the benefits it can bring, such as personality, relatability, and increased brand loyalty. Ready to whip up something amazing for your brand? Follow us for more inspiration…
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Being a business owner can be hard, especially when you aren’t sure which way to go. One of the most important things to remember is that what you think is a loss could very well be changed to looking at it from a different perspective. Just because you’re delayed in making certain things happen doesn’t mean it’s denied. It may not be time yet. If …
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Have you ever considered why your messaging is so important? Does it really make a difference? There are tons of businesses that don’t understand how telling their brand story and speaking directly to their audience through their messaging helps build lasting connections. You don’t want you brand going down that road. Today, we’re talking all about…
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If you’ve already got your business set up, one of the ways you get customers is through lead generation right? If you’re new to the game, lead generation is getting the people who are interested in your products and services through your sales funnel. Now, you may be wondering why this is important for your business. It’s important because if you …
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