Best Poynter Institute Podcasts (2025)

1
Roberto Camacho, Freelance Journalist 35:22

3d ago35:22

35:22

On this episode we're joined by Roberto Camacho. Roberto is Chicano (an American of Mexican heritage), a freelance journalist who often writes about issues impacting local immigrants, especially Chicanos but touches on other subjects too, like hip hop culture. He is based in San Diego and is a 2017 graduate of Arizona State University. Roberto talk…

1
Ep. 107: Fred Forsley - Sea Dog Brewery & more 40:17

4d ago40:17

40:17

Fred Forsley’s entrepreneurial reach is as wide as it is unexpected—real estate broker at 18, founder of Shipyard and Sea Dog Brewing, maker of alt-THC beverages, vodka, rums, and even a mushroom energy drink. In this episode of SPX, Forsley shares his journey from hustling real estate in Maine to building a beverage empire that spans coastlines an…

1
Mollie Simon, Research Reporter: ProPublica 36:04

10d ago36:04

36:04

On this episode we're joined by Mollie Simon. Mollie has been a research reporter for ProPublica for the last 5 years, working oftentimes behind the scenes on stories such as ones we've talked to past guests about. She's also been a newspaper reporter in South Carolina and a data researcher for LegiStorm. She is a graduate of the University of Geor…

1
Let's Talk PR & More Show #81: Alexandra Zendrian, AtoZ Communications, on identifying newsworthy stories 26:36

11d ago26:36

26:36

Sherry Goldman's guest is Alexandra Zendrian, founder of AtoZ Communications. Sherry and Alexandra discuss best practices for creating stories that will make news. Drawing on their earlier careers as journalists before becoming PR pros, Sherry and Alexandra identify the stories and issues that can help companies generate earned media coverage and a…

1
Tara García Mathewson, Education Reporter: The Markup & Cal Matters 47:29

17d ago47:29

47:29

On this episode, we're joined by Tara García Mathewson. Tara is a bilingual reporter covering the intersection of education and technology, particularly the harms within them, both on a national and state level for The Markup and CalMatters. The Markup is a non-profit newsroom that challenges technology to serve the public good. A motto often withi…

1
Let's Talk PR & More Show #80: Pam Cronin, Pam Ann Marketing, on Google analytics 25:51

18d ago25:51

25:51

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss Google analytics - how it works, what it tells us, ways to use the data to improve all aspects of business, and how AI is impacting analytics. The conversation will also offer helpful tips for understanding all search engine and website analytics, no…

1
Daniel Newman: Digital Content Producer, Cleveland Jewish News 38:20

24d ago38:20

38:20

On this episode we're joined by Daniel Newman. Daniel is a digital content producer for Cleveland Jewish News in Cleveland Ohio. He's an early-career journalist who also spent a year as a news reporter for the Tribune Chronicle in Warren, Ohio. He's a native of Youngstown, Ohio and a 2023 graduate of Cleveland State University, where he spent a yea…

1
Let's Talk PR & More Show #79 - Natacha Favry, Kalamari, on PR in the U.S. and Europe 27:32

25d ago27:32

27:32

Sherry Goldman's guest is Natacha Favry, founder of Kalamari. Sherry and Natacha discuss best practices for international PR - for American companies wanting to do PR in Europe and for European companies wanting to do PR in the U.S. It is more than just translating the materials into another language. Media relations and journalist expectations are…

1
Ep.106: Carl Lavender - Philanthropy Leader 1:00:12

27d ago1:00:12

1:00:12

Join Joe Hamilton in a candid conversation with community leader Carl Lavender as he reflects on his life’s journey—from his roots as a pastor’s son in Cleveland, to navigating gang violence and fundraising in Chicago, and finally becoming a transformative force in St. Pete’s nonprofit sector. Carl shares personal insights on leadership, balancing …

1
Miranda Green, Investigative Journalist 40:37

1M ago40:37

40:37

On this episode we're joined by Miranda Green. Miranda is a freelance investigative reporter based in Los Angeles. She was the director of investigations at Floodlight news covering corporations and political interests stalling climate action. She's also previously worked for Newsweek, The Daily Beast, Decode DC, CNN, the Hill, and Huffington Post.…

1
Let's Talk PR & More Show #78: Tommy Means, Mekanism, on storytelling for emerging media 27:21

1M ago27:21

27:21

Sherry Goldman's guest is Tommy Means, founding partner and chief creative officer of Mekanism. Sherry and Tommy discuss creative brand storytelling. Their conversation spans storytelling for emerging media; how to determine a brand's DNA and then apply it to storytelling, PR, advertising, and marketing; and how AI is influencing and changing all a…

1
Kristen Hare, Director of Craft and Local News, Poynter Institute 34:49

1M ago34:49

34:49

On our 221st episode, we're joined by Kristen Hare. Kristen is Poynter Institute's director of craft and local news. She teaches local journalists the skills they need to serve and cover their communities. Previously she covered the people of business and local news for Poynter. She's based near Tampa, Florida. We covered a wide range of topics wit…

1
Let's Talk PR & More Show #77: Peter Freedman, Think Inc., on PR, guerilla marketing & the PR for Calm 27:59

1M ago27:59

27:59

Sherry Goldman's guest is Peter Freedman, founder and director of thinking of Think Inc. Sherry and Peter discuss Peter's 10 Golden Rules of PR and Guerilla Marketing and how taking risks can help start-ups, many of which are apps, create buzz and awareness for their ventures. Peter also discusses his 'silly PR' for client Calm, which helped the re…

1
Ep. 105: Kelly McBride - Poynter Institute, NPR 55:30

1M ago55:30

55:30

In this episode, Joe Hamilton sits down with Kelly McBride—Senior VP at the Poynter Institute, NPR Public Editor, and Chair of the Craig Newmark Center for Ethics and Leadership—for a wide-ranging conversation on news diets, media trust, AI’s role in journalism and the fading sense of local connection. From dopamine-driven doomscrolling to the pote…

1
Evan Urquhart, Founder: Assigned Media; Community Manager: Slate 32:47

2M ago32:47

32:47

On this episode we're joined by Evan Urquhart. Evan covers anti-transgender propaganda and transgender news issues for Assigned Media (AssignedMedia.org), an organization he founded. He is also the community manager for Slate's comments section and is a freelance writer with many prominent bylines. And he's currently doing a Knight science writing …

1
Lizzy Lawrence, FDA Reporter, STAT News 30:24

2M ago30:24

30:24

On this episode we're joined by Lizzy Lawrence. Lizzy covers the Food and Drug Administration for STAT News, a subscription-based part of Boston Globe's media newsroom owned by the Boston Globe that covers the frontiers of health and medicine. As they say- "We take you inside the science labs and hospitals, biotech boardrooms, and political backroo…

1
Let's Talk PR & More Show #76: Neil Brown, The Poynter Institute, on local media and today's media environment 29:02

2M ago29:02

29:02

Sherry Goldman's guest is Neil Brown, president of The Poynter Institute. Sherry and Neil have a wide ranging conversation about the state of today's media, the critical role that local media plays, how the media and journalists can combat the growing mistrust in the media and the rise of misinformation and disinformation, and how the public can he…

1
Lola Claire, Editor-in-Chief, Hilltop Views (St. Edward's University) 43:34

2M ago43:34

43:34

On this episode we're joined by Lola Claire. Lola is a student at St. Edward's University in Austin, Texas and the editor in chief of Hilltop Views, the student newspaper there. Lola is also the chair of the Title IX Student Advisory Board at the school. Lola is from southern Louisiana. She caught my attention because of something she's working on.…

1
Let's Talk PR & More Show #75: Matt Krayton, Publitics, on political communications 29:07

2M ago29:07

29:07

Sherry Goldman's guest is Matt Krayton, founder and principal of Publitics. Sherry and Matt discuss the changing landscape for political-related communications and public relations campaigns that are political-adjacent. Their conversation includes effective use of earned media, social media, and influencer endorsements. Let’s Talk PR & More!, hoste…

1
Denise Watson, Team Editor: WHRO Public Media (longtime feature writer/editor) 42:21

2M ago42:21

42:21

On this episode, we're joined by Denise Watson. Denise is an editor at WHRO Public Media in Norfolk, Virginia. For more than 30 years she was an award-winning writer and features and education editor for the Virginian-Pilot. She often writes about race and history. Additionally, she is a journalist in residence at William & Mary, teaching a masterc…

1
Let's Talk PR & More Show #74: Gabrielle Kessler, We Are Social, on experiential marketing 29:05

2M ago29:05

29:05

Sherry Goldman's guest is Gabrielle Kessler, creative and strategic leader of We Are Social. Sherry and Gabrielle discuss experiential marketing - best practices, how to incorporate it in public relations campaigns, and how to create an experiential experience that could go viral. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the aw…

1
Leanne Yoon, Journalism Student: Daegu International School (South Korea) 39:25

2M ago39:25

39:25

On this episode, we're joined by Leanne Yoon. Leanne is the co-editor in chief of the Jets Flyover, the student news website of Daegu International School in South Korea, where she's in her junior year. Leanne also just started writing a column for Nutgraf News, a student journalism newsletter, and she founded High School Press Central, whose goal …

1
Let's Talk PR & More Show #73: Brian Bohl, Canon USA, media relations for sports and B2B clients 29:11

2M ago29:11

29:11

Sherry Goldman's guest is Brian Bohl, specialist in the corporate communications department of Canon USA. Sherry and Brian discuss best practices for media relations. Their conversation covers B2B media relations, as well as handling media outreach for sports entities. (Brian handled media relations while for local sports associations and the New Y…

1
8 College Student Journalists From The College Media Association Convention 23:12

3M ago23:12

23:12

On this episode, we're joined by eight students who attended the College Media Association convention a series of mini-interviews that ran 2 to 3 minutes each. The students come from schools in Boston, Virginia, Ohio, and California In these interviews we talked about some of their early-career highlights, important lessons they learned, and how be…

1
Let's Talk PR & More Show #72: Lynn Appelbaum, Classroom to Workplace: Land Your First Marketing Communications Job 28:46

3M ago28:46

28:46

Sherry Goldman's guest is Lynn Appelbaum, professor emerita at the City College of New York and author of the book Classroom to Workplace: Land Your First Marketing Communications Job. Sherry and Lynn discuss practical tips and advice for students and young professionals looking to find their first (or next) job in public relations, advertising, ma…

1
Nada Hassanein, Health Care Reporter, Stateline 25:02

3M ago25:02

25:02

On this episode we're joined by Nada Hassanein. Nada is a staff writer and health care reporter for Stateline, covering state policy decisions with a focus on inequities. She's been with them for a year and a half. She has previously covered social issues for the Tallahassee Democrat and was also USA Today's national environmental and health inequi…

1
Let's Talk PR & More Show #71: Adam Rubin, Commack School District, on PR for school districts 29:39

3M ago29:39

29:39

Sherry Goldman's guest is Adam Rubin, public relations director for the Commack School District on Long Island, NY. Sherry and Adam discuss his career trajectory (from a sports journalist to sports PR pro to heading PR for a school district) and the many aspects of communications that local school districts must do to effectively reach and motivate…

1
Delbert (Del) Ellerton, Journalism Teacher, Midtown High School (Atlanta) 42:37

3M ago42:37

42:37

It's Scholastic Journalism Week - On this episode we're joined by Del Ellerton. Del is a journalism teacher at Midtown High School, formerly Grady High School, in Atlanta, where he's also the school's track and field coach (he previously coached football too) for a school that has won a bunch of city and region championships. Del is a Mississippi n…

1
Let's Talk PR & More Show #70: Ethan Rasiel, Lightspeed Public Relations, on global PR 28:20

3M ago28:20

28:20

Sherry Goldman's guest is Ethan Rasiel, co-founder of Lightspeed Public Relations. Sherry and Ethan discuss handling PR on a global scale. Their conversation covers the differing expectations of media in various countries as vs. U.S-based media and best practices for implementing campaigns around the world. Let’s Talk PR & More!, hosted by Sherry G…

1
Damaso Reyes: Executive & Investigative Editor, New York Amsterdam News 44:51

3M ago44:51

44:51

In this episode, we're joined by Damaso Reyes. Damaso is both the executive and investigative editor at New York Amsterdam News, one of the oldest Black weeklies in the United States. Damaso has nearly 30 years of experience in journalism. Last year, he won the National Association of Black Journalists Ida B Wells Award. That's given to someone pro…

1
Jada Vasser, Human Resources Manager, The State News (Michigan State University) 37:33

4M ago37:33

37:33

In this episode, we are joined by Jada Vassar, Human Resources Manager for the State News at Michigan State University and host of the award-winning podcast 'All Shades of Chocolate'. Jada discussed her journey into journalism, the impact of her family and upbringing in Detroit, and her various roles at the State News, with an emphasis on her work …

1
Let's Talk PR & More Show #69: Sandra Stahl, jacobstahl, on healthcare and life sciences communications 29:00

4M ago29:00

29:00

Sherry Goldman's guest is Sandra Stahl, co-founder of jacobstahl. Sherry and Sandra discuss the changing environment for healthcare and life sciences communications, as well as how today's changing communications channels are impacting healthcare PR. They also discuss the three books on public relations that Sandra has authored. Let’s Talk PR & Mor…

1
Eda Uzunlar, WSHU-FM Arts & Culture Reporter and News Anchor 37:51

4M ago37:51

37:51

On this episode, we're joined by Eda Uzunlar. Eda is the arts and culture reporter and a news anchor for WSHU Public Radio, an NPR affiliate in Connecticut that covers both that state and Long Island, New York. Eda is a first generation Turkish-American who grew up in the Black Hills of South Dakota. In addition to radio and print work, she's also …

1
Let's Talk PR & More Show #68: Pam Cronin, Pam Ann Marketing, on SEO 29:14

4M ago29:14

29:14

Sherry Goldman's guest is Pam Aungst Cronin, owner of Pam Ann Marketing LLC. Sherry and Pam discuss best practices for SEO (search engine optimization) and how AI is impacting SEO. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to …

1
DorMiya Vance, Reporter WABE-FM, Atlanta (Report for America) 33:00

4M ago33:00

33:00

On this episode, we're joined by DorMiya Vance. DorMiya is a multimedia reporter for WABE, the NPR and PBS affiliate serving Atlanta, Georgia. She's been with them for almost 3 years. DorMiya is a graduate of an HBCU, Fayetteville State University with a masters from Georgia State. She's part of Report for America, a non-profit that provides and he…

1
Let's Talk PR & More Show #67: Elliot Sloane, ThroughCo Communication, on crisis communications and reputation management 29:00

4M ago29:00

29:00

Sherry Goldman's guest is Elliot Sloane, managing partner of ThroughCo Communication. Sherry and Elliot discuss crisis communications and best practices for reputation management, including what companies and organizations need to do to prepare for potential crises that can cause reputational damage. Let’s Talk PR & More!, hosted by Sherry Goldman,…

1
Katelyn Vue, Reporter: Sahan Journal 34:30

4M ago34:30

34:30

On this episode, we're joined by Katelyn Vue. Katelyn is a reporter for the non-profit newsroom Sahan Journal in Minnesota covering the immigration and housing beats. She's been with them for a little over 2 years. In 2024 she shared the Young Journalist of the Year award from the Minnesota branch of the Society of Professional Journalists. Katelyn…

1
Let's Talk PR & More Show #66: Janet Goldstein, Janet Goldstein Enterprises, on book publishing 28:13

4M ago28:13

28:13

Sherry Goldman's guest is Janet Goldstein, publishing strategist and founder of Janet Goldstein Enterprises. Sherry and Janet discuss book development and marketing. Their conversation discusses the pros and cons of executives writing a book as part of their thought leadership efforts, the range of publishing options available, and the steps to bri…

1
Jennifer Berry Hawes, Reporter, ProPublica; Book Author and Pulitzer winner 40:54

5M ago40:54

40:54

On this episode, we're joined by Jennifer Berry Hawes. Jennifer is a reporter for the non-profit ProPublica focusing on criminal justice, religion, race, and the welfare of women and children in the southern part of the United States. Prior to ProPublica, Jennifer was a longtime Watchdog and Public Service reporter for The Charleston Post and Couri…

1
Let's Talk PR & More Show #65: Simone Sloan, Your Choice Coach, on DEI and creating an inclusive workplace 28:00

5M ago28:00

28:00

Sherry Goldman's guest is Simone Sloan, founder of Your Choice Coach. Sherry and Simone discuss the importance of DE&I in today's corporate environment and what companies can do to foster a more inclusive culture and workplace that will help them attract and retain talent. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winn…

1
High School Students Poojasai Kona and Nico Fischer, PBS Student Reporting Labs - On Our Minds: Election 2024 Podcast Hosts 43:52

5M ago43:52

43:52

On this episode we're joined by student journalists Poojasai Kona and Nico Fischer. They are wrapping up their time as this season's hosts for On Our Minds: Election 2024, a podcast run by the PBS News Hour Student Reporting Labs. Poojasai is an 11th grader at Frisco High School in Texas. Nico is an 11th grader at Santa Clara High School in Califor…

1
Tony Bartelme, Senior Projects Reporter: Charleston Post & Courier 37:43

5M ago37:43

37:43

On this episode, we're joined by Tony Bartelme. Tony is the senior projects reporter for the Charleston Post and Courier, for whom he has worked for 35 years. He's a four-time Pulitzer Prize finalist with one designation in four different categories (explanatory, breaking, feature, and local reporting). He's also the author of 4 books, most recentl…

1
Diego Mendoza-Moyers, Energy and Evironment Reporter, El Paso Matters 34:32

5M ago34:32

34:32

On this episode we're joined by Diego Mendoza-Moyers. Diego is a reporter covering energy and the environment in western Texas for El Paso Matters for the last 2 years. He's previously worked for papers in San Antonio, Phoenix, and Albany N.Y. He's a graduate of Arizona State University. El Paso Matters is a non-profit news website covering El Paso…

1
Isabella Ramírez, 148th Editor-in-Chief, Columbia Daily Spectator 41:14

5M ago41:14

41:14

On this episode, we're joined by Isabella Ramírez. Isabella just completed her tenure as editor in chief of the Columbia Daily Spectator at Columbia University and President of Spectator Publishing Company. She is the first Latina to hold that position. She just received the National Association of Hispanic Journalists Student of the Year award. On…

1
Let's Talk PR & More Show #64: Patrick Aievoli, Rock Paper Pixels, on how AI is changing how we communicate 28:16

5M ago28:16

28:16

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss how AI is changing how we communicate and how the growing speed of quantum computing is influencing our era of information, misinformation, and disinformation. Let’s Talk PR & …

1
Erin Ferrare: Sportswriter and Science Writer, North Carolina State University 31:57

6M ago31:57

31:57

On this episode, we're joined by North Carolina State University student journalist Erin Ferrare. Erin is a junior majoring in science, technology, and society with a specialization in science and technical writing. She's also a sports writer for Technician, the school newspaper at NC State. She recently wrote a piece 'The Invisible Girl on Press R…

1
Let's Talk PR & More Show #63: Alyssa Peek, Peek Photography, on using photos in PR and marketing 26:31

6M ago26:31

26:31

Sherry Goldman's guest is Alyssa Peek of Peek Photography, where she specializes in corporate photography and personal branding photography. Sherry and Alyssa discuss best practices for using photography in marketing and social media, how PR pros can 'direct' photographers to ensure the photographers represent their brands and clients effectively, …

1
Ep. 104: Eric Deggans - National Public Radio (NPR) 1:07:56

6M ago1:07:56

1:07:56

In this episode, Eric Deggans, NPR’s TV critic and media analyst, delves into the complexities of modern media. The conversation explores the fractured media landscape, the rise of niche platforms and the responsibilities of media creators and consumers in combating misinformation. Joe and Eric discuss the evolution of local news, the role of algor…

1
Humberto Basilio, Freelance Science Writer 38:05

6M ago38:05

38:05

In this episode, Mark Simon interviews science journalist and NYU grad student Humberto Basilio, who covers stories about science globally, with an emphasis on Latin America. Humberto's stories touch on climate change, biodiversity, and vulnerable communities across the globe, as well as many other topics. Humberto discussed one example of his appr…

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Let's Talk PR & More Show #62: Jack Appleman, Successful Business Writing, on writing effective copy 26:00

6M ago26:00

26:00

Sherry Goldman's guest is Jack Appleman, president of Successful Business Writing and author of "10 Steps to Successful Business Writing - 2nd edition." Sherry and Jack discuss how to write effective copy and be an effective and persuasive writer. Their conversation spans tips for effective writing, how to break through writer's block, the 5-step p…

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