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I love businesses that not just delight customers but turn them into fans! Cover art photo provided by Sarah Wolfe on Unsplash: https://unsplash.com/@sarahreneewolfe
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Lead magnets are like a great saleswoman. A small comparison of good and bad saleswomen with lead magnet and supermarkets and pestering saleswomen.
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A Rant on Direct Marketing Vs Brand Marketing
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Rant about a chapter in Seth Godins latest book - "This Is Marketing". My personal bias and story about attracting shallow direct marketing folks.
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