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Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase your online presence and everything in between.
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Want to make 2025 your most profitable year yet? In this episode, Richard Behney reveals practical tactics to increase your plumbing business profits. Discover how to streamline operations, reduce unnecessary expenses, and upsell your services without compromising customer satisfaction. Whether you're a seasoned business owner or just starting out,…
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The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros and cons of each pricing strategy, helping you decide which approach works best for your business. Learn how to price your services to maximize profitability without losing customers. Tune in to nail d…
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Are you struggling to keep your phone ringing? In this episode of Potty Talk, host Richard Behney shares 3 proven strategies to help plumbing business owners attract more customers in 2025. From leveraging digital marketing tactics to building strong referral networks, these tips will help you dominate your local market and keep your schedule full.…
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ALWAYS be hiring! But between chasing leads, managing jobs, and keeping customers happy, finding time to build your team can feel impossible.In this episode of Potty Talk, we're joined by the team from Eddy, the all-in-one HR platform that helps plumbing business owners hire, onboard, manage, and pay employees—all in one easy system. No more juggli…
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Thinking about selling your plumbing business? Whether you're planning your exit now or years down the road, you need the right strategy to get the best deal. In this episode, I sit down with the experts at Commonwealth M&A, LLC to break down everything you need to know about selling your business for maximum value.🚀 JOIN MY FREE COMMUNITYhttps://w…
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Ever wonder what REALLY goes down when plumbing business owners join Success Academy? 💥 In this power-packed episode of Potty Talk, we’re pulling back the curtain and sharing raw, unfiltered transformation stories from real members who took their struggling businesses and turned them into thriving, money-making machines. No fluff. No theory. Just r…
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What’s the secret sauce behind 7-figure plumbing business owners? Spoiler alert—it’s NOT their wrench skills. It’s how they start their day. In this game-changing episode of Potty Talk LIVE, we’re diving into the morning routines that set thriving plumbing CEOs apart from the ones who are just scraping by. Tune in and find out how to take control o…
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Tired of those boring, time-wasting meetings that go nowhere? It’s time to flip the script! In this Potty Talk episode, we’re breaking down the ultimate Monday morning meeting formula that’s shaking up plumbing businesses nationwide. Learn how to run quick, power-packed meetings that fire up your team, boost morale, and actually get stuff done. No …
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In this game-changing episode, we're pulling back the curtain on the #1 tool that transformed our plumbing business - a professional price book system. Watch as we reveal how top plumbing companies are using strategic pricing to boost profits without losing customers. PLUS, stay until the end for a special offer on our complete Price Book Solution!…
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Discover the hidden money leaks destroying your plumbing company's profits! In this episode, we expose the costly mistakes most plumbing business owners make and show you exactly how to fix them. From pricing errors to missed opportunities, we're sharing real examples and actionable solutions that have helped our members add $100K+ to their bottom …
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Tired of being a dead man driving, giving free estimates, and barely making profit? In this no-BS episode, I'm sharing the 3-step rescue plan that transformed my plumbing business (and hundreds of others) If you're still giving free estimates and worried about being "too expensive," this is your wake-up call. The hard truth? Your market isn't "diff…
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Want to know the secret to getting customers to call you back and rave about your business? It’s all about building emotional connections. In this episode, Richard welcomes Caleb Baitz from To Your Success to talk about the power of relationship marketing. Learn why sending a simple cookie can turn a one-time customer into a lifelong advocate for y…
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Private equity firms are on a buying spree in the plumbing industry, offering life-changing payouts to business owners. But is your company actually sellable? In this eye-opening episode, we reveal the three non-negotiable elements PE firms demand, why 90% of plumbing businesses aren't ready for acquisition, and exactly how to position your company…
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Look, I don't need to tell you why not having systems is costing you millions. If you're saying to yourself 'but Richard, I don't know where to start with systems' then you need to join my FREE Million Dollar Plumber community where I share all my proven systems and templates. Plus, you'll connect with other plumbing business owners who are buildin…
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In this episode of Potty Talk, Richard reveals the secrets to building a plumbing brand that stands the test of time. Branding isn’t about impressing yourself—it’s about connecting with your customers and meeting their needs. Richard breaks down why your brand should be built for them, how choosing the right business name can impact your success, a…
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In this episode of Potty Talk, Richard reveals the secrets that turns calls into booked jobs—every single time. The key to winning on the phone isn’t just luck—it’s about having a proven process that puts you in control, books the job for today, and delivers a top-notch customer experience. Richard shares why controlling the call is crucial, how bo…
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In this episode of Potty Talk, Richard breaks down exactly what you need to do when hiring for your plumbing business to avoid costly mistakes and build a winning team. The hiring process isn’t just about finding someone to fill a spot—it’s about bringing on the right people who fit your company culture and help you grow. Whether you’re hiring your…
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In this episode of Potty Talk, we’re diving into the essential strategies for building loyalty and trust with your clients—the foundation of a successful plumbing business. Richard shares real-world tips on how to foster relationships that not only bring in repeat business but also turn your customers into raving fans who recommend you to others. I…
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In this special episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, shares timeless lessons and insights from over 40 years of experience in the plumbing industry. Whether you’re just starting your plumbing business or looking to take it to the next level, this episode is packed with invaluable tips you won’t want to miss.Richar…
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On this episode of Potty Talk LIVE, Richard Behney, The Million Dollar Plumber, reveals the ultimate secret to building a thriving plumbing business: satisfying good-paying customers. If you're tired of chasing low-margin jobs and want to attract and retain clients who truly value your work, this episode is for you. Learn how to identify your ideal…
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In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, dives into the secrets of maximizing profits in your plumbing business. Whether you're just starting out or looking to take your established business to the next level, this is a must-watch for plumbing pros who want to grow their earnings without burning out. Disc…
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In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, reveals the single, game-changing shift every plumbing business owner can make to see immediate results. Sometimes, transformation doesn't require an overhaul—just one powerful adjustment. Richard dives into this simple change, showing how it can streamline operati…
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In this episode of Potty Talk LIVE, host Richard Behney, The Million Dollar Plumber, breaks down the 3 essential keys every plumbing business owner needs to achieve lasting success. Richard shares his insights from decades in the industry, highlighting actionable steps for growth, stability, and overcoming common challenges that often hold plumbing…
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Potty Talk Live is Back! You asked for it, and Potty Talk Live is coming at you once again—including co-host, The Lovely Laura! Join us as we dive into the best tricks, tips, and techniques to help you build and grow a thriving, self-sustaining, and highly profitable plumbing business. Whether you're just starting out or looking to scale, we'll be …
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In this episode of Potty Talk, host Richard Behney welcomes Matthew Werner, owner of Pine Grove Plumbing in Penticton, British Columbia. Matthew shares his inspiring journey of how he transformed his business by implementing the principles learned from the Success Academy. Discover how he went from charging $125 to $350 per hour, and how this signi…
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In this insightful Potty Talk episode, Coach Richard explores the proven mechanics behind the MDP Service-Sales System’s remarkable success rate. Learn about the unique blend of customer psychology and sales tactics that helps close nearly every call, and get tips on integrating these techniques into your day-to-day operations. 📞 Book a Free Coachi…
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In this episode of Potty Talk, host Richard Behney delves into the toughest challenges he faced during the first year of starting his home service business. From balancing family responsibilities and financial pressures to navigating the pitfalls of relying on general contractor accounts, Richard shares candid insights and lessons learned. Don't mi…
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Pricing isn’t just about covering costs-it’s about building a profitable business. Tune in as Coach Richard discusses how to integrate all your expenses, including the often-overlooked indirect costs, into your pricing model. Get practical tips on ensuring your hourly rate reflects the true value of your servicesLEARN MORE and CONNECT with us: ◆ We…
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On this special episode of Potty Talk, we’ve got Tony and Allison Walley from Walley Plumbing sharing their incredible journey. They went from a chaotic, roller-coaster life, barely staying afloat, to running a booming, multi-truck, multi-million dollar business. Tony was in the game for years, always feeling like he was just surviving. But after d…
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Welcome to a game-changing episode of Potty Talk! Join Coach Richard as he reveals how to brand your Plumbing, HVAC, and Electrical Home Service Business. Discover how intuitive design, emotional engagement, and trust-building can revolutionize your brand and attract more customers.🔧 What You'll Learn:Intuitive Design: How to create a Plumbing, HVA…
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Are you invoicing customers? Join Expert Richard Behney, the Million Dollar Pro, in this Potty Talk episode as he breaks down how to collect payment the same day as service delivery and lead to happier customers, fewer disputes, and an increase in 5-Star reviews. If you want to discover how others have become the leading plumbing, electric, and HVA…
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Say goodbye to free estimates and hello to something better! Tune in to this powerful episode of Potty Talk as Coach Richard shares why making this switch will make your business boom and customers cheer. Potty Talk #430 Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen tab…
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What is piece-rate pay and how does it benefit both techs and business owners? Join Coach Richard in this Potty Talk episode deep dive into the mechanics of piece-rate pay, exploring how it motivates and aligns tech performance with the financial health of the business. -------------------------------------------------------------------------------…
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Ever wonder why flat-rate pricing is preferred by so many plumbing customers? Join Coach Richard and The Lovely Laura in this informative episode of Potty Talk as they break down the psychological and financial reasons behind this preference. Potty Talk #428 ------------------------------------------------------------------------------------ Thanks…
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Is the culture in your plumbing business holding you back or propelling you forward? In this Potty Talk episode, Richard and The Lovely Laura share how to ensure your desired culture becomes second nature with your staff. Potty Talk #427 ------------------------------------------------------------------------------------ Thanks for catching Potty T…
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Ever get flustered by customer objections? Join Richard in this informative Potty Talk episode as he shares an easy process that will turn most customer objections into approval. Potty Talk #426 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners.…
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Customer service is key for growing your plumbing business. In this episode of Potty Talk Richard explains just what service will have your customers leaving raving 5-Star reviews. Potty Talk #425 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owner…
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Join Richard in this powerful episode of Potty Talk as he shares 5 tried and tested nuggets of gold to make more money with your plumbing business. ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his…
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Join Richard, The Million Dollar Plumber and The Lovely Laura for another insightful episode of "Potty Talk" where they share their expertise on building a plumbing business with your spouse. As seasoned entrepreneurs and industry experts, Richard and Laura understand and unveil three essential things you need to prioritize to ensure harmony and su…
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Are you finding it challenging to establish your brand's presence on social media platforms? You're not alone. Join Richard and The Lovely Laura as they dive into the common struggles faced by plumbing businesses trying to build their brand identity online. Whether you're just starting out or a veteran, this Potty Talk episode is power-packed with …
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In this eye-opening Potty Talk episode, discover the surprising reasons behind the failure of plumbing businesses that you simply can't afford to overlook. Join Richard as he delves into the crucial insights and strategies to avoid common pitfalls and ensure your plumbing business thrives. Don't miss out on this essential knowledge that could make …
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In this special edition of Potty Talk, Richard welcomes a fun new and informative podcast to the MDP family, hosted by plumbing business owners; for plumbing business owners looking to take their business to the next level. Potty Talk #420 Craving a break from the daily grind? We hear you! 🌴Escape the hustle and join us for the ultimate getaway des…
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Join Richard and The Lovely Laura in this episode of Potty Talk as they unlock the key to a thriving plumbing business. Craving a break from the daily grind? We hear you! 🌴 Escape the hustle and join us for the ultimate getaway designed to refresh your mind and ignite your learning. Don't miss the exclusive MDP Freedom Lifestyle Retreat, happening …
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Are you starting or struggling with your plumbing business? Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share 7 things you can do today that ensure plumbing business success. Potty Talk #418 Craving a break from the daily grind? We hear you! 🌴 Escape the hustle and join us for the ultimate getaway designed to refresh…
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In this insightful Potty Talk episode Richard and Laura discuss and share the truth, tech, and tips to market your plumbing business. #417 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen …
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Join Richard in this powerful Potty Talk episode as he and the Lovely Laura share with you some inside secrets about the plumbing business that can be the difference between your plumbing business thriving or dying. #416 ------------------------------------------------------------------------------------ Thanks for catching Potty Talk, THE show for…
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Adaptability and Innovation are of the utmost importance to your plumbing business. Join Richard in this final episode of a 4-part special Potty Talk series entitled “Turning Pipe Dreams Into Reality” to learn how to position your plumbing business for long-term success. Potty Talk #415 --------------------------------------------------------------…
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In today’s digital age, a strong online presence is vital for your plumbing business. In this third part of our Potty Talk 4-part series “Turning Pipe Dreams Into Reality” Richard will guide you through strategies to unclog the online space, connect with customers, and leverage digital platforms for your plumbing business. Potty Talk #414 ---------…
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A plumbing business is only as good as its team of plumbers. In this second part of our 4-part Potty Talk series “Turning Pipe Dreams Into Reality” we dive into strategies to tighten the bolts of your plumbing team, boost morale, and ensure your plumbing business runs smoothly. Potty Talk #413 -------------------------------------------------------…
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