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The world turns. The game changes. Old rules no longer apply. And things that seemed simple, get really, really interesting. It’s official: you’re in a pickle. Welcome to RMIT Online’s new podcast, The Pickle. A curious forum for everything new in tech, education, business and careers – and the interesting problems that tend to follow. We’ll be chatting to industry leaders about the forces changing their world. What’s working, what’s not working, and what we can do to fix things. It’s a litt ...
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This is Marketing Heroes, a podcast devoted to great conversations about the best marketing & marketers. Brought to you by IntelligenceBank.com
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Join us in a conversation with Heads of Digital from around the world. You’ll meet pioneers who are blazing a digital trail within their organisations. They are selling visions, challenging the status quo, leading change, influencing cultures, re-imagining teams and implementing new ways of working. They are forging a new digital path. No-one has gone before them, they have limited precedents, they are making it happen. They are the Champions of Digital.
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EPISODE 2: Beautiful, simple design - with Jesse Dorogusker, Square
28:43
28:43
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28:43
Live from RMIT’s Design Hub, Square’s Head of Hardware Jesse Dorogusker joins us in this episode to talk all things beautiful - and functional - design. Interviewed by RMIT Online CEO Helen Souness, Jesse talks through his career at Apple and Square, how to create an innovation culture, and what it’s like working along side Jack Dorsey.…
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EPISODE 1: Is design thinking creating lazy brands, with Adam Ferrier
26:03
26:03
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26:03
This week on The Pickle, we dive into the shift to customer centricity with Australia’s godfather of brand, Adam Ferrier. Is design thinking creating lazy brands and homogenising products? What skills will marketers need for Industry 4.0? Join in the discussion on how to play the game in front of you, why you should care what shape your Weet-Bix ar…
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Nathan McEwan - Chief Marketing & Digital Officer at Stratton Finance
34:15
34:15
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34:15
In this episode of Champions of Digital, Mark hosts Nathan McEwan, the CMO and Digital Officer at Stratton Finance. Mark and Nathan discuss digital's influence on the CMO role, gaining trust with the executive team and the death of CX! Get the inside scoop on a unique approach to launching an e-commerce platform for one of Australia’s largest asset…
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Mathew Ashley - Director of Experience Design & Delivery at Westpac
29:12
29:12
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29:12
Mathew Ashley, Director of Experience Design & Delivery at Westpac joins us on the Champions of Digital Podcast this week to chat all things digital, design and leadership. This week you can expect to hear a bit more about design thinking in a large corporate sector environment, dealing with a Royal Commission and what it takes to thrive as a desig…
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James Clifton, Head of Marketing Operations Telstra
17:22
17:22
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17:22
Episode 5: James joins us to talk marketing ROI, lead quality & management.
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Jack Hylands - GM Strategy & New Product at RMIT Online
31:40
31:40
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31:40
This week Mark jumps into the education industry with GM of Strategy and New Product, Jack Hylands. A passionate teacher, Jack left the consulting industry early on to pursue his passion for education, specifically tailoring University offerings to the modern learner. Mark and Jack speak on the drastic changes that have happened within education ov…
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Welcome our second guest for the season, CTO at Carsguide, Jeremy Gupta. Mark and Jeremy discuss what it means to implement change effectively, developing a culture of knowledge sharing into an organisation and why Jeremy doesn’t want to be involved in every single meeting. With an abundance of tidbits, anecdotal experience and some banter, check o…
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Scott McClure - Head of IT (Grains) at GrainCorp
37:12
37:12
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37:12
This week’s episode is all about change management, agri-tech and building digital teams in a notoriously analog industry. Join the conversation between Mark and Scott where surprisingly, there was no need to pop any dollars into the swear jar. Swear jar you ask? Listen on! “A large part of the initial work was just building trust within the busine…
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We’re excited to bring you a second season of Champions of Digital. Thanks for joining us to hear from some more digital legends this season! Meet Mark Oliver, CEO of Inlight, a digital services business that is obsessive about our client experiences, and the voice behind this podcast. In Season One we learned about the challenges of digital transf…
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Blair Shane, CMO & Partner Sequoia Capital
20:17
20:17
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20:17
Episode 4: Blair joins us to talk marketing, ideas & management.
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Andrew Malcolm, Chief Product & Growth Officer Evernote
17:42
17:42
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17:42
Episode 3: Evernote's Andrew Malcolm joins us to talk marketing, brand & management.
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Episode 2: Our latest episode of the Marketing Heroes podcast features brand visionary and thought leader Chris Bruzzo. California-based Chris is the CMO of Electronic Arts, the world’s leading video game company. He is responsible for the marketing of EA’s global brands, global publishing and demand planning, analytics and insights, and marketing …
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Episode 1: Helen Souness is the CEO of RMIT Online. She has a phenomenal marketing story, enjoying more than 20 years of digital, marketing and product experience in New Zealand, the UK and Australia with leading brands O2, Lonely Planet, Seek, Envato and Etsy. She remains one of Australia's great marketing minds and joins us to talk about product …
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Cathryn Arnold - Head of Digital at Jetstar Airways
27:09
27:09
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27:09
In this week’s podcast we fly into the world of aviation retail with Group Head of Digital at Jetstar, Cathryn Arnold. Cathryn explores the ideas of Jetstar existing as a Digital retailer rather than solely an airline, how they (Jetstar) deliver their digital solutions from a team composition perspective and the agile methods being adopted to adapt…
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Mark Fuller - Deputy Editor, The Age and Head of Print Publications (Previously Editor, Digital Edition AM)
32:05
32:05
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32:05
In his 27 years at The Age, Mark Fuller has witnessed its transformation from print to a ‘digital first’ organisation. He has held multiple leadership roles, the most recent of which has been heading up the newspaper’s digital edition. Mark shares with us his insights into the world of digital publishing. Mark talks about getting the right balance …
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Andrew Wilkinson - General Manager - Digital Strategy & Product at Vicinity Centres
29:05
29:05
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29:05
This week on Champions of Digital we dive into the world of retail with Andrew Wilkinson, General Manager - Digital Strategy & Product at Vicinity Centres. Andrew talks us through, his views on communication between digital and operational teams, key technologies that are on the horizon for Australian shoppers and how he believes larger corporates …
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“We’ve had a lot of success in taking sales out of the call centre and into the digital channel. That’s one of the main KPI’s we have... It makes a lot of sense for the business because it opens up avenues - there are people that just want to sign up online, and if you’re not enabling that then you’re losing customers for no particular reason.” — L…
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Jithma Berenegama - Director of Digital Engagement for Victorian Government
25:45
25:45
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25:45
This week’s Champion of Digital comes from the public service industry. Jithma Berenegama is the Director of Digital Engagement for the Department of Premier and Cabinet (Vic). Jithma talks about his work on centralising key information for easier digestion, his challenges with ambiguity and how government can enhance their digital presence by lear…
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James Borg - Head of Digital at Australian Unity
25:45
25:45
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25:45
This episode of Champions of Digital features James Borg, Head of Digital at Australian Unity. James walks us through Australian Unity’s journey to a customer centric approach to digital and why that’s important to him and the organisation as a whole. We find out about an industry cheat sheet teaching us all things going on with the internet, predi…
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Christophe Eymery - Head of Digital and Media L'Oréal ANZ
31:21
31:21
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31:21
“We are in an organisation where the digital agenda is driven from the top and that helps a lot...we have a Global Chief Digital Officer who reports directly into our Global CEO, and she also sits on the Board of the company, which helps a lot to get an agenda driven from the top.” — Christophe Eymery L’Oreal is the global leader in the beauty indu…
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Andrew Palmer - Head of Digital at Medibank
24:10
24:10
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24:10
Medibank are an integrated healthcare company providing private health insurance and health solutions to 3.8 million individuals Australia-wide. We talk to Andrew Palmer, Medibank’s General Manager of Digital, who is no stranger to digital leadership - holding a stellar resumé with experience alongside the likes of Vodafone, Fox Sports and Westpac.…
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Brad Paton - Head of Digital at Richmond Football Club
24:57
24:57
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24:57
“Seeing what a difference sport can make in people’s lives and using digital channels to connect them to that can be a really powerful thing.” — Brad Paton In this episode we talk to Brad Paton, Head of Digital at AFL club Richmond. We catch Brad in the middle of one of Richmond’s most successful seasons for many years. He talks to us about the imp…
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Ashley Workman - Head of Digital at JB Hi-Fi
30:58
30:58
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30:58
“Ultimately marketing own the customer and digital is nothing without the customer.” — Ashley Workman JB Hi-Fi is Australia’s largest consumer electronics retailer, generating annual revenue of around $4 billion. Online sales represent a small percentage of their overall revenue, however their digital channel plays a critical role in the customer's…
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