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Artificial Intelligence is transforming how we live, work and interact. The pace of change is relentless—and it’s increasingly difficult to keep up. Through conversations with leaders across industries and professions, we explore how to harness the technology’s potential and prepare for an AI-first future. Whether you’re building a business, navigating the future of work, or simply trying to make sense of what comes next, this is for you. Discover more episodes, tools and frameworks at notat ...
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In The Dirt

Mack Plovie

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Join Mack Plovie In The Dirt with featured industry guests as they discuss, dissect, and explain trending topics in the construction & mining industries. If you like learning about new technology, industry hot topics, business, heavy equipment, and anything dirt related for that matter. This podcast is worth a listen. Find Mack on social media @earthmovers_media and check out our website for more! https://earthmoversmedia.com
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Career Memos withSarina

Sarina Virk Torrendell

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Career Memos highlights stories and advice from founders and leaders from the startup world. Sarina Virk Torrendell has over a decade of experience in GTM, partnerships, and driving revenue at high-growth startups and Fortune100 tech companies. She was #12 at Postmates, the first on-demand delivery company in the US, where she launched its first markets and new categories, building a marketing and operational infrastructure that was first of its kind. She later went on to launch new products ...
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My guest today is Luke van der Waals. Luke manages the North American offshore supply chain for SLB, a multinational oil field services company. Previously, he led digital transformation across SLB's global planning and supply chain operations. His focus has been on using technology to drive real-world impact, streamlining operations, embedding sus…
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My guest today is Kenon Chen. Kenon leads strategy and growth at Clear Capital, a real estate analytics, data solutions, and valuation technology company. With a background in tech, he's grown to love the housing and real estate space, bringing an innovative outlook to product development and organizational growth. In our conversation, we delve int…
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My guest today is Supriya Gupta, the founder and CEO of an AI advisory studio. Supriya previously led AI-driven product innovation at companies like Credit Karma, Facebook, and IBM. Today she works with business leaders to help them harness AI for both efficiency and invention. Her first product, a personal executive ghostwriter called The Agent C,…
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Heavy Construction Heritage Society based in Devon, Alberta has the largest collection of vintage equipment that built the world around us as we know it. Mack sits down with Alex aka @burnoot to detail how the HCHS started, why they exist, what equipment they have, what they are doing to preserve it, how to volunteer/donate, and of course the big e…
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How are amphibious excavators built? What application are they built for? On this episode Mack sits down with Shamus Oshea of Oshea Equipment to talk about amphibious excavators, the business of renting equipment, and more! Learn more about Oshea Equipment here http://osheaequipment.com/ or find Shamus on social media @osheaequipment Find Mack on s…
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What is earthmoving and mining like in New Zealand? Well Mack travels around the world to find out. On this episode, Mack sits down with Richard Clark, Brand and Events manager with Terra Cat to talk all about Mack's adventures in New Zealand. We visit all the big dirt contractors and mining companies on both North, and South Island to learn about …
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How BIG is Ritchie Brothers spring auction? Well on this episode, we find out! Mack sits down with Mark McPyke, Edmonton yard refurb manager, and Rob Chappell, Regional Sales Manager for Ritchie Brothers to talk all about Ritchie Bros big spring auction in Edmonton Alberta We learn about what it takes to move thousands of pieces of equipment throug…
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When Kim Chappell was offered to lead marketing for the infant formula company, Bobbie, back in 2020, she laughed; she didn’t think she had the credentials to take on the job. Even though Kim had spent ten years in the news industry and done extensive marketing work for tech startups like Weebly and Square, she still felt out of her league. It was …
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Arguably Cat's most iconic dozer, the D8, turns 100 this year alongside Caterpillar. Mack sits down with Sam Meeker, market professional for medium track type tractors (D4-D8 size), to talk about the next gen D8 which so happens to be in production the year Caterpillar turns 100 years old as a company. You won't find a more genuine Cat guy than Sam…
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My guest today is Milind Sawant, a leader in product innovation with 30 years of global R&D experience. At Siemens Healthineers, he founded the Center of Excellence for AI and Machine Learning, growing it to more than 200 cross-functional team members and achieving significant business impact. Milind shares a structured approach to AI deployment, c…
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What happens when you take a big leap into the unknown, betting on yourself before you feel truly ready? Giovanni Vaccaro co-founded GLAMSQUAD in 2014, inspired by feedback clients had been giving him for years: they wanted on-demand hair services in their homes. At the time, he’d been working for the renowned French brand Frederic Fekkai, but he k…
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So many people featured on this podcast have been co-founders. But how do you know if you and your potential co-founder are the right fit? How can you test your working dynamic before making a MAJOR commitment? Sam Safer Valentine suggests working on a project first. This way, you can see if you have complimentary communication skills. See how it f…
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How are buckets designed and built? Mack sits down with Ryan Parker and Fred Duling of Hensley Industries to talk everything buckets and GET. They discuss the history of Hensley Industries, engineering/designing a bucket, what makes Hensley buckets unique, ground engaging tools (GET), metallurgy of GET, designing buckets for customer specific appli…
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Is your market not ready for your product? Here’s an idea: try a different market. This is what Julia Belt and her co-founder, Margaret Hines did when their company, Mindly, a mental wellness platform focused on delivering digital single-session interventions, wasn’t taking off as fast as they expected it would. The economy was doing poorly and men…
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Why is operator training so important for the modern day earthmoving or mining company? I sit down with Jay Collup of Collup Enterprises to talk everything operator training. Jay has an incredible background working for Caterpillar at Tucson Proving Grounds and other Cat dealers, which has made him an incredible resource for companies looking to tr…
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One of the most transformative steps Katy Marshall took in her leadership career was hiring an executive coach six years ago. At the time, Katy was feeling fried and wasn’t getting what she needed out of her team. The bold first step her coach suggested? Gathering “360-degree feedback” from ALL angles: managers, peers, and direct reports. The impac…
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Mack sits down with Ed Lingel, President of Daequip Premium Attachments, to talk everything buckets and entrepreneurship. The episode details the Daequip story products they offer, how they work with customers to spec custom buckets, the new Daequip quick coupler, their new facility in Abbotsford, Dormel Roll off bins, where the company is headed, …
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What is marketing and why should earthmoving contractors market themselves? Mack sits down with Aria Morgan, marketing director for Plateau Excavation, an earthmoving company based out of Kennesaw, Georgia. They cover everything marketing for earthmoving contractors, from where to start, what value social media provides, websites, generating conten…
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What do venture capitalists ACTUALLY look for in the founders they take on? For Nisha Dua, co-founder of BBG Ventures, it’s all about great storytelling. What problem are you trying to solve? Why is your team best positioned to solve it? Also: why now? BBG Ventures’ superpower is in supporting “overlooked” founders, particularly women and diverse g…
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Revolutionzing the logging industry many years ago, winch assisted logging has enabled contractors to harvest previous unreachable timber resources. On this episode, Mack sits down with Kelway Cox, President of Timbermax USA, to talk all about the Timbermax product. They cover how/where the idea for winch assist slope work started, the origin of Ti…
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Gabby Slome’s founder journey is one of passion, resilience, and an unyielding belief in herself. First, she experienced massive success with direct-to-consumer dog food subscription service Ollie and wasn’t afraid to put in the hustle to get the word out. We cover the gritty grassroots marketing tactics she tried around Manhattan, the impact of di…
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Emma Bates had the idea for Diem while seeking answers on the internet about her health – and unable to find the kind of advice she wanted right then. The company she started with her co-founder Divia Singh, Diem, aims to make conversations about women’s health more discoverable through a female-centric search engine akin to ChatGPT and Reddit. As …
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Lee Rotenberg has exited not one, but TWO companies. Want to know the secret to her genius? Quick decision-making. If you’ve got an idea, get it out there, perfection be damned. Pivot and edit until you have that perfect market fit. In this episode, Lee shares her experience of starting and selling two businesses with her partner, Alex Schinasi: Iv…
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Learn all about the largest earthmoving machines in the mining industry, the electric rope shovel! On this episode Mack sits down with Nicholas Voelz, Sr. Manager - ERS Product Management for Komatsu electric rope shovels. They dive into the history of the P&H rope shovel, current Komatsu ERS product line, application for rope shovels in mining, te…
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Have you ever been intrigued about angel investing, but unsure where to begin? The path to getting started can feel incredibly daunting. How much money do you need? How can you “break in”? Jaclyn Johnson is an inspirational trailblazer in the world of entrepreneurship and angel investing, and she’s here to demystify it all, while giving you a behin…
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On this episode Mack sits down with Ryan Haasen of Civil Craft Studio to talk all about how Ryan designs, builds, and delivers the incredible board room table dioramas he is most well known for. Ryan has a long history in both construction and building things with his hands, originally starting wood working he soon found himself building constructi…
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Clearview Demolition has a long history clearing the way for tomorrow demolishing buildings, bridges, pulp mills, and more. They recently began to acquire Link-Belt excavators, and now operate the largest fleet in Western Canada at 17 machines. Mack sits down with Brad Morrison of Clearview Demolition, and Mark Williams of Inland Group to talk all …
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When most people think of renting equipment, they think mini excavator or bobcat, not many people know mining companies rent large haul trucks, dozers, wheel loader, excavators, and more! Mack sits down with Cody Harman, President and Founder of Harman Energy LLC, a large equipment rental outfit based in Bluefield West Virginia. Mack and Cody talk …
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The construction industry is changing, while it is still a male populated industry, more women are entering at all levels as operators, trades, managers, even CEO's. On this episode Mack sits down with Amanda, grader operator, to talk about her career, barriers she faced when entering the industry, what she enjoys about heavy equipment operation, a…
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Cat diesel engines have a long histroy powering our world whether it be in heavy equipment, on highway trucks, generators, and more. On this episode Mack sits down with Allen Chen, product manager for the new Cat C13D engine, they talk all about the new C13D engine design, testing the engine, applications for the engine, and much more! As you’ll he…
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Autonomous equipment operation has been widely used in Mining since the 2000's, whether on haul trucks or dozers, its become a popular business practice to help miners be better miners. Lately, autonomous technology has been deployed in the construction industry to help contractors/companies be safer, more efficient, and more productive in certain …
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My guest today is Joe Mazzone. Joe leads the product development for Coding Rooms, an interactive training platform owned by Wiley, the multinational academic publishing company. During our discussion, we explore how the team at Wiley is addressing the challenges, risks, and opportunities presented by AI. We also talk about how the education sector…
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My guest today is Ralph Burns. Ralph is the Founder and CEO of Tier 11, a leading digital marketing agency that manages over $200 million in annual ad spend. Ralph is also the co-host of Perpetual Traffic, a digital marketing podcast with hundreds of thousands of monthly listeners. During our conversation, Ralph describes the evolution of the indus…
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My guest today is Michal Heiplik. Michal is the President and CEO of Contributor Development Partnership. CDP develops data driven insights and provides fundraising services to more than 230 public radio and television stations across the United States. During its first five years as an independent organization, CDP has brought 500,000 new donors t…
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Seven years ago, Cherie Hoeger saw a real need for better reusable period care products – and after starting Saalt in 2018, it became clear how big that need really was. In their second year, Saalt products were stocked in all Target stores nationwide. By their third, Saalt had reached eight figures in revenue! Their company has since donated more …
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The history of the Le Tourneau large wheel loader product is well known in the global mining industry, today the Le Tourneau product is now Komatsu's surface mining wheel loader product line. Mack sits down with Michael Fleet, product manager for Komatsu electric wheel loader (EWL) line to discuss everything large Komatsu/Le Tourneau wheel loaders!…
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Fearlessness in putting yourself out there is Adriana Carrig’s secret to success. Adriana is the inspiring Founder and CEO of the Little Words Project, a community built on the back of bestselling affirmation bracelets worn by A-listers like Taylor Swift, Lance Bass, and Alicia Keys. After years of bullying, Adriana was inspired to launch her jewel…
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Hello and welcome everyone, I'm Sam Chappell and this is 'Not a Threat'. This show documents practical strategies for deploying AI at work. With interviews spanning industries and professions, listeners will gain insights from business leaders who are implementing AI within their organizations; the challenges they've encountered and how they're pos…
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Slow and steady is the BEST way to build a business, laying the foundation brick-by-brick. Sabena Suri is the co-founder and board member of BOXFOX, an ecommerce gifting destination, curating elevated, thematic boxes for all occasions. The company is tremendously successful, and yet, Sabena and her co-founders never raised capital. Instead, they le…
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What is it actually like to be a co-founder of multiple companies? Today’s guest Stephanie Cartin is spilling her secrets as a multi-passionate entrepreneur and how she went from selling Girl Scout cookies to launching her first company, Socialfly, a full-service social media marketing agency. Stephanie has so much wisdom to offer in this episode f…
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What does it look like to disrupt an industry? Jennifer Ross is giving us a behind the scenes peek into her journey of launching Swoon, an innovative line of zero-sugar iced teas and lemonades. Diagnosed with Type 1 diabetes as a child, much of her motivation for starting the company stemmed from a desire for better sugar-free drink options, for th…
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Most startups fail, but, as today’s guest Jessica Chang reminds us, it’s what you do with the failure that matters. What can you learn from the experience? What will you do better next time? Jessica is the CEO and Co-Founder of Upwards, the largest childcare network in the United States, which connects families with trusted providers through an onl…
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Pivoting a business is a risky and difficult decision to make. How do you know it’s the right choice? Today’s guest, Amira Rasool, says you’ve got to listen to the market, to the people around you, and most importantly, to your gut. Amira is the founder and CEO of The Folklore Group, a supply chain software company that helps retailers access under…
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Landfills are an important part of modern day society, and successfully managing a landfill comes down to optimizing equipment in the field and managing the flow of waste materials. Mack sits down with Shaun MacIntosh of Propeller to talk about how propeller is helping landfills with technology, from measuring compaction to maximize density (minimi…
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When Victoria Thain Gioia co-founded Perelel Health, she was a self-proclaimed “Type A Millennial Mom” who wanted better maternal supplements – especially after her daughter was born with a nutritional deficiency. Within 6 weeks of launching, Perelel was shipping to all 50 states! She thinks part of the company’s success is due to their ability to …
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Starting with a 988B wheel loader loading out railcars with ballast, to multi million dollar civil and mining projects throughout Western Canada, the story of MacKay Contracting is one worth hearing about. Mack sits down with Rob MacKay, President & CEO, alongside Brandon Pighin, General Manager for MacKay to talk about how MacKay started, the proj…
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What are you good at? What is your “secret sauce?” And more importantly, what are you not good at? What should you get help with so your company can grow? These are some of the questions posed by today’s guest, Nicole Wegman, the founder and CEO of Ring Concierge, one of the fastest-growing fine jewelry companies in America, which focuses on design…
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Henley Vazquez, co-founder of Fora, is creating opportunities and jobs for people who love travel and want to turn their passion into income. One of the worst pieces of advice she received early in her career was to hire a certain kind of person. When you do that, your company becomes an echo chamber, where everyone has the same expertise. There’s …
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