Best Sandra Thomas Comenole Podcasts (2025)

1
REPLAY: The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review 12:56

9h ago12:56

12:56

Too many options can overwhelm customers and stall purchases. This episode offers insights on simplifying choice architecture to improve e-commerce experiences and increase sales. Keywords: paradox of choice, e-commerce optimization, consumer decision fatigue, behavioral economics shopping, online sales strategies 🎧 Explore more insights, episodes,…

1
Season 8 Spotlight: Mastering Choice & Anchoring in Behavioral Pricing | Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:43

2d ago3:43

3:43

In this special Season 10 teaser episode of the Behavioral Economics in Marketing Podcast, we revisit Season 8 — a deep dive into the timeless 4 Ps of marketing through a behavioral economics lens. We highlight the impactful episode: The Paradox of Choice in E-Commerce, which reveals how overwhelming options lead to decision fatigue and lost sales …

1
Building Loyalty Programs with Gamification: From Points to Progress Bars | Behavioral Economics in Marketing Podcast | Season 10 - In Review 8:10

6d ago8:10

8:10

Why do customers return again and again to brands like Starbucks or Sephora? It’s not just the product — it’s the game. In this episode of Behavioral Economics in Marketing, we explore how adding game-like elements to loyalty programs taps into our psychological drive for progress, achievement, and rewards. From punch cards and point systems to dig…

1
REPLAY: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics in Marketing Podcast | Season 10 - In Review 6:59

7d ago6:59

6:59

Explore how game mechanics can motivate customers and employees alike. Learn the principles behind gamification and how to apply them to boost engagement, loyalty, and business growth. Keywords: gamification marketing, entrepreneurship behavioral economics, customer engagement strategies, business growth tactics, motivation psychology 🎧 Explore mor…

1
Season 7 Rewind: Gamification for Entrepreneurs & Loyalty Growth | Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:52

9d ago3:52

3:52

In this teaser episode of Season 10 of the Behavioral Economics in Marketing Podcast, we take a look back at Season 7, where we focused on entrepreneurship and how behavioral economics can drive smarter, faster business growth. We spotlight the fan-favorite episode: Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification. It…

1
The Power of Influencers: Behavioral Economics Behind Influencer Marketing | Behavioral Economics in Marketing Podcast | Season 10 - In Review 10:35

13d ago10:35

10:35

Why do consumers trust influencers more than traditional ads? It’s not just about popularity — it’s about psychology. In this episode of Behavioral Economics in Marketing, we unpack the behavioral science that makes influencer marketing so effective. From social proof and authority bias to narrative transportation and parasocial relationships, we e…

1
REPLAY: Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:49

14d ago3:49

3:49

See how the power of social influence shapes buying decisions. This episode explains different forms of social proof and how to effectively incorporate them to build trust and drive customer action. Keywords: social proof marketing, increase conversion rates, behavioral economics influence, consumer trust strategies, social influence psychology 🎧 E…

1
Season 6 Rewind: Social Proof & the Psychology of Influence | Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:09

16d ago3:09

3:09

In this teaser episode for Season 10 of the Behavioral Economics in Marketing Podcast, we revisit one of the most energetic and content-rich seasons yet — Season 6: the 30-Day Challenge. With over 30 actionable episodes, this season was a crash course in applying behavioral science to real-world marketing. This time, we’re highlighting Leveraging S…

1
Social Status and Zero-Sum Branding: Why Luxury Thrives on Exclusion | Behavioral Economics in Marketing Podcast | Season 10 - In Review 9:57

20d ago9:57

9:57

Why do consumers pay six figures for a handbag they’ll rarely use — or line up overnight for a hoodie they might never wear? The answer lies in status, scarcity, and the zero-sum game of exclusivity. In this episode of Behavioral Economics in Marketing, we explore how zero-sum branding drives desire by making status a competition. Using real-world …

1
REPLAY: Zero Sum Games and Insurance | Behavioral Economics in Marketing Podcast | Season 10 - In Review 6:28

21d ago6:28

6:28

Delve into the strategic interplay where one party’s gain equals another’s loss. This episode explores risk, insurance decisions, and how zero-sum dynamics influence consumer behavior and market strategies. Keywords: zero sum games, insurance behavioral economics, risk management psychology, decision-making under uncertainty, game theory marketing …

1
Season 5 Rewind: Zero-Sum Thinking in Risk and Luxury Branding| Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:50

23d ago3:50

3:50

This special teaser episode of Behavioral Economics in Marketing revisits the powerful and deeply personal Season 5: Lessons from the Fire — a series born from the devastating Colorado wildfire that changed my life and inspired new ways to see decision-making, risk, and resilience through the lens of behavioral economics. We highlight two of the mo…

1
Personalization and Behavioral Segmentation: Targeting System One vs. System Two Customers | Behavioral Economics in Marketing Podcast | Season 10 - In Review 15:31

27d ago15:31

15:31

What if the secret to better marketing isn’t who your customer is — but how they think? In this episode of the Behavioral Economics in Marketing podcast, we explore how dual process theory — the idea that people make decisions using either fast, emotional (System 1) or slow, rational (System 2) thinking — can revolutionize your personalization and …

1
REPLAY: Dual Process Theory on Customer Journey Optimization | Behavioral Economics in Marketing Podcast | Season 10 - In Review 11:18

28d ago11:18

11:18

Unpack how fast, instinctive thinking and slow, reflective decision-making shape customer experiences. Understand how tailoring marketing to these thinking styles can optimize journeys and increase conversion rates. Keywords: dual process theory marketing, customer journey optimization, system 1 system 2 thinking, behavioral segmentation, consumer …

1
Season 4 Rewind: Dual Process Theory and the Personalized Customer Journey | Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:21

1M ago3:21

3:21

In this mini teaser episode of Behavioral Economics in Marketing, we revisit one of the most eye-opening episodes from Season 4: Dual Process Theory on Customer Journey Optimization. Learn how understanding the brain’s two systems — the fast, intuitive System 1 and the slow, analytical System 2 — can transform the way you design touchpoints, conten…

1
Pitfalls in the Intention-Action Gap — Why Good Intentions Fail | Behavioral Economics in Marketing Podcast | Season 10 - In Review 8:55

1M ago8:55

8:55

Why do so many well-meaning goals fall apart before they ever take off? In this episode of the Behavioral Economics in Marketing podcast, we explore the intention-action gap — the frustrating disconnect between what people plan to do and what they actually do. Whether it’s starting a new habit, executing a marketing campaign, or leading change with…

1
REPLAY: Intention-Action Gap on Habit Change | Behavioral Economics in Marketing Podcast | Season 10 - In Review 10:06

1M ago10:06

10:06

Why do good intentions often fail to lead to lasting behavior? This episode breaks down the psychological barriers between planning and doing, offering key insights for marketers and leaders focused on habit formation and change. Keywords: intention-action gap, habit change psychology, behavioral economics habits, motivation to action, overcoming p…

1
Season 3 Rewind: Bridging the Intention-Action Gap in Leadership and Growth | Behavioral Economics in Marketing Podcast | Season 10 - In Review 4:04

1M ago4:04

4:04

In this special mini episode of Behavioral Economics in Marketing, we revisit one of the most resonant ideas from Season 3 — the Intention-Action Gap, a concept that’s essential for anyone looking to drive meaningful change in leadership, marketing, or personal growth. We kick things off by revisiting the original episode Intention-Action Gap on Ha…

1
Hyperbolic Discounting: Overcoming Short-Term Thinking in Leadership Decisions | Behavioral Economics in Marketing Podcast | Season 10 - In Review 9:08

1M ago9:08

9:08

Why do even smart leaders make short-sighted decisions that undermine long-term growth? In this episode of the Behavioral Economics in Marketing podcast, we explore hyperbolic discounting — a behavioral economics principle that explains why we’re wired to favor immediate rewards, even at the expense of future success. From cutting training budgets …

1
REPLAY: Managing Cognitive Dissonance | Behavioral Economics in Marketing Podcast | Season 10 - In Review 8:32

1M ago8:32

8:32

Discover the hidden tensions between beliefs and actions that affect both leaders and teams. Learn how understanding cognitive dissonance can improve workplace harmony, decision-making, and motivation. Keywords: cognitive dissonance workplace, behavioral insights leadership, managing team conflict, employee motivation psychology, decision-making bi…

1
Season 2 Rewind: Leading Through Dissonance and Delay| Behavioral Economics in Marketing Podcast | Season 10 - In Review 3:46

1M ago3:46

3:46

Welcome to this special mini episode of Behavioral Economics in Marketing as we revisit one of the most insightful themes from Season 2 — management through the lens of behavioral economics. In this teaser, we spotlight the foundational episode Managing Cognitive Dissonance, where we explored how internal conflict affects team performance, leadersh…

1
Segmenting for Emotion: Matching Emotional Frames to Customer Motivations | Behavioral Economics in Marketing Podcast | Season 10 - In Review 14:12

2M ago14:12

14:12

What if the key to better marketing isn’t just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process informa…

1
REPLAY: Framing Effect in Targeted Messaging | Behavioral Economics in Marketing Podcast | Season 10 - In Review 9:48

2M ago9:48

9:48

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-m…

1
A Look Back at Season 1 — Framing Effect in Marketing | Behavioral Economics in Marketing Podcast | Season 10 In Review 4:20

2M ago4:20

4:20

We’re rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No…

1
Behind the Mic — 5 Years of the Behavioral Economics in Marketing Podcast | Behavioral Economics in Marketing Podcast 9:01

2M ago9:01

9:01

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the sto…

1
Season 10 Trailer 1:26

2M ago1:26

1:26

Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I’m thrilled to share a quick sneak peek into what’s coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral e…

1
The Role of Choice Overload in Remote Work-Life Balance | Economics of Remote Work | Behavioral Economics in Marketing Podcast 9:39

4M ago9:39

9:39

Effectively managing choice overload is essential for promoting a healthy work-life balance in remote work environments. By streamlining tools, offering structured flexibility, curating personalized workspaces, and providing clear decision-making frameworks, organizations can help employees navigate their choices with greater ease. These strategies…

1
Framing Company Culture Initiatives for Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:10

5M ago10:10

10:10

Incorporating the framing effect into company culture initiatives for remote teams can significantly enhance engagement and cohesion. By framing communications, feedback, rewards, and policy changes in a positive light, organizations can foster a more motivating and supportive environment. This strategic approach not only improves employees' percep…

1
Using Gamification to Improve Remote Employee Onboarding | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:04

5M ago10:04

10:04

Incorporating gamification into remote onboarding can transform the experience by making it more engaging and enjoyable. Simple strategies such as interactive learning modules, progress tracking, and virtual badges can effectively motivate new hires, enhance their learning, and foster a sense of connection with the team. By applying these gamified …

1
The Fundamental Attribution Error and Remote Relationship Building | Economics of Remote Work | Behavioral Economics in Marketing Podcast 11:13

5M ago11:13

11:13

Addressing the Fundamental Attribution Error is essential for cultivating robust and positive relationships in remote teams. By implementing strategies such as regular one-on-one check-ins, sharing personal context in introductions, facilitating empathy-building activities, encouraging contextual insights, using situational understanding prompts in…

1
The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 15:37

5M ago15:37

15:37

Effectively applying the Trust-Building Process to remote team dynamics is essential for creating a cohesive and productive virtual work environment. By demonstrating competence through skill sharing, fostering integrity with transparent practices, supporting benevolence through regular interactions, ensuring consistency with reliable scheduling, e…

1
The Mere Exposure Effect and Remote Team Integration | Economics of Remote Work | Behavioral Economics in Marketing Podcast 14:55

6M ago14:55

14:55

Applying the Mere Exposure Effect to remote team integration can significantly improve team dynamics and cohesion. By creating regular and engaging opportunities for team members to interact, such as through virtual challenges, shared digital spaces, skill-sharing sessions, and recurring social events, organizations can leverage the power of famili…

1
Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:26

6M ago10:26

10:26

Applying Communication Theory to remote work can greatly improve the effectiveness of interactions and collaboration within dispersed teams. By implementing clear communication protocols, utilizing video conferencing to capture non-verbal cues, adopting asynchronous tools, regularly reviewing expectations, fostering an inclusive culture, and sharin…

1
Self-Determination Theory and Remote Work Autonomy | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:59

6M ago8:59

8:59

Applying Self-Determination Theory to remote work can significantly enhance employees' sense of autonomy, leading to improved motivation, job satisfaction, and overall productivity. By implementing strategies such as flexible work hours, encouraging self-directed projects, promoting skill development, facilitating open communication, creating a sup…

1
Hyperbolic Discounting and Productivity in Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:49

6M ago8:49

8:49

Addressing hyperbolic discounting is crucial for enhancing productivity in remote teams. By implementing strategies such as setting clear short-term goals, using time-blocking techniques, providing immediate feedback, incentivizing long-term goals, promoting accountability, and utilizing task management tools, teams can effectively counteract the t…

1
Hawthorne Effect | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast 3:03

6M ago3:03

3:03

The Hawthorne Effect refers to the phenomenon where individuals alter their behavior due to the awareness that they are being observed. This behavioral change can occur in response to any form of attention or monitoring, and it often leads to temporary improvements in performance or productivity. The term originates from the Hawthorne studies condu…

1
Hyperbolic Discounting | Definition Minute | Economics of Remote Work | Behavioral Economics in Marketing Podcast 2:11

6M ago2:11

2:11

Hyperbolic Discounting is a time-inconsistent model of delay discounting; or the tendency for people to have a stronger preference from immediate rewards over rewards that come later in the future, even when these immediate rewards are smaller. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episo…

1
The Reciprocity Principle and Enhancing Team Cooperation | Economics of Remote Work | Behavioral Economics in Marketing Podcast 8:06

7M ago8:06

8:06

Applying the Reciprocity Principle to enhance team cooperation can significantly strengthen the collaborative spirit within an organization. By recognizing and rewarding contributions, offering support, sharing knowledge, creating team-building opportunities, and encouraging peer recognition, teams can foster a culture where mutual support and coop…

1
The Halo Effect and Remote Leadership Perceptions 7:33

7M ago7:33

7:33

Leveraging the Halo Effect can significantly enhance remote leadership by positively shaping how leaders are perceived by their teams. By consistently demonstrating professionalism in communication, showcasing expertise, fostering positive relationships, and recognizing team achievements, remote leaders can create a strong, favorable overall impres…

1
The Hawthorne Effect and Remote Work Performance | Economics of Remote Work | Behavioral Economics in Marketing Podcast 9:33

7M ago9:33

9:33

Effectively applying the Hawthorne Effect to remote work involves implementing strategies that subtly remind employees of their visibility and the value of their contributions without intruding on their privacy. By adopting practices such as regular check-ins, visible metrics, and recognition systems, organizations can foster an environment where e…

1
The Economics of Remote Work | Economics of Remote Work | Behavioral Economics in Marketing Podcast 7:51

7M ago7:51

7:51

The economics of remote work are multifaceted and far-reaching. For businesses, the potential for cost savings and enhanced productivity are compelling reasons to embrace this shift. Employees benefit from reduced expenses and improved work-life balance, although challenges persist. The broader economic landscape will continue to evolve as remote w…

1
Intro to Season 9 | Economics of Remote Work | Behavioral Economics in Marketing Podcast 7:27

7M ago7:27

7:27

Welcome to Season 9 of the Behavioral Economics in Marketing podcast. This season, we are dedicating our entire series to a topic that has reshaped the professional landscape: remote work. The COVID-19 pandemic accelerated the adoption of remote work, making it the norm for many organizations worldwide. As we navigate this new reality, it's crucial…

1
Season 9 Starting Soon! 1:29

8M ago1:29

1:29

🚨 Season 9 of Behavioral Economics in Marketing Starts This Thursday! 🚨 I’m Sandra Thomas-Comenole, and I’m excited to kick off Season 9 with fresh insights on remote work and its impact on marketing and leadership. In Episode 1, we’ll explore how behavioral economics shapes remote work dynamics and what you can do to boost performance and collabor…

1
Discover the New Behavioral Economics in Marketing Website! 0:42

8M ago0:42

0:42

🎧 Discover the New Behavioral Economics in Marketing Website! Explore exclusive content and discover amazing resources that will elevate your marketing strategy. Plus, don’t miss out on our exclusive merch and check out the trusted affiliates and partners that can help you take your marketing game to the next level. Visit www.BehavioralEconomicsinM…

1
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast 12:56

1+ y ago12:56

12:56

In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…

1
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast 8:32

1+ y ago8:32

8:32

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …

1
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

1+ y ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

1
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

1+ y ago23:07

23:07

In this special episode of the behavioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

1
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

1+ y ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

1
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

1+ y ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

1
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast 9:17

1+ y ago9:17

9:17

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or…

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Sandra Thomas Comenole Podcasts

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