Shiny digest is a weekly newsletter where we share updates on the Shiny DAO, highlights and meaningful discussions from the Shiny discord and recaps from the live-events. This podcast reads the newsletter to you.
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This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.
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Welcome to the "Speaking of Wealth" podcast showcasing profit strategies for speakers, publishers, authors, consultants, and info-marketers. Learn valuable skills to make your business more successful, more passive, more automated, and more scalable. Your host, Jason Hartman interviews top-tier guests, bestselling authors and experts including; Dan Poynter (The Self-Publishing Manual), Harvey Mackay (Swim With The Sharks & Get Your Foot in the Door), Dan Millman (Way of the Peaceful Warrior) ...
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Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed
37:34
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37:34Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…
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How Systems Create Successful Deals: Process-Driven Negotiation With Corey Kupfer
23:43
23:43
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23:43In This Episode What makes some dealmakers stand out while others struggle to close? According to Corey Kupfer, the difference is often systems—both internal and external. In this conversation, Corey unpacks his process-driven approach to negotiating deals. He explains how systems such as due diligence templates, internal training guides, and centr…
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From Legacy to Leadership: Systemizing a Family Business With Leah Bitar
21:02
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21:02In This Episode What does it take to lead a family business to new heights in a competitive industry? In today’s conversation, Leah Bitar shares how she transitioned from working in her father’s construction company to co-owning and dramatically growing the business. She discusses the pivotal changes she made, including creating a new repair divisi…
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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions
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30:04Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…
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Why Systemizing Employee Wellness is Essential for Business Growth With Danielle Dinkelman
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24:05
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24:05In This Episode What if helping your employees feel healthier could also help your business grow? In today’s conversation, Danielle Dinkelman shares the behind-the-scenes story of how she went from a music studio owner to an expert in employee wellness coaching. She explains why traditional employee assistance programs (EAPs) often fail to get enga…
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Creating a Culture of Accountability for Long-Term Growth With Eric Albertson
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29:07In This Episode What is accountability, really—and how do you build a culture where it thrives? In this powerful episode of System Simplified, Eric Albertson draws from decades of coaching entrepreneurial leadership teams to break down the misunderstood and often mismanaged concept of accountability. Eric explains how most businesses suffer from a …
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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign
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40:09If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …
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From Founder Dependency to Freedom: Dan Kuschell’s Proven Growth Strategy
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30:02In This Episode Dan Kuschell joins Adi Klevit to share how founders can scale businesses without burnout by implementing simple yet powerful systems. Drawing on his 30+ years of entrepreneurial experience, Dan outlines his five-pillar framework to build a business that generates quality leads, closes sales faster, and creates operational freedom. T…
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The Operational Playbook Behind Scott Berman’s Home Improvement Success
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28:34In This Episode Scott Berman shares the full arc of his entrepreneurial journey—from running a struggling startup to leading one of the top home improvement companies in the U.S. In a candid discussion, Scott walks through the operational pitfalls that led to his first company’s bankruptcy and the hard-earned lessons that fueled his comeback. He em…
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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025
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33:55If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…
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From Values to Visibility: Systematizing Brand Messaging With David Meyer
27:00
27:00
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27:00What happens when your company’s mission and marketing don’t speak the same language? David Meyer explains the breakdown he sees all too often: businesses spend time clarifying their vision and values—only to fall flat in their marketing communication. In this episode, he shares how to craft messaging that resonates with customers, reflects company…
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How To Productize Your Services for Recurring Revenue With Nancy Fox
31:03
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31:03What does it take to productize a service without losing the human touch? In this episode of the System Simplified podcast, Nancy Fox explains how consultants, coaches, and fractional executives can shift from time-based work to scalable, subscription-based business models using productized offerings. Nancy breaks down the difference between bespok…
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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective
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33:01Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…
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Scaling With Purpose: Profit First Systems and Processes With Rocky Lalvani
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34:57Rocky Lalvani is the Founder and CFO of Profit Comes First, which advises coachable, forward-thinking business owners to boost their companies’ profits. As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System to help clients maximize their profit potential. Rocky is also the host of the Richer Soul podcast and…
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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)
23:21
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23:21Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…
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Building Seamless Systems: How To Empower Your Second-In-Command With Diane Mentzer
22:40
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22:40Diane Mentzer is the Founder of Diane Integrates, LLC, where she serves as a business operations advisor and COO coach to help visionary CEOs and founders operationalize their businesses for growth. With over two decades of experience as a second-in-command, she supports top leaders in implementing incremental changes that enhance operations, reduc…
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Designing a Life Beyond Money: Systems for Entrepreneurial Freedom With Noah Rosenfarb
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25:34By Noah Rosenfarb, Adi Klevit
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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic
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40:20Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…
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#11: Starbucks—The Brand that Changed How the World Drinks Coffee
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33:38If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…
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Building a Multimillion-Dollar Business With Systems and Smart Hiring With Brian Elias
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29:48Brian Elias is the Chief Imagination Officer at Refloor, America’s most trusted flooring company. He is also the Founder and CEO of Credit Card Rate Lending by Hunter Financial (CCRL) and the President of DontGo.com, a lead generation company. With over 25 years of experience in the home improvement industry, Brian has received the Legends of the H…
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How AI, Data, and Processes Drive Business Growth With Kevin Bonfield
24:31
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24:31Kevin Bonfield is the Founder and Managing Partner of Concentre, a boutique consultancy partnering with mid-market, private equity-backed companies to propel growth, accelerate exits, and maximize returns. With over 20 years of management consulting, business development, and operations experience, he has advised clients, including Southwest Airlin…
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#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)
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28:52Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…
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Cybersecurity Systems That Every Business Needs To Stay Secure With Matthew Connor
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33:41Matthew Connor is the Founder and CEO of CyberLynx, a company specializing in cybersecurity and professional IT services for growing businesses. He began his programming career at 12, working as a coder for his father’s company, which sparked his passion for technology. Previously known as Your IT Department, CyberLynx focuses on protecting busines…
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#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food
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38:50The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…
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How Hiring Processes and Systems Drive Startup Growth With Eli Wachs
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25:28Eli Wachs is the Co-founder and CEO of Footprint, a company revolutionizing digital identity verification and data privacy. He is also the Founder of Tech Fights Dobbs, a group of privacy and women’s health companies using technology to protect women post-Roe. Before founding Footprint and Tech Fights Dobbs, Eli founded two additional companies, in…
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How to Systemize and Sell Your Business for Maximum Profit With Jodie Cook
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29:59
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29:59Jodie Cook is the Founder of Coachvox AI, a company that creates AI coaches based on thought leaders. In 2011, she established JC Social Media, a digital agency she sold in 2021 to begin coaching entrepreneurs. Recognized in Forbes' 30 Under 30 list in 2017, Jodie contributes to Forbes as a senior writer on entrepreneurship and AI. She is also the …
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#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever
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41:10Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…
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Cybersecurity Processes Every Business Needs To Prevent Hacks and Scams With Sneer Rozenfeld
27:39
27:39
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27:39Sneer Rozenfeld is the CEO of Cyber 2.0, a cybersecurity firm that prevents the spread of cyberattacks within organizational networks. Under his leadership, Cyber 2.0 has developed a unique approach to cybersecurity, applying biological models and chaos theory to enhance defense mechanisms. With over 20 years of experience in sales, Sneer has held …
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#7: Comedians—The Science and Strategy Behind the Funniest People on Earth
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38:14
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38:14Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …
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The Eight Exit Stages: Building Systems for a Smooth Business Transition With Jerome Myers
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24:32Jerome Myers is the Founder of Exit to Excellence, which guides founders through the business exit process. He is also the Founder and Real Estate General Partner at The Myers Development Group, LLC, which specializes in creating and executing strategic real estate investments. Previously, Jerome led a $20 million operation at a Fortune 500 company…
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A Purposeful System for Entrepreneurship With Richard Walker
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33:54
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33:54Richard (Rich) Walker is the CEO of Quik!, which provides form automation and management solutions to help companies maximize efficiency and productivity. He has launched more than 10 companies and hosts The Customer Wins. Before founding Quik!, Rich was a Financial Planner at Cetera Investment Networks and a Business Consultant at Arthur Andersen.…
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#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day
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33:39Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…
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Unlocking Low-Effort, High-Value Growth Systems With Mark Coudray
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30:02Mark Coudray is the Founder and Principal Advisor of Catalyst Plan, a program that helps businesses achieve growth and profitability. He is also the Founder and Principal Advisor of Coudray Growth Technologies, a firm specializing in business coaching and consulting for the screen printing industry. With over five decades of experience, Mark began …
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#5: Stories—The Survival Tool Hardwired into Every Human
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38:58Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…
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Systemize Your Health Like a Business With Dr. Nestor Rodriguez
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28:53Dr. Nestor Rodriguez is a board-certified emergency physician and the Medical Director of Carbon World Health, a medically supervised spa and fitness facility. He is also the Medical Director of the Emergency Department at Watertown Regional Medical Center. With a passion for health and longevity, Dr. Rodriguez has worked with elite professionals a…
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The Franchise Fit: Navigating Franchising With Proven Systems With Adam Goldman
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21:07Adam Goldman is the Franchise Consultant and Coach at FranchiseCoach, where he provides personalized coaching sessions for franchisees and franchisors. With over 20 years of experience as an investor and franchise consultant, he has founded and scaled three companies, including an IT company and an investment company. Adam also grew the Vanguard Cl…
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#4: Football—Why It Became America’s Favorite Ritual
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34:21Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the co…
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Reinventing the Healthcare System for Businesses With Chris Hamilton
29:20
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29:20Chris Hamilton is a Partner at Hotchkiss Insurance, which provides business and personal insurance, risk management, and employee benefits consulting. In his role, he leads the employee benefits practice by advising consultants and specialists focused on helping companies improve performance and profitability. With nearly 20 years of experience in …
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#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture
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24:36Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can …
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Elevate Your Sales Process Using AI With Rick Kranz
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36:36Rick Kranz is the Director of The AI Marketing Automation Lab, a premium community of marketing professionals leveraging ready-to-deploy marketing automations. With entrepreneurial and Fortune 500 experience and 15 years of managing digital marketing agencies, he bridges the gap between advanced AI technology and practical business applications. In…
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Building a Sellable Business Through Processes With John Warrillow
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31:34John Warrillow is the Founder and President of The Value Builder System™, which offers an assessment tool to help business owners build value. He is also the Founder of VidGuide, a software that allows business owners to document SOPs using video. As an entrepreneur, author, and speaker, John hosts the Built To Sell Radio podcast and is the author …
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#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success
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30:31Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time whe…
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Empowering Integrators: Processes To Prevent Burnout and Foster Collaboration With Rachel Lebowitz
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20:35Rachel Lebowitz is the Founder of Empowered COO, which helps integrators and COOs eliminate burnout, resentment, and self-doubt to execute their visions. She is also the Founder of Driven Spouse Forum, a space that bridges the gap between high-level, visionary entrepreneurs and their spouses. As a former EOS implementer, Rachel is the author of Emp…
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#1: Frameworks—The Invisible Structure Behind Every Great Idea
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24:56Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can…
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Profit First for Creatives: Building Systems for Financial Growth With Christian Brim
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25:14Christian Brim is the CEO of CORE Group, an outsourced bookkeeping and tax preparation services firm. With over 25 years of experience in business finance, he helps business owners increase profits through financial planning and reporting, business valuation, and budgeting. Christian is also the author of Profit First for Creatives. In this episode…
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Unlocking the Sales Process Through Relationship Building With Diane Helbig
18:28
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18:28Diane Helbig is a Business Advisor at Helbig Enterprises, which partners with businesses to create personalized growth strategies. As a growth accelerator, she provides workshops and presentations on sales, social media, leadership, and business planning for entrepreneurs and salespeople. Diane is the author of Lemonade Stand Selling, which offers …
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Why That Worked PREVIEW—A New Podcast You Can’t Miss
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6:12Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly wh…
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#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business
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42:15AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a stra…
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Building Systems for Effective Problem-Solving With Shmuly Rothman
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49:07Shmuly Rothman is the Founder and Executive Coach at Rothman Coaching, a consultancy that eliminates fundraising obstacles for Shluchim. He specializes in training fundraisers in the Chabad movement and the NFP sector. In this episode: Leaders may excel at their craft in practice, but when turning it into a business venture, they may fall short. Sy…
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#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast
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41:26Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, pu…
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