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MedSpa Money Matters

Scott Wisniewski and Jonny McMullen

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MedSpa Money Matters is your go-to resource for mastering the financial side of MedSpa ownership. Hosted by Scott Wisniewski and Jonny McMullen, this podcast is designed to bring clarity to your finances so you can focus on growing your business. From financial planning, bookkeeping and taxes to fractional CFO services, Scott and Jonny provide expert insights to help you navigate the unique challenges of running a MedSpa. Whether you want to improve profitability or simply make sense of your ...
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When it comes to long-term success, nothing moves the needle quite like exposure to the equity markets. For most professionals, the sweet spot for taking on that market risk happens in their 30s and 40s—when income is steady, savings are growing, and there’s still plenty of time to ride out volatility. But for MedSpa owners, that window looks diffe…
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Imagine profiting $1.5 to $2 million a year… and still feeling like you want to walk away. On the outside, it looks like a dream business—clients love you, the brand is strong, and the numbers look great. But behind the scenes, the pressure, decisions, and constant demands tell a very different story. In this episode, we’ll unpack why that disconne…
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Most conversations around money focus on either how to make more or how to spend less — but what if we zoomed out and looked at the entire journey? Today, we’re breaking down a framework that maps out the stages of financial growth in a way that’s deeply relevant to MedSpa entrepreneurs. It’s not about formulas or hacks — it’s about clarity, perspe…
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Cancellations and no-shows: they may seem like occasional inconveniences, but their ripple effects can hit harder than you think — from revenue gaps to strained teams and chaotic schedules. Whether you're brand new or already established, how you handle these moments speaks volumes about your systems. So today, we’re unpacking the hidden cost of ca…
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On today's episode, we are going over 12 vitals designed to take a pulse on both sides of the equation: how your MedSpa is performing and how that performance is showing up in your day-to-day life on the personal side. Some are financial, some operational, and a few might hit a little deeper. But taken together, they paint a clearer picture of whet…
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The One Big Beautiful Bill has officially passed, and it’s packed with massive updates to your tax life — from permanent brackets and deductions to brand-new accounts and surprising repeals. We’re talking about a $6,000 deduction for seniors, big wins for business owners and 1099 earners, and a powerful SALT + PTE combo that high earners need to he…
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Retirement plans might not be the first thing on your mind when running a MedSpa—but they might be one of the smartest investments you can make in your business. Beyond being a financial benefit, they can shape your culture, boost retention, and even unlock tax advantages you didn’t know you qualified for. If it feels overwhelming or like something…
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The MedSpa industry might look crowded at first glance, but the real competition isn’t in how many clinics surround you — it’s in how well you operate. While others focus on appearances and volume, long-term success comes down to delivering consistent results and exceptional client experiences. In a space where many businesses underperform, quality…
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Running a MedSpa comes with plenty of visible expenses, but some of the biggest financial wins happen behind the scenes. One of the most overlooked drivers of profitability isn’t a fancy machine or a high-end service—it’s a strategy. And the best part? It’s entirely within your control. Let’s explore the kind of moves that don’t just treat symptoms…
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Every MedSpa owner reaches a moment where the next big decision isn't about treatments or clients — it's about capital. The equipment you choose (and how you pay for it) can quietly shape the trajectory of your entire practice. But what seems like a simple financial choice often hides deeper implications. Before you sign anything, there’s a convers…
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The House officially passed the One Big Beautiful Bill Act—so today, we’re diving into what actually made it into the bill. If you listened to our earlier episode, you know we were taking some educated guesses, but now we’ve got real answers. This bill is packed with changes—some extensions, some brand-new provisions—and while it’s not law yet (it …
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Owning a MedSpa is one of the most exciting—and complex—ventures in healthcare and aesthetics. It blends medical oversight with high-end consumer services, but navigating the legal structure, especially in CPOM-restricted states, is crucial. Understanding how to separate and structure the clinical (PC) and business (MSO) sides of the practice isn’t…
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The MedSpas that win financially aren’t just the busiest ones — they’re the ones that evolve their financial systems and thinking along with their growth. Today, we're discussing 5 distinct stages MedSpas likely fall in — each phase with its own challenges and opportunities. Knowing where your business stands is the only way to clearly see where yo…
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If you've been hearing rumblings about tax changes in 2026, you're not imagining things — we’re heading toward one of the biggest tax shifts in decades. The Tax Cuts and Jobs Act of 2017, which shaped much of our current tax system, is set to expire unless Congress takes action. But right now, lawmakers are locked in a high-stakes budget battle, an…
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Running a MedSpa is no small feat — and if you’re feeling like you’re doing everything right but still not seeing the growth you hoped for, you’re not alone. Whether you’re in your first year and struggling to bring in a steady stream of new clients, or you’re more established and just feeling stuck, this is a common — and frustrating — place to be…
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Today's episode topic is a bit technical, but it’s a critical conversation for any MedSpa owner, whether you're looking to sell, raise capital, or simply grow smarter. Understanding your business's true value is about more than just revenue or profit — it's about strategy, scalability, and risk. We’ll walk through why valuation matters, how it’s ca…
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Markets just experienced one of the most dramatic intraday reversals in history — and at the center of it all? Tariffs. In this episode, we dive into how sudden trade policy shifts, particularly around President Trump’s tariff announcements, are sending shockwaves through investor sentiment and market pricing. We’ll break down what tariffs actually…
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In this episode, we sit down with Candice Roberts, a powerhouse in the MedSpa industry, to dive deep into what it really takes to build and grow a thriving MedSpa. From avoiding early-stage pitfalls to scaling with systems and strategy, Candice shares hard-earned lessons and practical advice that every MedSpa owner needs to hear. We also explore th…
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Regulations in the MedSpa world are evolving fast — and the latest proposed legislation out of Texas could fundamentally change how many clinics operate. The MO of House Bill 3749 is a push for tighter compliance and clearer accountability. In this episode, we unpack the potential fallout for both physician- and non-physician-owned MedSpas, the rea…
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It’s tax season, but today we’re shifting gears to talk about something just as critical for every MedSpa owner: insurance coverage. Many assume their malpractice or general liability policies have them fully protected, but that’s often not the case—especially when it comes to off-label or advanced treatments. In this episode, we’re diving into the…
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The market is down, volatility is everywhere, and if you’re feeling uneasy about investing right now—you’re not alone. It can be terrifying to watch your portfolio drop or to commit new money when uncertainty is high. But history has shown that those who stay the course and follow key investing principles come out ahead in the long run. Today, we’r…
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Taxes may not be the most exciting topic, but for MedSpa business owners, staying ahead of tax deadlines and compliance obligations is essential. Could fewer IRS agents mean more leeway for businesses, or will it create even bigger compliance headaches? Today, we’re breaking down what these changes could mean for your business, the most important t…
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With inflation, shifting policies, and changing consumer habits, it’s crucial to protect your MedSpa’s revenue and keep customers coming back—even if spending slows. In this episode, we’ll cover smart financial strategies, service positioning, and ways to future-proof your business. No one knows exactly what’s coming, but preparing now can make all…
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Running a successful MedSpa isn’t just about providing exceptional treatments—it’s also about understanding the numbers that drive growth and profitability. That’s where Key Performance Indicators (KPIs) come in. Tracking the right KPIs allows you to make data-driven decisions, rather than guessing what’s working and what’s not. On today's episode,…
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Today, we’re diving into what’s being called Trump’s "One Big, Beautiful Bill," a tax proposal that could bring massive changes for business owners, high earners, and the economy at large. Whether you love it, hate it, or don’t care at all, these tax changes could impact how you operate, grow, and save money in your business, so do stay tuned for d…
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On today's episode, we'll be diving into the unpredictable world of markets, investing, and economics. With the start of a new year and a new president, the market is full of mixed forecasts—half the experts are optimistic, while the other half are... not so much. But what’s the reality? We’ll look at past market performances, including the surpris…
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When it comes to taxes, many of us focus on the obvious: federal and state income taxes. But for high earners and MedSpa owners, taxes extend far beyond that, quietly eroding wealth through sales tax, excise taxes, property taxes, self-employment taxes, and more. These “hidden” taxes can add up to a significant portion of your annual income—often w…
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How can MedSpa owners add predictability to their finances, even when income fluctuates throughout the year? In this episode, we dive into strategies for managing cash flow and fixed spending in the MedSpa industry. From avoiding early cash flow challenges to understanding lifestyle creep, we explore how to maintain financial stability while growin…
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How can MedSpa owners master their finances to focus on growing their business? In this inaugural episode of MedSpa Money Matters, hosts Scott Wisniewski and Jonny McMullen share their journey, their passion for financial clarity, and the unique challenges MedSpa owners face. From key performance indicators (KPIs) to balancing competitive pricing w…
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