Dedicated to educating and informing small business owners and marketers to grow their businesses using digital marketing.
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Elite Expert Insider podcast. Educate, inspire and motivate entrepreneurs, innovators and growth seekers. Hosts Melanie Johnson and Jenn Foster, owners of Elite Online Publishing, will bring you conversations from business, personal development to health and fitness. They will chat with special guests, industry leaders, authors, business and marketing experts and just darn interesting people. It’s the show that will up your game!
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What’s Really Working in Digital Marketing Today with Shailesh Ghimire
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29:31In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complex…
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Humanizing AI in Marketing with Chris Mercer
32:46
32:46
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32:46Host Melanie Johnson and Chris Mercer, chairman of Mercer Capital dive deep into how artificial intelligence is fundamentally changing the landscape of business processes, marketing measurement, and automation. The conversation unpacks the evolving mindset required to effectively leverage AI, including how to prompt for actionable results rather th…
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How Nona Prather Helps Speakers Get Booked and Paid
20:09
20:09
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20:09Host Melanie Johnson is joined by Nona Prather, professional speaker, author, and owner of Speaker Elevation. Nona brings decades of experience in the speaking industry, sharing her unique journey as a second-generation speaker who grew up helping her father build his own speaking business. In this episode, Nona reveals the practical steps aspiring…
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Join us for an eye-opening conversation with Matt Bowman, best-selling author and education expert, as we explore the evolving world of open education. From the rise of homeschooling and hybrid models to the growing influence of AI and technology, Matt shares how families can rethink traditional schooling and embrace flexible, student-centered lear…
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Paul Colligan’s System to Automate & Scale Your Podcast
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25:26In today’s episode, host Melanie Johnson sits down with the legendary Paul Colligan—a true pioneer in the world of content creation, podcasting, and YouTube. Paul is known for bridging the gap between technology and business, and he brings decades of experience to the table, having started his online journey back in the early days of the internet. …
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The Business Fortress Formula with Mark Willis
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17:06In this episode, host Jenn Foster is joined by Certified Financial Planner and three-time bestselling author Mark Willis. They dive into the world of smart investing, future planning, and the unique financial hurdles that entrepreneurs and real estate investors face. Mark shares his journey from mowing lawns as a kid to guiding business owners towa…
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The Power of Branding on Wheels with Jared Rosenthal
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22:16Welcome to another episode of the Elite Expert Insider Podcast! In today’s episode, host Jenn Foster sits down with seasoned entrepreneur Jared Rosenthal—a trailblazer in the healthcare industry and founder of Health Street, known for its iconic “Who’s Your Daddy?” DNA testing truck and its influence on a VH1 reality show. Jared shares the story of…
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E091 - Behold the Power of AI Augmented Videos
37:03
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37:03Video has always been a powerful storytelling tool. It connects emotionally, captures attention, and communicates complex messages with clarity. But now, imagine amplifying that power by combining it with AI. When AI meets video, it becomes a scalable, personalized, and highly engaging media vehicle that can elevate your marketing in ways we’ve nev…
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Build a Brand That Sells featuring Luis Baez
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21:40Welcome to another episode of Elite Expert Insider! This week, Jenn Foster is joined by the insightful Luis Baez, a seasoned revenue strategist and sales coach whose impressive resume includes top names like LinkedIn, Google, Uber, and Tesla. In this episode, Luis dives deep into the world of personal branding, explaining why standing out as an ind…
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How She Balances Multiple Businesses and Motherhood – Kash Rocheleau's Real-Life Strategies
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19:59In this episode with Kash Rocheleau, you’ll get a behind-the-scenes look at how she balances being a CEO, mom, and business owner—without losing sight of what’s really important. From navigating career transitions and setting boundaries, to handling industry changes and finding purpose in the day-to-day, Kash shares her story in a refreshingly auth…
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Live Rich by Spending Less? Sarah Conklin Says YES—Here’s How
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18:38In this episode of the Elite Expert Insider Podcast, Melanie Johnson interviews best-selling author Sara Conklin as she shares her journey to living a more intentional, frugal life. If you’ve ever felt overwhelmed by expenses or wondered how to stretch your money further without sacrificing the things that truly matter, this lesson is for you. Lear…
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E090 - Surviving AIO: Can Organic Traffic Compete?
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26:11
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26:11Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scr…
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The Secret Power of Storytelling in Business with Seth Donlin
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30:17Welcome to another episode of the Podcast! Today, we’re excited to introduce Seth Donlin, a seasoned marketing and communications expert with over 20 years of experience in storytelling and brand building. Seth joins Melanie to dive deep into the art of authentic storytelling—why it’s essential for entrepreneurs, how it builds authority and trust, …
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Creating a Legacy: 10 Years of Elite Expert Insider Podcast
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32:00In honor of our 10-year anniversary, we’ve curated 10 powerful conversations from the Elite Expert Insider Podcast—featuring bestselling authors, industry leaders, and world-class entrepreneurs. These episodes represent a decade of impact, insight, and authority-building. Whether you're a first-time listener or a long-time fan, this is the perfect …
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Step Into Your Power: Journey to Coaching Success with Tonya Herb
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27:54Welcome back to the Elite Expert Insider podcast! In today's episode, our host Jenn Foster has the pleasure of introducing Tonya Herb, a transformative coach who's passionate about empowering women to conquer obstacles like overthinking, perfectionism, and people-pleasing. Tonya shares her journey from aspiring teacher to life-changing coach, where…
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Unlock Amazon Profits with Expert Insights from Justin Cao
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33:19Welcome to the latest episode of our podcast, where we're diving into the fascinating world of Amazon selling with our special guest, Justin Cao. Justin is an Amazon expert who has transitioned from a 9 to 5 job to achieving financial freedom through mastering the art of selling on the platform. Melanie Johnson, our host and a founder of Elite Onli…
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Transform Your Business with AI: Tools and Techniques You Need to Know
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12:16Welcome to the latest episode of our Expert Insider podcast, where today we're diving deep into the fascinating world of AI with our host, Melanie Johnson. Melanie, a founder of Elite Online Publishing, shares her passion and extensive knowledge of AI technology, exploring how it's revolutionizing business and personal projects. During this episode…
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Learning to Ask the Right Questions with CEO Builder Rich Tyson
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26:01Welcome back to another episode of the Elite Expert Insider podcast! Today, we're diving into the dynamic world of business leadership with Rich Tyson, founder of CEO Builders. With over 35 years of experience, Rich has transformed from globe-trotting executive to empowering local business leaders in Utah. His journey spans from his early days at H…
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Exploring Stem Cell and Biohacking Techniques with Dr. Jeff Gross
20:27
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20:27Welcome to the Elite Expert Insider podcast! In today's episode, host Jenn Foster sits down with Dr. Jeff Gross, a spine fellowship-trained neurosurgeon who specializes in longevity and biohacking. Dr. Gross, with his impressive credentials, is dedicated to helping people improve their health, reduce disease, and increase their lifespan. Join us as…
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Building Your Brand Through Podcast Interview Marketing with Chloe Williamson
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23:12Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, …
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Journey to Identity Intelligence with Alison Weihe
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22:42In this episode of Elite Expert Insider, we sit down with Alison Weihe, an inspiring South African entrepreneur and founder who has spent over 25 years honing her expertise in identity intelligence. Alison shares her transformative journey from being a shy political activist in the anti-apartheid movement to an award-winning entrepreneur and eloque…
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The Secret Ingredient to Ultimate Success with Kevin Kremer
20:34
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20:34Discover how mindset influences your path to success and how you can consciously guide your life towards the goals you aspire to achieve. Whether you're just starting out or seeking to take your career to new heights, this episode is packed with wisdom, encouragement, and practical advice to navigate the ever-evolving journey of entrepreneurship an…
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E089 - Leveraging Programmatic Advertising with Jessica Chase
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33:00Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank. Lower entry costs and smarter targeting tools have leveled the playing field—a…
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Achieving Financial Freedom: Land Investment Strategies with Mark Podolsky
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17:36In this episode of Elite Expert Insider, host Jenn Foster dives into the dynamic world of real estate investing with Mark Podolsky, an expert in raw land transactions. Mark, author of "Dirt Rich," shares his inspiring journey from leaving the corporate grind of investment banking to achieving financial independence through land investing. He reveal…
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E088 - Legal Ramifications of AI with Attorney Alexis Nelson
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29:03Let’s dive into the legal side of creating content with AI. If you’re using generative tools like ChatGPT, MidJourney, Canva, or anything similar to produce images, videos, or written content, it’s essential to understand how intellectual property laws come into play—and to ensure you're staying compliant. Your prompts may be original, but the outp…
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Building Authentic Connections in Business with Lynn Abaté-Johnson
21:50
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21:50In this episode of Elite Expert Insider, we welcome Lynn Abaté-Johnson, a three-time bestselling author and expert in community building for brands and entrepreneurs. Discover how Lynn’s unique approach focuses on creating genuine human connections and building true communities that result in thriving businesses. Learn More: https://www.lynnabatejo…
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Scaling Small: Eliminating Sales and Boosting Profit with Pia Silva
23:52
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23:52Welcome to Elite Expert Insider, where we offer game-changing strategies for entrepreneurs, solopreneurs, and small business owners! In this episode, host Jenn Foster sits down with Pia Silva, an accomplished author, podcast host, and branding expert, to reveal powerful business growth tactics. 🔹 Discover how Pia transformed her agency from debt to…
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Discover Essential Nutrition: Secrets to Healthy Oils with Udo Erasmus of Udo's Choice
28:45
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28:45In today's episode, we explore the fascinating world of nutrition essentials with a special focus on healthy oils and essential nutrients. Our esteemed guest, Udo Erasmus, is a pioneer in the field, known for founding Udo's Choice oil and authoring the influential book "Fats that Heal, Fats that Kill," which has sold over 250,000 copies. With a ric…
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How Personal Values Drive Business Growth with Expert Zach Colman
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21:15In this episode of Elite Expert Insider, host Jenn Foster welcomes Zach Colman, the founder of Gym Mark, to discuss the powerful connection between personal and brand values. Zach shares his fascinating journey into the world of branding, from his creative beginnings in college to his career experiences with the Phoenix Suns and Pearson Education. …
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The Path to Seven Figures with Marketing Expert Victoria Hajjar
28:49
28:49
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28:49Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importa…
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Discover Your True Self with Mind Coach Marco Lopez
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23:37In this episode of Elite Expert Insider, Marco shares his insights on achieving mental stability, the importance of staying connected to the outside world, and how singing played a pivotal role in his emotional well-being. We explore his unique "song methodology," which helps individuals connect with their true selves and find their purpose. Learn …
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Breaking Comfort Zones: Matt Rigsby on Adventure and Inner Growth
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19:01Welcome to another inspiring episode of the Elite Expert Insider podcast! Today, your host Melanie Johnson sits down with Matt Rigsby, an author and the owner of Medicine River Academy, to embark on a journey of transformation, nature, and adventure. Matt takes us through his remarkable life shift from a network engineer to a passionate river guide…
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From Burnout to Breakthrough: Leadership and Navigating Change with Tony Martignetti
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22:34Welcome to another episode of the Podcast! Today, we're diving deep into the world of leadership with our special guest, Tony Martinetti. Tony is a seasoned leadership advisor with a unique background that spans high-tech, biotech, finance, and strategy. But what's truly fascinating is his dual identity as both an analytical strategist and a creati…
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Patrick Hardy’s Journey: Transforming Chaos into Calm with Expert Disaster Planning
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23:55Melanie Johnson co-owner of Elite Online Publishing, interviews Patrick Hardy, a renowned disaster expert, join us. Patrick has been making rounds on major news networks like Fox and CNN, sharing his insights on both natural and personal disasters. With a unique background that includes working as an EMT and earning top marks in political science a…
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Unlocking Profit and Cash Flow Secrets with Michael Barbarita
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27:30Melanie Johnson co-owner of Elite Online Publishing, interviews Michael Barbarita, an esteemed business expert known for transforming companies and crafting dynamic sales strategies. Learn the mechanics of the "conversion formula"—a powerful four-step strategy designed to captivate and convert prospects into loyal customers. Learn More: https://www…
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Resilience and Growth: Restaurants, Investing, and the Music Industry with David Steele
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29:31Melanie Johnson co-owner of Elite Online Publishing, interviews David Steele, renowned for his achievements in wealth management, the culinary scene, and the music industry. David shares his unique insights on a variety of topics. Switching gears, we'll also discuss investment strategies, the misconceptions around stock ownership, and the importanc…
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Scaling Your Business Using Online Courses with Angelic Marnier
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30:11Jenn Foster co-owner of Elite Online Publishing, interviews Angelic Marnier, from brainstorming and market research to leveraging existing content from books or speeches. Angelic also emphasizes the importance of understanding your audience's needs and crafting courses that deliver meaningful transformations. Angelic, who has a rich background in m…
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Slowing Down to Speed Up with Diana Murphy Coaching
24:51
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24:51Melanie Johnson co-owner of Elite Online Publishing, interviews Diana Murphy, an experienced coach with over a decade of expertise in business and personal transformation. Diana shares her unique journey from overcoming personal struggles with weight loss to empowering top leaders through mindset coaching. Learn More: https://dianamurphycoaching.co…
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Storytelling Strategies for Business Growth with Brigham Blackham
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25:03Melanie Johnson co-owner of Elite Online Publishing, interviews Brigham Blackham, a seasoned storytelling enthusiast with a rich background in theater that spans multiple decades. Learn how to craft stories that resonate, inspire, and provide real solutions. You'll hear practical tips on how to identify significant moments in your life and turn the…
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Skincare Secrets and Natural Remedies with Karen Knowles Ballou
36:38
36:38
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36:38Welcome back to another episode of The Elite Expert Insider Podcast! Today, we've got a special treat as host Melanie Johnson sits down with her close friend and skincare guru, Karen Ballou. Karen, an industry veteran who got her start with Elizabeth Arden Cosmetics and Redken, is also the founder of Immunocologie, a skincare brand rooted in wellne…
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The Power of Communication with Keith Leon S.
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22:46Welcome to today's episode of the Elite Expert Insider Podcast, where we interview Keith Leon S., a 9-time award-winning and 11-time international bestselling author, successful book publisher, and filmmaker. Join our host, Jenn, as we explore Keith's fascinating journey from overcoming a challenging upbringing to becoming a beacon of inspiration. …
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Harnessing Quantum Theory for Business Growth with Mark Scherer
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18:01Welcome to the Elite Expert Insider podcast! I'm your host, Jenn Foster, and today we have a truly fascinating episode lined up for you. We're joined by Dr. Mark Scherer, a PhD and business coach who has spent the last 35 years on a journey to understand consciousness and its impact on success. In this episode, we'll dive into his groundbreaking Qu…
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The Power of Focus: Steve Acho on Simplifying Complex Skills
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32:50Welcome to another exciting episode of our podcast! Today, we're thrilled to have Steve Acho join us, an expert in simplifying complex learning processes and enhancing productivity. Known for "hacking human progress," Steve is a self-taught musician with over 50 million global streams and holds an MBA from Japan. His unique approach focuses on mast…
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E087 - Answers to Common Digital Marketing Questions
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26:31
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26:31Are you grappling with digital marketing challenges? In this episode, I tackle some of the most pressing questions that small businesses face in today's online landscape. Not only that, this episode is also designed to provide you with actionable insights and strategies to elevate your digital presence. One of the key areas we explore is how to imp…
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AI in Business: Advice and Best Practices from Melanie Johnson
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22:09Welcome to another episode of The Elite Expert Insider! Today, we're turning the tables as Melanie Johnson, our usual host, steps into the spotlight as our guest, interviewed by her co-owner Jenn Foster. Learn the power of AI in business, especially focusing on practical applications and debunking the fears surrounding artificial intelligence.…
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Discover the Miracle Code: Health and Wellness Tips with Holly Stokes
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16:32Welcome to another exciting episode of the Elite Expert Insider podcast! I'm your host, Jenn Foster, and today we have an extraordinary guest with us—Holly Stokes, also known as the Brain Trainer. Holly is an expert in neuro-linguistic programming (NLP) and hypnosis, specializing in training your brain to overcome mental blocks and achieve your hig…
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E086 - Successful Digital Marketing Strategies for Vet Clinics
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26:31In this episode, I outline highly effective digital marketing strategies for veterinary clinics. I begin by highlighting the importance of a well-designed, user-friendly website, which serves as the cornerstone of a clinic's online presence, providing essential information for both potential and existing clients. I then explore the roles of SEO, co…
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Mastering Alternative Investments: Real Estate and Notes with Fred Moskowitz
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22:55Welcome back to another episode of our The Elite Expert Podcast! Today, we have a special guest, Fred Moskowitz, a seasoned fund manager and expert in alternative investments. Fred has an extensive background, starting his career during the dot-com boom and experiencing firsthand the risks of relying solely on a paycheck. This realization led him t…
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From Corporate Executive to Leadership Coach with Lyndsay Dowd
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16:03Today we have a powerhouse guest with us—Lyndsay Dowd, an expert coach on leadership and a seasoned author. In this episode, Lyndsay shares her incredible journey from spending 25 years in corporate America, climbing the ranks at IBM, to founding her own company, Heartbeat for Hire, after a career-defining challenge. About Lyndsay: https://heartbea…
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E085 - Proven Digital Marketing Strategies for Law Firms
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30:31This episode explores key digital marketing tactics for law firms to boost their online visibility and attract more clients: SEO for Lawyers: We dive into effective search engine optimization strategies tailored for law firms, including keyword research, content optimization, and local SEO techniques to improve organic search rankings. Learn how to…
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